At first, AI advertising and marketing campaigns had been fairly apparent — robotic and stiff. Then, slowly however certainly, manufacturers began getting it. Now I’m seeing AI-driven campaigns that really feel alive; they’re progressive, tailor-made, and typically so good, you’d swear they had been made by people.
Curious to see what I’m speaking about?
Stick round as a result of I’m diving into a few of the coolest AI campaigns and the instruments making them a actuality.
Let’s check out easy methods to create an AI marketing marketing campaign, what the probabilities and limitations are, in addition to what instruments offers you the very best outcomes.
Desk of Contents
Advantages of Creating an AI Advertising Marketing campaign
Why would you wish to create an AI advertising and marketing marketing campaign within the first place?
“It have to be cheaper and sooner” — a commonplace entrepreneurs’ reply.
Can AI ship that?
Let’s take into consideration how AI instruments are skilled: They use machine studying to research the top-performing campaigns throughout electronic mail, social media, and search outcomes.
They use huge knowledge to search out and replicate the highest advertising and marketing campaigns, borrowing from their format and syntax whereas providing you with an unique marketing campaign thought.
Whereas they’ll’t ever exchange human originality, they might help people do their finest work.
So, listed here are the three actual advantages of AI use in advertising and marketing.
1. Launch campaigns quick.
The very best advertising and marketing campaigns take weeks, if not months, to develop. Or do they?
AI advertising and marketing campaigns assist groups transfer from idea to execution in a matter of hours, saving useful time and making it attainable to react shortly to adjustments in your market.
Our 2025 AI for Entrepreneurs analysis revealed that 53% of entrepreneurs, together with managerial roles, saved from 1 to three hours per process every week.
That provides a possibility for entrepreneurs to work on an average of five campaigns at a time. This pace may very well be a game-changer.
2. Spark recent concepts.
AI instruments could not offer you an ADDY-winning marketing campaign thought the primary time and even the fifth time.
Along with its prompter (that’s you), it may function a artistic springboard to maneuver via mediocre concepts to search out an epic one. In reality, 46% of entrepreneurs use generative AI for concepts and inspiration.
3. Drive income.
According to McKinsey & Company, top-performing organizations utilizing AI are seeing greater income boosts, with some experiencing progress of over 10%.
In flip, our analysis discovered that entrepreneurs report optimistic ROI from utilizing gen AI to create content material for audio/visible channels (30%) and search/website positioning content material (29%).
Although many components decide how efficient an AI advertising and marketing marketing campaign can be, there’s proof that strategic, constant deployment can increase the underside line.
How AI Has Impacted Advertising Campaigns
I wouldn’t say AI impacted simply advertising and marketing campaigns; it has reshaped every part for entrepreneurs. Workflows, processes, and even hiring choices.
All of it exhibits up within the outcomes, too: advertising and marketing campaigns are performing higher throughout totally different mediums.
Right here’s the way it appears in motion.
Smarter, Quicker Social Media That Will get Outcomes
Gone are the times of guessing what to submit or when. In the present day’s AI instruments scan developments, write and schedule posts on the peak time of person exercise, choose the very best hashtags in seconds, and even create the entire social media submit from scratch.
No surprise that 71% of social media marketers use AI tools as a part of their technique. And that very same proportion says content material created with generative AI performs higher than content material made with out it.
What’s most attention-grabbing to me is that buyers aren’t versus AI as many may suppose.
A Sprout Social survey discovered that 38% of people would actually be more interested in a model that shares AI-generated posts (so long as the content material is admittedly good).
Hyper-Focused Promoting
AI isn’t only for content material — you should use it to rewire advert campaigns, too. Suppose smarter focusing on, dynamic bidding, and on-the-fly artistic tweaks.
A Bain & Firm examine discovered retailers utilizing AI-powered focused adverts noticed 10–25% higher ROAS.
That tracks with what I’ve seen in my friends’ outcomes. Once they let AI optimize Facebook ads, their cost-per-click dropped and conversions jumped. Plus, the attain elevated from 2k to 10k.
Fast Case Research: Pedigree’s AI Marketing campaign: 50% of Canines Adopted in 2 Weeks
Pedigree teamed up with Colenso BBDO and Nexus Studios to launch Adoptable, an AI-powered marketing campaign that turned each Pedigree advert into a neighborhood adoption advert.
Utilizing generative AI, they created high-quality photos of actual shelter canines and focused them to areas the place they’d be the very best match (based mostly on components like household make-up and close by parks, all found due to AI).
The outcomes had been enormous: Inside two weeks, half the featured canines had been adopted, shelter website visitors jumped 6x, and individuals who engaged with Adoptable had been 12% extra more likely to undertake.
The marketing campaign received the Cannes Lions Grand Prix and is now going international, ensuring each Pedigree advert options an actual canine who wants a house.
Stronger Content material, Optimized for Search
Our State of AI Advertising analysis stories that 64% of entrepreneurs use AI to create content material, and it helps them with:
- Content material high quality assurance (like spellcheck) — 54%
- Writing copy for advertising and marketing content material — 51%
- Creating photos — 49%
- Summarizing textual content into key factors — 40%
- Repurposing advertising and marketing content material — 39%
Does it work? Nicely, the outcomes communicate for themselves. As an example, The Links Guy, an website positioning company, adopted Surfer’s AI-assisted editor for shopper weblog posts.
Inside 6 months, their very own website’s Google clicks doubled (105% increase) and impressions surged by 356% year-over-year.
Knowledge-Pushed Personalization and Insights
AI is altering how we perceive clients, too. It churns via mountains of knowledge to identify developments and segments people may miss.
As an example, a latest survey discovered 24% of businesses are already using AI for audience segmentation, which means they’ll mechanically cluster clients into micro-groups (e.g., “style lovers who solely purchase on sale” versus “techies who binge on emails”).
And since 73% of people want personalized experiences, it simply is smart to present them customized chatbots, product strategies, and content material they really care about.
With that, let me encourage you with real-world examples of AI advertising and marketing campaigns from totally different companies. One was created and launched by me.
16 AI Advertising Marketing campaign Examples
Somewhat than feeding ChatGPT prompts like “Give me 10 headline concepts about…,” put in your strategist hat for a minute. What do you must know to provide an ideal advertising and marketing marketing campaign?
- Who the viewers is
- What your key messages or differentiators are
- What you need the viewers to do
- Your tone or writing fashion
When you feed this high-level info to the instrument, it’s prepared to begin producing concepts and received’t waste your time on marketing campaign pitches that miss the mark. Then, you tweak the immediate to get a exact output.
At this level, you’ll be able to ask synthetic intelligence to brainstorm:
1. AI Marketing campaign Ideation
Earlier than you begin creating particular person property, use AI to pitch the general idea and hook to your marketing campaign.
Here is how different manufacturers are placing that into motion:
Klarna – From 6 Weeks to 7 Days with Generative AI
In 2024, Klarna, a Swedish fintech firm, used generative AI to help create about 30 marketing campaigns for large retail occasions like Black Friday and Mom’s Day.
The AI initially helped give you concepts, then write the content material, and create photos. Due to it, Klarna shortly launched customized campaigns in 45 nations.
They lower down the time to create a marketing campaign from six weeks to only seven days, permitting them to do extra campaigns, sooner, and with extra selection.
Night time Shift – Brewing Creativity with AI
Night time Shift, a Boston-based brewery, has launched a creative AI beer series called AI-P-A. They used ChatGPT to craft the recipe and Midjourney to design the labels.
In partnership with MassRobotics, they’ve launched a bunch of beers with some severely cool names.
As an example, test this one out:
This version brings main West Coast vibes — crisp, piney, and bursting with juicy grapefruit taste.
Utilizing AI to assist with content material ideation made the entire product growth course of sooner and less expensive, and the top outcome caught everybody’s consideration.
2. AI Social Media Campaigns
Let AI deal with your whole social media advertising and marketing marketing campaign. It might put together every part from the place and picture creation to submit description and focusing on parameters, and even your marketing campaign price range.
Otherverse – Totally AI-Pushed Instagram
This spring, I used to be concerned in organizing a techno occasion launch @otherverse.events below a good price range. So, I turned to testing a bunch of AI instruments to generate related creatives.
My efforts paid off and introduced a standout instance of a totally AI-generated social media marketing campaign created in below just a few days.
Each submit right here is conceptualized, scripted, and visually generated utilizing AI instruments alone: Sora for video and written content material, and Reve for producing advert creatives and printed posters. Sora, in flip, may remake uploaded artists’ headshots, giving them the Matrix fashion.
As soon as I nailed the appropriate immediate, AI generated 10+ creatives below half-hour. That pace is one thing a human can’t compete with. Right here’s how they turned out:
Lu do Magalu – AI Influencer with 7 Million Followers
One other wonderful instance on this class is Lu do Magalu, an AI influencer created by Brazilian retailer Journal Luiza.
She began in 2003 as a digital assistant and developed right into a 3D persona with over 7.3 million followers. Lu promotes merchandise, companions with huge manufacturers, and even speaks out on social points.
She’s all the time lively, by no means off-brand, and powered by knowledge. Lu blends AI, automation, and CGI to create such good content material that it’s nearly unsettling — in one of the simplest ways.
3. AI Promoting on Google Search
Envision a Google search marketing campaign by researching key phrases and asking AI to pitch you a PPC marketing campaign full with copy and focusing on demographics.
Here is the way it works in observe:
Sephora UK – AI Optimization Drives 42% Improve in Conversions
Sephora UK acknowledged that its extremely segmented Google Advertisements account construction was limiting the effectiveness of AI-driven instruments like Sensible Bidding and broad match key phrases.
The corporate consolidated its campaigns, reducing the total number by 85%, to permit Google’s AI to optimize efficiency extra successfully.
Outcomes:
- 42% improve in conversion fee
- 6% greater common order worth
- 13% improve in return on advert spend (ROAS)
Robust Automotive – AI Boosts CTR by 40% and Engagements by 175%
A similar success story comes from Strong Automotive, which got down to increase advert efficiency for 15 mid- to large-sized automobile dealerships.
They used AI to research person conduct and establish high-intent consumers, then constructed personalized Google Advertisements campaigns to focus on these audiences extra exactly.
Outcomes:
- Over 40% improve in CTR
- Greater than a 20% increase in search impression share
- 175% carry in engagements
- Over 15% improve in conversion fee
4. AI E mail Campaigns
Construct out an electronic mail sequence or electronic mail marketing campaign by feeding your AI instrument your call-to-action, demographics, and key messages.
I extremely advocate replicating the technique that Emmy Jonassen and Kipp Bodnar at HubSpot used final yr.
HubSpot AI Technique Boosts E mail Conversions by 82%
As a substitute of sending segmented emails to broad teams, this HubSpot duo used AI to personalize content material based mostly on every person’s particular objectives and intent.
The AI analyzed web site knowledge, firm measurement, and previous downloads to grasp person intent. After which matched customers with probably the most related content material in HubSpot’s library.
Outcomes:
- 82% increase in conversion charges
- 30% extra opens
- 50% extra clicks
What made the distinction wasn’t simply higher copy — it was AI predicting what every lead actually wanted and delivering it at simply the appropriate time.
Let’s undergo one other success story.
Westfield Inventive – 15.8% Click on Charge with AI
Westfield Inventive, an authorized Mailchimp Professional accomplice, used Mailchimp’s AI tools to craft weekly newsletters with curated content material.
With good personalization and optimized ship instances, they reached a 15.8% click on fee – nicely above business norms.
The AI automated content material strategies, fine-tuned messaging to match subscriber pursuits, and led to stronger engagement and higher viewers retention.
5. AI Weblog Campaigns
Appeal to potential leads and save time with starter weblog content material to your web site. And that’s precisely what Luca CH, proprietor of HSU Advertising, did. Right here’s the story:
$10K/Month in 3 Months with 100% AI Content material
Luca used Arvow to develop a private web site, seeing spectacular leads to simply 3 months – from $0 to $10,000/month in recurring revenue (with 100% AI content material!).
By specializing in high-converting, buyer-intent key phrases, Luca noticed an enormous spike in natural visitors and key phrase rankings.
Arvow’s automation helped pace up three issues: content material creation, key phrase analysis, and publishing.
WalkMe – 3x Extra Content material with Jasper AI
WalkMe is one other firm that wanted to scale content production across multiple platforms, beginning with blogs. They adopted Jasper to:
- Begin weblog posts and articles shortly from only a sentence.
- Repurpose content material simply for various platforms.
- Write instantly in Google Docs with out switching instruments.
- Preserve a constant tone throughout writers and channels.
Outcomes:
- 3,000+ hours saved in content material creation.
- 3x extra content material produced.
- 2.5x improve in reply charges on outbound messages.
6. AI commercials and video advertising and marketing
Whereas AI video manufacturing continues to be in its early levels, you’ll be able to completely request advertising and marketing marketing campaign ideas and video scripts for absolutely anything.
And the next instance proves simply how insanely good AI video can look:
Toys “R” Us – AI-Generated Model Movie Premieres at Cannes
In 2024, Toys “R” Us used OpenAI’s new tool, Sora, to create a one-minute model movie. As a substitute of taking months to shoot, they made it in only a few weeks.
The video tells the story of founder Charles Lazarus dreaming up the toy retailer. Nearly every part was made by AI, with only a few human touches like music + modifying.
The movie premiered at Cannes, then took off on-line. Shared on their website, throughout social media, and picked up by followers, creators, and even different manufacturers.
But it surely’s not solely the business giants benefiting from AI video. Preserve studying for a narrative that proves it’s for everybody:
Headway – 40% ROI Enhance with AI-Powered Video Advertisements
Ukrainian edtech startup Headway also saw a big impact from using AI for video adverts. CEO Anton Pavlovsky shifted gears, gave Midjourney and HeyGen a shot, and it paid off.
Video advert ROI jumped 40%, with 3.3 billion impressions in early 2024.
AI lower prices, saved time, and powered all their UGC fashion adverts, driving extra signups. On prime of that, AI instruments helped localize content material and create dynamic advert experiences (e.g., like animating historic figures), which made their campaigns far more partaking.
A video instance:
7. AI Touchdown Pages
Lastly, make certain your marketing campaign can convert by constructing out a touchdown web page with messaging that matches your advert content material. Preserve your idea constant from finish to finish to interact readers.
Listed here are some case research to encourage you:
Swoveralls – 100% Conversion Charge Enhance with AI Touchdown Pages
After iOS 14 restricted advert monitoring, Swoveralls struggled to reach their audience.
As a substitute of counting on generic product pages, they used Replo to shortly create focused, high-converting touchdown pages for seasonal campaigns.
Outcomes:
- 100% improve in conversion charges in comparison with their important website
- One touchdown web page drove 40% of whole gross sales in September 2024
Replo’s no-code builder, AI-powered templates, and quick deployment helped Swoveralls align advert messaging with touchdown web page content material and switch extra clicks into clients.
Essence Mediacom – 25% ROI Enhance with AI-Personalised Touchdown Pages
Essence Mediacom used SEATEXT AI to personalize touchdown pages for every Google Advertisements key phrase, creating distinctive, keyword-specific content material.
Due to it, every web page matched the search intent, leading to a 25% enchancment in Google Advertisements ROI and saving important time by automating the creation of touchdown pages.
Beginning to see the probabilities? Now, let’s get right down to the very best instruments for constructing your AI advertising and marketing marketing campaign.
5 AI Instruments [Reviewed] To Add To Your Entrepreneurs’ Arsenal
The flood of AI instruments coming into the market is greater than a bit of mind-boggling.
That will help you focus your time, I in contrast a number of of the highest instruments in a head-to-head check to see which creates the very best advertising and marketing marketing campaign. It’s like having your personal bevy of advert companies pitching you campaigns.
Let’s see how each carried out in our fictional campaigns.
Campaign Assistant by HubSpot
One barrier to implementing AI successfully is that the instruments are so huge that they are often obscure and use. This marketing campaign assistant is designed completely for creating advertising and marketing campaigns and is just about foolproof.
The marketing campaign assistant asks you particular questions on your viewers, your messages, your writing fashion, and your CTA, so that you don’t miss something vital.
Inform the marketing campaign assistant which marketing campaign asset you need it to create. Then, you’re able to go.
To place Marketing campaign Assistant to the check, we fed it a fictional use case for an ecommerce model that sells sustainable luggage and baggage.
AI E mail Marketing campaign with Marketing campaign Assistant
First, I chosen a advertising and marketing electronic mail and put in my prompts for the marketing campaign. I described my enterprise and three key messages that I would like my viewers to know.
Then, I gave a desired motion and as much as three descriptors to create a writing fashion. I requested for a witty and assured tone.
Right here’s the e-mail that the marketing campaign assistant despatched again. It shares a catchy topic line and pre-header, three paragraphs that hit my three details, and an “Order Your Bag” button on the backside.
Plus, HubSpot permits you to customise any electronic mail module, which streamlines the entire course of. Subsequent, you’ll be able to schedule it, use totally different automation workflows, and extra.
The e-mail wants a bit of tweaking to make the writing tighter and extra customized, nevertheless it’s a superb begin.
AI Google Search Advert Marketing campaign with Marketing campaign Assistant
To proceed the check, I requested the marketing campaign assistant to transform this marketing campaign right into a Google Search advert marketing campaign. I didn’t must enter the knowledge once more — HubSpot’s marketing campaign assistant merely transformed it over for me.
The outcome? Brief and candy Google advert content material in preview mode as it will seem on Google. If I wish to use it, I can merely copy/paste it over to Google Advertisements.
AI Social Media Marketing campaign with Marketing campaign Assistant
Lastly, I requested the marketing campaign assistant to create a social media marketing campaign for Fb.
The instrument can even create campaigns for LinkedIn and Instagram (launching quickly).
The platform recommended three adverts with a headline and physique copy for me to evaluate and positioned them in a preview pane.
Whereas the photographs are simply placeholders, it’s helpful to ascertain the way it may look.
After getting a marketing campaign draft you’re proud of or able to edit exterior the platform, you’ll be able to copy/paste it in a single click on or publish it in case you’re a HubSpot person.
Honorable point out: Breeze — Content Assistant by HubSpot
Whereas we all the time advocate technique first, there’s additionally a profit to ideating in the identical house the place you produce your content material. This helps you see your marketing campaign in format and tweak the designs in actual time.
That’s the place HubSpot’s different AI instrument can turn out to be useful. Content assistant is a generative AI constructed into HubSpot’s format and publishing instrument.
When you use HubSpot for electronic mail advertising and marketing or touchdown web page creation, you’ll be able to strategize, create, and publish all in the identical window.
ChatGPT by OpenAI
ChatGPT is probably going probably the most well-known AI instrument, with 400 million users weekly.
I examined it to see the way it handles advertising and marketing marketing campaign requests, giving it the identical ecommerce marketing campaign immediate.
Since ChatGPT doesn’t have a plug-and-play immediate characteristic like Marketing campaign Assistant, I fed it the knowledge in pure language prompts (see the instance under). This check used ChatGPT model 4o, paid account. Right here’s the advertising and marketing marketing campaign it created.
AI E mail Marketing campaign with ChatGPT
The primary iteration of the e-mail marketing campaign had some good strains and endearing emojis however needed to be polished by a human editor anyway.
AI Google Search Advert Marketing campaign with ChatGPT
To make my marketing campaign cross-channel, I prompted ChatGPT to repurpose my marketing campaign for Google search.
The instrument brainstormed three headline choices for me and two adverts. The headlines are too quick and don’t have anything catchy about them.
The output additionally consists of recommended key phrases. General, Content Assistant by HubSpot generated significantly better outcomes with no prompting.
Past the advert copy, ChatGPT can even advocate parameters to make your PPC marketing campaign a hit. It recommends advert extensions, a bidding technique, and finest practices. When you immediate it to take action, in fact.
AI Social Media Marketing campaign with ChatGPT
Lastly, I requested ChatGPT to transform this marketing campaign right into a companion advert marketing campaign on Fb.
ChatGPT produced social media copy that was just like its electronic mail marketing campaign draft — dry.
Nonetheless, it additionally advisable viewers focusing on concepts for my submit.
The decision: ChatGPT gave me three advert alternate options and a few fundamental marketing campaign particulars about my viewers and marketing campaign goal. You could possibly observe up with some further prompts to get additional focusing on suggestions, however who is aware of how a lot time you must spend to get the specified outcome.
LLaMA 2 by Meta
LLaMA 2 is Meta’s massive language mannequin (LLM), which is free and open to the general public.
Not like ChatGPT or Google Bard, LLaMA 2 is open-source, permitting customers to flag and repair potential points. To speak with LLaMA 2 on a browser, I used Chat Arena.
AI E mail Marketing campaign with LLaMA 2
First, I fed LLaMA 2 the very same immediate as Marketing campaign Assistant and ChatGPT, asking for an electronic mail marketing campaign. The e-mail may use a shave for size, nevertheless it positively delivered a witty tone.
Furthermore, it generated 5 electronic mail examples tied to a particular event and integrated storytelling in one in all them. Beautiful examples with a must be polished barely.
AI Google Search Advert Marketing campaign with LLaMA 2
Subsequent, I served LLaMA 2 the problem of changing this right into a PPC marketing campaign with the straightforward follow-up immediate, “Can you change this right into a Google Search advert marketing campaign?”
First, LLaMA 2 organized my marketing campaign into 4 totally different advert teams based mostly on product kind. Every advert throughout the advert teams targeted on a distinct angle or viewers, setting it up nicely for A/B testing.
The instrument shocked me with the provided Bidding Technique, Funds Allocation, and Destructive Key phrases. Protected to say Meta’s AI exceeds my expectations.
Whereas I can’t preview how it will look in marketing campaign assistant, it did save me time by pulling the highest key phrases I can use for the marketing campaign.
AI Social Media Advert Marketing campaign with LLaMA 2
Lastly, I requested LLaMA 2 to create a Fb Advert marketing campaign for me based mostly on the marketing campaign parameters already entered. Since LLaMA 2 was created by Fb’s proprietor Meta, it’s no shock that the outcomes had been very thorough.
LLaMA 2 gave me a target market with recommended demographics and pursuits to focus on. The advert artistic included an thought picture, headline, textual content, 4 hashtags, and a CTA. It additionally suggests a price range of $200 to $600 and a 30-day period.
The mannequin additionally gave me some tricks to improve gross sales via Fb adverts, equivalent to operating retargeting adverts and making a lookalike viewers. Plus, it went additional with anticipated outcomes and supplemented low-budget techniques to drive extra gross sales out of social media advertising and marketing.
The decision: Meta’s AI is strong and is a good means for entrepreneurs. Nonetheless, you must spend extra time analyzing its outcomes to cherry-pick the very best ones.
Need to be taught extra? Learn the State of AI in Marketing report or go to our resources and best practices for AI advertising and marketing campaigns.
Which AI instrument pitches the very best advertising and marketing marketing campaign?
these AI instruments aspect by aspect, you’ll be able to see that every one has its personal strengths in advertising and marketing marketing campaign creation.
I preferred HubSpot’s Marketing campaign Assistant as a result of it was really easy to make use of. Its plug-and-play capabilities make it simple for any marketer to check out. It additionally provides design previews to assist customers visualize their campaigns and integration, which saves current HubSpot customers time.
ChatGPT is the least likable instrument for this objective because it requires limitless customization requests to tweak your campaigns.
With Meta’s affect, LLaMA 2 provides probably the most detailed technique suggestions for paid advert campaigns. It additionally managed to drag off some wordplay that’s spectacular for a machine: “Buckle up (or ought to we are saying buckle in?)”.
Simply keep in mind, AI advertising and marketing campaigns are a complement to human creativity. All three of those instruments recommended very comparable campaigns: photos of luggage and their wearers with scenic backdrops behind them
So … is AI the brand new MVP of promoting?
The extent AI has reached in 2025 is spectacular, and after I take into consideration how way more superior it’s going to get, I’m undecided if I’m excited or a bit of freaked out.
Both manner, as of late you’ll be able to plug AI into each a part of a advertising and marketing marketing campaign, from brainstorming all the way in which to execution.
The very best half? It’s extremely simple to get the grasp of.
I’m a content material author and a enterprise developer myself, however I’ve examined out a bunch of different AI instruments that don’t have anything to do with writing, like video creation. I wanted roughly 10 minutes to determine the way it works. That intuitiveness and ease are the most important variations in comparison with the “non-AI” instruments I used earlier than.
P.S. I hope all of the examples and campaigns I shared sparked a bit of inspiration to present these instruments a shot.
Editor’s be aware: This submit was initially printed in November 2023 and has been up to date for comprehensiveness.
