Google’s Holiday 100 list for 2024 highlights trending reward concepts throughout varied classes, pushed by high search traits, together with:
- Nostalgic Y2K gadgets.
- Unisex fragrances.
- Cozy “pillowsacs.”
- Child-friendly digital audiobooks.
- Common trend staples, like ballet flats and slogan T-shirts.
The listing goals to simplify vacation buying by curating well-liked gadgets primarily based on rising search curiosity within the U.S.
Why we care. Figuring out which merchandise might be most sought out by shoppers is essential for retailers, however this vacation season, it’s much more necessary on account of financial challenges and declining job availability.
If you happen to’re promoting a few of these trending merchandise, you may wish to consider your stock in mild of the heightened demand, as Google research reveals that 59% of buyers already know what they wish to purchase for Christmas.
Smaller retailers ought to lean into first-party knowledge to grasp what loyal clients actually need and provides it to them. All retailers must be totally conscious of how Google is prioritizing your Performance Max or Shopping Ads – this might be vital on your success.
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In regards to the creator
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising campaigns (principally however not completely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising departments via inspiring management each on company, consumer and advertising tech aspect.
Exterior enhancing Search Engine Land article she is the founding father of PPC networking occasion – PPC Stay and host of weekly podcast PPCChat Roundup.
She can also be a world speaker with a number of the phases she has introduced on being SMX (US), SMX (Munich), Associates of Search (Amsterdam), brightonSEO, The Advertising and marketing Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Stay, AdWorld Expertise (Bologna) and extra.
