WHY TRUST INFLUENCER MARKETING HUB?
Influencer Advertising Hub units itself aside from typical evaluate platforms by way of the involvement of Influencer Advertising specialists corresponding to Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and different notable trade figures. This skilled workforce brings a profound understanding of the Influencer Advertising panorama, assessing instruments and platforms with an insider’s perspective on capabilities, expertise, and trade acumen. In contrast to user-generated evaluate platforms, Influencer Advertising Hub’s evaluations are rooted in in depth firsthand expertise and direct interactions with the instruments and platforms in query. This ensures that the opinions aren’t solely reliable but additionally deeply knowledgeable. Excessive-caliber manufacturers like TEAM LEWIS, VML , and Royal Comunicación bear rigorous month-to-month evaluations, highlighting the platform’s dedication to figuring out and showcasing top-tier options in Influencer Advertising and past.
Influencer Advertising Hub employs an expert-driven methodology to guage Influencer Advertising companies, guaranteeing that our suggestions are each dependable and complete. This method is designed to assist companies and people discover the perfect companies to fulfill their particular Influencer Advertising wants. Right here’s how we assess the varied companies like TEAM LEWIS, VML , and Royal Comunicación:
Strategic Evaluation of Company Capabilities: We begin by inspecting every Influencer Advertising company’s core competencies, corresponding to search engine optimisation, PPC, content material advertising, and social media technique. Our focus is on figuring out Influencer Advertising that not solely provide a variety of companies but additionally exhibit distinctive talent in executing high-impact Influencer Advertising campaigns.
If a metropolis itself may very well be an influencer, Lisbon can be proper up there. Voted as Europe’s main metropolis vacation spot on the World Journey Awards two years working, it’s turn out to be a backdrop for shareworthy moments and residential to supernova creators like Cristiano Ronaldo.
Apart from worldwide soccer sensations calling Lisbon one in all their houses, a number of main influencer advertising companies even have an workplace right here. It’s additionally house to smaller companies that decision town their one and solely house, proof of the capital’s numerous and vibrant tradition.
Right here’s an summary of 9 top-rated influencer advertising companies with an workplace in Lisbon. The place they’ve shared case research of previous initiatives, we included examples of a profitable challenge to present you perception into how they sort out influencer advertising campaigns.
9 Main Influencer Advertising Companies in Lisbon
Prime
influencer advertising companies lisbon
2025
Pricing: Undisclosed
Location: Headquartered in London, England with a number of different places of work throughout Europe, the Center East, Africa, Asia Pacific and America
Different Providers:
- Public relations (PR)
- Digital advertising
- Technique
- Coaching
Notable Shoppers: Google, Pizza Hut, Blackberry
TEAM LEWIS is an award-winning, world advertising company that runs influencer campaigns for industrial and neighborhood causes. Along with an workplace in Lisbon, they’ve 13 different places of work throughout Europe, the Center East, and Africa in addition to a number of areas in Asia Pacific and America. Their world presence and experience have helped them to be named as Massive Company of the Yr on the European Excellence Awards 2024 and get featured by main advertising publications like Advert Age and The Drum.
With regards to influencer advertising, their experience additionally stretches additional than solely content material creation. They’ll run numerous forms of influencer campaigns that embrace product launches, consciousness constructing, thought management, and occasion integration.
Whether or not the main focus is extra on social media advertising or incorporating it into your overarching content material advertising plan, they view influencer advertising as an extension of your advertising technique. As such, they double-check that there’s consistency in messaging, tone, and target market and can work solely with influencers with the follower and engagement who can align with these standards.
Then, to make sure that there’s consistency throughout the completely different phases, they undertake a four-step activation mannequin. Utilizing outlined touchpoints, they verify that the technique is communicated persistently.
The TEAM LEWIS Resolution
The workforce at TEAM LEWIS was approached by world manufacturers like Adobe and Skechers with the purpose to succeed in a brand new viewers. Within the case of Skechers, it was to enter the style section in Belgium. Adobe’s target market was much less location-specific they usually needed to succeed in youthful artistic expertise.
Strategic Method for Skechers
- Arrange an unique way of life occasion for vogue influencers in Flanders
- Labored with Farah El Bastani, a Belgium vogue stylist with 24,000+ Instagram followers, to host the occasion which additionally shaped a platform for sharing styling ideas
- Organized a cocktail workshop and photobooth to encourage user-generated content material (UGC)
Strategic Method for Adobe
- Created a mini-documentary and a number of other movies highlighting the fervour of a Dutch DJ duo, Lucas & Steve
- Ran a contest focusing on European college students to create art work for one of many duo’s singles utilizing merchandise from Adobe Inventive Cloud
Pricing: Beginning at $5,000
Location: Headquartered in New York Metropolis, USA with dozens of areas throughout the globe, together with Lisbon
Different Providers:
- Model expertise
- Social media advertising
- Web3 advertising
- Buyer expertise
- B2B advertising
- Buyer relationship administration (CRM)
Notable Shoppers: Hollard, Shell, JetBlue Airways
Not solely does VML have an enormous community of workers with 300 years’ mixed expertise, but additionally a large influencer database. There are over 4 million influencers of their community with all forms of viewers sizes overlaying numerous classes.
One standout characteristic is that each one of their shoppers have entry to the Model Belief Community (BTN), their proprietary device for influencer sourcing, vetting, activation, and content material approvals. Through this platform, shoppers may entry a stay dashboard that shows the marketing campaign’s outcomes.
That mentioned, the dashboard doesn’t change reporting. They’ll additionally share end-of-campaign experiences which embrace key learnings and optimisation solutions along with the outcomes.
As for his or her course of, they workforce up model and social strategists to establish widespread themes for the influencer-generated content material. This fashion, all creatives leverage influencer-specific methods that also match into the model’s overarching advertising campaigns.
The VML Resolution
VML’s Lisbon workplace was behind the reveal of the 2023 Basketball World Cup brand. Right here’s an summary of how they generated 600 million engagements and mastered probably the most impactful brand launch within the Worldwide Basketball Federation’s historical past:
Strategic Method for FIBA
- Used native music from Indonesia, Japan, and the Philippines to create three music beats which had been shared on music platforms
- Created a marketing campaign hashtag #dontmissabeat and requested influencers (and professional basketball gamers) to dribble to the beat of the tune
- Used the content material generated to create a video and new soundtrack to disclose the event’s brand formally
Pricing: Undisclosed
Location: Headquartered in Madrid, Spain with a number of different places of work together with in Lisbon, Portugal
Different Providers:
- Efficiency promoting
- Development hacking
- Net/app growth and design
Notable Shoppers: Kia, Volkswagen, Serrano
Through the 17 years that they’ve been in enterprise, their workforce of loyal Royals have applied 2,000 campaigns, of which over 200 had been influencer advertising campaigns. Utilizing influencer advertising, they elevate manufacturers by turning them into actual ideas.
They’re particularly a sensible choice for TikTok influencer marketing. Nearly all of the influencers of their community are TikTokkers they usually’re additionally a TikTok Advertising Companion.
They take a six-step method that begins with influencer technique. Their workforce of brand name expertise specialists will first conduct a model evaluation earlier than crafting a artistic idea.
Influencer recruitment can be one in all their sturdy fits. With the assistance of subtle software program providing over 40 segmentation variables that embrace metrics like profile credibility, model affinity, and month-to-month development, they search their community of 8,000 influencers.
Different techniques that they’ve put in place to make sure correct management are a content material approval system and customised experiences. This fashion, you obtain brand-friendly content material that may be optimised throughout marketing campaign execution.
The Royal Comunicación Resolution
The purpose of influencer advertising campaigns is usually to generate extra on-line engagement. Nonetheless, for Heusitos, Royal Comunicación used methods like TikTok influencer actions and YouTube video campaigns to take digital engagement to their bodily shops. Right here’s how their company helped this chocolate model to steer the digital presence in its class in lower than a 12 months.
Strategic Method for Heusitos
- Studied its target market to create high-precision segmentation standards
- Recognized the place its audiences overlapped to get the perfect protection charge
- Used a mixture of social adverts, Google Adverts, programmatic shopping for and YouTube video advertising
- Created enjoyable actions with TikTok influencers to succeed in the model’s youngest target market
- Designed a personalized dashboard the place Heusitos workforce members can get an summary of KPIs
Pricing: Beginning at $5,000
Location: Lisbon, Portugal | Luanda, Angola
Different Providers:
- Social media administration
- Content material advertising
- Popularity administration
- Net design and growth
- Search engine optimisation (search engine optimisation)
- Coaching
Notable Shoppers: Samsung, Iglo, The Navigator Firm
A part of IPREX, a worldwide PR and communication community, Carry Consulting focuses closely on communication to assist construct manufacturers. They’ve developed their very own reputation-oriented methodology to maximise the status of their shoppers.
For manufacturers that wish to leverage the influencers’ status, Carry Consulting additionally consists of influencer advertising of their listing of companies. This consists of influencer advertising technique, monitoring, and reporting.
The Carry Consulting Resolution
For an instance of Carry Consulting’s influencer advertising experience, there’s the marketing campaign they ran for Samsung to market its foldable smartphones.
Strategic Method for Samsung
- Created a four-episode net collection by which Portuguese celebrities and disruptors shared their ideas on how mobility and innovation will influence their skilled lives sooner or later
- Leverage occasion advertising to amplify the attain of those movies
- Showcased Samsung’s units in motion on the premier of this net collection to which influencers and journalists had been invited
- Created a social media content material technique which included releasing new episodes every week and sharing teasers and snippets on the influencers’ social media pages
Pricing: Beginning at $5,000
Location: Lisbon, Portugal
Different Providers:
- Branding
- UX/UI design
- Net growth
- search engine optimisation
Notable Shoppers: Softline Computer systems, Pizza Hut, RevenueLab
Tech manufacturers can take a look at Nimax. They embrace influencer advertising as a part of their communication methods. Whereas they don’t provide end-to-end companies, they might help establish model ambassadors. As for platforms, they primarily give attention to YouTube and podcasts.
Utilizing a mixture of information analytics and social tendencies, they’ll create a method to create what they prefer to name “participatory communities” round your model. As soon as they’ve established a social media neighborhood, they collaborate with influencers and content material specialists to create high-quality content material.
The Nimax Resolution
Nimax was requested to develop a social media presence for Lessaffre Yeast Company. Right here’s how they reached 4.2 million with two initiatives round New Yr’s Day and Easter.
Strategic Method for Lessaffre
- Launched a New Yr’s pastries cooking problem and ran an creation giveaway in Instagram Tales
- Ran a further three contests for his or her Easter marketing campaign geared toward three completely different segments particularly moms, housewives internet hosting Easter, and girls planning to bake an easter cake
- Recognized Instagram bloggers with the same viewers to submit about every of those contests
Pricing: Beginning at $5,000
Location: Headquartered in Stockholm, Sweden with distant groups throughout Europe together with in Lisbon, Portugal
Different Providers:
- Digital PR
- Hyperlink constructing
- search engine optimisation
- B2B advertising
Notable Shoppers: Betway, Common Robots, Surfshark
For people who need assistance with crypto advertising particularly, there’s AWISEE. They’ve a sizeable community of crypto influencers that embrace vloggers and bloggers boasting something from 1,000 to 100,000+ followers.
Mixing their experience on this technical area with a methodical technique, they establish the perfect influencers and key opinion leaders (KOLs) for crypto initiatives. Along with influencer advertising technique and identification, their influencer-related companies additionally prolong to content material administration, digital occasions, and in-depth reporting.
You’ll obtain actionable insights and steady help which is able to enable you to to optimise your content material. As they’ve a totally distant workforce, emails and digital conferences are the principle communication channels. Nonetheless, the shortage of in-person communication shouldn’t be mistaken for effectivity. In actual fact, their responsive communication is among the options that on-line opinions spotlight.
Along with crypto, in addition they work with a number of different industries together with tech, well being, schooling, vogue, journey, and leisure. As for platforms, they cowl all the principle ones after which some. An enormous plus is that they will additionally run localised influencer advertising campaigns on channels like Weibo and Douyin, a talent which has landed them recognition as one of many top-rated influencer marketing agencies in Seoul too.
Pricing: Beginning at $5,000
Location: Lisbon, Portugal | Barcelona and Madrid, Spain
Different Providers:
- Design
- Conversion charge optimisation (CRO)
- search engine optimisation
- eCommerce advertising
Notable Shoppers: HBO, Sage, Avis
Digital Group is a full-service advertising consultancy for medium and huge manufacturers that wish to give attention to branding particularly. They’ve lots of of specialists in consulting, media, and inventive companies, with their social media workforce accountable for influencer advertising boasting greater than 15 years’ mixed expertise.
It’s their experience in social media particularly that has landed them nice recognition. The eAwards skilled jury named them the Finest Social Media Company for 2 consecutive years.
Influencer advertising falls underneath their social media companies and consists of influencer sourcing, administration, and reporting. After a personalised session to grasp your model values and advertising aims, they’ll choose influencers who match your imaginative and prescient. Then, to trace the efforts of your influencer-generated content material, in addition they provide analytics. They’ll assess if the marketing campaign was impactful and tweak their influencer technique for steady development.
Their company’s personal development is proof that they know the best way to develop manufacturers. The Monetary Instances have ranked them as one of many 1,000 quickest rising European firms. Three years after they opened a bodily workplace in Lisbon, they acquired Inesting, a digital media company in Portugal, and expanded their presence to Spain.
Pricing: Undisclosed
Location: Lisbon, Portugal
Different Providers:
- Branding
- search engine optimisation
- Buyer expertise (CX) technique
- Person journey analysis
- Design
Notable Shoppers: Porto Enterprise Faculty, AICEP Portugal International, Worten
A part of Havas CX, a world group of buyer expertise skills throughout the Havas Group, Fullsix is an award-winning digital company. On the Company Scope Portugal 2023 awards, they had been named the perfect digital company in Portugal.
Their recipe—mixing knowledge technique, creativity and know-how to create emotional experiences. With regards to influencer advertising, they take a content-first method. They first create a content material technique earlier than crafting a method for a particular platform like Instagram. To do that, they give attention to shopper insights and key phrase analysis.
One other characteristic that units them aside from different influencer advertising companies in Lisbon is that they’ve partnered with Portugal’s prime digital writer, Observador. Collectively, they’ve created Co.Lab, a workforce with content material strategists and managers that may amplify the attain of the content material they’ve created for his or her shoppers’ campaigns.
Pricing: Beginning at $5,000
Location: Lisbon, Portugal
Different Providers:
- Digital PR
- Digital advertising
- Occasions
- Coaching
Notable Shoppers: Lyca Cell, IED
Do It On is a small advertising, communication, and digital advertising company headquartered in Odivelas within the Lisbon district. Its founder, Fernando Batista, is not any stranger to advertising. Earlier than founding Do It On, he was accountable for the Portuguese department of TEAM LEWIS.
Close to influencer advertising, their workforce might help throughout numerous levels of your challenge. They’ll assist with strategic consulting, marketing campaign plan implementation, relationship administration between influencers and types, and marketing campaign reporting. Along with frequent experiences which might be based mostly on quantitative knowledge and an analytical interpretation of qualitative knowledge, you too can count on common conferences and e mail updates to maintain you on top of things.
Influencer Advertising Developments Adopted by Lisbon Companies in 2025
Leveraging micro-influencers for extremely focused, area of interest campaigns
Savvy companies—significantly in vibrant hubs like Lisbon—are turning to micro-influencers to craft extremely focused, area of interest campaigns that drive significant engagement. That is underscored by our influencer advertising benchmark report that discovered that 26% of survey participants preferred micro-influencers over 17% who opted for macro-influencers.
In contrast to mega-influencers, who usually enchantment to a broad vary of followers, micro-influencers usually function inside a distinct segment. Whether or not it’s vegan meals, Portuguese artisanal merchandise, or sustainable vogue, they entice extremely engaged communities that belief their suggestions.
Partnering with micro-influencers can be usually extra reasonably priced than working with their mega counterparts. For a lot of Lisbon-based startups or small companies with restricted advertising budgets, this affordability makes micro-influencer collaborations a viable possibility. Companies can recruit a number of micro-influencers underneath the identical marketing campaign finances which may in any other case go to a single celeb endorsement.
Utilizing superior knowledge analytics and efficiency monitoring to optimize campaigns
Gone are the times the place influencer choice or marketing campaign methods are based mostly purely on instinct. Companies are additionally now not simply vainness metrics like follower counts or Instagram aesthetics to seek out the proper influencer. As matching the fitting influencer to the marketing campaign is essential, they’re turning to superior analytics instruments to evaluate engagement charges, viewers demographics, and previous efficiency earlier than onboarding influencers.
It’s not simply on the influencer choice stage when companies are leveraging knowledge analytics. By superior dashboards and analytics platforms, they observe key efficiency indicators (KPIs) corresponding to click-through charges (CTRs) and conversion percentages.
If sure influencers or content material sorts aren’t performing as anticipated, changes might be made mid-campaign. As an illustration, tweaking posting schedules or shifting budgets in direction of top-performing content material can considerably increase outcomes.
Greater influencer advertising companies like VML even go so far as to create their very own dashboards. Apart from serving to with marketing campaign optimisation, it’s additionally used as a device to streamline shopper communication. In spite of everything, it’s not solely social media customers who worth transparency but additionally the manufacturers investing hundreds of {dollars} in influencer advertising.
Prioritising TikTok and YouTube as dominant platforms for native and worldwide campaigns
In accordance with statistics about the influencer advertising reach in Portugal by platform, TikTok is exhibiting the quickest development. It’s anticipated that by 2029 over three million customers will see influencer adverts on TikTok, up from merely 369,000 in 2019.
Take for instance Royal Comunicación. About 62% of the influencers of their community are TikTok influencers. Additionally they caught to TikTok and YouTube for the influencer advertising marketing campaign they ran for Heusitos.
Nimax is one other Lisbon-based influencer advertising company that focuses on social media movies. They, however, focus totally on YouTube. In accordance with Statista, the YouTube reach in Portugal was 78.2% as of July 2024, greater than double the worldwide common of 38%, proof that manufacturers can attain an enormous viewers in Portugal by way of YouTube.
Emphasising authenticity by way of long-term influencer partnerships
Town’s companies are more and more centered on fostering authenticity by creating sustained collaborations that add actual worth. Belief is a key issue for audiences with regards to influencers endorsing manufacturers. A single submit or one-off marketing campaign usually lacks depth, leaving audiences skeptical.
Nonetheless, when influencers persistently accomplice with a model over time, the message turns into clearer, extra genuine, and credible. Followers start to see the influencer’s connection to the model as real moderately than transactional.
Integrating AI instruments for viewers insights and development forecasting
One other game-changer for Lisbon’s influencer advertising companies is viewers segmentation. By breaking down the target market into smaller, clearly outlined teams, campaigns might be tailor-made to fulfill every section’s distinctive wants and preferences.
Take for instance Nimax’s marketing campaign for Lesaffre. They know that baking with yeast is a time-consuming course of. As such, they focused their content material at girls with time corresponding to housewives.
The Subsequent Transfer to Step It Up
As you go to the web sites and social media profiles of those influencer advertising companies, you’ll discover that Portuguese is usually the principle communication language. It may not be a language barrier, if you wish to create a localised marketing campaign that targets Portuguese audiences.
Apart from that, the method to pick an company on your subsequent marketing campaign is just about the identical course of that you’d observe when outsourcing your advertising to an company positioned in every other well-liked hub. Discover one which aligns along with your objectives and have a observe document of delivering measurable outcomes.
Steadily Requested Questions
Which companies do influencer advertising companies in Lisbon usually provide?
Influencer advertising companies based mostly in Lisbon usually provide assist with:
- Influencer choice
- Marketing campaign technique growth
- Relationship administration
- Content material creation
- Reporting and analytics
What’s the typical price of hiring an influencer advertising company based mostly in Lisbon?
Most influencer advertising companies in Lisbon have a minimal payment per challenge. This observe isn’t unusual and companies positioned in different elements of the world additionally usually observe this pricing construction. Primarily based on the pricing data obtainable, for companies in Lisbon, this minimal payment can vary something from $1,000 to $5,000.
Which elements ought to manufacturers take into account when hiring an influencer advertising company in Lisbon?
That will help you rent the perfect influencer advertising company, prioritise the next standards:
- The company’s observe document (take a look at on-line opinions, testimonials, and case research)
- Common communication
- Clear reporting and analytics
- Specialisation in your trade
- Language spoken
- Platforms supported (YouTube and TikTok are particularly efficient at reacher youthful audiences)
Concerning the Writer
Author
Koba Molenaar brings practically a decade of wealthy expertise in content material writing, specializing in digital advertising, branding, SaaS, and eCommerce. Her ardour for serving to manufacturers, from solopreneurs to established firms, join with their audiences shines by way of her work. As a member of the Golden Key Worldwide Honor Society, Koba’s dedication to excellence is clear in her work, showcasing her as a relatable and educated voice within the trade.
