How to Add Google Reviews to Shopify Website (2025)

Think about strolling right into a retailer you’ve by no means visited earlier than. What’s the very first thing you do? 

You would possibly go searching for indicators of credibility, like some certificates on the wall, testimonials from glad clients, or maybe a pleasant nod from the shopkeeper. 

Within the digital world, this trust-building train isn’t any totally different. About 75% of individuals learn on-line evaluations and analysis companies, earlier than really shopping for from them. Research additionally present that including Google evaluations to your web site can increase its natural traffic by up to 25% and conversion charges by as much as 67%.

This tells us that displaying evaluations on a web site serves as a digital nod. It assures your potential clients of your reliability and helps them construct belief in your model, thus enhancing your web site site visitors and model conversions. 

However add Google evaluations to Shopify, and what all advantages can it supply? We are going to focus on all these features on this weblog and in addition speak about totally different strategies to embed evaluations in your Shopify web site. 

Let’s get began.​

To start with, let’s focus on some strategies that you need to use so as to add evaluations from Google to your Shopify web page:

Strategies to Add Google Evaluations to a Shopify Web site

Displaying Google Evaluations in your Shopify retailer is a superb technique to construct belief and improve credibility. 

That being mentioned, there are two main methods so as to add evaluations to Shopify: one is to manually embed Google evaluations to Shopify by Google’s embed and hyperlink choices, and the opposite is to make use of a widget. 

Let’s discover each these strategies intimately.

Technique 1: Embedding Google Evaluations Manually

So, add evaluations to Shopify manually? Google has built-in sharing and embed choices to assist companies show buyer evaluations on their web sites. Right here’s how:

Choice 1: Embedding Particular person Evaluations

1. Go to Google Maps and seek for your corporation.
2. Click on on your corporation profile and choose the ‘Evaluations’ tab.
3. Select a buyer assessment you’d prefer to showcase and click on on the three-dot menu subsequent to it.
4. Click on ‘Share assessment’ and choose the ‘Embed’ choice. 

   The picture under reveals how one can select a assessment you need to share. Merely click on on three-dots subsequent to the assessment, adopted by the “Share Assessment” choice.

   
5. Subsequent, copy the HTML code supplied by clicking the “COPY LINK” choice, as proven within the picture under.
   
6. Subsequent, you will need to log into your Shopify web site admin panel, open the web page the place you need the assessment displayed, and change to the HTML editor.
7. Paste the embed code the place you need to add Google evaluations widget.
8. Click on ‘Save’ and preview the web page to see the embedded assessment in motion.

Choice 2: Utilizing a Screenshot and Hyperlink

When you’d relatively show a static picture of a assessment whereas linking it to Google, observe these steps:

1. Discover a assessment on Google Maps by going to your GBP profile after which the ‘Evaluations’ part.
2. Take a screenshot of a optimistic assessment and reserve it.
3. Copy the assessment hyperlink by clicking on the three-dot menu subsequent to the assessment.
4. Then click on on ‘Share assessment,’ adopted by the ‘Ship a hyperlink’ tab, and duplicate the supplied URL.
5. Log in to your Shopify admin panel and navigate to the web page the place you need to show the assessment.
6. Add the saved assessment picture.
7. Spotlight the uploaded picture and add a hyperlink. Paste the copied Google assessment hyperlink so clients can click on and examine the unique assessment on Google.
8. As soon as completed, save your modifications and refresh the web page to see the evaluations in your Shopify web site displayed with a direct hyperlink to Google.

Technique 2: Utilizing SocialPilot Assessment’s Google Assessment Widget

Let’s now speak about the easiest way to show Google evaluations on Shopify—and after we say finest, we imply the simplest and most hassle-free technique on the market.

As a substitute of fighting difficult coding or handbook embedding, you may effortlessly combine Google Evaluations utilizing SocialPilot’s customizable assessment widgets. These widgets are designed to mix seamlessly into your Shopify on-line retailer, making it tremendous simple to accumulate, show, and handle buyer suggestions, all whereas sustaining your model’s aesthetic.

Observe these step-by-step directions to arrange and embed the Google Review widget in your on-line retailer. 

Step-by-Step Information to Utilizing SocialPilot Evaluations Widget

Step 1: Log into SocialPilot Evaluations

Start by logging into your SocialPilot Reviews account. When you don’t have an account but, signal as much as entry the assessment widget characteristic. 

Step 2: Navigate to the Widgets Part

As soon as logged in, head over to the left-hand menu and click on on “Places.” Beneath this part, choose “Widgets” to entry the widget creation panel, as proven within the picture under.

Step 3: Create a New Widget

Click on on the “Create Widget” button to begin organising your Google Assessment widget.

Step 4: Configure Primary Settings

Now, you’ll have to configure some primary settings to customise the Google assessment widget based mostly in your Shopify web page’s wants:

• Choose Location: Select the related enterprise location for the widget.
• Assign a Identify: Give your widget a recognizable identify for simple identification.
• Select a Widget Kind: Resolve the way you need the evaluations to look. Some out there choices embrace
  • Grid (organized in rows and columns)
  • Listing (vertical show)
  • Assessment Button (permits clients to depart evaluations straight)
  • Common Score Badge (reveals general star score)
  • Carousel (scrollable show of evaluations)
  • Floating Slides (hover-over assessment snippets)
• Choose a Theme: Choose from Mild, Darkish, or Customized themes to make sure the widget blends effectively together with your retailer’s design.
• Add a Heading: Present a brief, participating title that may seem on the prime of the widget.
• Set the Assessment Supply: Select Google, Fb, or different assessment platforms from which SocialPilot will import evaluations.

The picture under reveals what the essential settings window for the SocialPilot Evaluations widget appears to be like like:

Step 5: Customise Superior Settings

To additional refine your widget’s show, configure the next settings:

• Filter Evaluations: Show solely Google buyer evaluations that meet a selected score criterion (e.g., 4 stars and above).
• Structure Changes: Modify the variety of rows, columns, textual content measurement, and different format settings relying in your chosen widget kind.
• “Go away a Assessment” Button: Add a button directing clients to depart a assessment on Google or one other platform.
• Customized Area Lock: Prohibit widget entry to your Shopify web site’s area to forestall unauthorized utilization.

The under picture reveals the superior settings for the SocialPilot Evaluations widget 

Step 6: Preview the Widget

Earlier than finalizing, use SocialPilot’s real-time preview characteristic to test the widget’s look on each desktop and cellular units. If any modifications are wanted, tweak the settings accordingly.

The picture under reveals how you need to use the Preview characteristic to see how the assessment widget will seem on desktop and cellular units.

Step 7: Save and Publish the Widget

As soon as glad with the design and configuration:

• Click on on “Actions” (positioned within the top-right nook).
• Choose “Publish” to activate your Google Evaluations widget.

Step 8: Embed the Widget into Your Shopify Retailer

To combine the widget into your Shopify web site:

1. Copy the Embed Code: After publishing, SocialPilot will generate a singular HTML embed code to your widget, as proven within the picture under.
   
2. Entry the Shopify Admin Panel: Log in to your Shopify web site and navigate to the web page the place you need to place the assessment widget.
3. Change to HTML Mode: Within the web page editor, change to the HTML view and paste the generated code so as to add Google evaluations widget. 
4. Save and Publish: Click on “Save” and refresh the web page to see the Google Evaluations widget stay in your Shopify web page.

The right way to Customise Google Evaluations on Shopify

Are you questioning add buyer evaluations to Shopify? Nice thought. Including Google Evaluations to your Shopify retailer is usually a nice transfer, however slapping them onto your web site with out a bit finesse? Not a lot. 

The way in which you show and magnificence your evaluations can make or break their affect on potential clients. 

Now, let’s perceive customise these widgets in order that they mix fantastically together with your model, construct belief, and, most significantly, increase conversions.

1. Select the Proper App for the Job

First issues first, you’ll want a dependable app to tug these evaluations onto your web site. Moreover, these apps should supply flexibility and simple integration. Some nice choices you may strive are SocialPilot Evaluations, Google Evaluations by Reputon, Rocket Google Evaluations, and GroPulse Google Evaluations. 

These apps allow you to filter evaluations, alter layouts, and tweak design parts to match your retailer’s branding seamlessly. Select the one that matches your wants and get a elegant, professional-looking assessment part very quickly!

2. Choose the Proper Show Format

Not all shops are the identical, and neither are assessment show codecs. The way in which you showcase buyer suggestions is dependent upon your retailer’s format, viewers, and targets. Listed here are some nice choices you may strive:

• Assessment Carousel: Need a glossy, rotating slider that retains issues dynamic? This one’s excellent for homepages and product pages the place you need evaluations with out cluttering up the house.
• Grid/Listing Structure: Acquired a devoted testimonial web page? A grid or listing view works finest so consumers can flick through a number of evaluations concurrently. 
• Floating Badge/Popup Widget: A small, clickable icon that expands when tapped. It retains evaluations seen however non-intrusive, which is ideal when you don’t need them taking up your web page format.
• Sidebar Embed: Need evaluations seen on each web page with out interrupting the content material? A sidebar embed sits neatly to the aspect, holding social proof inside simple attain always.

Most Shopify apps allow you to select and tweak these codecs throughout setup.

3. Customise Design Parts to Match Your Retailer’s Vibe

Ever seen a assessment part that seemed fully misplaced? It may possibly smash the appear and feel of your web site. If evaluations really feel like a last-minute addition, they received’t construct belief; in reality, they’ll simply look sketchy. 

Right here’s make them mix in seamlessly:

• Fonts & Colours: Follow your retailer’s typography and shade scheme so the evaluations don’t really feel like a random add-on.
• Star Score Type: Love the traditional Google stars or want one thing a bit extra customized? Most apps allow you to tweak this to match your branding.
• Spacing & Borders: Regulate the padding and margins so the assessment part doesn’t really feel cramped or awkwardly unfold out.
• Darkish Mode Compatibility: Working a dark-themed retailer? Make sure that your assessment part doesn’t seem like it belongs on a totally totally different web site.

4. Filter Out the Noise 

Not all evaluations are created equal. Some are absolute gold, whereas others are irrelevant or outdated. Fortunately, you may filter and average evaluations to spotlight the very best ones:

• Present solely 4- and 5-star evaluations (in case your app permits filtering).
• Pin the very best evaluations in order that they all the time seem first.
• Conceal evaluations that don’t replicate your model (Google doesn’t allow you to delete dangerous evaluations, however some widgets can help you exclude sure ones from show).
• Kind evaluations by latest or most related to maintain issues contemporary.

Tip: Don’t over-filter! Just a few common evaluations make your retailer look actual; consumers belief companies extra after they see a mixture of suggestions, not only a spotlight reel.

5. Add Name-to-Motion (CTA) Parts

What’s higher than having numerous nice evaluations? Getting much more of them! Including call-to-action (CTA) parts can encourage new clients to depart suggestions and preserve your evaluations contemporary and related.

Methods to get extra Google Evaluations:

6. Cell Optimization For a Seamless Expertise

Over 72% of e-commerce sales are made on cellular units, so that you’re in hassle in case your evaluations don’t look good on a cellphone. Shopify apps and widgets normally optimize for cellular, however you continue to have to test for:

• The textual content and star rankings scale accurately on smaller screens.
• Carousels swiping easily with out lag.
• Pop-ups that don’t block necessary content material or frustrate cellular customers.
• Minimal affect on web page load pace (slow-loading evaluations = misplaced gross sales).

Take a look at your assessment part on totally different units to ensure your customizations look clear and the assessment widget runs easily in all places.

Why Including Evaluations to Shopify is a Recreation-Changer

Let’s be actual—folks don’t simply blindly purchase stuff on-line anymore. They Google, scroll, evaluate, and stalk evaluations like their life is dependent upon it (okay, possibly not that dramatic, however you bought the purpose).

So, why do you have to show Google Evaluations in your Shopify retailer? As a result of they’re pure gold in the case of incomes buyer belief and bringing extra gross sales. 

Right here’s precisely why including Google Evaluations to your Shopify is likely one of the smartest strikes you may make.

1. It Builds Instantaneous Belief & Credibility

Think about you’re looking for skincare merchandise. One model has a whole bunch of glowing Google Evaluations displayed on its web site, whereas one other has nothing however a self-written product description. Who would you find yourself shopping for from? 

Would you purchase from a retailer with zero evaluations? In all probability not. 97% of shoppers learn on-line evaluations earlier than making a purchase order, and 88% belief them as a lot as private suggestions.

Having Google Evaluations displayed proper in your Shopify retailer offers potential consumers the reassurance they want. It’s like having a good friend say, “Yeah, I’ve tried this. It’s superior!” however at scale. Typically, these evaluations are all of your clients have to shed their doubts and buy out of your model.

2. Boosts Conversion Charges 

Let’s begin by speaking numbers. Displaying 5-star reviews in your web site can enhance your corporation conversion charges by as much as 270%. Why? When folks see actual clients vouching to your product, they really feel safer clicking that “Purchase Now” button.

Evaluations assist take away doubt, making guests extra prone to flip into paying clients. And let’s be sincere: your finest salesperson isn’t your fancy product description; it’s a contented buyer’s 5-star assessment. 

3. Improves website positioning Rankings (As a result of Google Loves Recent Content material)

Google is all the time on the hunt for contemporary, related content material. Guess what? Person-generated content material (UGC), like Google Evaluations, helps with that.

Once you embed Google Evaluations on Shopify, you’re consistently updating your web site with new, genuine content material, and that’s precisely what search engines like google and yahoo love. Extra evaluations additionally imply extra keyword-rich content material in your web site, thus bringing higher visibility in Google search outcomes.

Suppose somebody searches for “finest natural canine treats” and IF your web site has dozens of evaluations mentioning phrases like “natural,” “wholesome,” and “canine treats,” Google is far more prone to rank your retailer increased in native search outcomes.

4. Reduces Cart Abandonment 

Ever added one thing to your cart, solely to hesitate and assume, “Hmm… is that this actually price it?” You’re not alone; about 70% of online shoppers abandon their carts, which implies that solely 3 out of each 10 clients really find yourself making a purchase order.

So, how are you going to encourage them to make a purchase order? When consumers see optimistic Google buyer evaluations in your web site, they’re far much less prone to bail on their buy. Why? As a result of social proof eliminates doubts and offers them the arrogance to finish the checkout course of.

When folks see 100+ glad clients raving about your product, they’re much less prone to hesitate. It’s like strolling right into a packed restaurant vs. an empty one. You mechanically assume the busy one is healthier!

5. Enhances Buyer Engagement 

Google Evaluations aren’t simply static testimonials; they’re an interactive technique to join together with your viewers in actual time.

Customers can learn experiences, ask follow-up questions, and even go away their very own evaluations, turning your Shopify retailer right into a community-driven platform. Plus, replying to evaluations reveals potential clients that you just really care.

When a model actively responds to evaluations, each optimistic and destructive, it builds belief quicker. It reveals that they’re listening and worth buyer suggestions, which makes folks extra doubtless to purchase from them.

6. Creates Highly effective Social Proof 

No one desires to overlook out on one thing nice. When folks see others loving your product, they naturally need to purchase it; that’s referred to as social proof.

The extra optimistic evaluations you show, the extra fascinating your product turns into. It’s the identical purpose why limited-stock alerts and bestseller tags work so effectively, folks belief what others are shopping for.

Ever seen a product with “5,000+ glad clients” in daring letters? It instantly makes you need to know what the hype is about, proper? That’s the facility of social proof at work.

Troubleshooting Some Frequent Points

So, you’ve adopted all of the steps, added Google buyer evaluations to Shopify, and… nothing? Or worse, your web site is now slower than a dial-up connection from the ‘90s?

Yeah, typically issues don’t go as easily as we’d like. However don’t fear; we’ve bought some fast fixes for the commonest points Shopify retailer homeowners face when embedding Google Evaluations. 

Let’s get your evaluations up and working like they need to be by troubleshooting these errors!

Downside #1: My Google Evaluations Aren’t Exhibiting Up!

You added the widget, hit refresh, and there are nonetheless no evaluations in sight? Right here’s what may be going flawed:

1. Incorrect API Settings 

When you’re utilizing Google’s API, double-check that you just’ve enabled the Google Locations API and that your API secret is legitimate. A flawed or lacking key means Shopify received’t have the ability to fetch your evaluations.

2. Misconfigured Widget or App Settings

When you’re utilizing a Shopify app, head to the settings and ensure it’s really pulling evaluations from the best enterprise itemizing. Typically, a easy typo in your corporation identify can throw all the pieces off.

3. Sync Delays

Some assessment apps don’t replace in actual time. When you simply bought a contemporary assessment and don’t see it in your retailer but, give it a number of hours. Test in case your app has a “refresh” or “sync” choice to hurry issues up.

Downside #2: My Shopify Retailer Slowed Down After Including Evaluations!

Uh-oh. Google Evaluations are nice, however not at the price of making your retailer load like a snail in sluggish movement. Web page pace is essential for consumer expertise and website positioning, so in case your assessment widget is dragging down your load time, right here’s repair it:

1. Select a Light-weight Widget

Some assessment apps are higher optimized than others. Search for one which masses asynchronously, that means it received’t decelerate the remainder of your web page.

2. Allow Lazy Loading

It is a easy trick that ensures evaluations solely load after they become visible relatively than when your entire web page masses. Your clients received’t even discover the distinction, however your web page pace will thanks.

3. Scale back the Variety of Evaluations Displayed 

As a substitute of displaying 20+ evaluations without delay, follow your prime 5 or 10. Not solely does this pace up your web site, however it additionally ensures guests see solely the very best evaluations first.

Downside #3: The Embedded Code Isn’t Working!

Tried embedding Google Evaluations manually with an HTML or JavaScript snippet, and it’s simply not working? Right here’s what to test:

1. Is the Code within the Proper Place? 

Make sure that the embed code is positioned accurately inside your Shopify theme. It normally belongs within the “theme.liquid” file or a devoted widget part (relying in your Shopify theme setup).

2. Is JavaScript Enabled? 

In case your assessment embed requires JavaScript, test if it’s clashing with different scripts working in your web site. Conflicts between a number of JavaScript snippets may cause points.

3. Is the Embed Hyperlink or API Key Right? 

When you’re pulling evaluations from Google manually, double-check that the embed hyperlink or API key matches your corporation profile. One small mistake can break your entire setup.

Wrapping It Up!

Let’s be actual: Including Google buyer evaluations to your Shopify retailer is likely one of the best methods to construct belief and increase gross sales. It’s like having a 24/7 word-of-mouth advertising machine working for you.

With the best strategy, embedding evaluations isn’t nearly displaying off good phrases from glad clients; it’s about creating social proof, enhancing website positioning, and serving to hesitant consumers really feel assured sufficient to hit that “Purchase Now” button.

Whether or not you go together with a brilliant customizable assessment widget like SocialPilot’s or choose to embed Google evaluations to Shopify manually, the bottom line is getting these evaluations entrance and middle the place they’ll do essentially the most good.

So, what’s subsequent? Take motion! Begin including evaluations to Shopify and watch your retailer achieve extra credibility, belief, and conversions. 

If you’re in search of a hassle-free manner so as to add buyer evaluations to Shopify, strive SocialPilot Reviews! It helps you simply create widgets, sync evaluations, and streamline your advertising; all from one place. 

Get pleasure from simple customization, real-time updates, and a mobile-optimized show—all with out slowing down your web site.