Moncler took a large leap into the Gen Z-driven, influencer-powered world of vogue advertising with the #MonclerBubbleUp TikTok problem. What began as a unusual spin on their signature bubble jackets shortly turned one of many platform’s most viral branded campaigns. The idea was easy but sensible: influencers like Charli D’Amelio and Bella Poarch kicked off a problem the place individuals would creatively “bubble up” utilizing on a regular basis home items, solely to disclose Moncler’s iconic puffy jackets.
The end result? Over 7 billion views and hundreds of thousands of user-generated movies, turning this marketing campaign into a worldwide sensation.
On the core of Moncler’s technique was the will to seamlessly mix excessive vogue with the informal, playful vitality of TikTok. The aim? To make luxurious vogue really feel approachable, participating, and, most significantly, shareable. Moncler didn’t simply depend on huge names to push the marketing campaign; they tapped into TikTok’s distinctive means to spark creativity and user interaction.
The end result was a marketing campaign that didn’t simply speak at customers however invited them to be a part of the dialog—remodeling a luxurious model into one thing relatable and thrilling for a youthful viewers.
What the marketing campaign finally achieved wasn’t simply an uptick in views—it reshaped how vogue manufacturers method influencer marketing within the digital age. By tapping right into a platform like TikTok with the proper steadiness of humor, influencer partnerships, and person engagement, Moncler set a brand new commonplace for the business. And in doing so, they proved that the way forward for influencer marketing in fashion isn’t just about displaying off merchandise however making the patron an integral a part of the expertise.
6 of the Finest Trend & Attire Influencer Advertising Campaigns
Trend manufacturers aren’t simply promoting garments—they’re promoting tradition, group, and moments that spark conversations. From viral TikTok stunts to dance challenges that take over the web, influencer advertising is shaping the best way manufacturers join with audiences. One of the best campaigns don’t really feel like advertisements; they really feel like actions.
Let’s take a more in-depth have a look at a number of the most impactful vogue and attire influencer campaigns that dominated social feeds, drove engagement, and, most significantly, received folks speaking.
If there’s one factor TikTok loves, it’s an surprising twist on the acquainted. And Marc Jacobs delivered precisely that with its wildly profitable marketing campaign that includes Nara Smith—a creator finest recognized for making meals from scratch with the type of dedication normally reserved for watchmakers and perfectionist grandmothers. However as an alternative of bread or butter, this time, she “baked” a Marc Jacobs tote bag. Sure, with flour, eggs, and a wholesome dose of purple meals dye.
@marcjacobs The Tote Bag, constructed from scratch by @Nara Smith ♬ original sound – marcjacobs
The end result? A marketing campaign that blended creativity and influencer authenticity so seamlessly it felt much less like an advert and extra like an natural extension of Smith’s content material. The web ate it up—13.7 million views in 48 hours, practically a million {dollars} in media affect worth, and a feedback part overflowing with reward. Followers dubbed it “genius” and “the collab of the century,” proving that when manufacturers let creators do what they do finest, magic occurs.
Strategically, this was a masterclass in taking part in to TikTok’s strengths. As a substitute of forcing a scripted endorsement, Marc Jacobs leaned into the platform’s love for quirky, low-effort-but-high-impact content material. Smith’s monotone supply and ultra-minimalist aesthetic gave the marketing campaign an effortlessly cool, making the model really feel much less like a luxurious big and extra like a pure a part of TikTok’s tradition.
And the numbers backed it up—Smith’s TikTok following skyrocketed by 700%, whereas Marc Jacobs noticed engagement charges 149 instances increased than their regular influencer posts.
After all, no viral second is full with no little controversy. The marketing campaign was hit with accusations of copying one other creator, Mary Korlin-Downs, who had beforehand posted an identical video idea. Whereas some critics cried foul, others dismissed the drama as an inevitable byproduct of the web’s ever-churning content material cycle. Both manner, it barely put a dent within the marketing campaign’s momentum.
Even with facet debates about “tradwife” aesthetics lurking within the background, the overwhelming takeaway was clear: influencer-driven advertising, when completed proper, doesn’t simply promote merchandise—it reshapes model notion. Marc Jacobs didn’t simply go viral; it turned a part of the dialog. And in as we speak’s consideration financial system, that’s the last word win.
Talking of campaigns that was conversations, Hole took a special—however equally efficient—method with its ‘Get Unfastened’ marketing campaign. Whereas Marc Jacobs leaned into TikTok’s love for absurd creativity, Hole tapped into one thing simply as highly effective: motion.
In the event you ever wanted proof that TikTok runs the style sport, look no additional than Hole’s marketing campaign—a masterclass in merging influencer energy, viral trends, and nostalgia-driven model. That includes international pop star Troye Sivan and the effortlessly cool strikes of the CDK Firm, this marketing campaign didn’t simply promote loose-fit denim; it made sporting it really feel like a motion.
@gap Get unfastened. Now reside. Free your self from expectations. And dance exterior the strains. Huge denims, for large strikes — for everybody. That includes @troyesivan and @cdkcompany. Choreographed and directed by @sergiovsreis. “Humorous Factor” by @thundercatmusic. Discover the #GetLoose ♬ original sound – gap
On the coronary heart of all of it? A hypnotic, free-flowing dance routine set to Thundercat’s Humorous Factor—a observe virtually engineered for TikTok virality. The choreography, designed by Sergio Reis, turned Hole’s Fall 2024 denim assortment into a visible spectacle, proving that the fitting pair of denims strikes with you, not towards you.
However Hole didn’t cease there. They doubled down on engagement by launching the #GetLoose TikTok problem, inviting customers to recreate the routine or showcase their very own Hole-styled matches. The end result? Over 100,000 user-generated movies and a hashtag that dominated For You pages in all places.
@calebkiiim Staying cozy and effortlessly trendy this Fall with @hole #GetLoose #HowYouWearGap #GapCreator Gadgets worn: • Traditional Icon Denim Jacket 🕶️ • Double-Knee Utility Saggy Denims 🛠️ • Outsized Lined Denim Hoodie 🧵 #fyp #outfitinspo #fashiontiktok #ootd ♬ original sound – caleb
Strategically, this was a textbook instance of influencer advertising completed proper. As a substitute of relying solely on conventional advert placements, Hole embedded itself into tradition by tapping into the Y2K-inspired resurgence, self-expression by means of motion, and TikTok’s unshakable love for dance developments. And the numbers backed it up—55 million views on TikTok, 376,000 Instagram likes on Troye Sivan’s marketing campaign submit, and a recent wave of customers all of a sudden rethinking their subsequent denim buy.
However past the stats, what actually made ‘Get Unfastened’ land was its easy authenticity. Troye Sivan wasn’t only a face for the model; he was the proper embodiment of its message—trendy, expressive, and unimaginable to disregard. By bringing in a mixture of dancers, skaters, and fashion influencers, Hole ensured the marketing campaign felt inclusive and accessible reasonably than simply one other celebrity-fronted vogue second.
Whereas Hole was getting folks dancing, Yours Clothes was making waves differently—by championing physique range in vogue.
The business loves to speak about inclusivity, however Yours Clothes truly delivered. Their summer time marketing campaign wasn’t nearly promoting swimwear—it was about altering the narrative round plus-size vogue, one assured strut at a time. That includes 4 powerhouse influencers—Kerry Riches, Teni Pascal, Danielle Lucy, and Shannon Futcher—this marketing campaign didn’t simply showcase clothes; it showcased actual our bodies, actual confidence, and actual illustration.
Strategically, Yours Clothes performed it sensible by tapping into influencers who already had deep belief throughout the plus-size group. These weren’t simply fashions in a one-off advert; they had been creators who actively championed physique range and self-love year-round. By that includes them in a swimwear photoshoot that highlighted totally different physique sizes and shapes, the marketing campaign felt genuine reasonably than performative—an important think about as we speak’s more and more discerning social media panorama.
The affect? A wave of constructive sentiment that prolonged far past Instagram likes. Followers praised the marketing campaign for showcasing actual girls in actual swimwear, breaking away from the airbrushed perfection that usually dominates vogue advertisements. And the engagement went past passive appreciation—clients began sharing their very own swimwear appears utilizing #ThisIsYours, turning the marketing campaign right into a motion reasonably than simply one other seasonal drop.
@brooke.phoebe3 This set from @Yours Clothes is on repeat this summer time! #fyp #yoursclothing #yoursclothinguk #thisisyours #plussize #inclusivefashion #plussizehaul #size30 #size28 #inclusivesizing #plussizesummeroutfits ♬ LUNCH – Billie Eilish
However maybe the most important win? The model’s choose mannequin measurement device, which lets buyers see how swimwear appears on totally different physique varieties. Whereas a easy idea, it resonated so deeply with clients that it sparked requires the function to broaden throughout extra product classes. It’s proof that illustration isn’t simply good for social affect—it’s good for enterprise.
Now, whereas Yours Clothes was redefining physique range, PrettyLittleThing was proving that influencer advertising doesn’t at all times want a grand social assertion to be efficient. Generally, it’s about creating the proper mix of aspirational and attainable—and Cindy Kimberly was the proper ambassador to convey that imaginative and prescient to life.
PrettyLittleThing is aware of the influencer sport in and out, and their newest marketing campaign with Cindy Kimberly (aka Wolfie Cindy) was no exception. With 7.1 million Instagram followers and an easy cool-girl aesthetic, Cindy was the proper muse for PLT’s newest assortment—an reasonably priced, trend-forward lineup that blurred the strains between runway glamour and on a regular basis put on.
This wasn’t simply one other influencer collaboration; it was a masterclass in visible storytelling. Cindy didn’t simply mannequin the gathering—she embodied it. A mixture of blazer attire, cut-out maxis, and glossy co-ords set the stage for a marketing campaign that felt each aspirational and attainable, hitting the candy spot for PLT’s fashion-savvy viewers. And, after all, the worth level (beginning at simply £18) made it all of the extra irresistible.
Strategically, PLT performed it sensible by spreading the marketing campaign throughout Instagram, TikTok, and YouTube, guaranteeing most visibility. Cindy’s excessive engagement charges—2.97% on Instagram and 4.26% on TikTok—gave the gathering a built-in viewers that was prepared to buy. Plus, with 89.5K common views per TikTok video, PLT wasn’t simply promoting garments; they had been fueling vogue conversations throughout platforms.
On the finish of the day, PLT didn’t reinvent the wheel—they simply spun it flawlessly. With a well-chosen influencer, a group that felt each stylish and wearable, and a cross-platform technique that hit all the fitting notes, this marketing campaign proved that when influencer advertising is completed proper, it doesn’t simply promote garments—it sells a complete temper.
As PLT was driving excessive on influencer-driven visible storytelling, SHEIN took a wholly totally different route—however one which proved simply as efficient. As a substitute of counting on a single star, they embraced a multi-influencer technique that flooded the web with vogue moments, ensuring nobody may scroll with out seeing SHEIN.
SHEIN has influencer advertising right down to a science, and their spring gross sales marketing campaign within the Philippines was yet one more masterclass in digital domination. As a substitute of banking on a single big-name endorsement, SHEIN went full throttle, enlisting each macro and micro-influencers throughout YouTube, Instagram, and TikTok to generate buzz. The end result? A marketing campaign that felt in all places, suddenly—and one which turned social feeds into SHEIN runways in a single day.
@shein_phThe key is out! Be part of us on one other Pop-Up expertise and prepare to catch unique offers, enjoyable actions, and surprises! 👗👜👠 🗓️ July 16-21 (Tues-Solar) ⏰ 10AM to 10PM 📍 One Ayala, Makati Metropolis 2nd Degree Concourse Save the date and keep tuned to our socials for thrilling occasion updates coming your manner! 😍 Tag your folks and let’s unfold the phrase about SHEIN’s most trendy occasion ever! ✨🛍️ 👉 RSVP now and obtain a FREE GIFT! Click on the hyperlink in bio. #SHEINtakesPH #SHEINph #SHEINstylePH♬ original sound – SHEIN Philippines
The technique was easy however efficient: present, don’t simply inform. Influencers flooded social media with clothes hauls, try-ons, and buyer evaluations, giving potential patrons a firsthand have a look at SHEIN’s newest items. TikTok filters and Instagram Stories saved the content material interactive, whereas long-form YouTube movies allowed for deeper product breakdowns.
@karaysabella fast haul — all from SHEIN MOD @SHEIN Philippines use my code “karaysa” “karaysa15” or “KaraR” to avoid wasting ₱₱₱! #sheintrendsph #shein33sale #sheinhaul #tryon ♬ Crystal Waters Gypsy Woman (Live) – Dj djacky mix
This multi-platform blitz ensured that whether or not customers had been scrolling for a fast outfit inspo or binge-watching haul movies, SHEIN was unimaginable to overlook.
And the numbers? They didn’t simply break engagement data; they set new ones. One influencer pulled an 85% engagement price on TikTok (sure, you learn that proper), whereas the marketing campaign racked up 800,000+ views on YouTube and reached over 1.3 million Instagram customers. That’s quick vogue meets quick virality.
SHEIN additionally leaned into platform-specific strategies—a wise transfer in an period the place a TikTok development can promote out a product in a single day. The usage of TikTok filters and interactive Instagram Tales made engagement really feel easy, whereas excessive link-click charges on Instagram proved that audiences weren’t simply watching—they had been procuring.
Lastly, let’s speak about Cider. Whereas SHEIN was dominating the quick vogue house with a digital-first method, Cider was proving that influencer advertising doesn’t at all times need to be concerning the digital. Generally, the real-world expertise is simply as essential to constructing a connection—and Cider’s collaboration with Haley Kalil was the proper instance of this.
If there’s one factor Cider understands, it’s that vogue is a dialog—and their New York marketing campaign with Haley Kalil proved they’re fluent in each digital buzz and real-world affect. This wasn’t nearly promoting music competition outfits; it was about turning NYC right into a residing, respiratory advert marketing campaign and letting influencers—and their followers—do the speaking.
On the heart of all of it? Haley Kalil, a macro influencer with 3 million Instagram followers and the type of easy cool that makes you need to purchase no matter she’s sporting. She overvalued Cider’s festival-ready assortment, main followers straight to the model’s NYC pop-up retailer—as a result of what’s higher than scrolling by means of kinds? Attempting them on IRL. And to ensure town felt Cider’s presence, the marketing campaign prolonged past social, with influencers interacting with out-of-home advertisements plastered throughout New York.
The end result? A seamless mix of on-line affect and real-world engagement made the model unimaginable to disregard.
@haleyybaylee William took me on a date to Cider’s NYC Pop-Up Retailer!! Finest day ever! 🥰💕🎉Mark your calendars for the grand opening on Nov 4 at 33 Howard St, open by means of Jan! You too can try their pop-up assortment on-line at hyperlink in bio 👀👀👀@Cider #CiderNYC #BillionaireBoyfriend ♬ Sunday Kind of Love – Etta James
However what actually set this marketing campaign aside was Cider’s community-first method. Their 15,000+ member Discord server—sure you learn that accurately—wasn’t only a advertising device—it was a real-time suggestions loop, giving followers a say in what they needed to put on. And the affect? Large. The marketing campaign helped gasoline the expansion of Cider’s Curve line to over 15% of their enterprise, proving that when manufacturers truly hear, clients reply.
Social media backed up the success. Cider’s 5 million Instagram followers and enlargement into TikTok Shop within the U.S. confirmed that the demand wasn’t simply hype—it was turning into actual gross sales. And whereas different manufacturers are nonetheless determining learn how to mix social commerce with IRL experiences, Cider made it look easy.
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Learn additionally:
The Good Mix of Creativity, Tradition, and Commerce
These six campaigns spotlight the facility of influencer advertising within the vogue business—whether or not by means of quirky viral stunts, dance challenges, physique range, or real-world experiences, manufacturers are discovering inventive methods to attach with customers. What unites all of them is a deep understanding of their viewers, a well-executed technique, and a capability to make a long-lasting affect that goes past simply promoting merchandise.
In a world the place authenticity and relatability are forex, these manufacturers show that influencer advertising is not simply an choice—it’s a necessity. The way forward for vogue advertising is right here, and it’s being formed by the individuals who know learn how to transfer the dialog.
Regularly Requested Questions
What are the very best influencer advertising methods for vogue and attire manufacturers?
The highest methods for vogue influencer advertising embody:
- Collaborations with influencers who align together with your model values: Manufacturers ought to search for influencers whose way of life resonates with their target market.
- Leverage video content material on platforms like TikTok and Instagram: These platforms present a possibility for influencers to showcase how merchandise match into their on a regular basis lives, making it extra relatable.
- Seasonal campaigns: Tapping into seasonal developments, reminiscent of fall collections, may help generate buzz and relevance.
- Consumer-generated content material: Encourage clients to share their appears or experiences with the model, which will be amplified by influencers.
These methods assist construct deeper connections with clients and create extra genuine content material that resonates with as we speak’s social media-driven shopper.
How do influencer collaborations affect model visibility within the vogue business?
Influencer collaborations can have a major affect on a vogue model’s visibility. A well-executed partnership permits a model to:
- Attain a wider and extra engaged viewers
- Strengthen model notion by means of relatable, genuine endorsements
- Improve influencer mentions and media worth, boosting natural attain
As seen with manufacturers like Hole, the fitting influencers can skyrocket a model’s presence and result in increased engagement and gross sales, particularly when campaigns align with present cultural developments.
How do vogue manufacturers measure the success of their influencer advertising campaigns?
To successfully measure the success of an influencer advertising marketing campaign, brands typically track:
| Metric | How It is Measured | Instance of Influence |
|---|---|---|
| Engagement Fee | Likes, shares, feedback, and interactions | 50% view price, 9% engagement price as seen in Troye Sivan’s Hole marketing campaign |
| Influencer Mentions | Depend of mentions or hashtags related to the model | Hole noticed a 41% improve in distinctive mentions following a collab with Dôen |
| Media Worth | Estimate of the equal paid media price of natural content material | Improve in influencer mentions, translating into higher media presence |
These metrics assist manufacturers consider not solely the marketing campaign’s effectiveness but additionally the general affect on model consciousness and gross sales.
That are a number of the high vogue manufacturers leveraging influencer advertising successfully?
Listed below are just a few of the highest vogue manufacturers utilizing influencer advertising to nice impact:
| Model | Notable Campaigns | Influencers Concerned |
|---|---|---|
| H&M | Collaborations with micro and macro influencers | Numerous, together with vogue and way of life influencers |
| Zara | “See Now, Buy Now” campaigns with influencers showcasing developments | Influencers with robust vogue and styling followings |
| Hole | Get Unfastened marketing campaign that includes Tyla and Troye Sivan | Musicians and fashion-forward influencers |
These manufacturers make the most of influencer advertising to broaden their attain, construct pleasure, and join with youthful, trend-savvy audiences.
Why is influencer advertising so essential for vogue manufacturers as we speak?
Influencer advertising is significant for vogue manufacturers as a result of it creates genuine, relatable connections between the model and its target market. With customers more and more trusting influencers over conventional advertisements, vogue manufacturers can faucet into extremely engaged communities, gaining credibility and boosting visibility.
The ability of influencers to form developments and shopper behaviors has made them an indispensable device for vogue advertising in 2024.
What ought to vogue manufacturers search for when deciding on influencers for his or her campaigns?
Trend manufacturers ought to think about the next when selecting influencers for his or her campaigns:
- Alignment with model values: The influencer’s persona and messaging ought to resonate with the model’s ethos.
- Engagement over followers: Deal with influencers with excessive engagement charges, even when they’ve fewer followers, as this means a extra loyal viewers.
- Viewers demographic: Make sure the influencer’s viewers matches the model’s goal market, whether or not it’s Gen-Z or older fashion-conscious customers.
By deciding on the fitting influencers, manufacturers can create campaigns that really feel extra genuine and foster stronger shopper connections.
Concerning the Writer
Author
Koba Molenaar brings practically a decade of wealthy expertise in content material writing, specializing in digital advertising, branding, SaaS, and eCommerce. Her ardour for serving to manufacturers, from solopreneurs to established corporations, join with their audiences shines by means of her work. As a member of the Golden Key Worldwide Honor Society, Koba’s dedication to excellence is obvious in her work, showcasing her as a relatable and educated voice within the business.
