Google Ads is quietly testing a brand new “Promotions” characteristic inside App Campaigns, providing advertisers a contemporary option to drive engagement throughout key occasions. This beta characteristic is at present solely out there to a restricted variety of advert accounts, making it a uncommon discover.
Why we care: This new software permits advertisers to create app-specific promotions, much like these out there in net campaigns, however tailor-made for cell customers. With choices to customise for events like Black Friday or Christmas and select between completely different promotion varieties, advertisers can now increase app engagement and conversions extra successfully.
The way it works: The characteristic contains fields like event choice, promotion sort (e.g., p.c low cost), merchandise title, and a pre-filled remaining URL for the app. Superior choices enable for monitoring URLs and scheduling, making certain campaigns are well timed and trackable. A preview characteristic helps visualize how adverts will seem throughout Search and Show networks.
First seen. We first have been made conscious of this replace from David Vargas’s LinkedIn:
The underside line: As Google Adverts expands its capabilities, this characteristic presents a invaluable alternative for app entrepreneurs to leverage event-driven promotions, probably driving increased engagement and conversions throughout peak durations. Preserve an eye fixed out for this characteristic because it rolls out extra broadly.
New on Search Engine Land
Concerning the writer
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising campaigns (largely however not completely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising departments via inspiring management each on company, shopper and advertising tech aspect.
Exterior enhancing Search Engine Land article she is the founding father of PPC networking occasion – PPC Reside, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She can be a global speaker with among the phases she has offered on being SMX (US), SMX (Munich), Buddies of Search (Amsterdam), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Reside, AdWorld Expertise (Bologna) and extra.
