Nonprofit organizations face restricted employees and budgets, however they nonetheless must personalize donor communications at scale, section audiences based mostly on giving habits, preserve engagement between campaigns, and observe the total donor journey from first contact to recurring supporter. Electronic mail advertising software program addresses these challenges by automating donor segmentation, personalizing communications with out guide effort, monitoring engagement throughout the donor lifecycle, and centralizing donor knowledge in a single platform.
This text compares the very best e-mail advertising instruments for nonprofit organizations in 2025. You will discover a comparability desk of high platforms, detailed characteristic breakdowns for every device, steering on choosing the correct software program on your group, step-by-step directions for creating efficient nonprofit e-mail campaigns, and solutions to often requested questions on nonprofit e-mail advertising. To convey you this complete information, we used AI for analysis and drafting, and a HubSpot employees author reviewed and revised the article earlier than publication.
The median e-mail open charge for nonprofits in 2024 was 53.21% — a lot larger than the median throughout all industries of 42.35% (knowledge from MailerLite).
Organizations like Greater Good Charities use HubSpot Advertising and marketing Hub to extend e-mail open charges and reduce bounce charges whereas scaling personalised engagement to achieve supporters with tailor-made messages throughout channels.
Desk of Contents
What’s e-mail advertising for nonprofits?
Electronic mail advertising for nonprofits is the follow of utilizing e-mail communications to construct relationships with donors, volunteers, and supporters whereas driving fundraising and mission engagement. Nonprofits use e-mail advertising to share affect tales, ship donation appeals, recruit volunteers, promote occasions, and preserve ongoing supporter relationships. Efficient nonprofit e-mail advertising segments audiences based mostly on giving historical past and engagement ranges to ship personalised messages that encourage motion and construct long-term loyalty. HubSpot Advertising and marketing Hub permits nonprofits to scale personalised e-mail engagement and attain every supporter with the correct message on the proper time.
Comparability Desk: Electronic mail Advertising and marketing Software program for Nonprofits
|
Electronic mail Advertising and marketing Device |
Finest For |
Key Options |
Pricing |
|
HubSpot Advertising and marketing Hub |
Nonprofits needing CRM-integrated e-mail alongside their donor database |
Built-in CRM and e-mail instruments, workflow automation, third-party donation platform connections |
40% nonprofit low cost obtainable. Free plan obtainable. Paid plans begin at $15/mo/seat billed month-to-month for as much as 1,000 advertising contacts. |
|
Sender |
Finances-conscious nonprofits sending reasonable e-mail volumes month-to-month |
1,100+ e-mail templates, drag-and-drop e-mail editor, integrations |
Free plan. Paid plans begin at $10/mo billed month-to-month for as much as 12,000 emails per thirty days. |
|
Brevo (previously Sendinblue) |
Nonprofits with intensive contact lists sending periodic multi-channel campaigns |
Superior segmentation, multi-channel messaging, transactional e-mail included |
Free plan obtainable. Paid plans begin at $9/mo billed month-to-month for as much as 100,000 month-to-month e-mail sends. |
|
SendGrid |
Nonprofits prioritizing e-mail deliverability and inbox placement charges |
Deliverability optimization instruments, automation workflows, CRM and donation platform integrations |
Free trial for 60 days. Paid plans begin at $15/mo for as much as 300,000 emails per thirty days. |
Finest Electronic mail Advertising and marketing Software program for Nonprofits
The next platforms provide e-mail advertising options suited to nonprofit organizations. Every device consists of pricing particulars, key options related to donor communication and fundraising workflows, and differentiated strengths that will help you determine the very best match on your group’s wants.
1. HubSpot Marketing Hub
Finest For: Nonprofits needing CRM-integrated e-mail alongside their donor database
Key HubSpot Advertising and marketing Hub Options:
HubSpot Marketing Hub Pricing:
HubSpot gives a nonprofit low cost of 40% off its common pricing. HubSpot Advertising and marketing Hub is commonly priced as follows:
- Free plan obtainable for as much as two customers, no bank card required.
- Advertising and marketing Hub Starter: $15/mo/seat billed month-to-month for as much as 1,000 advertising contacts.
- Advertising and marketing Hub Skilled: $890/mo billed month-to-month. Contains three core seats and as much as 2,000 advertising contacts.
- Advertising and marketing Hub Enterprise: $3,600/mo (annual billing solely). Contains 5 core seats and as much as 10,000 advertising contacts
2. Sender
Finest For: Finances-conscious nonprofits sending reasonable e-mail volumes month-to-month
Key Sender Options:
- 1,100+ e-mail templates – Reap the benefits of onboarding, instructional, and focusing on templates to avoid wasting time in your emails.
- Drag-and-drop e-mail editor – Use the visible e-mail builder with pre-designed templates that require no coding information.
- Integrations – This device integrates with Pipedream, ZohoFlow, and Zapier, permitting you to increase the capabilities of your e-mail advertising.
Contact Sender to inquire about nonprofit reductions. Under is Sender’s pricing:
- Free plan. Contains one seat for as much as 2,500 subscribers.
- Customary. $10/mo billed month-to-month for 3 role-based seats and as much as 12,000 emails per thirty days.
- Skilled. $20/mo billed month-to-month for 10 role-based seats and as much as 24,000 emails per thirty days.
- Enterprise. Contact for pricing. Contains limitless emails.
3. Brevo (formerly Sendinblue)
Finest For: Nonprofits with intensive contact lists sending periodic multi-channel campaigns
Key Brevo Options:
- Superior segmentation – Group contacts by buy historical past, demographics, and subscriber exercise.
- Multi-channel messaging – Ship e-mail, SMS, and WhatsApp messages from one platform with a CRM.
- Transactional e-mail included – Advertising and marketing plans can help you ship transactional emails, too.
Contact Brevo to inquire about nonprofit pricing. Under are Brevo’s pricing plans:
- Free plan. Contains one person and as much as 300 e-mail sends per day per thirty days.
- Starter. $9/mo billed month-to-month for one person and as much as 100,000 month-to-month e-mail sends.
- Customary. $18/mo billed month-to-month for as much as three customers and as much as 1 million month-to-month e-mail sends.
- Skilled. $499/mo billed month-to-month for 10 customers and as much as 10 million month-to-month e-mail sends.
- Enterprise. Contact for pricing. Contains limitless customers.
4. SendGrid
Finest For: Nonprofits prioritizing e-mail deliverability and inbox placement charges
Key SendGrid Options:
- Deliverability optimization instruments – Constructed-in spam testing, e-mail rendering previews, and authentication protocols (SPF, DKIM) to enhance inbox placement charges.
- Automation workflows – Construct automated e-mail sequences, together with welcome collection and drip campaigns triggered when contacts be a part of lists or meet particular standards.
- CRM and donation platform integrations – Integrates with CRMs like Salesforce and donation platforms like Donately to sync donor knowledge and set off automated e-mail responses based mostly on contribution exercise.
Contact SendGrid to inquire about nonprofit pricing. Under are SendGrid’s Advertising and marketing Campaigns pricing plans:
- Free trial for 60 days. Contains as much as 100 contacts and as much as 100 emails per day.
- Primary. Begins at $15/mo for as much as 100,000 contacts and as much as 300,000 emails per thirty days.
- Superior. Begins at $60/mo for as much as 200,000 contacts and as much as 1 million emails per thirty days.
- Customized. Contact SendGrid for customized pricing.
Advantages of Electronic mail Advertising and marketing Software program for Nonprofits
Automates Repetitive Donor Communications
Electronic mail advertising software program automates welcome messages and re-engagement campaigns that will in any other case require guide sending. Nonprofits with restricted employees can preserve constant supporter communication with out dedicating hours to particular person e-mail sends.
Allows Viewers Segmentation With out Handbook Checklist Administration
Utilizing software program, you possibly can group supporters based mostly on donation historical past, engagement degree, or customized standards. Organizations can ship focused appeals to main donors, first-time givers, or lapsed supporters with out manually sorting contact lists earlier than every marketing campaign.
Supplies Marketing campaign Efficiency Information in One Location
Platforms observe open charges, click-through charges, and donation conversions for every e-mail despatched. Nonprofits can determine which topic strains, content material sorts, and ship occasions generate essentially the most engagement with out compiling knowledge from a number of sources.
Reduces Communication Prices In comparison with Direct Mail
Electronic mail campaigns get rid of printing, postage, and achievement bills related to bodily mailings. Organizations sending month-to-month updates can attain 1000’s of supporters for a fraction of unsolicited mail prices whereas sustaining common communication frequency.
Centralizes Donor Contact Information and Electronic mail Historical past
Electronic mail advertising platforms can retailer supporter contact info, communication preferences, and engagement historical past in a single system. Groups can entry full donor communication data with out looking out via a number of spreadsheets or e-mail accounts.
5 Vital Options for Nonprofit Electronic mail Advertising and marketing Software program
- Automated workflow capabilities. Nonprofits want software program that triggers e-mail sequences based mostly on donor actions like first-time donations, recurring present cancellations, or occasion registrations with out guide intervention.
- Donor segmentation instruments. Platforms ought to section contacts based mostly on giving historical past, engagement degree, volunteer standing, and customized fields to ship personalised appeals to completely different supporter teams.
- Donation platform integrations. Your e-mail advertising software program ought to combine with fundraising instruments like Donately or Fundraise Up — and occasion platforms similar to Eventbrite — so donor and attendee knowledge sync routinely and set off well timed follow-up emails.
- Marketing campaign efficiency analytics. Nonprofits want entry to open charges, click-through charges, unsubscribe charges, and donation conversion monitoring to measure marketing campaign effectiveness and optimize future appeals.
- Contact administration and record constructing. Software program ought to retailer excessive volumes of contacts, import knowledge from spreadsheets, and supply signup types to develop e-mail lists with out technical limitations.
How you can Select an Electronic mail Advertising and marketing Device for Nonprofits (Step-by-Step)
Step 1: Map your donor communication workflows.
Doc your present e-mail sending patterns, together with donation acknowledgments, month-to-month newsletters, fundraising appeals, occasion invites, and volunteer recruitment messages. Determine which communications are one-time sends versus automated sequences triggered by supporter actions.
Step 2: Determine must-have options on your group.
Decide which options are important versus nice-to-have based mostly in your workflows. Nonprofits usually require automation capabilities, donor segmentation, donation platform integrations, and marketing campaign analytics at minimal. Organizations with technical employees could prioritize API entry whereas smaller groups want intuitive visible editors.
Step 3: Evaluate ease of use and group capability.
Consider whether or not your group has devoted advertising employees or depends on volunteers and part-time workers. Platforms with drag-and-drop editors, pre-built templates, and easy automation builders scale back the technical experience required. Check free trials to evaluate whether or not your group can execute campaigns with out intensive coaching.
Step 4: Verify pricing as your contact record grows.
Calculate prices based mostly in your present contact record measurement and projected progress over 12 to 24 months. Some platforms cost per contact whereas others cost per e-mail despatched. Think about nonprofit reductions. HubSpot offers 40% off for qualifying nonprofit organizations.
Step 5: Select a platform that connects e-mail with donor knowledge.
Choose software program that integrates along with your present donation platform and CRM to keep up unified supporter data. Greater Good Charities uses HubSpot Advertising and marketing Hub to extend e-mail open charges and reduce bounce charges whereas scaling personalised engagement throughout its donor base.
How you can Create Electronic mail Advertising and marketing Campaigns for Nonprofits
Step 1: Write an attention-grabbing topic line.
Topic strains will be tough. You’re on the lookout for a brief phrase that communicates your intent whereas retaining your non-profit’s distinctive voice. An fascinating topic line ought to embrace the next parts.
- Urgency. You need recipients to really feel the urgency to each open emails out of your NPO and take motion.
- Specificity. You probably have an fascinating statistic or knowledge level to share, you should definitely put it within the topic line.
- Upcoming occasions. To extend engagement, your publication ought to let individuals know what upcoming occasions they will attend or volunteer at.
- Identify recognition. Pique your viewers’s curiosity by together with their title within the topic line (when applicable).
- Relevancy. If present occasions or politics affect your nonprofit’s objective(s), referencing these occasions could make your publication extra related and well timed.
Step 2: Give compelling updates.
A tremendous nonprofit publication ought to embrace the newest and biggest out of your group. Inform your recipients of current targets reached, heartwarming tales of these you assist, life updates of employees and volunteers, and the rest of observe.
Professional tip: To make your emails visually fascinating, take footage throughout occasions to incorporate in your newsletters. With permission, embrace the names of the volunteers pictured and describe what actions passed off.
Step 3: Have an angle of gratitude.
Your trigger is close to and expensive to those that subscribe to your publication. Their time spent volunteering and cash donated ought to at all times be obtained with a spirit of gratitude.
Let e-mail recipients know the speedy affect of their donations with fascinating knowledge factors. For instance, “Your donation helped x variety of households” or “Your volunteer efforts fed x variety of youngsters.”
Professional tip: A few of your publication recipients shall be extra concerned than others. Contemplate opening the road of communication with these donors by sending a personalised, non-automated e-mail that references their particular efforts to the trigger.
Step 4: Embrace a call-to-action.
A call-to-action (CTA) is an invite to your viewers to do one thing. In an e-mail or publication, your CTA must be a button that hyperlinks to the motion you need recipients to take subsequent.
Examples of CTAs on your nonprofit e-mail could possibly be “Subscribe to the publication,” “Donate now,” “Refer a good friend,” or extra. Don’t be afraid to get artistic along with your CTAs, and you should definitely measure your conversion rate.
Professional tip: There are many CTA instruments you need to use to make linking to the following step simpler. Explore common options here.
Regularly Requested Questions
What’s the finest e-mail advertising device for nonprofits?
The very best e-mail advertising device will be considerably subjective, however right here’s an goal truth: HubSpot Advertising and marketing Hub works nicely for nonprofits needing built-in CRM and e-mail instruments with fundraising platform connections. Sender fits budget-conscious organizations with its limitless triggers and automation steps on the free plan. SendGrid serves organizations prioritizing e-mail deliverability with built-in authentication instruments.
What options ought to I search for in e-mail advertising instruments for nonprofits?
Nonprofits ought to prioritize automation capabilities for donor nurturing sequences, segmentation instruments to focus on completely different supporter teams, donation platform integrations to sync contribution knowledge, mobile-responsive templates for emails that show accurately on all gadgets, and marketing campaign analytics to trace open charges and donation conversions. Extra helpful options embrace signup types for record progress, drag-and-drop e-mail editors for groups with out coding expertise, and phone administration methods that deal with giant supporter databases.
Is HubSpot good for nonprofits?
HubSpot works nicely for nonprofits needing built-in CRM and e-mail advertising instruments. HubSpot offers a 40% nonprofit discount on Skilled and Enterprise plans and consists of options like workflow automation, contact segmentation, and integrations with donation platforms, together with GoFundMe Pro and Fundraise Up.
How a lot does e-mail advertising software program for nonprofits value?
Electronic mail advertising software program prices fluctuate by platform and phone record measurement. Free plans exist for small nonprofits: HubSpot gives a free plan. Moreover, Sender has a free plan for two,500 subscribers max, Brevo offers 300 emails day by day, and SendGrid consists of 6,000 month-to-month emails. Paid plans usually vary from $9-$15 month-to-month for fundamental tiers. Many platforms provide nonprofit reductions, similar to HubSpot, which offers 40% off.
Meet HubSpot, the Prime Electronic mail Advertising and marketing Alternative for Nonprofits
HubSpot Advertising and marketing Hub offers nonprofits with built-in instruments to scale donor engagement whereas sustaining personalised communication throughout rising supporter bases.
Key options for nonprofit e-mail advertising:
- CRM-integrated email campaigns – Electronic mail instruments entry donor historical past, engagement knowledge, and customized properties saved in HubSpot’s CRM, eliminating the necessity to toggle between separate methods for contact knowledge and marketing campaign execution.
- Habits-triggered automation workflows – Automated e-mail sequences set off based mostly on issues like contact properties and type submissions, permitting small groups to keep up constant supporter communication with out guide sending.
- Fundraising platform integrations – Native connections with GoFundMe Professional and Fundraise Up make it easier to energy your campaigns with donation knowledge.
British Red Cross Training boosted income 66% with Advertising and marketing Hub. Nonprofit FIRST used HubSpot to ship practically 5 million emails in a single yr whereas sustaining an open charge above 38%.
Prepared to remodel your nonprofit e-mail advertising with HubSpot? Get started with HubSpot for Nonprofits today and ask in regards to the 40% nonprofit low cost on Skilled and Enterprise plans.
Editor’s observe: This publish was initially revealed in February 2016 and has been up to date for comprehensiveness.
