In 2025, 82% of real estate businesses are turning to social media to market their properties. And it’s no shock—why cope with the trouble of conventional strategies when Fb, Instagram, and TikTok can do the heavy lifting?
With platforms like Fb nonetheless holding robust at 92% utilization, and Instagram catching up at 68%, social media is the lifeblood of contemporary actual property advertising. If you happen to’re nonetheless pondering static pictures are sufficient to captivate potential renters or consumers, assume once more.
Posts with video? They generate 1,200% extra shares than textual content or pictures alone, proving that short-form movies are now not a “good to have,” however essential.
However this is the catch: it is not nearly throwing content material on the market; it is about sensible content material. Hyper-local storytelling, platform-specific methods, and a splash of video magic are the brand new golden guidelines.
Simply take the Gables Grand Plaza marketing campaign, for instance—community-focused content material, tailor-made posts, and a staggering 14,800% enhance in video views. Intrigued? Preserve studying to see how this marketing campaign unfolded and uncover different actual property social media methods redefining the business!
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1. From Static to Scenic: How Gables Grand Plaza Boosted Engagement with a Hyper-Native Social Technique
What occurs once you commerce generic residence posts for a content material technique rooted in native taste and visible storytelling? You get a 14,800% spike in video views—and that’s just the start.
Gables Grand Plaza, a luxurious residence group in Coral Gables, wasn’t struggling to lease—it was struggling to attach. The true problem? Translating the property’s upscale attraction right into a digital presence that would seize consideration and drive actual engagement. That’s when Highmark Residential partnered with Social Kapture to provide the model’s Instagram and Fb feeds a much-needed makeover.
Strategic Method: Native First, Algorithm-Pleasant At all times
As an alternative of leaning on the same old “take a look at our facilities” content material, Social Kapture took a extra considerate route. Their Native Natural Social Package deal centered on three key pillars: group, visuals, and video.
The content material technique was deliberately rooted in showcasing the approach to life surrounding Gables Grand Plaza. Posts highlighted native companies, property exteriors, and scenic snapshots that instructed a narrative greater than sq. footage. Extra importantly, the marketing campaign launched short-form video content to align with evolving platform algorithms and viewers expectations.
The content material felt private, genuine, and extremely scrollable. A curated mixture of pictures and movies allowed the model to stability aesthetic attraction with partaking storytelling, leading to a extra immersive expertise for potential renters.
Outcomes: Engagement Up, Visibility Unlocked
The shift in technique shortly paid off. Over simply three months:
- Impressions rose by 174.9%, giving the property much-needed visibility.
- Engagements jumped by 832.5%, turning passive views into lively curiosity.
- Video views skyrocketed by 14,800% (sure, you learn that proper), after ranging from zero.
- Engagement charge hit 5.7%, a transparent signal the viewers was connecting with the content material.
- Follower rely grew by 3.6%, modest, however absolutely natural.
Prime-performing content material on Instagram included polished exterior photographs and native enterprise highlights, whereas Fb audiences favored ground plans, user-generated content, and group options.
The Takeaway: Actual Property Is About Extra Than Sq. Footage
This marketing campaign proves that individuals aren’t simply renting an area—they’re shopping for into a life-style. By specializing in what makes the world fascinating and visually capturing the property’s character, Social Kapture helped Gables Grand Plaza stand out in a crowded social panorama.
The important thing? Combining native storytelling with platform-smart execution. No gimmicks, no influencers—simply sensible technique and scroll-stopping content material. The outcomes communicate for themselves: extra attain, extra engagement, and a model presence that lastly matches the property’s real-world attraction.
2. Constructing Buzz Earlier than Transfer-In: How Excessive Road Atlanta Used Social to Pre-Lease Like a Professional
What do you do when your property’s not even open but, however you need the web speaking prefer it’s already the most well liked spot on the town? You create a scroll-stopping, influencer-powered rollout that makes folks click on earlier than they ever set foot on-site.
That’s precisely what Excessive Road Atlanta did. As a brand-new mixed-use improvement getting into the pre-leasing section, Excessive Road had zero residents, however huge ambitions. The mission? Construct model consciousness, drive severe web site visitors, and make Atlanta locals assume, “That is the place I wish to reside subsequent.”
So, Highmark Residential teamed up with Social Kapture, once more, and went all-in on a digital-first technique that blended natural content material, paid social advertisements, and a savvy influencer marketing campaign. The end result? A cohesive, partaking on-line presence that introduced eyes, clicks, and curiosity—lengthy earlier than doorways ever opened.
Strategic Method: Reels, Realness, and Attain
The marketing campaign leaned closely into Reels and Tales on Fb and Instagram, realizing video is the present darling of social algorithms. But it surely wasn’t nearly good visuals. The content material gave sneak peeks of the property, featured native companies, and launched members of the Excessive Road staff to foster a way of place and character.
The cherry on prime? A Attain Influencer Advertising marketing campaign that added authenticity to the combo. Influencers confirmed off Excessive Road’s life-style by means of Reels and Tales, giving potential renters a firsthand glimpse of what it would really feel wish to reside there. This wasn’t simply advertising—it was social proof in motion.
Outcomes: Scroll-Worthy and Click on-Heavy
Let’s discuss numbers—as a result of they communicate louder than itemizing descriptions.
- Impressions reached 876,416 (up 132.7%)
- Engagements hit 17,620 (up 64.4%)
- Put up hyperlink clicks surged to 9,154 (up 160.1%)
- Viewers grew by 162 new followers, a 1.6% enhance
- Video views soared to 9,630 (up 384.5%)
The influencer-generated content pulled its weight too, producing 7,586 Reels views, almost 1,000 story views per publish, and over 300 profile and hyperlink clicks—proof that life-style content material does convert.
Advertisements weren’t left behind both. With a CPC of simply $0.60 and almost 39K impressions, the marketing campaign made a huge impact on a good price range. Mixed, Social Kapture and Fb advertisements accounted for over 70% of the entire web site visitors—a marketer’s dream state of affairs.
The Takeaway: Launch Earlier than You Lease
Excessive Road didn’t await residents to begin telling its story—they created one. By weaving collectively native tradition, behind-the-scenes content material, and influencer credibility, the marketing campaign proved that constructing hype earlier than move-in isn’t simply potential—it’s highly effective.
In a market the place visibility is all the pieces, Excessive Road Atlanta turned the thrill earlier than it turned the constructing.
3. Leasing From Scratch: How The Lucie at Custom Turned Zero Buzz Into Lead-Producing Gold
Launching a luxurious lease-up with no digital footprint? That’s like internet hosting a grand opening and forgetting to ship the invitations. Fortunately, The Lucie at Custom didn’t simply present up on-line—they confirmed off.
SC Bodner and Social Kapture joined forces to debut The Lucie at Custom, a brand-new luxurious residence group in Port Saint Lucie, Florida. The problem? No residents, no social presence, and nothing to show. Their mission: enhance consciousness, generate leads, and make The Lucie really feel just like the place to be, even earlier than the welcome mats had been rolled out.
Strategic Method: Content material That Created a Way of life, Not Only a Itemizing
Social media wasn’t only a piece of the technique—it was the engine driving model recognition and resident curiosity.
Social Kapture kicked issues off with a clear, fashionable aesthetic tailor-made to The Lucie’s luxurious vibe. Each publish, from curated residence photographs to lifestyle-forward visuals, was designed to place the model as greater than a rental. It was the vacation spot. Suppose: polished pictures of facilities, inside sneak peeks, and caption copy that matched the tone of a high-end, Florida-lifestyle journal.
But it surely wasn’t nearly fairly grids. The Lucie’s Instagram Tales gave audiences real-time appears on the property because it got here to life, whereas Reels (a newly added format for the model) launched motion, vitality, and visibility, key for algorithm traction.
The marketing campaign additionally leaned into schooling and conversion. Strategically positioned calls to motion pushed followers to click on by means of to leasing pages, whereas paid advertisements amplified that natural message to focused, native audiences on Fb and Instagram.
The end result? A social presence that did not look new—it seemed established, polished, and able to lease.
Outcomes: New Child on the Feed, Large Participant within the Market
In only one quarter, The Lucie’s numbers instructed a narrative of quick progress and actual momentum:
- 303,193 natural impressions (↑180.8%)
- 18,491 engagements (↑171.4%)
- 7,885 publish hyperlink clicks (↑164.8%)
- 38.5% viewers progress on social, including 60 new followers
- Video content material took off, after beforehand having none
On the paid aspect, social advertisements delivered standout efficiency:
- CTR: 2.89% (vs. 1.15% business common)
- CPC: $0.27 (vs. $1.55 business common)
Instagram Stories additionally added a layer of informal interplay—low stakes, excessive engagement potential—with impressions and attain displaying early indicators of traction.
The Takeaway: When the Property Is New, the Content material Has to Do the Heavy Lifting
For a lease-up group with no residents and no content material backlog, The Lucie at Custom made a robust case for the facility of social-first storytelling. With strategic visuals, well timed video, and CTA-driven posts, they created a feed that didn’t simply get seen—it bought outcomes.
The important thing lesson? Once you’re ranging from zero, content material has to put on a variety of hats—model builder, lead generator, and group hype machine. The Lucie’s marketing campaign managed all three and made it look easy.
4. TikTok Takeover: How Sage at Cypress Cay Leveraged the Energy of Brief-Kind Content material to Drive Engagement
What occurs once you mix TikTok’s viral potential with residence advertising? Sage at Cypress Cay realized firsthand, turning clicks into actual visits and leveraging a dynamic platform to seize the eye of youthful renters in Lutz, Florida.
Social Kapture executed a two-phase TikTok advert marketing campaign designed to raise the Sage at Cypress Cay group’s on-line presence. With a recent property to advertise and a demographic centered on all issues TikTok, the purpose was easy: enhance model consciousness and drive visitors to the web site.
Strategic Method: TikTok Advertisements + Participating Content material = Visibility and Motion
The technique was an ideal match for TikTok’s partaking, fast-scrolling viewers. The marketing campaign was cut up into two distinct phases, every geared toward completely different levels of the funnel:
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Engagement Marketing campaign: This section was all about visibility. By showcasing the property’s fashionable facilities, life-style, and group options, the purpose was to get the audience speaking, sharing, and fascinating. The content material right here was designed to be visually interesting and brief sufficient to carry the eye of TikTok’s famously short-form-loving viewers.
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Click on Marketing campaign: As soon as the attention was constructed, the main target shifted to driving motion. The marketing campaign’s purpose was to push these engaged viewers on to the web site, hoping they’d convert into leads.
In each phases, inventive belongings included enjoyable, partaking movies—completely tailor-made to TikTok’s casual, attention-grabbing vibe—showcasing all the pieces from the group’s facilities to the vibe of residence residing in Lutz. Focusing on parameters had been spot on, making certain that the precise eyeballs had been on the precise content material: TikTok customers within the Lutz space who had been more likely to be serious about residence residing.
Outcomes: Large Numbers, Greater Engagement
The numbers from each phases spoke for themselves, proving TikTok’s price as a platform for each brand-building and conversion.
Engagement Marketing campaign:
- 1,279,913 advert impressions
- 8,346 whole engagements
- CPC: $0.54
- CTR: 0.65%
Click on Marketing campaign:
- 666,305 advert impressions
- 1,975 guests pushed to the web site
- CPC: $1.37
- CTR: 0.30%
Whereas the CTR dipped within the second section (which is typical when transferring from consciousness to conversion), the 1,975 guests pushed to the web site from the Click on Marketing campaign point out clear success in motivating potential renters to take the following step.
The Takeaway: TikTok Delivers—Particularly for Youthful Audiences
Sage at Cypress Cay proved that TikTok isn’t only for viral dance challenges and lip-sync movies—it’s a severe participant within the residence advertising recreation. By combining partaking, bite-sized video content material with well-targeted advertisements, the marketing campaign efficiently constructed visibility and generated visitors.
The true takeaway? Once you goal youthful renters (the TikTok crowd), you want greater than only a “take a look at our facilities” pitch—you should deliver your property’s life-style to life in a approach that feels natural, enjoyable, and shareable. The outcomes present that once you nail each the engagement and click on phases, TikTok generally is a highly effective instrument for turning consciousness into motion.
5. Influencing Nashville: How 2010 West Finish Used Genuine Content material to Seize Consideration in Music Metropolis
Once you’re launching a brand new luxurious property within the coronary heart of Nashville, one of the best ways to construct buzz isn’t with generic advertisements—it’s by means of genuine, lifestyle-driven content material. That’s precisely what 2010 West Finish did by teaming up with the precise influencer to showcase the property and the town’s vibrant vibe.
2010 West Finish, a brand new lease-up property positioned close to Nashville’s bustling Midtown, got down to enhance model consciousness and generate curiosity amongst potential renters. Social Kapture leveraged its REACH Package deal to associate with an influencer whose type and following aligned completely with the property’s upscale, lifestyle-focused model.
Strategic Method: Authenticity + Nashville Way of life = Engagement
The marketing campaign was centered round authenticity—a key ingredient for profitable influencer marketing. As an alternative of simply selling the property’s facilities, the main target was on the Nashville life-style and the way residing at 2010 West Finish could be a part of that have.
Right here’s how they executed:
- Influencer Collaboration: A fastidiously chosen influencer with a vibrant Nashville-based aesthetic created content material that felt actual, relatable, and in tune with the group’s vibe.
- Content material Technique: The influencer’s content material consisted of a mixture of one in-feed Instagram publish and 5 Instagram Tales, with each specializing in displaying off the property’s luxurious facilities and the encompassing neighborhood. The purpose was to provide the viewers a private “tour” of the residence and its prime location close to Music Row, Centennial Park, and Vanderbilt College.
- Platform Focus: Instagram was the chosen platform, permitting the marketing campaign to utilize each everlasting (in-feed publish) and ephemeral (Tales) content material to maximise engagement. Tales provided informal, behind-the-scenes glimpses, whereas the in-feed publish highlighted polished, aspirational content material.
This mix of influencer storytelling with a concentrate on native life-style helped the marketing campaign stand out in a aggressive market, positioning 2010 West Finish as extra than simply one other residence—it was the right spot to reside Nashville.
Outcomes: Large Engagement for a Large Metropolis
The numbers from this marketing campaign had been a transparent indication of success, particularly contemplating it was concentrating on a aggressive, extremely saturated market like Nashville:
In-Feed Instagram Put up:
- 5,049 impressions
- 593 likes
- 165 feedback
- 90 saves, indicating actual curiosity within the property
- 1 share, increasing attain
Instagram Tales (5 Tales):
- 409 common views per story
- 8 clicks by means of to the web site, tracked through Google Analytics
- 42 profile faucets, displaying curiosity in regards to the property’s Instagram web page
This excessive degree of engagement, significantly the 90 saves and profile faucets, means that the content material was compelling sufficient to immediate customers to return or take additional motion. Notably, the marketing campaign’s genuine method led to robust interplay with the influencer’s content material, giving the property much-needed visibility within the native market.
The Takeaway: Authenticity & Influencers Work—Particularly in a Way of life Market
The 2010 West Finish marketing campaign highlights the facility of influencer advertising when finished authentically. By partnering with an influencer whose aesthetic matched the property’s model, the marketing campaign efficiently showcased the group’s facilities whereas additionally emphasizing the colourful Nashville life-style.
The important thing takeaway? When advertising luxurious residing in a cultural hub like Nashville, the purpose isn’t simply to promote—it’s to seamlessly combine the model into the approach to life of potential renters. The influencer’s real connection to each the property and the town made the marketing campaign resonate deeply with the audience.
In a aggressive rental market, a marketing campaign like this doesn’t simply increase consciousness—it builds a real reference to potential residents. Authenticity, native aptitude, and the precise influencer turned 2010 West Finish into the place to be in Music Metropolis.
Profitable Campaigns for Actual Property Manufacturers
Throughout the board, profitable campaigns shared a number of key insights: hyper-local content material, video dominance, and tailor-made, platform-specific posts. Influencer collaborations proved particularly efficient in partaking youthful audiences and constructing model authenticity.
With tendencies like AI integration and short-form video persevering with to rise, actual property manufacturers should keep agile, experiment with new codecs, and preserve innovating to remain forward in a aggressive digital panorama.
Steadily Requested Questions
What’s the best social media platform for actual property advertising?
Fb leads with 92% of U.S. realtors utilizing it for lead era, adopted by Instagram at 68% and LinkedIn at 52% .
How can video content material improve actual property social media campaigns?
Video posts generate 1,200% extra shares than textual content and pictures mixed, making them extremely efficient for engagement.
What function does native content material play in actual property advertising?
Campaigns specializing in native companies and group highlights see vital engagement will increase by resonating with the native viewers.
How usually ought to actual property brokers publish on social media?
Posting frequency varies by platform; as an example, as soon as each day on Instagram and 3-4 occasions each day on Twitter are efficient practices.
What kinds of content material are best for actual property listings?
Excessive-quality pictures, video walkthroughs, and digital excursions are extremely efficient in showcasing properties.
How can actual property brokers generate leads by means of social media?
Using focused advertisements, partaking content material, and interactive posts can appeal to potential purchasers and generate leads.
How can actual property brokers construct model consciousness on social media?
Constant posting, partaking with followers, and sharing invaluable content material assist set up a robust on-line presence and construct model consciousness.
What are the advantages of utilizing AI in actual property social media advertising?
AI instruments can improve effectivity, personalize content material, and enhance buyer experiences in actual property advertising.
How can Fb Advertisements be used extra successfully in actual property advertising?
Fb stays a dominant channel for actual property lead era, however efficiency hinges on advert design and viewers concentrating on. Brokers and builders are more and more utilizing carousel advertisements to showcase property options, video walkthroughs to spice up engagement, and lookalike audiences to retarget web site guests. In line with this guide on real estate Facebook ads, campaigns that pair localized messaging with real-time itemizing availability are inclined to convert higher. For a deeper dive into strategic use instances and artistic codecs, take a look at this breakdown of real estate ads on Facebook.
What function does branding play in scaling actual property presence on social media?
In crowded actual property markets, branding is greater than a emblem — it is how companies construct emotional resonance by means of content material, colours, and tone throughout each social publish. Prime companies concentrate on making Instagram grids cohesive, LinkedIn updates in keeping with firm values, and TikTok content material visually distinctive. Real estate branding agencies assist realtors differentiate by means of customized content material methods that mirror their area of interest — whether or not it’s luxurious listings, inexperienced houses, or city condos. This readability in model identification interprets into stronger social traction and repeat visibility throughout campaigns.
How are rising tech tendencies like NFTs influencing actual property advertising methods?
Whereas nonetheless area of interest, tokenized actual property is shifting how some properties are marketed — particularly in world and luxurious markets. Digital-first actual property firms are experimenting with NFTs to signify fractional possession or digital land in metaverse platforms, drawing in tech-savvy consumers and traders. These efforts usually rely closely on social media for community-building and schooling. As outlined on this checklist of NFT real estate companies, manufacturers leveraging blockchain-based belongings are reframing actual property as a hybrid between funding and expertise, requiring equally modern digital advertising methods.
In regards to the Creator
Author
Kalin Anastasov performs a pivotal function as an content material supervisor and editor at Influencer Advertising Hub. He expertly applies his web optimization and content material writing expertise to boost each bit, making certain it aligns with our pointers and delivers unmatched high quality to our readers.
