100+ LinkedIn Statistics You Need to Know in 2024

LinkedIn Demographics Statistics

LinkedIn has greater than 1 billion folks hailing from 200 nations. It boasts of prosperous demographics with 65 million decision-makers and 10 million C-level executives.

1. The inhabitants of LinkedIn is greater than 1 billion from 200 nations.
2. 56.3% of LinkedIn customers are males, whereas 43.7% are females.
3. LinkedIn turned 20 years previous in 2023.
4. 60% of the LinkedIn consumer base is aged between 25-34.
5. Over 75% of LinkedIn customers are based mostly outdoors the US.
6. 57% of LinkedIn customers from the US of America are males, whereas 43% are females.
7. A Q3 2022 research revealed that 40% of web customers aged between 46-55 entry LinkedIn.
8. Millennials make up 21.7% of LinkedIn’s consumer base worldwide.
9. Greater than 9 million folks have turned on the creator mode since its launch in 2021.
10. There are over 17 million opinion leaders on LinkedIn.
11. There are 214 million customers from the U.S. on LinkedIn.
12. There are 180 million senior-level influencers.
13. LinkedIn has 65 million enterprise decision-makers and 10 million C-level executives.
14. 60% of U.S. LinkedIn customers earn $100,000/12 months.
15. After the U.S.(214), India(120 million), Brazil(71 million), and China(60 million) have the very best variety of LinkedIn customers.

LinkedIn Utilization Statistics

Linkedin is a goldmine of information for professionals looking for insights on the newest trade traits.

Manufacturers and companies are benefiting from the Linkedin content material codecs to strengthen their voice. And to put it on the market, they’re passing the baton to worker advocacy.

Moreover its advertising and marketing capabilities, LinkedIn stays on prime for recruiting functions. Each minute, 6 individuals are employed on LinkedIn whereas 101 job candidates are submitted every second! Uncover extra of such LinkedIn stats under.

1. 16.2% of LinkedIn customers entry it every day, and 48.5% of customers are lively month-to-month.
2. 77 job purposes are submitted on LinkedIn each second
3. 48% of recruiters on LinkedIn use expertise knowledge to determine candidates for open positions.
4. 65 million folks use LinkedIn to search for jobs each week.
5. On common, 6 individuals are employed through LinkedIn every minute.
6. 57% of LinkedIn’s site visitors is generated through smartphones.
7. 30% of an organization’s LinkedIn publish engagement comes through their workers.
8. Workers have a 14x extra probability of sharing a publish from their employer.
9. 16.2% of customers entry LinkedIn through its utility day by day, whereas 48.5% accomplish that month-to-month.
10. LinkedIn witnessed 15.4 billion classes in Q3 of 2022.
11. The US accounts for 23% of LinkedIn’s site visitors.
12. 41% of millionaires are LinkedIn members.
13. Over 92% of Fortune 500 corporations use LinkedIn.
14. 91% of executives charge LinkedIn as their first alternative for professionally related content material.
15. LinkedIn is utilized by 97% of B2B entrepreneurs as a part of their content marketing strategy.
16. There are 9 billion content material impressions in LinkedIn feeds each week
17. 2 million posts, articles, and movies are revealed on LinkedIn daily.
18. 3 million customers publish on LinkedIn each week.
19. Only one million customers have revealed an article on LinkedIn.
20. About 45% of LinkedIn article readers are in upper-level positions (managers, VPs, Administrators, C-level).
21. 39% of LinkedIn customers by no means share content material, whereas 16% of the profiles actively share a number of posts weekly.
22. On common, customers spend 7 minutes and 38 seconds on LinkedIn per go to.
23. Customers go to a median of seven.9 pages on LinkedIn earlier than leaving.
24. LinkedIn Dwell streams witnessed a 437% year-on-year enhance in views.
25. 2% of LinkedIn customers haven’t but joined any group on LinkedIn.
26. 41K expertise are listed on LinkedIn.
27. 39% of customers are LinkedIn premium account holders.

LinkedIn Engagement Statistics

Do you know 99.63% of LinkedIn search site visitors comes from natural search alone? That’s not all; LinkedIn engagement has improved so much through the years.

LinkedIn can also be making the lifetime of particular person creators straightforward by empowering their attain and affect with the newest development in Creator Mode.

With constant posting, you may get natural views in 1000’s, even when your connection depend is within the a whole bunch. That’s the facility of consistency on LinkedIn. Take a look at extra LinkedIn statistics on engagement from right here.

1. In line with 77% of content material entrepreneurs, LinkedIn delivers the very best natural outcomes.
2. LinkedIn Posts with 1800-2100 phrases have one of the best efficiency and engagement rate. Which means that long-form content material is the king on LinkedIn.
3. Individuals who have turned on Creator Mode have seen a 50% enhance within the variety of followers.
4. Content material created by Creator’s account sees 30% extra engagement.
5. A LinkedIn publish with a picture will get 2x the engagement charge.
6. Posts with Titles of 50-60 characters have one of the best efficiency charge.
7. 60% of LinkedIn customers actively search trade insights.
8. Yearly, LinkedIn customers view 443 billion feed updates.
9. LinkedIn receives 15 instances extra impressions on content material than on job postings.
10. Over 3 million LinkedIn members publish weekly content material.
11. Companies with an lively LinkedIn Web page obtain 5 instances more page views, 7 instances extra impressions, and 11 instances extra clicks per follower.
12. Companies that publish weekly on LinkedIn see a 2 instances progress in engagement.
13. A video publish is 20 instances extra more likely to be re-shared by LinkedIn customers.
14. LinkedIn customers have twice the shopping for energy in comparison with the typical internet viewers.
15. ‘Full’ pages get 30% extra weekly views.
16. Together with hyperlinks in your updates drives 45% increased engagement.
17. 22.04% of LinkedIn site visitors comes from search alone.
18. 99.63% of LinkedIn search site visitors comes from natural search.
19. 98% of entrepreneurs on LinkedIn agree that personalization helps advance buyer relationships.
20. In line with LinkedIn, corporations that publish 20 instances month-to-month attain at the least 60% of their distinctive viewers.
21. Together with the hyperlinks in a publish can drive twice the engagement than a publish with out it on LinkedIn.
22. Pictures, on common, lead to a 98% increased remark charge than with out on LinkedIn.
23. Hyperlinks to YouTube movies play immediately within the LinkedIn feed and usually give a 75% increased share charge.
24. Linkedin accounts with accomplished and up to date info achieve 40 instances extra alternatives.
25. LinkedIn articles with 8 photos and 5, 7, or 9 headlines are 4 instances extra partaking.
26. Messages despatched have elevated by 35% year-over-year on LinkedIn.
27. Weekly LinkedIn members who interact closely with content material are 5x extra more likely to return day by day.
28. Members with 5 or extra expertise on their LinkedIn profiles are linked 33x extra by recruiters and rise up to 17x extra views.

LinkedIn Enterprise Statistics

LinkedIn is a robust platform for companies of all sizes. From lead acquisition to site visitors technology, it ticks all of the marks to grow to be the correct platform to advertise your corporation.

With over 67 million corporations on the platform and 4 out of 5 customers “driving enterprise selections,” it’s no shock that LinkedIn has grow to be a go-to place for entrepreneurs.

In truth, 40% of B2B entrepreneurs surveyed indicated LinkedIn as the simplest channel for driving high-quality leads. Due to its decision-making inhabitants, promoting is not a head-breaking job for entrepreneurs right here.

Listed below are some uplifting LinkedIn statistics that will help you drive your corporation selections on the platform.

1. 4 out of 5 folks on LinkedIn “drive enterprise selections.”
2. LinkedIn noticed a 26.2% year-over-year progress in income in This fall FY22.
3. LinkedIn witnessed a 34% year-over-year progress in income within the third quarter of 2022.
4. 40% of B2B entrepreneurs surveyed indicated LinkedIn as the simplest channel for driving high-quality leads.
5. 93% of B2B content material entrepreneurs use LinkedIn for natural social advertising and marketing.
6. Manufacturers get 7x extra reactions and 24x extra feedback on LinkedIn Dwell streams than common video.
7. Corporations with an entire, lively LinkedIn Web page see 5x extra web page views.
8. 73% of patrons are extra occupied with salespeople who contact them through LinkedIn.
9. There are over 10k business-to-business software program product pages on LinkedIn.
10. 46% of social media traffic to the corporate’s web site comes from LinkedIn.
11. 65% of B2B corporations have gained clients by LinkedIn.
12. Lead Gen Types on LinkedIn can enhance conversions by 3x.
13. 89% of B2B entrepreneurs depend on LinkedIn for lead technology.
14. 62% of B2B entrepreneurs generate leads on LinkedIn efficiently, over double the next-highest social channel.
15. InMail has a 300% increased response charge than electronic mail, with a 10-25% hit charge on LinkedIn.
16. 80% of B2B leads coming from social media are from LinkedIn.
17. 97% of B2B entrepreneurs use LinkedIn to assist drive their content material advertising and marketing technique.
18. As per LinkedIn, a median of 10 content material items are thought of earlier than buying.

LinkedIn Advertisements Insights

Although LinkedIn’s natural attain is stellar, entrepreneurs nonetheless use advertisements for viewers segmentation and exact targeting. Manufacturers on Linkedin have seen a 33% enhance in buy intent ensuing from advert publicity on LinkedIn.

79% of content material entrepreneurs say LinkedIn advertisements produce one of the best outcomes and have continued to make use of them for promotion. Shortly examine these LinkedIn stats on advertisements to create a greater advert technique.

1. An advert on LinkedIn can attain 14.6% of the world’s inhabitants.
2. Manufacturers have seen a 33% enhance in buy intent ensuing from advert publicity on LinkedIn.
3. 97% of B2B content material entrepreneurs use LinkedIn advertisements.
4. 79% of content material entrepreneurs say LinkedIn advertisements produce one of the best outcomes.
5. Entrepreneurs see as much as 2x increased conversion charges on LinkedIn.
6. LinkedIn’s value per lead is 28% lower than Google Advertisements.
7. Customers on LinkedIn who’re uncovered to enterprise and acquisition messages are 6 instances extra more likely to convert.
8. Over 50% of LinkedIn entrepreneurs wish to run product and demand campaigns concurrently.
9. In line with 69 p.c of entrepreneurs, hyper-targeting is extra profitable than a wider method over Linkedin.
10. The worldwide common CTR for sponsored content material on Linkedin is between 0.44% – 0.65%
11. Larger decision photos generate 38% increased CTR.
12. Including a Lead Era kind to your messaging advertisements will lead to 4 instances extra leads.
13. LinkedIn generates a ROAS (Return on Advert Spend) 2-5 instances increased than different social media platforms.
14. LinkedIn was discovered to be 2-4 instances simpler than different show media within the training trade.

Conclusion

LinkedIn is undoubtedly the popular community for professionals across the globe, and with 8 professionals getting jobs each second, it’s certain to witness great utilization.

The platform has gone by an evolution up to now 12 months. It launched some exemplary options to empower the creator neighborhood, which evidently introduced a spike in LinkedIn stats.

Other than private branding, you may as well leverage the community to make your model a famend identify. Publish affords firm tradition and new product bulletins commonly on the corporate web page to let others know what they’re lacking out on.

Did the above LinkedIn Statistics assist making a decision? We now have a complete checklist of different social media statistics that will help you perceive every of them higher right here: