Semrush, a number one on-line visibility administration and content material advertising and marketing SaaS platform, as we speak acquired Third Door Media, our mother or father firm. Along with Search Engine Land, Semrush acquired all of Third Door Media’s manufacturers:
What does this imply for you? Search Engine Land’s mission to tell and educate you on all the newest developments in search advertising and marketing will stay the identical.
We’ll proceed to cowl the newest breaking information, share insights, analyze the newest traits and supply useful content material.
Search advertising and marketing has been a neighborhood for the reason that career started. Search Engine Land and Semrush have been supporting the career with instruments and content material for almost 20 years. Combining the assets of the 2 organizations will improve their skill to serve the neighborhood.
The missions of serving to entrepreneurs do their job higher are aligned. Search Engine Land has achieved it with information and actionable recommendation, whereas Semrush offers the instruments and training wanted to implement a lot of that recommendation.
What occurs to Search Engine Land and SMX? We proceed to do our job bringing you unbiased information protection, evaluation and contributions from knowledgeable columnists.
- I’ll proceed as Search Engine Land’s Editorial Director.
- Anu Adegbola will proceed as our Paid Media Editor.
- Barry Schwartz (who has written for Search Engine Land because it launched in 2006) will proceed tirelessly reporting on the newest search information.
SMX Subsequent will occur Nov. 13-14. Ensure to register for free here – the agenda is here.
As for the way forward for SMX – Superior, Subsequent and Grasp Lessons – we’ll have a lot of thrilling information to announce within the close to future.
Right here’s the press launch asserting the deal from Semrush.
Search Engine Land to Develop Academic Choices After Being Acquired by Semrush
Digital advertising and marketing writer Third Door Media acquired by Semrush; manufacturers embody Search Engine Land, MarTech, SMX, and Digital Advertising Depot
October 16, 2024 – Third Door Media, a distinguished advertising and marketing training firm and writer centered on search and advertising and marketing know-how, has been acquired by Semrush (NYSE: SEMR), a number one on-line visibility administration SaaS platform. The partnership means Semrush will enrich assets, content material and business insights for entrepreneurs, whereas Third Door Media’s portfolio of Search Engine Land, MarTech, Search Advertising Expo, and Digital Advertising Depot, will proceed to function as standalone manufacturers.
Based in 2006, Third Door Media’s properties are amongst the oldest and largest suppliers of search engine and digital advertising and marketing traits. This acquisition marks a big milestone for the business, bringing collectively two leaders within the digital advertising and marketing and website positioning sector. Entrepreneurs will now have larger entry to assets and insights that may improve their methods and enterprise outcomes. Integrating Third Door Media’s property into Semrush’s ecosystem is predicted to ship unparalleled worth and innovation to manufacturers and entrepreneurs.
“The addition of Third Door Media’s platforms to Semrush’s portfolio not solely enhances our content material and academic choices for our prospects, it additionally considerably expands the attain of our world class programming,” mentioned Andrew Warden, Chief Advertising Officer at Semrush. “That is all a part of our dedication to encourage and equip each present and future generations of digital entrepreneurs with the know-how to reach an more and more aggressive panorama.”
The acquisition will permit Semrush’s rising buyer base to have entry to business main advertising and marketing instruments, training, and top-tier coaching from business specialists and practitioners.
Entrepreneurs have relied on Third Door Media as a primary cease for superior, well timed info on technical advertising and marketing know-how ways, methods, and information. Integrating with Semrush amplifies Third Door Media’s skill to innovate and develop its attain, whereas guaranteeing it stays on the forefront of offering important insights and training to entrepreneurs worldwide.
“Just like Third Door Media, Semrush empowers excessive performing entrepreneurs and companies, and their dedication to serving to others succeed made this an excellent match,” mentioned Third Door Media founder Chris Elwell. “This acquisition marks an thrilling chapter for us and by combining forces we plan to counterpoint our digital advertising and marketing training and content material choices.”
About Semrush
Semrush is a number one on-line visibility administration SaaS platform that permits companies globally to run search engine marketing, promoting, content material, social media and aggressive analysis campaigns and get measurable outcomes from on-line advertising and marketing. Semrush gives insights and options for corporations to construct, handle, and measure campaigns throughout numerous advertising and marketing channels. Semrush is headquartered in Boston and has places of work in Trevose, Austin, Dallas, Florida, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.
About Third Door Media
Third Door Media empowers digital advertising and marketing professionals by offering trusted content material and academic providers. The corporate publishes MarTech and Search Engine Land, that are main commerce publications for entrepreneurs. It is also the producer of the MarTech Convention and Search Advertising Expo – SMX convention sequence. The corporate can also be a number one supplier of promoting options to purveyors of software program and providers to the advertising and marketing neighborhood. These providers embody lead era, content material creation and content material amplification. “MarTech” and “SMX” are registered emblems of Third Door Media, Inc.
Ahead-looking Statements
This press launch incorporates forward-looking statements throughout the that means of the federal securities legal guidelines, that are statements that contain substantial dangers and uncertainties. Ahead-looking statements typically relate to future occasions or our future monetary or working efficiency. In some instances, you’ll be able to determine forward-looking statements as a result of they include phrases reminiscent of “could,” “will,” “shall,” “ought to,” “expects,” “plans,” “anticipates,” “may,” “intends,” “goal,” “initiatives,” “contemplates,” “believes,” “estimates,” “predicts,” “potential” or “proceed” or the unfavourable of those phrases or different comparable phrases or expressions that concern our expectations, technique, plans or intentions. Ahead-looking statements embody, however will not be restricted to, enrichment of content material and assets, entry to main instruments, operation of Third Door Media as a stand alone model, worth and innovation supplied to manufacturers and entrepreneurs, assist for long run imaginative and prescient, product growth and client progress.
The forward-looking statements contained on this launch are additionally topic to different dangers and uncertainties, together with these extra totally described in our filings with the Securities and Change Fee (“SEC”), together with within the sections entitled “Threat Components” and “Administration’s Dialogue and Evaluation of Monetary Situation and Outcomes of Operations” in our filings with the Securities and Change Fee (“SEC”), together with our most up-to-date annual report on type 10-Ok, and our subsequently filed quarterly studies and different SEC filings. Though we consider that our plans, intentions, expectations, methods and prospects as mirrored in or instructed by these forward-looking statements are affordable, we may give no assurance that the plans, intentions, expectations or methods might be attained or achieved. The forward-looking statements on this launch are based mostly on info obtainable to us as of the date hereof, and we disclaim any obligation to replace any forward-looking statements, besides as required by regulation. These forward-looking statements shouldn’t be relied upon as representing our views as of any date subsequent to the date of this press launch.
Extra info concerning these and different components that might have an effect on our outcomes is included in our SEC filings, which can be obtained by visiting our Investor Relations web page on its web site at buyers.semrush.com or the SEC’s web site at www.sec.gov.
Media Contacts
Jena Sullivan
Senior Public Relations Supervisor
Semrush Holdings, Inc.
[email protected]
Lauren Donovan
Director of Advertising
Third Door Media
[email protected]
