Google introduced the discharge of model 18 of its Google Advertisements API, introducing a number of new options and enhancements for builders.
Key updates:
- Optimized price range strategies: New
GenerateRecommendationscharacteristic for Efficiency Max and Search campaigns - Efficiency Max insights: New
performance_max_placement_viewreport for querying placement-specific knowledge - Versatile search settings: Changed
summary_row_settingandreturn_total_results_countwith extra customizablesearch_settings - Enhanced segmentation: New segments for lodge and search marketing campaign studies primarily based on particular locations
- Journey Feed help: Added new click on and asset varieties for Search Advertisements
- Partnership advertisements: New
DataLinkService.CreateDataLinkfor linking Google Advertisements accounts to creator movies - Content material efficiency metrics: New
content_criterion_viewfor Show, Demand Gen, and Video campaigns
Why we care. These API updates improve instruments for optimizing campaigns and analyzing efficiency throughout totally different marketing campaign varieties. New options like price range strategies for Efficiency Max and Search campaigns, placement-specific knowledge insights, and versatile search settings present extra granular management.
Between the traces. These updates replicate Google’s deal with bettering efficiency monitoring, optimization capabilities, and cross-platform integration.
What’s subsequent:
- Up to date shopper libraries and code examples shall be printed subsequent week
- Builders might want to improve their shopper libraries and code to entry v18 options
The underside line. Google Ads API v18 presents builders extra granular management and insights, doubtlessly resulting in simpler advert campaigns and higher ROI for advertisers.
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In regards to the creator
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising campaigns (largely however not solely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising departments by inspiring management each on company, shopper and advertising tech aspect.
Exterior modifying Search Engine Land article she is the founding father of PPC networking occasion – PPC Stay and host of weekly podcast PPCChat Roundup.
She can also be a global speaker with among the phases she has introduced on being SMX (US), SMX (Munich), Pals of Search (Amsterdam), brightonSEO, The Advertising and marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Stay, AdWorld Expertise (Bologna) and extra.
