By Sean Tinney October 16, 2025
Your Squarespace website showcases your model superbly—however are you capturing these guests? Including e mail signup kinds to your Squarespace website takes simply minutes and unlocks one in all advertising and marketing’s strongest channels.
Why Add Electronic mail Advertising to Squarespace
Squarespace powers practically 5 million web sites worldwide, making it a go-to platform for companies, creatives, and on-line shops. However right here’s what many Squarespace customers don’t notice: with out e mail advertising and marketing, you’re watching potential prospects disappear eternally.
When somebody visits your Squarespace website, they’re proper now. Electronic mail permits you to proceed that dialog lengthy after they’ve closed their browser, nurturing relationships that result in gross sales, bookings, and dependable prospects.
Step-by-Step Integration Information
Step 1 – Create Your Kind in AWeber
Start by designing your signup type in your AWeber dashboard. We offer a number of choices together with embedded kinds, pop-ups, and slide-in kinds that seem after guests scroll down your web page.
Concentrate on what you’ll provide subscribers. Essentially the most profitable email signup forms clearly talk worth—whether or not that’s weekly ideas, unique reductions, or free sources. Skip generic phrases like “Be part of our e-newsletter” in favor of particular advantages like “Get our free model design guidelines.”
Customise your type’s look to enrich your Squarespace website. Match button colours to your model palette and maintain the design clear and minimal—Squarespace customers admire good design, so your type ought to mirror that very same aesthetic sensibility.
Step 2 – Get Your Embed Code
After finalizing your type design, you’ll want the embed code so as to add it to Squarespace:
- Navigate to the “Publish” part in your AWeber type settings
- Select “Embed” as your sharing methodology
- Copy the whole JavaScript snippet supplied
Ensure you copy all the pieces—lacking even a bracket will forestall your type from working. Our embed codes are robotically optimized for cellular units, so subscribers can simply join from telephones and tablets.
Step 3 – Add to Squarespace
Squarespace makes embedding exterior kinds simple by means of its Code Block function. Right here’s the precise course of:
- Open your web page editor in Squarespace
- Find the insertion level the place you need your type—hover between sections till you see the edit factors seem
- Click on the plus icon so as to add new content material
- Choose “Code” from the block choices menu
- Click on the code icon (
>) within the block toolbar - Paste your full AWeber embed code within the code area
- Apply and save your modifications
The Code Block features like another Squarespace aspect, so you may reposition it by dragging or alter its spacing utilizing Squarespace’s built-in controls. This flexibility permits you to take a look at totally different placements to see the place your viewers engages most.
Vital: Code Blocks require a Squarespace Marketing strategy or larger. Should you’re on a Private plan, you’ll both have to improve or use Squarespace’s built-in Publication Block connected to AWeber through Zapier.
Step 4 – Take a look at Your Kind
By no means launch a signup type with out testing it first. Right here’s your testing guidelines:
- Fill out your personal type utilizing an actual e mail handle you may verify
- Verify the submission course of works easily with out errors
- Examine AWeber to confirm your take a look at contact appeared within the appropriate listing
- Overview the affirmation e mail in case you have double opt-in enabled
- Take a look at cellular show by viewing in your telephone or pill
- Attempt a number of browsers to make sure cross-browser compatibility
As soon as testing is full, take away your take a look at e mail handle out of your listing. This retains your subscriber depend correct and your listing clear for future campaigns.
Finest Practices
Strategic placement drives outcomes: Place kinds the place guests are most engaged. Homepage hero sections seize instant curiosity. Weblog put up endings work effectively as a result of readers who end your content material are extremely engaged. Footer kinds catch individuals as they scroll by means of your website.
Be particular about what subscribers get: Obscure guarantees don’t convert. As an alternative of “Subscribe for updates,” strive “Get our month-to-month design developments report” or “Obtain unique shopper reserving reductions.” Specificity builds belief and units clear expectations.
Reduce friction in your kinds: Each area you add reduces signups. Begin with simply e mail handle and first identify. You may collect additional information later by means of welcome sequence or choice surveys.
Experiment with totally different codecs: Don’t assume one type sort will work greatest. Take a look at embedded kinds towards slide-ins, strive totally different copy variations, and experiment with placement. Our platform makes it straightforward to create a number of type variations and monitor their efficiency.
Welcome new subscribers instantly: Your first e mail units the tone on your relationship. Ship a welcome message inside minutes of signup that delivers no matter you promised and tells subscribers what to anticipate from future emails.
Monitor and optimize usually: Examine your type conversion charges month-to-month. Low efficiency indicators one thing’s off—possibly your provide isn’t compelling sufficient, your placement is hidden, or your copy isn’t clear. Maintain refining till you discover what works.
FAQs
Which Squarespace plan do I want for e mail kinds? Code Blocks work with Enterprise, Commerce Primary, and Commerce Superior plans. Private plan customers can join AWeber by means of Squarespace’s Publication Block utilizing Zapier, although this provides an additional instrument to your setup.
Can I modify the shape look after embedding? Sure—make modifications in AWeber’s type builder they usually’ll robotically replace in all places you’ve embedded the shape. No have to seize new code or re-embed something.
Will kinds decelerate my Squarespace website? No. Electronic mail kinds load asynchronously within the background, which means they don’t intervene along with your web page’s major content material loading. Your website pace stays unaffected.
Can I exploit totally different kinds on totally different pages? Completely. Create distinctive kinds in AWeber for various functions—one on your weblog, one other on your companies web page, a 3rd on your about web page—then embed every utilizing separate Code Blocks. This allows you to tailor messaging to particular audiences.
What about privateness legal guidelines like GDPR? Our kinds embrace compliance options similar to consent checkboxes and privateness coverage hyperlinks. Allow these in your type settings earlier than embedding to make sure compliance with privateness laws.
How do I take away a type later? Merely delete the Code Block in Squarespace’s editor. The shape disappears instantly out of your website, although current subscribers stay in your AWeber account except you individually take away them.
Can I add kinds to Squarespace weblog posts? Sure—observe the identical course of so as to add a Code Block anyplace in your weblog put up content material. Many profitable bloggers place kinds on the finish of posts to capture engaged readers who finish articles.
Begin Rising Your Checklist Right now
Able to seize extra leads out of your Squarespace website? Sign up for AWeber and create your first skilled e mail signup type as we speak. Our drag-and-drop builder, mobile-responsive templates, and 24/7 assist make it easy to begin rising your e mail listing—no technical expertise required.
