Meta homes three big social media platforms, every providing their very own advantages and downsides.
Once we surveyed entrepreneurs in 2025, we needed to seek out out which one is greatest for social metrics – like viewers development and website visitors – and the place they’re re-investing.
We’ll dive into that together with key variations amongst numerous segments, like B2B vs. B2C manufacturers, firm sizes, and trade.
Fb, Instagram, or Threads: The place Entrepreneurs Spend Their Time in 2025
I gained’t bury the lede – Instagram is by far the preferred and highest performing Meta platform amongst entrepreneurs we surveyed. Actually, it is a high one throughout the board.
Fb isn’t far behind efficiency sensible, although. Threads is, nonetheless, a distinct story.
Earlier than we have a look at segmented knowledge factors, listed here are key knowledge factors on the ROI entrepreneurs report on Meta platforms, and the investments they’re making.
Firstly, the 2025 State of AI report discovered that entrepreneurs are investing most in video-first platforms – 76% of respondents say their firm makes use of Instagram.
Fb is available in proper behind at 61% because the third most used app.
Thread hasn’t picked up steam, because the least used app at 9%, behind Tumblr, Discord and Pinterest.
Efficiency-wise, entrepreneurs rank Instagram as the highest performing platform for website visitors, engagement, viewers development, and influencer advertising and marketing.
And this isn’t simply amongst Meta platforms, Instagram is the highest performer throughout all social media platforms we surveyed entrepreneurs on.
Fb lags behind by a mean of 12%.
This units the stage for the place entrepreneurs are investing in 2025.
Instagram is among the many high 3 platforms entrepreneurs are investing on this yr.
Twenty three (23) % of entrepreneurs plan to chop off their funding in Fb this yr, in comparison with solely 9% for Instagram. As well as, six % extra entrepreneurs plan to put money into Instagram than Fb.
Now that we’ve checked out every platform throughout the board,…
