Three years in the past, in the event you’d requested Kasey Brown, founder and CEO of Completely different Breed Media, she’d let you know scheduling one submit to identically populate throughout the gamut of social media platforms was a sensible, time-saving technique.
However in 2025, that gained’t fly.
“These platforms have gotten extra subtle in their very own methods,” says Brown. Which means understanding every one’s distinctive options, strengths, and weaknesses — and tailoring your technique accordingly — is extra vital than ever.
In our Social Media Marketing Trends report, we requested 1,100+ social media professionals in regards to the social media platforms they use most in 2025. We additionally tapped specialists to weigh in on those which can be dropping steam, and the developments figuring out how entrepreneurs can optimally attain their audiences and clients throughout this digital ecosystem.
Desk of Contents
2025 Social Media Developments
1. Brief-form is dominating.
In 2025, it’s no secret that fast movies are dominating — I not too long ago wrote about this short-is-king surge among social media entrepreneurs.
Seems, short-form video is the highest format amongst social media entrepreneurs extra largely, who’ve decided it has the best ROI.
It’s additionally the realm wherein they plan to extend probably the most funding in 2025 — when in comparison with different focuses like photographs, UGC, and reside streaming — with 75% planning to maintain their present funding degree and 17% planning to extend theirs.
2. AI is being leveraged for content material creation.
The primary method entrepreneurs are utilizing AI is for content material creation — particularly for help with duties like writing copy, creating photographs, and producing concepts from scratch. In accordance with HubSpot findings, about 56% of entrepreneurs are utilizing AI to…
