Your TikTok Ban Backup Plan
No matter what occurs, it is secure to say that TikTok has turn out to be a significant participant within the social media panorama.
And a sudden ban may affect manufacturers who’ve built audiences on the app — dropping out on substantial engagement, attain, and gross sales.
So, with all of the uncertainty surrounding the platform, listed here are 3 ways to construct a TikTok backup plan:
#1: Diversify Your Platforms
Whenever you’re simply beginning out, specializing in one social platform is a good way to construct an engaged group.
However neglecting different platforms can restrict your capability to succeed in much more folks — and in case of a platform ban, significantly affect all of your exhausting work.
The answer? Diversify your platforms.
Diversifying your content material on a number of channels provides you extra alternatives to talk on to your audience.
In the event you’re at the moment solely on TikTok, it may be so simple as adapting your content and objectives for extra established platforms like Instagram, YouTube, or LinkedIn:
This fashion, you’ll be able to construct your following throughout a number of channels in order that if one goes down, you’re nonetheless accessible to your viewers.
Talking of diversifying your platforms, you’ll be able to plan and schedule your Instagram, Facebook, TikTok, LinkedIn, Pinterest, and Twitter posts upfront with Later‘s administration instruments. Create an account right now.
#2: Spend money on Your self
In mild of a TikTok shutdown, relying solely on social media platforms can imply dangerous enterprise.
Nonetheless, by investing in your model, via a weblog, web site, or publication, you’ll be able to have interaction with your viewers in your individual phrases.
It is an essential a part of future-proofing your content material technique!
In want of some publication inspo? Bookmark this weblog publish: How to Create a Newsletter Marketing Strategy That Drives Big Results
#3: Think about Experimenting With Rising Platforms
With the opportunity of a TikTok ban looming, manufacturers ought to hold an open thoughts by experimenting with rising platforms.
Whereas there is no assure that each new app can be profitable, it would not damage to offer it a shot and see if it may work to your model.
Apps like Lemon8, BeReal, and Bluesky, are popping up on a regular basis.
And although they won’t be common perpetually, it is price taking an opportunity to see in case your model can be a part of the dialog — even when it is simply to redirect customers to extra established platforms like Instagram or your web site.
And, on the off likelihood {that a} new app does take off, it will not really feel like such a scary leap since you’ve got already examined it out.
Regardless of the rumors, the query stays: will TikTok have the ability to survive within the USA? Solely time will inform.
Nonetheless, come ban or not, armed with the above three ways, your model shouldn’t be solely positive to outlive however thrive!
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