For my firm’s video advertising campaigns, Fb is a pure alternative. Because the second-most widely used social media, the corporate evokes confidence and excels in viewers concentrating on, attain, and value effectivity. Nonetheless, it does take some technique to verify your movies land.
A high quality video marketing campaign on Facebook can strengthen your model and enhance your buyer base. Although the steps are easy, working advertising movies on Fb has many shifting components to think about. And most significantly, your movies ought to enchantment to your viewers, so you might want to create video content material that’s participating, emotional, and entertaining.
Take a look at these lists I put collectively of finest practices and prime business examples to get your inventive juices flowing.
Desk of Contents
Greatest Practices for Fb Video Advertising
1. Collect tendencies to tell your video advertising plan.
There are two areas I like to recommend you deal with. First, learn up on current video marketing trends that can assist you perceive viewers habits and preferences. You wish to know when and the way your goal demographic makes use of Fb and which kinds of movies they’re almost definitely to reply to.
Second, your marketing campaign could embrace each native movies (like Fb Stay, reels, posts, and tales) in addition to paid video advert campaigns.
Professional tip: In case your price range permits for a paid marketing campaign, you might want to brush up on the nuts and bolts of running ads on Facebook. Assessment how to decide on the precise aims, observe click-throughs, use automated messaging, and choose calls-to-action (CTAs).
2. Outline big-picture advertising targets.
An enormous a part of each paid and native campaigns can be holding normal aims in thoughts. Are you aiming for product training, model consciousness, or driving site visitors? There are such a lot of instructions to go in, so you might want to preserve the massive advertising image in thoughts to remain on observe.
For instance, in case your objective is to realize new prospects, you wish to put effort into eye-catching photographs, catchy textual content, and transient movies. In case your objective is to spice up gross sales with present prospects, dwell video occasions and elevated private interplay are the best way to go.
Professional tip: Both reference the advertising targets and plan you have already got in place or get began with a free marketing plan template.
3. Streamline video manufacturing.
Whether or not you’re on the planning or manufacturing aspect of your marketing campaign, discovering an easy-to-use, devoted video app will allow you to spit out clips and movies for quicker outcomes. Take into account dabbling in applied sciences like AI-informed video microapps to make your life simpler.
Professional tip: Understand that manufacturing will take a big chunk of time. Discover shortcuts and make the most of instruments to maintain this a part of the method in verify. If you wish to preserve operations rolling, it’s an enormous benefit to make use of expertise prudently on the manufacturing stage.
4. Preserve video advertising brief and interesting.
As a consequence of its visible nature, video is right for uplifting purchaser motion. Viewers are inclined to choose brief movies to lengthy ones. I discovered that, based on Search Engine Journal, 85% of viewers choose clips lower than 15 seconds lengthy, and short-form movies obtain 2.5 instances extra engagement than long-form.
Professional tip: Preserve movies concise and putting. Take a look at a few of our glorious examples of video advertising under for inspiration to maintain size transient and storytelling exact.
5. Incorporate entertaining dwell video.
Whereas heavy use of dwell video shouldn’t be the norm for many firms, sprinkling it into your technique will help corral present prospects and critically enhance engagement, particularly if it’s entertaining and personally interactive.
Fb boasts a few of the easiest-to-use dwell video choices. You’ll be able to rapidly go dwell out of your feed or schedule and promote a dwell occasion sooner or later.
Professional tip: Take a minute to learn how to run a Facebook Live event. This format is ideal for product bulletins, dwell testimonials, product demonstrations, Q&As, and even dwell promoting.
10 Glorious Examples of Video Advertising on Fb
1. Powerbeats Professional 2 | Beats by Dre
Massive manufacturers usually have the benefit of star energy, like on this instance from Beats by Dre stuffed with a few of the world’s greatest sports activities stars — Lionel Messi and LeBron James. However what I like is their inventive interaction of product with celeb.
Drenched in sweat and set against dark backgrounds, this inspiring video ad comes in at about two minutes. Not short, but not too long, either. The company uses the full two minutes to highlight athletes who are at the peak of fame and incorporates their Powerbeats wireless headphones as an essential tool to success.
I think the use of the word “power” throughout keeps the video on its theme of greatness. The video highlights incredible stats from each of the athletes’ careers and features them all wearing the product while performing in their respective sports. The continuity and striking visuals make it hard to look away or forget.
Pro tip: Repeat your keywords to strengthen messaging. For example, ask yourself what your key message or takeaway is for your marketing video. Consider making a word chart that explores key phrases and adjoining phrases that help your message.
2. Blazer EV SS | Chevrolet
Marketed because the quickest Tremendous Sport mannequin ever produced by Chevy, the Blazer EV SS options in an equally fast 30-second spot posted on Fb on February 14, 2025. Classic clips of Chevy’s glory days on the observe are lower collectively in fast succession, resulting in an thrilling reveal of the Blazer’s smooth and highly effective silhouette in motion.
Chevy has a wealthy historical past of energy and velocity — they usually don’t shrink back from selling their business management and accomplishments. If it matches together with your model, you could wish to take notice and spotlight your services and products with a assured vibe.
I picked this video advert on account of its superior design idea. Motion and energy are displayed on a number of ranges because the video begins sluggish and will increase in visible and verbal velocity.
Professional tip: Effective-tune your video pacing to evoke emotion by experimenting with a free device like HubSpot’s Clip Creator to intensify anticipation and preserve viewers glued to the display.
3. BRUNKRISSLA Comforter Set | IKEA USA
IKEA could be described in some ways — quirky, fashionable, enjoyable, whimsical — and their 15-second video posted on February 16, 2025, combines all these adjectives in a single. What do they do finest? Create a putting and unforgettable visible: Mount Rushmore lined in a mushy comforter and pillows.
Animated IKEA helicopters fly within the items to cowl the nationwide monument, including an easy however fantastical impression. A shortened .bitly URL proper within the textual content of the submit hyperlinks the viewer straight to the net catalog.
I believe vibrant colours and somewhat silliness go an extended technique to drive site visitors to IKEA’s web site, making buying simple and impulsive after a fast, eye-catching visible.
Professional tip: Characteristic your product in a lighthearted method if it matches together with your model. Take a look at this blog on humorous commercials to seek out the precise humor in your model.
4. #GoProAwards | GoPro
GoPro’s use of customer-submitted video simply is smart. The tens of millions of hours of footage caught on GoPros is clearly one in every of their advertising division’s gold mines.
In this video for his or her #GoProAwards marketing campaign, GoPro prospects are inspired to ship of their finest. A searchable hashtag makes the marketing campaign rapidly accessible throughout many platforms, however the place they actually excel is buyer engagement mixed with specializing in the most effective of the most effective.
As an organization, they’ll stand out on Fb’s feed with lovely, putting, or unique footage. Their ongoing marketing campaign delivers compelling visuals: a not often seen field jellyfish, a nighttime bike trip within the forest, skydiving stunts, and a bustling coral reef present content material that’s certain to be following fodder.
Professional tip: For longer, deliberate campaigns, use hashtags to group movies over a interval of months or years. This makes it simple to take a look at engagement and observe how your marketing campaign has performed over time.
5. Garmin Coach | Garmin
On this Garmin Coach video ad posted on Fb in September of 2024, aspiration is implied utilizing the rolling visible of a aggressive cycler. The match physique, authoritative voice, and bare-bones manufacturing are proper on model for Garmin’s hard-working demographic.
What does Garmin do nicely with this video? They keep focus. They lower the fats. At solely 30 seconds, I believe they provide viewers what they need in a product announcement — a fast rundown of the options backed by robust and assured footage of the product in motion.
The dialogue of the video is expertly written and follows basic advertising writing rules of together with solely targeted and related content material.
Professional tip: Create a script with confidence and at all times preserve your audience in thoughts. Take a look at HubSpot’s Ultimate Video Marketing Starter Pack for a free video script template to observe.
6. Meta AI | Fb
A Fb advertising video on Fb needed to make the lower for apparent causes. Fb has an enormous compendium of all types of video advertising — produced, clips from person accounts, and AI-informed. However, I’m highlighting this Meta AI explainer video as a result of it’s a good instance for manufacturers of a brief — very brief at 12 seconds — illustration of how you can use a brand new characteristic.
Clear and well-paced, I discover this video format is finest for how-to content material, which is massively useful for manufacturers. A comparatively fast and easy display recording will bolster prospects’ product use and preserve them coming again for extra. The keys to success are simplicity, pacing, and highlighting just one characteristic per video so customers can deal with what they wish to be taught.
Professional tip: Customers won’t ever cease needing product demos or explainer movies. Product demo movies aren’t at all times intuitive, so discover this blog on profitable product demo movies to get some concepts.
7. Household Farm Movies | Natural Valley
The Natural Valley model is understood for selling the small household farms from which they supply their dairy and different grocery merchandise. Their collection of farm footage from these household farms throughout America serves as fast behind-the-scenes glimpses for customers. Clients of Natural Valley are seemingly involved about animal welfare, environmental well being, household values, and a high quality product.
The “household farm” facet of movies like this one from June of 2024, filmed in a subject of sleeping dairy cows, promotes the hard-working, healthful picture of the model. Plus, they’re enjoyable to look at. After I take into consideration video advertising in a social feed, Natural Valley does nicely at posting repeatedly and reminding prospects that the model remains to be dedicated to sourcing from actual household farms.
Professional tip: Don’t stray far out of your model values if they’re a serious promoting level. Attempting out new advertising kinds could be enjoyable and attention-grabbing, however should you stray too far out of your key messaging, you danger complicated patrons.
8. #DiorCouture | Dior
Magnificence and life-style manufacturers take notice. Dior is understood for being extremely impressed but accessible to on a regular basis customers who’re out there for luxurious vogue, perfume, and cosmetics. Their deal with elegant particulars makes their video advertisements pop.
On this minute-and-a-half brief starring Anna Sawai, Anna attends her first Golden Globes, simple on the eyes, and the “interior dialogue” revealing her interior fears and anxieties portrays her as simply as human as the remainder of us.
“Do I look okay?” she thinks as she is wearing a shocking white quantity and performed up with lovely Dior equipment and make-up. Posted on February fifth, 2025, I like how this advert tells a easy story that retains you watching but additionally serves as an announcement that Anna is Dior’s latest model ambassador.
Professional tip: Preserve your model aesthetics on level. For those who’re a luxurious model, your video must replicate that and really feel costly.
9. Gemini AI | Google
Mega company Google doesn’t shrink back from posting regular Facebook marketing videos. And, it’s an understatement to say that Google has assets to spare for any advertising pursuit they tackle. They produce masterful, touching advertising content material prefer it’s no large deal. That being stated, I consider we are able to nonetheless be taught from what they do proper.
In a current advertising video posted on Fb on July 26, 2024, titled “A Little Assist from Gemini,” Fb mixes emotional storytelling with a number of key options in a video to advertise their Gemini AI chatbot.
Half private curiosity story, half product demo, this video tells of a younger lady’s dream to be like U.S. Olympic hurdler and sprinter Sydney McLaughlin-Levron — and sometime break her file.
It performs out a dialog between her father and Gemini — he’s asking numerous questions to assist help his daughter in her dream: “The right way to educate hurdle method,” and “Assist my daughter write a letter telling Sydney how inspiring she is.”
What I like: The textual content of the daddy’s dialogue popped and rolled throughout the display all the time. And because it has been reported that 85% of users watch Fb movies with the sound off, it is a genius transfer.
10. Magnificence for Nature | Dove X Walmart
Dove is not any stranger to taking a stand and gears most of their campaigns towards social and environmental causes. In a video posted in August of 2023, the textures of the earth are proven fantastically alongside numerous pores and skin textures.
Dove used the video to announce the Dove Nature Regeneration Venture in partnership with Walmart and the Rimba Collective in Southeast Asia to guard and restore 123,000 acres of rainforest.
What I like: Dove maintains their model’s robust core values. An announcement spoken over their signature putting visuals is sufficient to preserve viewers enraptured for all the 30 seconds. Pleasurable, pleasing, and actual, this video is a aid for the eyes amid the busy litter of social media feeds. And it achieves its goal as a serious public relations piece.
Fb Video Advertising Is for Everybody
I’m at all times impressed by entrepreneurs who deal with a brand new social media platform with out earlier expertise. It may be daunting to start a brand new marketing campaign on an unfamiliar platform. Fortunately, I’ve additionally discovered that Fb video advertising is fairly user-friendly and yields fast outcomes.
There’s quite a bit we are able to be taught from firms with large advertising budgets, however don’t really feel like you might want to begin investing tens of millions of {dollars} into your video advertising simply but.
I’d begin small with HubSpot’s free Clip Creator Tool and Ultimate Video Starter Pack and experiment together with your Fb video advertising technique. The inventive course of spent earlier than truly filming a video is simply as essential because the precise content material, so don’t be afraid to spend an excellent chunk of time defining your model technique.
Editor’s notice: This submit was initially revealed in April 2016 and has been up to date for comprehensiveness.
