Why Is TikTok Rising Video Size?
In a press release to TechCrunch, TikTok shared they hope the newly elevated restrict will “unleash much more inventive potentialities for our creators around the globe.”
TikTok has been step by step upping video limits over the previous few years. First 15 seconds. Then one minute. Then three minutes. Now ten.
Subsequent cease: Infinity… and past?
It’s an fascinating transfer for TikTok, particularly given the rise in popularity of short form videos.
Nevertheless, quick type movies are notoriously arduous to monetize.
Whereas TikTok does have a Creator Fund and tipping options, it’s would not come near the payout potential of YouTube promoting.
Which is an issue. In truth, that is precisely what led to the downfall of Vine in 2017.
It doesn’t get stated sufficient how a lot Twitter fumbled the bag by shutting down Vine lol
— camvid-19 (@cameronwilson) October 19, 2021
TL;DR: Relating to the creator economy, no monetization = no content material.
Nevertheless, the query stays: does anybody truly wish to watch a ten minute video on TikTok?
There is a main distinction between how customers uncover and devour content material on TikTok and YouTube, and the introduction of a brand new, 10 minute format will not change that reality in a single day.
