Disclaimer: The options, pricing, and particulars talked about for every product are as of Could 2025, and should have modified since then.
Whereas Klaviyo provides first rate instruments for e-commerce-specific electronic mail advertising and marketing, on-line evaluations incessantly point out struggles with deliverability and help points.
We’ve examined 16 options that is likely to be a greater match on account of their superior deliverability, responsive customer support, and extra intuitive interfaces.
Prepared? Let’s dive into the most effective Brevo options in the marketplace at present.
(TL;DR) Klaviyo options at a look
| Instrument | Greatest For | Key Benefit | Beginning Worth | Ranking |
|---|---|---|---|---|
| Marketing campaign Monitor by Marigold | Visible design & ease of use | Intuitive drag-and-drop editor with mobile-ready templates, prebuilt automated journeys, and excessive supply charges. | Free plan; pricing begins at $12 USD/month | 4.7/5 (1000+ evaluations) |
| Mailchimp | All-in-one advertising and marketing | Complete advertising and marketing hub with web site builder | Free; $13/month paid | 4.4/5 (5000+ evaluations) |
| Brevo | Funds-friendly advertising and marketing | Beneficiant free tier with CRM options | Free; $9/month paid | 4.5/5 (2000+ evaluations) |
| ActiveCampaign | Superior automation | Deep segmentation & multi-channel orchestration | $15/month | 4.5/5 (13,000+ evaluations) |
| Fixed Contact | Occasion advertising and marketing | Constructed-in occasion administration & ticketing | $12/month | 4.1/5 (6000+ evaluations) |
| Omnisend | Ecommerce-specific | Prepared-made workflows for on-line shops | $16/month | 4.6/5 (900+ evaluations) |
| SendGrid | Developer-focused | Business-leading API & deliverability | Free (paid from $19.5/month) | 4/5 (300+ evaluations) |
| GetResponse | Course creators | Webinar & course internet hosting capabilities | $19/month | 4.3/5 (700+ evaluations) |
| ConvertKit | Content material creators | Creator-centric instruments & suggestion community | Free; $29/month paid | 4.4/5 (200+ evaluations) |
| AWeber | Small companies | AI-powered content material creation | $15/month | 4.2/5 (600+ evaluations) |
| Moosend | Value-effective automation | Reasonably priced pricing with full automation | $9/month | 4.7/5 (700+ evaluations) |
| Drip | Ecommerce segmentation | Habits-based dynamic segments | $39/month | 4.4/5 (400+ evaluations) |
| MailerLite | Consumer-friendly interface | Easy, clear UI with web site builder | Free; $10/month paid | 4.6/5 (1000+ evaluations) |
| EmailOctopus | Funds-conscious entrepreneurs | AWS-powered sending at decrease prices | Free plan; $9/month paid | 4.1/5 (30+ evaluations) |
| Sender | Small companies | Beneficiant free plan with automation | Free; $10/month paid | 4.4/5 (70+ evaluations) |
| HubSpot | All-in-one advertising and marketing wants | CRM integration with full advertising and marketing suite | Free (paid from $15/month) | 4.4/5 (12K+ evaluations) |
What’s “improper” with Klaviyo?
Klaviyo is undoubtedly a robust electronic mail advertising and marketing platform, particularly for ecommerce companies. Its deep information integration capabilities and strong automation options have made it a go-to answer for a lot of on-line retailers. Nonetheless, after analyzing lots of of evaluations from G2, Capterra, Trustpilot, and Reddit, we’ve discovered a number of recurring points that customers persistently point out:
- Expensive Pricing Mannequin – Prices escalate dramatically as your subscriber record grows, making it considerably dearer than rivals for rising companies.
- Complicated Consumer Interface – Organising automation workflows may be overwhelming, particularly for small groups with out technical experience.
- Restricted Free Plan – The free tier permits solely 250 contacts and 500 emails per thirty days, proscribing significant platform testing.
- Deliverability Challenges – Customers report important drops in open charges and emails touchdown in spam folders.
- Inconsistent Buyer Assist – Restricted help choices with sluggish response occasions when technical points come up.
1) Marketing campaign Monitor by Marigold – The #1 Klaviyo different out there proper now
4.7/5 (1000+ evaluations)
Marketing campaign Monitor by Marigold delivers highly effective options and intuitive design that makes electronic mail advertising and marketing accessible to everybody.
With its drag-and-drop electronic mail builder, prebuilt automated journeys, and simple but efficient segmentation capabilities, it’s ideally suited for companies that need skilled outcomes with out the complexity.
Marketing campaign Monitor vs. Klaviyo: Key variations
| Comparability Class | Marketing campaign Monitor | Klaviyo |
|---|---|---|
| Pricing Construction | Pricing begins at $12 USD/month | Pricing begins at $45/month |
| Consumer Interface | Clear and intuitive design, prioritizing ease of use and environment friendly navigation | Highly effective however has a steeper studying curve, in line with on-line evaluations |
| Consumer Loyalty | Many customers report 10+ years of utilization – robust loyalty amongst businesses and companies of all sizes | Robust loyalty amongst ecommerce retailers |
| Optimization Instruments | A/B testing with insights & targets (enhance open-rates, click-through charges, and visits to a URL) | AI insights and benchmarks |
| Deliverability Efficiency | 99% supply price | Good supply price however customers report occasional inbox placement points |
| Buyer Assist | 24/5 world help with electronic mail and cellphone (out there on the premium plan) | E mail and chat help can be found, however on-line evaluations have talked about sluggish response occasions |
Key options
- Drag-and-Drop E mail Builder: Create visually beautiful emails in minutes with an intuitive interface that requires zero coding information.
- Prebuilt Automated Journeys: Leverage prebuilt journeys (welcome sequence, deserted cart, anniversaries, and occasions) to avoid wasting time, increase engagement, and drive conversions.
- Superior Segmentation: Goal particular viewers teams primarily based on detailed behavioral information, buy historical past, and engagement metrics for extremely customized campaigns.
- Hyperlink Assessment Instrument: Robotically scan emails for damaged hyperlinks earlier than sending – a singular characteristic that forestalls errors and maintains skilled credibility.
- Actual-Time Analytics – Monitor marketing campaign efficiency with reside dashboards displaying opens, clicks, and conversions as they occur, with the non-human click on filter that inspects click on visitors and – if decided to be of non-human or machine origin – removes it from reporting and engagement information.
Marketing campaign Monitor has a free plan, however pricing begins at $12 USD/month
| Plan | Worth | Options | Greatest For |
|---|---|---|---|
| Free Plan | $0 (500 contacts) | Drag-and-drop electronic mail builder, customizable template library, segmentation instruments, A/B testing, (restricted) real-time & world-view reporting analytics | Testing the platform |
| Lite | Begins at $12 USD/month | All the things in Free + prebuilt journeys, dynamic content material, transactional emails | Learners with small lists |
| Necessities | Begins at $29 USD/month ($2.90 for the primary month) | Limitless emails, non-human click on filter, time zone sending, countdown timers | Common senders |
| Premier | Begins at $159 USD/month | Limitless automated emails, engagement segments, ship time optimization, electronic mail part locking, superior hyperlink monitoring | Massive companies |
What else are you able to do with Marketing campaign Monitor?
Past electronic mail advertising and marketing, Marketing campaign Monitor provides SMS advertising and marketing capabilities for patrons within the US, Canada, Australia, and UK. For businesses, Marketing campaign Monitor provides a spread of options to simplify shopper administration, together with shopper dashboards, multi-account entry, and customized consumer roles.
These instruments, together with efficiency monitoring and the power to handle all shoppers from a single interface, assist businesses optimize their workflow and marketing campaign efficiency.
“I’ve 4 shops and use Marketing campaign Monitor on all 4. It has each characteristic you want for a whole electronic mail advertising and marketing construction PLUS on-site advertising and marketing equivalent to evaluations and suggestions and snippets and the record goes on. However the most effective factor? It simply retains making us cash”
✓ 30 days free
✓ No card required
2) Mailchimp – Good for small and mid-sized companies
4.4/5 (5000+ evaluations)
Mailchimp has developed from a easy electronic mail service supplier to a complete advertising and marketing platform with AI-powered options that rival Klaviyo’s capabilities whereas sustaining higher usability for non-technical customers.
Key options
- AI-Powered Content material Creation: Generate electronic mail copy, topic traces, and design components with Intuit Help, saving time and overcoming inventive blocks.
- Web site & Touchdown Web page Builder: Create full advertising and marketing funnels with built-in web site instruments, eliminating the necessity for separate platforms.
- Buyer Journey Builder: Design multi-step automations with 60+ triggers primarily based on consumer conduct, together with web site interactions and buy historical past.
- Predictive Segmentation: Leverage AI to establish doubtless consumers and phase audiences primarily based on predicted behaviors slightly than simply previous actions.
- Social Media Integration: Handle electronic mail, social posts, and advertisements from a single platform for cohesive multi-channel campaigns.
Mailchimp has a free plan, however pricing begins at $13/month
| Plan | Worth | Options |
|---|---|---|
| Free | $0/month | 1000 month-to-month electronic mail sends, restricted pre-built electronic mail templates & inventive assistant |
| Necessities | $13/month | 5,000 electronic mail sends, popup varieties, electronic mail scheduling |
| Normal | $20/month for 500 contacts | All the things in Necessities + customized stories, 6,000 sends/month, SMS and MMS add-on, superior segmentation |
| Premium | $350/month | All the things in Normal + limitless customers, 150,000 sends/month, cellphone & precedence help |
Concerns earlier than going with Mailchimp
Superior options are locked behind higher-tier plans, with the Premium plan beginning at a steep $350/month. SMS and transactional emails value additional, and the free plan provides very restricted performance in comparison with different options.
“…after I migrated again to Marketing campaign Monitor from Mailchimp,my gross sales and management group remark about how good they regarded. Drip Marketing campaign / Automation / Journey characteristic is best to make use of of it’s counterparts as properly…”
✓ 30 days free
✓ No card required
Learn extra: Mailchimp Alternatives That Don’t Limit Automation Features
3) Brevo – Multi-channel advertising and marketing
4.5/5 (2000+ evaluations)
Previously Sendinblue, Brevo provides a compelling different to Klaviyo with its inexpensive pricing construction and complete characteristic set that features electronic mail, SMS, chat, and CRM capabilities in a single platform.
Key options
- Beneficiant Free Plan: Ship as much as 300 emails per day with limitless contacts – considerably extra beneficiant than Klaviyo’s restricted free tier.
- Unified Conversations Platform: Centralize communications from electronic mail, SMS, Fb, Instagram, and reside chat in a single inbox for seamless buyer interplay.
- Constructed-in CRM: Handle your gross sales pipeline alongside your advertising and marketing efforts with visible deal monitoring and automatic follow-ups.
- Predictive Sending: AI determines the optimum time to ship emails to every contact primarily based on their previous engagement patterns.
- Cellular Pockets Advertising and marketing: Create digital loyalty playing cards, coupons, and tickets for Apple Pockets and Google Pay – a singular characteristic not out there in Klaviyo.
Brevo has a free plan, however pricing begins at $9/month
| Plan | Worth | Options |
|---|---|---|
| Free | $0/month | Limitless contacts, 300 emails/day, electronic mail help, SMS advertising and marketing (pay-as-you-go), fundamental options |
| Starter | $9/month | 5,000 emails/month, no every day sending restrict, A/B testing, no Brevo emblem(add on) |
| Enterprise | $18/month | 5,000 emails/month, advertising and marketing automation, predictive sending, touchdown pages, A/B testing. |
| Enterprise | Customized pricing | Limitless contacts, customized quantity of emails, precedence help, unique options, superior integrations |
Concerns earlier than going with Brevo
SMS and WhatsApp messaging are billed individually primarily based on quantity and vacation spot, which might enhance prices for heavy SMS customers. Some superior options like A/B testing require the Marketing strategy.
Learn subsequent: We Compared 15+ Brevo Alternatives Offering Improved Features & Plans
4) ActiveCampaign – First rate automation capabilities
4.5/5 (13,000+ evaluations)
ActiveCampaign stands out for its highly effective automation capabilities and CRM integration, making it ideally suited for companies that want subtle buyer journey mapping throughout a number of channels.
Key options
- AI-Powered Automation Builder: Generate full automated workflows from a easy immediate, considerably lowering setup time in comparison with Klaviyo.
- Cut up & Conditional Logic: Create complicated branching situations primarily based on subscriber conduct, buy historical past, or customized fields.
- 900+ Pre-Constructed Automation Recipes: Deploy confirmed workflows for deserted carts, welcome sequence, and lead nurturing with out ranging from scratch.
- WhatsApp Advertising and marketing Integration: Run conversational campaigns inside WhatsApp with no-code automation flows – a functionality Klaviyo doesn’t provide.
- Win Chance & Lead Scoring: Rating contacts primarily based on behaviors and predict conversion probability to prioritize your advertising and marketing efforts.
Pricing begins at $15/month
| Plan | Worth | Options |
|---|---|---|
| Starter | $15/month for 1000 contacts | E mail advertising and marketing, advertising and marketing automation, 1 consumer, restricted segmentation, 3 stories |
| Plus | $49/month for 1000 contacts | All the things in Starter + customary reporting instruments, customary segmentation, and A/B testing for emails solely |
| Professional | $79/month for 1000 contacts | All the things in Plus + limitless automation triggers & actions, A/B testing for emails & automations, superior segmentation. |
| Enterprise | $145/month for 1000 contacts | All the things in Skilled + premium segmentation, premium reporting & analytics, and limitless actions for automation triggers. |
Concerns earlier than going with ActiveCampaign
The interface may be overwhelming for newcomers as a result of depth of options. Full characteristic entry requires at the very least the Professional plan, and the CRM enhancement requires a separate add-on.
Learn extra: ActiveCampaign Alternatives That Are More User-Friendly
5) Fixed Contact – Occasion advertising and marketing and social media integration
4.1/5 (6000+ evaluations)
Fixed Contact provides an easy different to Klaviyo with its deal with ease of use and distinctive occasion advertising and marketing capabilities that combine seamlessly with electronic mail campaigns.
Key options
- Occasion Administration Instruments: Host occasions, promote tickets, and course of funds immediately by way of the platform – a standout characteristic not out there in Klaviyo.
- Social Media Advertising and marketing: Schedule and handle posts for Fb, Instagram, and LinkedIn alongside electronic mail campaigns for coordinated messaging.
- AI Copy Generator: Robotically draft marketing campaign messaging primarily based in your targets and model voice to hurry up content material creation.
- Newbie-Pleasant Interface: Considerably simpler to navigate than Klaviyo, with intuitive workflows designed for non-technical customers.
- Automated Resend to Non-Openers: Enhance engagement by robotically resending campaigns to subscribers who didn’t open the primary time.
Pricing begins at $12/month
| Plan | Worth | Options | Greatest For |
|---|---|---|---|
| Lite | $12/mo (as much as 500 contacts) | drag-and-drop electronic mail editor, AI copy generator, and electronic mail templates | small companies |
| Normal | $35/mo (as much as 500 contacts) | All Lite options, 3 automation templates, AI marketing campaign builder, and automated resend to non-openers | Rising companies |
| Premium | $80/mo (as much as 500 contacts) | Identical as Normal, plus limitless templates, customized automations, auto-send welcome emails | Established corporations |
Concerns earlier than going with Fixed Contact
Automation capabilities are restricted on the Lite and Normal plans. The platform has fewer ecommerce-specific options than Klaviyo or different options centered on on-line or retail.
“After utilizing different advertising and marketing automation platforms like Hubspot, SurveyMonkey and Fixed Contact, Marketing campaign Monitor is the most effective. We’re now getting 38% open charges on our engaged lists and 12% click on by way of charges from electronic mail… which is far above business requirements.”
✓ 30 days free
✓ No card required
Learn extra: 17 Constant Contact Alternatives That Offer Advanced Automation
6) Omnisend – Ecommerce-centric advertising and marketing
4.6/5 (900+ evaluations)
Omnisend is purpose-built for ecommerce companies, providing specialised options that rival Klaviyo’s ecommerce capabilities however with a extra accessible interface and pricing construction.
Key options
- Pre-Constructed Ecommerce Workflows: Deploy ready-to-use sequences for welcome sequence, cart abandonment, browse abandonment, and post-purchase follow-ups.
- Product Picker: Simply insert dynamic product blocks with photographs, descriptions, and purchase buttons pulled immediately out of your retailer.
- Internet Push Notifications: Ship browser notifications for cart abandonment, flash gross sales, and back-in-stock alerts to re-engage website guests.
- Product Evaluations Integration: Gather and show buyer evaluations by way of automated electronic mail/SMS requests after buy.
- SMS Credit Included: Professional plan contains SMS credit equal to your plan payment, offering higher worth than Klaviyo’s separate SMS pricing.
Pricing begins at $16/month
| Plan | Worth | Options |
|---|---|---|
| Normal | $16/month for 500 contacts | 500 contacts, 6,000 emails /month, internet push, 1,000 printed evaluations (Shopify), success supervisor. |
| Professional | $59/month for 500 contacts | 2,500 contacts, world SMS messaging, superior reporting, $59 in world SMS (month-to-month bonus) |
| Enterprise | Customized pricing | All the things in Professional + devoted account supervisor, deliverability help, customized IP handle, precedence help |
Concerns earlier than going with Omnisend
Some options like product evaluations are Shopify-specific. The 30% quarterly low cost requires upfront fee, which can not go well with companies that favor month-to-month billing.
Learn extra: Omnisend Alternatives That Work With All Ecommerce Platforms
7) SendGrid – Developer-friendly electronic mail API
4/5 (300+ evaluations)
SendGrid, owned by Twilio, offers a strong different to Klaviyo for companies with technical sources who prioritize deliverability and API entry over visible marketing campaign builders.
Key options
- Business-Main Deliverability: 99.99% uptime SLA and 1.9s median supply pace, guaranteeing your emails attain inboxes reliably.
- Complete E mail API: Highly effective REST API with SDKs for Python, Java, Node, and extra for programmatic electronic mail sending.
- Dynamic Templates: Create reusable electronic mail templates with Handlebars syntax for superior personalization capabilities.
- Occasion Webhooks: Obtain real-time notifications for electronic mail occasions like opens, clicks, and bounces for integration with different methods.
- Large Scalability: Handles billions of emails month-to-month, making it appropriate for high-volume senders who could outgrow Klaviyo.
SendGrid has a free plan, however pricing begins at $19.95/month
| Plan | Worth | Options |
|---|---|---|
| Free | $0/month | 100 emails/day, fundamental analytics, SMTP relay |
| Necessities | $19.95/month | 50,000 – 100,000 emails/month, analytics & deliverability optimization |
| Professional | $89.95/month | 100,000 – 2,500,000 emails/month, 5 occasion webhook, devoted IPs included, subuser administration, 2,500 electronic mail validation |
| Premier | Customized pricing | Customized electronic mail quantity, devoted IPs, precedence help, single sign-on (SSO), 1,000 further teammates |
Concerns earlier than going with SendGrid
The platform just isn’t beginner-friendly for non-technical entrepreneurs. Many key options like automation and devoted IPs are solely out there on higher-tier plans.
Learn extra: SendGrid Alternatives That Don’t Require Technical Expertise
8) GetResponse – Nice webinar and course capabilities
4.3/5 (700+ evaluations)
GetResponse provides a complete advertising and marketing answer that goes past Klaviyo’s capabilities by together with webinar internet hosting and on-line course creation instruments alongside conventional electronic mail advertising and marketing options.
Key options
- Webinar & Course Internet hosting: Create and promote on-line programs with quizzes, certificates, and membership areas – options not out there in Klaviyo.
- AI E mail Generator: Use OpenAI-powered prompts to draft full emails, topic traces, and previews in seconds.
- Gross sales Funnel Builder: Create full advertising and marketing funnels with touchdown pages, varieties, emails, and fee processing.
- Good Timing Instruments: Ship messages at every subscriber’s optimum time with predictive sending and Time Journey options.
- Limitless Internet Push Notifications: Re-engage website guests with browser notifications for time-sensitive provides and updates.
Pricing begins at $19/month
| Plan | Worth | Options |
|---|---|---|
| E mail Advertising and marketing | $19/month (1000 contacts) | AI electronic mail generator, limitless autoresponders, AI touchdown pages, customized automation workflow |
| Marketer | $59/month (1000 contacts) | Publication income statistics, promo codes, electronic mail supply scheduling, segmentation, gross sales funnels |
| Creator | $69/month (1000 contacts) | AI course creator, as much as 500 college students, cellular app for college kids, quizzes and certificates, creator profile, premium newsletters |
| Max | Customized pricing | Premium, precedence help, devoted IP handle, single sign-on (SSO), SMS advertising and marketing, cellular push notifications, AI product suggestions |
Concerns earlier than going with GetResponse
The training curve for superior options like funnels and programs may be steep. SMS advertising and marketing is just out there on the Enterprise plan, which can be limiting for companies wanting unified messaging.
Learn extra: 17 GetResponse Alternatives With Better SMS Integration
9) ConvertKit (now Package) – Creator-focused platform with suggestion community
4.4/5 (200+ evaluations)
Package (previously ConvertKit) offers a streamlined different to Klaviyo particularly designed for content material creators, authors, and course builders who wish to monetize their viewers with out complicated ecommerce options.
Key options
- Creator Community: Develop your viewers by showing in different creators’ sign-up flows by way of natural and paid suggestions.
- Single Listing with Tags: Keep away from duplicate subscriber billing with a unified record construction that makes use of tags for segmentation as an alternative of separate lists.
- Commerce Instruments: Promote digital merchandise, subscriptions, and settle for ideas while not having a separate storefront or fee processor.
- Visible Automation Builder: Create subscriber journeys with an intuitive visible editor that’s extra easy than Klaviyo’s complicated workflows.
- Free Plan As much as 10,000 Subscribers: Considerably extra beneficiant than Klaviyo’s free tier, permitting significant platform testing.
ConvertKit has a free plan, however pricing begins at $29/month
| Plan | Worth | Options |
|---|---|---|
| Publication | $0/month | As much as 1,000 subscribers, limitless touchdown pages and varieties, promote digital merchandise and subscriptions |
| Creator | $29/month for 1,000 subscribers | Limitless visible automations & electronic mail sequences, free & paid suggestions, sensible suggestions, apps, RSS campaigns, polls |
| Creator Professional | $59/month for 1,000 subscribers | Fb customized audiences, publication referral, subscriber engagement scoring, deliverability reporting, insights, 24/7 precedence help |
Concerns earlier than going with ConvertKit
The platform’s deep characteristic set, together with Commerce and Sponsor Community, can overwhelm newcomers, making a studying curve for energy customers.
Moreover, ConvertKit provides fewer superior analytics in comparison with enterprise platforms, with reporting being extra centered on creators slightly than providing detailed, data-heavy insights.
“…Our deserted cart gross sales went from 7% to 19% after altering to utilizing Marketing campaign Monitor…”
✓ 30 days free
✓ No card required
Learn extra: Kit Alternatives That Better Support Ecommerce Businesses
10) AWeber – AI-assisted electronic mail advertising and marketing
4.2/5 (600+ evaluations)
AWeber provides an easy different to Klaviyo with its deal with AI-assisted content material creation and a singular fixed-price limitless plan that removes the penalty of record development.
Key options
- AI Writing Assistant: Generate full emails and newsletters in your model voice, eliminating author’s block and rushing up marketing campaign creation.
- Internet Push Notifications: Re-engage website guests with one-click subscription to browser notifications alongside electronic mail campaigns.
- Digital Product Gross sales: Promote programs, ebooks, and subscriptions immediately by way of AWeber with out third-party integrations or storefronts.
- Limitless Plan Possibility: Fastened $899/month pricing for limitless subscribers removes the scaling prices that make Klaviyo costly for big lists.
- Hyperlink Previews: Robotically broaden URLs into wealthy preview blocks, enhancing electronic mail engagement with out guide formatting.
Pricing begins at $15/month
| Plan | Worth | Options |
|---|---|---|
| Lite | $15/month for 500 contacts | Ship 10x subscriber max, 1 electronic mail record, 3 touchdown pages, 3 electronic mail automations, 3 customers, 1 customized phase, analytics, touchdown web page options, gross sales monitoring and low transaction charges |
| Plus | $30/month for 500 contacts | All the things in Lite + reporting and analytics, touchdown web page options, gross sales monitoring and low transaction charges, take away AWeber branding |
| Limitless | $899/month | All the things in Plus + 15x subscriber quantity |
Concerns earlier than going with AWeber
Whereas AWeber provides an easy expertise, some customers discover it lacks the superior automation capabilities of newer platforms. The analytics, whereas satisfactory, don’t present the depth of perception out there in additional subtle advertising and marketing platforms.
Learn extra: 15 AWeber Alternatives That are Cost-Effective
11) Moosend – First rate automation options
4.7/5 (700+ evaluations)
Moosend offers an inexpensive different to Klaviyo with a deal with automation and AI-enhanced options at a fraction of the price, making it ideally suited for budget-conscious companies.
Key options
- Visible Workflow Builder: Create complicated automation sequences triggered by opens, clicks, purchases, or customized occasions with out the steep studying curve of Klaviyo.
- AI-Generated Content material: Robotically generate electronic mail copy, topic traces, and product descriptions to speed up marketing campaign creation.
- RFM-Based mostly Buyer Lifecycle Map: Visualize and goal prospects primarily based on recency, frequency, and financial worth of their purchases.
- SMTP Server Entry: Ship transactional emails by way of Moosend’s infrastructure, sustaining model consistency throughout all communications.
- Versatile Pricing: Scales by contact rely with important reductions (as much as 40%) for annual billing, offering higher worth than Klaviyo.
Pricing begins at $9/month
| Plan | Worth | Options |
|---|---|---|
| Lite | $9 for as much as 500 contacts | Limitless electronic mail campaigns/sends, automation, touchdown pages, subscription varieties, smtp server |
| Professional | Customized pricing | All Professional options, transactional emails, devoted IPs, hosted recordsdata, customized stories, SSO & SAML |
| Enterprise | Customized pricing | All options, account supervisor, precedence help, group members, SSO & SAML, deliverability & technique optimization |
Concerns earlier than going with Moosend
Whereas Moosend provides glorious worth, some customers report occasional platform glitches and a much less polished consumer expertise in comparison with extra established suppliers.
The template library, whereas useful, isn’t as in depth as some rivals. Superior customers would possibly discover some specialised options lacking in comparison with higher-priced options.
Learn extra: 15 Best Moosend Alternatives That Offer a Robust Feature Set at Great Prices
12) Drip – Habits-based segmentation for ecommerce
4.4/5 (400+ evaluations)
Drip provides a centered different to Klaviyo for ecommerce companies that prioritize deep behavioral segmentation and real-time personalization capabilities.
Key options
- Dynamic Behavioral Segments: Create segments that replace in real-time primarily based on buy historical past, website conduct, and engagement patterns.
- Visible Workflow Builder: Design multi-step buyer journeys with electronic mail, onsite messaging, and social retargeting in a single interface.
- Onsite Messaging: Deploy popups, slide-ins, and sticky bars that work in concord with electronic mail campaigns to seize and convert guests.
- Income Attribution Dashboard: Monitor precisely how a lot income every electronic mail and workflow generates for clear ROI measurement.
- Pre-Constructed Playbooks: Implement confirmed methods for welcome sequence, deserted cart restoration, and post-purchase engagement with out ranging from scratch.
Pricing begins at $39/month
| Plan | Worth | Options |
|---|---|---|
| Normal | $39/month for two,500 contacts | Limitless electronic mail sends, dynamic segments, as much as 50 workflows, limitless sub-accounts, open API entry, onsite campaigns |
Concerns earlier than going with Drip
The platform provides solely a single pricing tier that scales with record measurement, which might not be ideally suited for companies looking for a lower-cost entry level. There’s no built-in SMS functionality, requiring third-party integration.
“We’ve used Marketing campaign Monitor for a few totally different companies and hold coming again at any time when we open a brand new retailer. The value is a no brainer given the quantity of income it helps generate for our firm…”
✓ 30 days free
✓ No card required
Learn extra: 11+ Drip Alternatives with Scalable Pricing Models
13) MailerLite – Consumer-friendly platform
4.6/5 (1000+ evaluations)
MailerLite offers a refreshingly easy different to Klaviyo with its clear interface and complete characteristic set that features web site constructing capabilities alongside electronic mail advertising and marketing.
Key options
- Intuitive Drag-and-Drop Editor: Create emails with 70+ content material blocks together with countdowns, surveys, and product galleries in a cleaner interface than Klaviyo.
- Web site Builder: Create full web sites with blogs, website positioning controls, and customized domains – eliminating the necessity for separate platforms.
- Digital Product Gross sales: Promote ebooks, programs, and subscriptions immediately by way of MailerLite with Stripe integration for funds.
- Multi-Set off Automations: Mix as much as three entry factors per workflow for extra subtle buyer journeys.
- Beneficiant Free Plan: Ship as much as 12,000 emails month-to-month to 1,000 subscribers with out paying a cent – far more beneficiant than Klaviyo’s free tier.
MailerLite has a free plan, however pricing begins at $10/month
| Plan | Worth | Options |
|---|---|---|
| Free | $0/month | 12,000 emails, help for 30 days, drag-and-drop editor, automation, reporting, signup & pop-ups |
| Rising Enterprise | $10/month for 500 subscribers | Promote digital merchandise, dynamic emails, auto-resend, multivariate testing, unsubscribe web page builder |
| Superior | $20/month for 500 subscribers | Good sending, Fb integration, HTML editor, promotion pop-ups, choice middle, AI writing |
| Enterprise | Customized pricing | Limitless customers, reside help, success supervisor, devoted IP & deliverability session, account audit |
Concerns earlier than going with MailerLite
Superior options like AI assistant, sensible sending, and multi-trigger automations require upgrading to the Superior plan. The platform additionally lacks a local SMS channel, counting on third-party integration.
Learn subsequent: We Compared 11 MailerLite Alternatives – Here’s the Winner
14) EmailOctopus – Streamlined electronic mail advertising and marketing with AWS integration
4.1/5 (30+ evaluations)
EmailOctopus provides an economical different to Klaviyo by leveraging Amazon SES infrastructure whereas sustaining an easy-to-use interface that doesn’t sacrifice important performance.
Key options
- AWS-Powered Sending: Profit from Amazon’s strong electronic mail infrastructure with considerably decrease prices than Klaviyo’s proprietary sending system.
- Easy Marketing campaign Builder: Create skilled emails with a clear, distraction-free editor designed for effectivity slightly than overwhelming choices.
- Time-Based mostly Automations: Arrange automated electronic mail sequences triggered by time intervals and subscriber actions with out complicated configuration.
- Reasonably priced Listing Administration: Retailer and phase giant subscriber lists at a fraction of Klaviyo’s value, with plans primarily based on subscriber rely slightly than options.
- Developer-Pleasant API: Combine along with your current tech stack by way of a well-documented API that helps customized functions and workflows.
EmailOctopus has a free plan, however pricing begins at $9/month
| Plan | Worth | Options |
|---|---|---|
| Free | $0/month (2,500 subscribers) | 10,000 emails/mo, 3 touchdown pages and varieties, stories out there for 30 days |
| Professional | $9/month (500 subscribers) | 10,000 emails, visible builder, superior sequence, real-time marketing campaign and automation stories, electronic mail builder |
Concerns earlier than going with EmailOctopus
The platform provides fewer superior segmentation choices in comparison with superior electronic mail advertising and marketing instruments like Marketing campaign Monitor. The automation capabilities are extra fundamental, specializing in time-based sequences slightly than complicated behavioral triggers.
15) Sender – Reasonably priced electronic mail advertising and marketing with first rate automation options
4.4/5 (70+ evaluations)
Sender offers a budget-friendly different to Klaviyo with surprisingly highly effective automation capabilities and a beneficiant free plan that makes it accessible to companies of all sizes.
Key options
- Beneficiant Free Plan: Ship as much as 15,000 emails month-to-month to 2,500 subscribers with out paying something – one of the vital beneficiant free tiers out there.
- Habits-Based mostly Automation: Create subtle workflows triggered by subscriber actions like electronic mail opens, hyperlink clicks, and buy conduct.
- Ecommerce Integration: Join seamlessly with main platforms like Shopify, WooCommerce, and Magento for product suggestions and deserted cart restoration.
- Pop-up & Type Builder: Develop your record with customizable signup varieties and exit-intent popups that combine immediately along with your automation sequences.
- Good Sending: Optimize supply occasions primarily based on particular person subscriber engagement patterns to enhance open and click on charges.
Sender has a free plan, however pricing begins at $10/month
| Plan | Worth | E mail Sends | Key Options |
|---|---|---|---|
| Free | $0/month | 15,000/month (2,500 subscribers) | Newsletters, automation, signup varieties, electronic mail & popup templates |
| Normal | $10/month | 12,000/month | Take away branding, SMS, no sender branding, multi-user entry |
| Skilled | $20/month | 24,000/month | Animated countdown timers, superior automation, precedence help, devoted IPs |
| Enterprise | Customized | Limitless | Service stage settlement, exercise logs for auditing, SSO (SAML V2), cellphone help |
Concerns earlier than going with Sender
The reporting and analytics capabilities are much less complete than Klaviyo options like Marketing campaign Monitor. Whereas the platform provides nice ecommerce integrations, it might not present the identical depth of buyer information evaluation.
16) HubSpot – Good for HubSpot CRM Customers
4.4/5 (12K+ evaluations)
HubSpot E mail Advertising and marketing offers seamless integration with HubSpot’s standard CRM, providing a unified advertising and marketing method that Klaviyo can’t match.
Key options
- CRM Integration – Entry buyer information immediately throughout the electronic mail builder for extremely customized campaigns.
- Free Starter Plan – Ship as much as 2,000 emails per thirty days with the free HubSpot CRM.
- Good Content material – Show totally different content material to totally different contacts primarily based on any CRM property.
- Complete Analytics – Monitor electronic mail efficiency alongside web site, social, and gross sales information for holistic reporting.
- Advertising and marketing Automation – Construct complicated workflows that incorporate electronic mail, CRM, and web site actions.
HubSpot has a free plan, however pricing begins at $15/month
| Plan | Worth | Options |
|---|---|---|
| Free | $0/month | Free for as much as 2 customers. |
| Advertising and marketing Hub Starter | US$15/mo/seat (1,000 advertising and marketing contacts) | Varieties, electronic mail advertising and marketing, reside chat, messaging insights (Beta), automation |
| Skilled | $800/month (2,000 advertising and marketing contacts) | SMS (add-on), personalization, groups, social media, omni-channel automation, lead scoring |
| Enterprise | $3,600/month (10,000 advertising and marketing contacts) | Journey analytics, restrict entry to content material and information, AI social inbox insights, lookalike lists, breeze social agent, income attribution, journey automation |
Concerns earlier than going with HubSpot
HubSpot’s pricing will increase considerably as you add options, probably turning into far more costly than different options. The platform’s complexity may be overwhelming for groups looking for a centered electronic mail advertising and marketing answer.
“…having used Mailchimp and HubSpot, Marketing campaign Monitor has the most effective workflow instrument, permitting you to create totally different workflows primarily based on numerous buyer interactions..”
✓ 30 days free
✓ No card required
The Verdict: Which Klaviyo different do you have to select? (Our high 3 picks)
After in depth testing and evaluation of all these options, listed here are our high suggestions:
- Marketing campaign Monitor: The perfect general different to Klaviyo, providing a really perfect stability of highly effective options and value. Its intuitive interface, beautiful templates, and strong automation capabilities make it good for companies that need skilled outcomes with out the complexity or excessive prices of Klaviyo.
- Omnisend: The only option for ecommerce companies in search of a platform particularly designed for on-line retail. Its ready-made workflows, product-focused options, and included SMS credit present glorious worth for on-line shops.
- Brevo: Essentially the most budget-friendly choice with a complete characteristic set. Its beneficiant free tier, unified inbox, and built-in CRM make it good for small companies and startups trying to develop with out breaking the financial institution.
Your alternative finally is dependent upon your particular wants, technical experience, and price range. Think about beginning with a free trial of our high picks to seek out the platform that most closely fits your corporation necessities.
