2025 is upon us, and a brand new 12 months brings new traits and new challenges. In case you‘re a model trying to leverage social media video this 12 months, chances are you’ll not know what to anticipate however don’t fear.
I, your resident content material creator and social media skilled, have the experience that you must put together for social media video advertising and marketing in 2025. I even have stats from HubSpot’s handy-dandy Social Media Traits Report, which incorporates knowledge from 1,000+ social media entrepreneurs.
In different phrases, you‘ve come to the precise weblog. Let’s get began by answering a burning query.
Is social media video advertising and marketing efficient in 2025?
The quick reply? Completely. Our knowledge reveals the highest three social media platforms for driving website visitors, social media engagement, and viewers progress are all video platforms —particularly, Instagram, YouTube, and TikTok.
Instagram shines the brightest, with our survey displaying nearly all of entrepreneurs say it is the perfect for driving website visitors (28%), social media engagement (25%), and viewers progress (23%).
YouTube ranks second in boosting website visitors and third in social media engagement and viewers progress. In the meantime, TikTok ranks third in website visitors however second in each social media engagement and viewers progress.
With this knowledge in thoughts, in keeping with our survey, it is no shock that TikTok, Instagram, and YouTube are the highest social media platforms for short-form movies and can see extra investments from entrepreneurs than the opposite platforms in 2025.
4 Prime Social Media Video Traits to Watch in 2025
I meticulously combed by our Social Media Traits report for the newest traits, and here is what I discovered.
1. Manufacturers will prioritize partnering with smaller influencers to create social media movies.
Here is my scorching take: Influencer advertising and marketing will all the time be among the many prime methods for entrepreneurs.
They’re the brand new technology of celebrities however are extra relatable and accessible than their predecessors. As such,…
