In 2024, Google launched AI Overviews (AIOs), a search engine outcomes web page (SERP) characteristic that makes use of AI to generate solutions to queries. AI Overviews permit customers to get a solution to their query instantly on the high of the SERP relatively than clicking off to an precise search consequence hyperlink.
AI Overviews have prompted fairly a stir, with many customers discovering inaccuracies within the AI-generated responses and lots of companies seeing site visitors from Google decline. But, regardless of this, Google studies AI Overviews are extensively used.
So, simply how typically are AIOs displaying up in outcomes, how do customers truly really feel about AIOs, and the way are they actually impacting web site site visitors?
I’ve obtained solutions (not sourced from AI) to all that and extra on this breakdown of Google AI Overviews statistics full with a useful infographic that can assist you keep knowledgeable and one step forward of AI within the search house.
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Google AI Overviews statistics and details: Our high picks
Listed here are essentially the most essential information factors surrounding Google AI Overviews that you simply gained’t wish to miss.
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1. About 43% of AIOs hyperlink again to outcomes from Google itself.
Google seems as a supply in almost 44% of all AI-generated Overview solutions.
2. Practically 100% of key phrases that set off AI Overviews are of informational intent.
AI Overviews solely have a ten% probability of displaying for business or transactional key phrases.
3. About 81% of AIO SERPs additionally embody a “Individuals Additionally Ask” part.
With each AIOs and PAA taking over useful SERP house, it’s extra necessary than ever so that you can prioritize your Google rank by way of each website positioning and PPC.
4. 40% of sources proven in AIOs would rank in spots 11-20 on the SERP, relatively than the highest 10.
With almost half of AIO sources having a rating decrease than the highest 10, this means that higher-ranking content material gained’t essentially have an opportunity to pop up in an AIO.
5. The highest 50 domains on Google get almost 30% of all AIO mentions.
Clearly, AIOs favor high-powered, high-authority websites—making it harder for smaller websites to make their method into AI-generated outcomes.
How typically are AI Overviews displaying?
So, how typically are you able to expect an AIO to pop up on the identical SERPs your online business lands on? Let’s see what the information says.
6. AIOs present for nearly 55% of Google searches.
Odds are, your business is showing up alongside AI Overviews. Make sure to optimize your website positioning and PPC methods with that in thoughts.
7. Since March 2025, AI Overviews have grown by 115%.
This comes after the March core update from Google.
8. AI Overviews key phrase share has doubled since March 2025.
Increasingly key phrases are in a position to set off AIOs. Attempt using keyword tools to get concepts for key phrases associated to your online business which can be almost certainly to have an AIO of their outcomes. From there, you’ll be able to optimize for these key phrases or attempt to keep away from them, relying in your technique.
🔍 Our Free Keyword Tool may help you tailor your website positioning technique with AIOs in thoughts!
9. AIOs present up less than normal for native queries.
AIOs solely present on about 7% of all native queries.
10. The longer the search question, the extra probably it’s to get an AIO.
AIOs present up less in shorter search queries and extra in longer search queries. In actual fact, a question with eight phrases or extra is 7x extra prone to get an AI Overview in its outcomes.
How are individuals utilizing AIOs?
For those who’re questioning how a lot consideration your clients are paying to AIOs, you’re not alone. Right here’s what we all know up to now by way of shopper sentiment round AIOs, together with the impression AIOs have on consumer expertise.
💡Prepared to include AI in your online business’s search technique? Obtain our free information to powerful ways to use AI in Google and Facebook Ads!
11. 7 in 10 searchers solely learn the primary few traces of an AIO.
Nearly all of Google customers aren’t wanting previous the primary third of an AIO consequence. In different phrases, they’re solely studying about 30% of an AIO’s info.
12. 88% of customers click on “present extra” to increase truncated AIOs—even when they don’t learn it.
This might sound contradictory, however whereas customers might not all the time be studying AIOs of their entirety, many are nonetheless increasing them to, at the very least, see the entire consequence earlier than scanning previous.
13. 70% of customers say they considerably belief generative AI search outcomes.
In distinction, a recent AI statistics roundup discovered that 75% of customers are involved about misinformation from AI. Nevertheless, 50% of customers additionally report being optimistic about AI general. So, it could possibly be that whereas customers are conscious of the danger of misinformation of AI normally, they’re nonetheless open to utilizing it to streamline their day by day duties, like conducting searches.
14. 79% of customers count on to make use of AI-enhanced search throughout the subsequent yr.
In case your clients aren’t but benefiting from options like AIO, count on that to vary within the coming yr. You may get forward of this predicted pattern by optimizing your technique for AIOs now.
15. AIOs take up almost half of a consumer’s display screen when looking out on Google.
AI Overviews take up 42% of the display screen on desktop, 48% on cell. This pushes natural outcomes method down the web page, which may be accounting for the loss in site visitors many websites are reporting seeing from Google.
Relying on the machine and show settings, AI Overviews can virtually take up the entire display screen!
16. 81% of queries that get an AI Overview are performed on cell gadgets.
About two-thirds of all Google searches are performed on cell gadgets. Now, the vast majority of these cell searches are getting an AIO.
17. 25 to 34-year-olds on cell gadgets use AI Overviews the most.
This demographic of searchers chooses AIOs as the ultimate reply to their queries 50% of the time.
Do Google AI Overviews scale back clicks?
Like most issues in digital advertising, there isn’t a clear sure or no reply to this query, as AIOs differ by {industry}. Let’s take a more in-depth have a look at how AIOs are impacting click-through rates.
18. AI Overviews scale back clicks by almost 35%.
In a research of over 300,000 key phrases, there was a correlation between AIO presence and a 34.5% lower in click-through charges for top-ranking pages.
19. AIOs have decreased CTRs by about 7% for top-ranking websites.
Web sites within the high 4 positions for searches utilizing phrases like what, when, the place, and the way noticed over a 7% lower in clickthrough charges.
20. Some websites have seen a 20-40% lower in search site visitors for the reason that introduction of AI Overviews.
Many enterprise house owners and entrepreneurs have reported seeing declines of their web site site visitors in mild of AIOs. Within the instance under, one website positioning skilled discovered their site visitors to be down 41% in 2024.
21. It’s predicted that natural click-through charges will lower by 25% by 2026 due to AI Overviews.
Nevertheless, when a branded consequence exhibits in an AIO, CTR for that model truly increases.
22. Total, SERPs containing AI Overviews present 96% fewer sitelinks, 84% fewer movies, and 75% fewer Information Panels.
Additionally they set off much less thumbnails and Prime Tales options.
23. 58% of Google searches now end in zero clicks.
This means that AI Overviews could possibly be inflicting customers to not click on off from the SERP.
24. 63% of companies reported that Google AI Overviews have positively impacted natural site visitors, visibility, or rankings since its rollout in Could 2024.
On a extra optimistic observe, enterprise house owners are actually embracing AIOs as useful rating alternatives in 2025.
25. AI Overview SERPs have resulted in lower CTRs overall in comparison with SERPs with out AIOs for each natural and paid outcomes.
A latest research checked out information from all through the previous yr and located that each paid and natural CTRs pattern down when AIOs have been proven.
Much more Google AIO statistics and enjoyable details
Need much more Google AIO statistics? I’ve obtained you lined!
26. Key phrases with a mean CPC between $2-$5 set off AIOs essentially the most.
AIOs appeared 32% of the time for key phrases inside this CPC worth vary. In the meantime, costlier key phrases costing $10 or extra solely noticed AIOs about 17% of the time.
See how a lot key phrases may cost in your {industry} utilizing our free 2025 search benchmarks report!
27. Queries containing technical terminology, jargon, or industry-specific, complicated phrases are 48% extra prone to get an AI Overview.
This probably additionally signifies that many long-tailed key phrases, that are regularly favored by entrepreneurs and advertisers since they have an inclination to have increased search intent, have an elevated AIO presence of their outcomes.
28. Ecommerce queries rarely get AI Overviews.
In actual fact, the presence of AIOs in ecommerce queries has declined—with solely 4% of ecommerce searches getting AIOs, in comparison with 29% when AIOs first rolled out.
29. The {industry} that noticed the biggest increase in AIO presence on SERPs this previous yr was B2B know-how.
The presence of AIOs for B2B tech-related queries elevated from 36% to now 70% of SERPs containing AIOs. That is adopted by Insurance coverage (17% to 63%) and Leisure (2% to 37%).
30. 5.5% of AI Overviews embody info from Reddit.
This makes Reddit the most well-liked web site sourced in AI Overviews, adopted by Quora (4% AIO share), NIH.gov (1.8% AIO share), and WebMD (1.5% AIO share).
31. The standard key phrase that triggers an AI Overview has a difficulty of 12 and a volume of 500.
Utilizing key phrase instruments to familiarize your self together with your {industry}’s typical key phrase quantity and problem scores may help you gauge how regularly AIOs would possibly present up in searches regarding your online business.
32. Longer AI Overviews include extra sources general.
The longer an AI Overview’s reply, the extra sources it cites. AIOs beneath 600 characters cite about five sources, whereas these over 6,600 characters cite round 28 sources.
33. AI Overviews makes use of the widest range of sources amongst all AI-powered search engines like google and yahoo.
Whereas there are different AI-supported search solutions emerging, Google’s AI Overviews at present has the largest selection within the sources that it pulls.
34. In Could 2025, Google expanded AI Overviews to cowl customers in 200 completely different nations and 40 languages.
AIO assist was added for customers who communicate Arabic, Chinese language, Malay, Urdu and extra.
Google AI Overviews infographic
Right here is our full infographic of all of the AI statistics and details you might want to know.
What this information on Google AI Overviews means for your online business
Whereas most of the Google AI Overviews stats we reviewed had been very completely different from each other, all of them level to the search panorama altering quick. Google AIOs are reshaping the SERP, so it’s greatest to make use of information just like the above to remain on high of present tendencies and forward of your competitors. For extra assist maximizing your search technique, see how our solutions can elevate your online business on the SERP and past!
