SMS has turn into a necessary digital advertising channel in the previous few years. However preserving your calendar filled with contemporary SMS advertising concepts might be difficult.
Whether or not you’re making an attempt to extend engagement, purchase extra new prospects, or re-engage dormant subscribers, these 70+ artistic examples from main manufacturers will assist you to replenish your SMS advertising plan with campaigns that assist you to attain your objectives.
Uncover the techniques profitable manufacturers use to have interaction their SMS subscribers, from purchase-inspiring flash sale bulletins to partaking loyalty messages.
Contents
Gross sales and promotions SMS examples
Gross sales and promotional SMS messages are a cornerstone of profitable textual content message advertising methods. When crafted properly, these messages can create urgency, drive rapid motion, and reward subscriber loyalty. These examples reveal efficient methods to construction promotional presents, announce gross sales, and encourage fast buying selections.
Cuddle Clones’ flash sale alert
Shock subscribers with a flash sale that leverages urgency to encourage purchases, like Cuddle Clones does with this two-day flash sale.
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Bombas’ punny sale announcement
Showcase your model character with a enjoyable sale message. Bombas makes use of intelligent wordplay on their new Fuzzy Socks to make the promotion memorable.
MeUndies’ assortment sale announcement
Maintain a collection-specific sale to encourage prospects to purchase particular merchandise, like MeUndies does with this playful textual content to announce 50% off their loungewear assortment.
Henné’s subscriber-exclusive sale announcement
Make subscribers really feel particular by providing a particular sale solely they’ll entry. Henné‘s subscriber-only sale positions their SMS checklist as a VIP membership with particular perks.
Jack Rogers’ family and friends sale reminder textual content
Remind prospects when your sale is about to finish like Jack Rogers does. The urgency-focused language and deal highlights encourage rapid buying motion.
Holo Taco’s Black Friday sale announcement
Contemplate a easy textual content to your subsequent sale announcement that will get the purpose throughout rapidly and prevents it from getting misplaced, like Holo Taco does with this sitewide Black Friday sale textual content.
Noémie’s gift-with-purchase textual content
Use a gift-with-purchase incentive to excite customers and encourage them so as to add extra to their cart than they might have initially deliberate. Noémie presents customers a free single earring for Singles Day on purchases that meet a minimal threshold.
Uncommon Magnificence’s six days of offers
Maintain customers coming again for extra with a number of days of offers—significantly impactful close to Black Friday/Cyber Monday and the winter gift-giving holidays when prospects are already in shopping for mode. Rare Beauty builds anticipation for his or her Cyber Week occasion by teasing the each day offers to come back.
Buoy’s Black Friday early entry textual content
Give your SMS subscribers early entry to your gross sales, like Buoy does for Black Friday. This incentivizes prospects to remain subscribed, and by encouraging early buying, you stand out from the noise on Black Friday itself.
Supergoop!’s early entry sale reminder
Remind your SMS subscribers that their early entry is ending, like Supergoop! does with their sitewide sale. That is particularly efficient in case you have restricted portions, and prospects may lose out on offers after the sale opens to the general public.
Haven Athletic’s presale announcement
Flip stockouts into alternatives by providing prospects the prospect to preorder fashionable objects. Haven Athletic builds pleasure round their sold-out backpacks by highlighting their recognition and providing prospects first entry to the following batch.
Product launch and replace textual content message examples
Assist prospects keep present along with your choices whereas creating pleasure and urgency round buying alternatives. Construct anticipation for upcoming product launches, introduce new merchandise, and let prospects know if their merchandise may exit of inventory quickly. Maintain them knowledgeable about pricing adjustments to encourage them to purchase when the worth is low. And replace them on new alternatives to buy in individual.
Half Magic Magnificence’s customer-driven product announcement
Present prospects you’re listening by launching merchandise or variants they’ve requested. Half Magic Beauty emphasizes that their new glitter shade is a results of buyer suggestions.
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Little Sleepies’ limited-edition launch announcement
Launch limited-edition collections that faucet into present moments and moods. Little Sleepies creates pleasure for his or her winter assortment through the use of seasonal themes.
Armra’s new bundle announcement
Encourage prospects to attempt new merchandise with bundle offers. Armra describes these two merchandise as synergistic, encouraging them to attempt each.
Armra’s join-the-waitlist textual content
Construct anticipation for product launches and restocks by inviting prospects to hitch the waitlist. Armra makes their waitlist message partaking with a enjoyable tone and emphasizes shortage to drive signups.
Marea’s restock alert
Prioritize your VIPs by giving them first entry to fashionable restocks. Marea makes subscribers really feel particular by creating exclusivity round their restock. Bonus: For purchasers who obtain replenishments robotically, Marea proactively presents prospects the choice to modify their recurring orders to this restocked product variant.
Kosas’ restock reminder
It’s useful to remind subscribers about necessary bulletins greater than as soon as—it’s simple for messages to get misplaced within the inbox! Kosas shares a fast reminder textual content about their restock and emphasizes the Rosewater shade’s recognition and flexibility to make it really feel like a must have summer time important.
Casely’s value drop notification
Flip value drops into thrilling information for prospects. Casely sends value drop messages to prospects who’ve proven curiosity within the product, which could possibly be what they should purchase.
Pela’s value improve announcement
On the flip aspect, if costs are going up, give prospects a heads-up to allow them to top off on the present value. Pela explains their reasoning transparently and softens the information with a bundle deal.
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Native’s retail partnership announcement
Share retail enlargement information with prospects—particularly should you’ll be at a retailer close to them. That method, they’ll nonetheless purchase necessities out of your model in the event that they run out earlier than they keep in mind to position an order on-line. Native broadcasts their Costco availability whereas highlighting the worth of shopping for in bulk.
Product suggestion SMS examples
Assist prospects discover their good merchandise by personalized recommendations, interactive quizzes, and curated guides. By matching prospects with merchandise that finest swimsuit their wants, these messages scale back determination fatigue and improve buy confidence.
Bombas’ product suggestion quiz
Assist prospects discover the precise merchandise with a hyperlink to a product recommendation quiz. In traditional Bombas type, they use witty wordplay (“solemate”) to make an in any other case drab product (socks) really feel enjoyable.
Ami Colé’s conversational product suggestion textual content
It’s also possible to suggest merchandise proper within the textual content thread with a conversational SMS circulate like Ami Colé does with this enjoyable shade suggestion message.
Kosas’ TikTok filter product suggestion textual content
It’s also possible to suggest the precise merchandise through the use of interactive social media instruments like Kosas did with their customized TikTok filter. The filter permits you to just about attempt on Kosas’ eyeliner to seek out what shades you want. Then Kosas directs them to a money-saving bundle supply.
Dan The Baking Man’s cart-building SMS circulate
Streamline subscribers’ path to buy by recommending merchandise within the textual content thread, then ship them a hyperlink with their cart to take a look at. Dan The Baking Man helps customers construct their cart by asking what taste cookies they need and what number of, then sends them a hyperlink to take a look at full with a reduction. All they must do is plug of their delivery and fee info.
Noémie book-a-consultation textual content
Make high-value purchases extra snug by providing personalised session choices. Noémie provides prospects flexibility by offering in-person and digital appointments to discover their jewellery, ask questions, and get professional recommendation from associates.
Gladskin’s customized bundle-builder textual content
Set bundles aren’t for everybody. When you’ve got a whole lot of merchandise that would combine and match, think about letting your prospects construct their very own bundles. Gladskin makes its bundle supply interesting by emphasizing higher financial savings the extra prospects purchase.
Fenty Magnificence’s Mom’s Day reward information textual content
Assist subscribers discover the precise merchandise for his or her family members with curated buying guides. Fenty Beauty leverages Rihanna’s star energy to advertise one product and shares their reward information for extra concepts.
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Welcome textual content message examples
Make a robust first impression with new subscribers by thoughtfully crafted welcome messages. These preliminary texts set the tone to your SMS relationship whereas incentivizing first purchases by particular presents.
Vuori’s welcome textual content
Make new subscribers really feel welcome with a pleasant introduction message. Vuori units the tone for his or her SMS relationship by warmly welcoming new subscribers whereas highlighting what their model is all about.
GhostBed’s limited-time supply welcome textual content
Inspire fast first purchases with a time-sensitive welcome supply. GhostBed‘s limited-time welcome low cost creates urgency for brand spanking new subscribers.
Jack Rogers’ welcome low cost expiration reminders
In case your welcome incentive expires, drive conversions by reminding new subscribers earlier than they miss out. Jack Rogers will increase the effectiveness of their welcome promotion by sending well-timed reminders main as much as the deadline.
Buyer engagement SMS examples
Construct stronger connections along with your viewers by interactive and entertaining SMS content material. These messages transcend pure promotion to create two-way conversations, collect suggestions, and make prospects really feel like valued group members.
Graza’s guess-the-product textual content
Tease a brand new product by cloaking it in a thriller. Graza makes use of conversational textual content messaging to get subscribers to guess their subsequent product launch.
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Cocofloss’s proactive buyer assist textual content
Customers might linger on questions with out asking, in the end delaying their buy. Take a web page from Cocofloss‘s ebook and supply assist proactively. Cocofloss makes their assist message welcoming by introducing a named concierge who may also help.
Blenders’ giveaway announcement
Drive engagement with an attractive giveaway contest. Blenders lets customers enter free of charge, however they improve their possibilities of successful by putting an order. This encourages engagement and gross sales.
L’AMARUE’s name for buyer tales
Accumulate testimonials you possibly can repurpose throughout your advertising channels by inviting prospects to share their success tales. L’AMARUE makes their request private with a signoff from their cofounders.
Stratia’s community-building textual content message
Extra loyalty might be solid when prospects have an opportunity to attach with like-minded model fanatics. So start a community the place they’ll join with one another—like on Fb or Discord. Stratia builds their model group by inviting prospects to hitch a Discord server for skincare discussions and suggestions.
Social proof SMS advertising concepts and examples
Leverage the facility of customer testimonials, influencer partnerships, and user-generated content material in your SMS advertising. Social proof messages construct belief and credibility by exhibiting actual folks having fun with and benefiting out of your merchandise.
Caraway’s buyer assessment textual content message
Share a buyer assessment that addresses frequent product considerations. Caraway highlights a glowing assessment that speaks on to the benefit of use of their forged iron.
WeWoreWhat’s UGC textual content
Rejoice your prospects by highlighting how they use your merchandise with user-generated content (UGC). WeWoreWhat compliments their group whereas encouraging others to buy featured kinds.
Poppi’s influencer social proof textual content
Leverage influencer and superstar options to create pleasure and drive gross sales. Poppi turns a pure product placement in Hailey Bieber’s video right into a well timed promotion with an on-theme low cost code. Even should you don’t get a giant superstar that includes your merchandise, smaller influencers that your viewers will know can present a lift.
Abandonment textual content message concepts
Get better probably misplaced gross sales by reconnecting with prospects who’ve proven curiosity however haven’t accomplished their buy. These textual content messages can present that light reminder or further incentive wanted to show browsers into consumers.
Our Place’s browse abandonment textual content
Re-engage browsers by mentioning particular merchandise they seen. Our Place creates urgency for its All the time Pan by mentioning its tendency to promote out rapidly.
INH Hair’s low-stock deserted cart alert
If inventory is operating low, you possibly can leverage that to create much more urgency round searching and cart abandonment textual content messages. INH Hair sends a easy, direct message encouraging customers to finish their order earlier than what’s of their cart goes out of inventory.
Beachwaver’s vacation sale deserted cart reminder
One other nice solution to get prospects to finalize their buy is to spotlight new financial savings which have turn into accessible because of a sale. Beachwaver updates their deserted cart flows throughout gross sales to inform customers they’ll save on the objects of their cart.
Loyalty and retention SMS advertising concepts with examples
Maintain your current prospects engaged and coming again for extra with messages that reward loyalty, encourage referrals, and collect suggestions. These texts assist strengthen buyer relationships and improve lifetime worth by considerate engagement methods.
Marleylilly’s rewards program invitation
Maintain customers coming again by inviting them to hitch your rewards program. Marleylilly thanks subscribers for his or her preliminary buy and lets them know they’ll earn factors and get perks on future purchases.
Swap’s refer-a-friend invitation
After a consumer’s buy, think about rewarding them for referring a buddy. That spreads the phrase about your model whereas encouraging repeat purchases. Swap provides their prospects a whopping 40% off when a buyer’s referral makes a purchase order.
Flux’s cashback supply textual content
Cashback presents have gotten a most popular welcome incentive for a lot of manufacturers over first-purchase reductions. Whereas customers can get the money on a Visa card, many manufacturers give a bonus when prospects go for retailer credit score as an alternative, so it inherently encourages retention. Flux presents subscribers 20% money again as a welcome incentive.
Native’s subscription upsell textual content message
Subscribe-and-save presents may also help prospects get extra of the merchandise they love on a constant foundation. Native texts prospects after their buy to upsell them to recurring orders so that they by no means run out.
Whirley Pop Store’s invitation for replenishment reminders
An alternative choice to getting prospects to subscribe to recurring orders is reminding them to reorder earlier than they run out. Whirley Pop Store lets prospects choose into reminders at a frequency that works for them.
Cranium Shaver’s text-to-buy replenishment reminder
Make it even simpler for patrons to buy once more with a text-to-order automation. Skull Shaver lets subscribers place a brand new order by merely replying with a key phrase.
Noémie’s buyer survey textual content
Make prospects really feel valued by asking for suggestions. Noémie despatched a quick survey to subscribers and paired it with a candy low cost.
Stratia’s winback textual content message
When prospects haven’t bought shortly, ship a fast notice to remind them what they’re lacking. Stratia presents a coupon to dormant subscribers.
Academic SMS advertising concepts
Add worth to your SMS advertising by educating prospects about your merchandise, sharing helpful suggestions, and offering useful assets. These messages assist prospects get probably the most out of their purchases whereas positioning your model as a trusted authority.
L’AMARUE’s core ingredient training textual content
In case your product or the supplies it’s product of are uncommon, you could possibly incorporate product training into your SMS advertising plan like L’AMARUE does with its proprietary ingredient. Since they’ve trademarked this ingredient, prospects gained’t see it wherever else. So explaining its advantages is important for getting them to grasp its worth.
Girlfriend Collective’s material training textual content
In the event you promote primarily on-line, product training may also help prospects perceive your merchandise with out seeing them in individual. Girlfriend Collective is one other model that makes use of product training in its SMS advertising campaigns. These descriptions assist prospects get a really feel for the material, which may’t be conveyed in product images.
Energetic’s product care textual content message
Your job isn’t carried out when a buyer buys your product. Serving to them use it successfully by care suggestions helps them prolong the lifetime of their product, which makes them extra prone to find it irresistible and are available again for extra. That’s why Energetic shares product care suggestions in a post-purchase SMS circulate.
Kosas’ product tutorial textual content
It’s also possible to assist prospects get extra out of their merchandise by exhibiting them how you can use them. As a part of one product launch, Kosas reveals prospects how you can use their new brightening powder. Past offering useful directions, this showcases the product’s advantages, subsequently growing purchases.
L’AMARUE’s FAQ solutions
Proactively reply frequent buyer questions to assist them get probably the most out of their merchandise and tackle objections to buy. L’AMARUE solutions a typical skincare query on this SMS marketing campaign.
Graza’s recipe textual content
Present priceless content material that helps prospects use your merchandise creatively. Graza shares a seasonal pie recipe from a revered baker conjures up prospects.
Stratia’s academic weblog share
In case your model has a weblog, share new posts along with your SMS subscribers to supply worth to your viewers whereas getting extra out of that content material. Stratia shared a weblog put up in regards to the science behind hydrated pores and skin quickly after launching their hydrating toner. So it benefited their gross sales for that launch, too.
MATE the Label’s sustainability report
In case your model has any social or environmental initiatives, share your progress transparently to construct belief and model affinity. MATE the Label shares their sustainability influence over the previous 12 months and their plans for the longer term.
Seasonal and well timed SMS advertising concepts
Join with prospects all year long with messages that align with seasons, holidays, and cultural moments. These well timed texts assist your model keep related whereas creating pure alternatives for engagement and promotion.
L’AMARUE’s wholesome habits collection
Enhance engagement with an ongoing collection of priceless suggestions and recommendation. L’AMARUE helps prospects kick off the New Yr on the precise foot with each day wholesome habits suggestions. Earlier than beginning the collection, they requested prospects in the event that they needed to choose in, which ensured solely the purchasers who needed to obtain each day texts did.
Unusual Items’ marketing campaign opt-out textual content
On the flip aspect, you can too give subscribers the choice to choose out of textual content message campaigns for a time period. Unusual Items is aware of how tough sure holidays might be for patrons, so they offer them the choice to pause campaigns.
Ami Colé’s cultural second textual content
Leap on the thrill of what’s occurring in your subscribers’ better cultural context, for instance, a preferred film launch or a giant sports activities occasion. Ami Colé celebrates the Emmys with a product suggestion that matches the vibes of the awards occasion.
Half Magic Magnificence’s Halloween delivery deadline discover
Assist prospects get merchandise in time for particular occasions, like Christmas reward giving, by clearly speaking vacation delivery deadlines. Half Magic Magnificence ensures prospects get their Halloween make-up on time by sending a well timed reminder about ordering cutoffs.
Saatchi Artwork’s last-minute reward card textual content
For purchasers that miss a delivery deadline, supply reward playing cards as an answer for last-minute buying. Saatchi Artwork saves the day by selling digital reward playing cards.
Luna Grill honors the navy on Veterans’ Day
Present appreciation for various communities by providing particular promotions. For instance, you could possibly honor lecturers throughout back-to-school or first responders on Nationwide First Responders Day. Luna Grill helps navy members with a Veterans’ Day supply for a free entrée.
The Sill’s area of interest vacation textual content message
Leverage lesser-known holidays to create related promotional alternatives. The Sill turns Nationwide Pet Day into a wise advertising second by highlighting their pet-safe plant assortment.
Jack Rogers’ treat-yourself vacation textual content
Flip conventional gift-giving holidays into self-care alternatives. Jack Rogers encourages moms to deal with themselves with a particular low cost.
Monos’ vacation reward information textual content
Make vacation buying simpler with curated gift guides for various audiences. Monos helps prospects discover the right journey gear presents whereas lowering determination fatigue in the course of the busy vacation season.
Graza’s seasonal playlist
Construct model affinity by sharing life-style content material that goes past product promotion. Graza strengthens their reference to prospects by curating a seasonal playlist.
Each Man Jack’s Giving Tuesday textual content
Join with prospects by charitable initiatives sparked by the calendar. Each Man Jack reveals their model values by collaborating in Giving Tuesday with a significant philanthropic marketing campaign.
Flux’s gratitude textual content
Construct buyer relationships by sharing messages of appreciation in the course of the fall season. Flux strengthens buyer loyalty by expressing gratitude to their group.
Transactional SMS advertising concepts and examples
Clear, useful transactional messages preserve prospects knowledgeable about their purchases and appointments. These important communications construct belief and scale back assist inquiries by proactively offering necessary updates and confirmations.
Native’s order affirmation textual content
Affirm {that a} buyer’s order went by so that they know the whole lot is operating easily. Native provides a tone of celebration and gratitude to their order confirmation messages.
Vessi’s order cargo affirmation
Maintain prospects knowledgeable about their order standing with clear delivery updates. Vessi maintains pleasure for incoming purchases by promptly notifying prospects when their orders ship.
Greatest Purchase’s appointment affirmation textual content
Make service appointment particulars clear with affirmation messages. Greatest Purchase reminds prospects of their appointment particulars and provides a hyperlink to reschedule if needed.
Hustead’s Auto Physique appointment reminder textual content
Scale back no-shows with well timed appointment reminders. Hustead’s Auto Body helps prospects preserve their appointments by sending clear reminder messages.
Buoy’s supply affirmation textual content
Full the acquisition expertise with pleasant supply notifications. Buoy ensures prospects know when their orders have arrived safely at their vacation spot—significantly useful to keep away from packages getting stolen or broken by the climate.
Improve your SMS advertising campaigns with contemporary concepts and examples
These SMS advertising concepts and examples span the sensible to the impressed. Begin including the concepts that resonate most with your small business objectives to your SMS advertising technique and see how your viewers responds. Take a look at completely different approaches and preserve iterating based mostly on the information.
Understand that a number of the most profitable SMS advertising campaigns may begin with inspiration from different manufacturers, however they’ll evolve into one thing distinctive to your small business. The manufacturers that stand out are people who constantly experiment whereas staying true to their values and model id.
So take dangers and experiment! The following finest SMS advertising techniques are but to be found.
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