12 Copywriting Examples That Generated 6 Figures

Following copywriting best practices can assist you create good copy, however there’s a whole lot of nuance to nice copywriting that may’t be condensed right into a single guidelines.  

Closing the hole between good and nice copywriting takes years of apply, however you may speed up your charge of studying by finding out copywriting examples from specialists.

On this put up, we’ll focus on a few of the finest copywriting examples from the highest copywriters within the enterprise with the intention to shortly draw inspiration from their type.

Particularly, we’ll have a look at touchdown pages, web site copy, social media copywriting, e-mail copywriting, and even video script copywriting.

Touchdown Pages

Listed here are some wonderful examples of copywriting for programs and high-ticket gives.

Instance #1: The YouTube Scriptwriter’s Playbook

That is the touchdown web page for a video script writing course and it’s a superb instance of how one can faucet into your audience’s ache factors to construct belief and rapport. You’ll additionally discover that the copywriter highlights the emotional headings in crimson to emphasise the reader’s ache.

As you scroll down, the copywriter introduces the idea of confirmed methods for script writing (the core idea the course teaches) as the answer to those issues. 

The copywriter additionally consists of varied Twitter threads as proof to help the claims. 

Then, they introduce the weather supplied within the course. You’ll additionally discover that as an alternative of simply stating what the course gives, the copywriter additionally mentions particular advantages of every aspect. 

For instance, as an alternative of simply saying that the course gives one-on-one teaching calls, they point out particular methods the reader can use the one-on-one calls to resolve challenges that the audience typically experiences.

Key Takeaways:

• Start along with your viewers’s ache factors and select a crimson coloration to emphasise emotional phrases.
• Introduce what an answer to their ache factors would seem like earlier than introducing your product/service.
• Spotlight the advantages of every characteristic or product in your provide and present the way it solves particular ache factors.

Instance #2: Ali Abdaal’s Part Time YouTuber Accelerator

Ali Abdaal’s Half-Time YouTuber Accelerator is priced at $4,999, and this touchdown web page has generated tens of millions of {dollars} in income.

If you land on this sales page, you see instantly that the worth proposition may be very clear: you get a YouTube development playbook and unique entry to Ali and his crew.

Beneath can also be a video the place Ali explains the worth of the course. In case you’re writing a touchdown web page in your personal course or service, think about making a video as properly, as this can assist construct belief (and you may apply these identical copywriting rules to your video script as properly). 

In case you scroll down, you’ll see that the subsequent part introduces the primary ache level this package deal solves: the truth that most individuals don’t full the programs they buy. 

The copywriter additionally highlights, underlines, and bolds particular phrases and phrases, making it straightforward in your eye to proceed skimming down the web page and catch all the important thing factors.   

After explaining what the course gives, the copywriter additionally addresses the most important objection: do individuals develop sooner after becoming a member of the academy?

Additionally they embody consumer screenshots of consumer success:

Beneath the social proof, additionally they have an inventory of dropdown FAQs, a assure, and video testimonials from college students.

Key Takeaways:

• Make the primary worth proposition of your provide very clear. If it’s a better tier provide than your different gives, spotlight the way it’s totally different and the extra worth it offers.
• Script a video and embody it in your homepage when you’re promoting a course or service the place the prospect is investing in a relationship with you.
• Make the copywriting visually straightforward to skim by bolding, highlighting, and italicizing essential phrases and phrases. Use easy language and quick sentences.
• Embody social proof. Ideally, embody consumer case research.

Instance #3: Ramit Sethi’s Earnable 

Ramit Sethi’s Earnable course is without doubt one of the hottest on-line enterprise programs, and its touchdown web page has generated tens of millions of {dollars}.

The very first thing that stands out is the sturdy language that the copywriter makes use of by bolding the phrase “shackles” and highlighting it in crimson.

You’ll additionally discover that whereas the primary line emphasizes the reader’s ache level, the second line paints an image of the audience’s dream life. Structuring the copy by opening with the ache level after which exhibiting the reader their dream life compels them to maintain studying to the subsequent line, which addresses precisely who the course is for:

Like all nice touchdown pages, additionally they embody social proof. It’s additionally essential to notice that nice copywriting isn’t simply within the writing itself. 

Most readers turn into overwhelmed with easy textual content, in order that they visually demonstrating how your provide can enhance their life is one other nice copywriting tip. On this touchdown web page, you’ll see a calendar picture of what their calendar presently seems to be like after which a screenshot of orders coming in whereas Ramit was sleeping.

Due to this fact, supporting your gross sales copy with visible photos makes it rather more highly effective and in addition encourages the reader to proceed skimming the web page.

It’s additionally price noting that the Earnable touchdown web page is lengthy whereas the opposite two touchdown web page examples had been a lot shorter. Due to this fact, don’t fear about optimizing for a sure size. As an alternative, concentrate on exhibiting how your course solves the audience’s ache factors, reply their objections, and supply social proof. 

So long as each line serves a type of functions, it will likely be the precise size it must be. 

Key Takeaways:

• Spotlight emotional phrases.
• Reply who your services or products is for (and who it isn’t for).
• The right size of your gross sales web page is so long as obligatory to deal with the ache factors it solves, reply objections, and supply social proof.
• Help your advertising and marketing copy with visuals to indicate readers what their life would possibly seem like in the event that they buy your services or products.

Web site Copywriting

Many web sites concentrate on optimizing for website positioning by together with key phrases within the titles and headers, but among the finest methods to extend gross sales is to include good copywriting to easily enhance the conversion charge of your present guests. Listed here are some wonderful examples of internet sites that optimize for website positioning and incorporate nice copywriting to maximise gross sales.

Instance #1: Hampton

Hampton is a founder’s group that launched in 2023 and generated tens of millions of {dollars} in underneath a yr.

If you land on the homepage, you may instantly perceive:

• What they provide: Group 
• Who they serve: Entrepreneurs, founders, and CEOs 
• The worth they supply: Belonging, help, and reference to like-minded friends

The construction can also be excellent.

As you scroll down, you see:

• Social proof: Profiles of a few of their members
• Ache factors: Beginning an organization is lonely
• What they provide: Month-to-month core teams, digital group, in-person group, speaker collection and schooling, unique perks. 

Key Takeaways:

• ​​Prioritize readability and guarantee it’s straightforward for readers to know who you serve, the ache factors you clear up, and the way your provide solves them.
• Observe the easy construction of worth proposition, ache level, product-as-solution, advantages, and social proof.

Instance #2: Beehiiv

Beehiiv is a e-newsletter platform that clearly defines what they provide, who they serve, and the way they’re totally different. 

Highlighting differentiators is crucial when you’re doing copywriting for a product web page as a result of individuals wish to know why they need to select you over a competitor (like ConvertKit).

Due to this fact, Beehiiv highlights that the founders had been the unique crew behind Morning Brew.

Additionally they tailor the advantages of their software program to their audience (smaller creators) by highlighting that it doesn’t require code, they received’t want a gross sales crew, and it’s the identical go well with of instruments that the most important newsletters on the earth use:

As you’re writing your web site copy, take into consideration not simply the generic ache factors your product solves however the way it solves the particular ache factors your audience feels.

They then embody a consumer testimonial and the income their customers generated within the final month. Together with this income quantity is intelligent because it not solely offers the reader confidence that the product works, but in addition helps them envision their success along with your product:

Key Takeaways:

• Tailor the ache factors your product solves to your particular viewers and spotlight the way you’re totally different from rivals.
• Use social proof to show that your product works and assist the consumer envision the way it will enhance their life.

Instance #3: iWave 

iWave is one other SaaS firm that sells a reasonably advanced product. Many firms with advanced merchandise overexplain the way it works and confuse potential prospects by offering an excessive amount of data.

As an alternative, iWave opens with a query that clearly communicates the product’s foremost worth; it makes use of information that will help you earn extra donations.

From there, the tagline specifies the way it turns information into donations (it helps you discover donors and construct relationships with them).

This worth proposition is evident, easy, and concise.

Subsequent, it states who they serve:

Lastly, it states tactically how the options clear up extra particular issues concerned with producing donations, akin to:

• Discovering donors
• Figuring out which donors are wonderful prospects
• Analytics to section prospects to enhance outreach outcomes

Key Takeaways:

• Use a query because the opening assertion to pique their curiosity, after which use the remainder of the web page to elucidate the way you ship on that promise and clear up their downside.
• Even when you provide a fancy product, determine the bigger downside you clear up after which place every characteristic as an answer to a selected ache level inside that greater downside.

Listed here are a couple of wonderful social media posts that brought on me to pause and skim. Whereas these examples are all from natural social media posts, it’s also possible to incorporate their ways into your advert copy.

Instance #1: Justin Welsh

Justin Welsh is a solopreneur who has shortly scaled his LinkedIn viewers by nice copy.

Right here’s an instance of a latest put up that grabbed my consideration and I in the end clicked on.

He creates anticipation within the hook by telling you he discovered somebody wildly spectacular earlier than telling you who it’s. 

Then, when he does reveal who it’s, he follows it up by saying, “his story is unimaginable:.”

Ending the sentence with a colon can also be attention-grabbing because it alerts you to proceed studying to find why he’s unimaginable.

The following sentence can also be wonderful as a result of relatively than telling you why this individual is unimaginable, Justin tells you what most entrepreneurs assume and do after which says that this individual is totally different.

This additional builds anticipation as you’re now asking, “Effectively, how is Stewart totally different?”

In case you can hold the viewers asking themselves questions, it should make it extra attention-grabbing and hold them studying.

Discover that this put up wouldn’t have been almost as compelling if he simply gave you the reply by saying, “Listed here are three issues I discovered from the founding father of Slack.”

As an alternative, it’s partaking since you wish to know the reply to every query he raises.

He additionally makes use of a mixture of storytelling and incorporates his private expertise/opinion, making it extra compelling.

Key Takeaways:

• Use a query > reply framework relatively than simply telling the viewers the lesson. 
• Use tales to speak a degree and add your individual private expertise and ideas, as social media is designed to be social.

Instance #2: Melissa Kwan

Many individuals assume hooks have to be intelligent and inventive, however this hook is easy and quick, but nonetheless compelled me to click on “see extra.” It’s compelling for 2 foremost causes:

1. We all know it’s a narrative (which tends to be extra entertaining to learn than somebody preaching).
2. It’s emotional (“my darkest entrepreneur second”)

Then, she does a masterful job of constructing anticipation by highlighting the ache. Many individuals scrolling on social media see everybody else succeeding, so by being susceptible and genuine, she immediately stands out, and most of the people studying it could actually relate. 

They could assume to themselves, “Effectively, I’m not the place I wish to be in life, however I’m doing higher than she was!”

She additionally builds an ideal story arc with rising motion by mentioning that she solely ate one meal a day, was in a mountain of debt, and provides a fast story concerning the first time her laptop computer broke. Then, she reaches the climax of the story when her laptop computer broke once more and she or he couldn’t afford to repair it.

Lastly, she resolves the story and provides the reader hope by mentioning that she ultimately offered the corporate for seven figures. 

This LinkedIn put up is the right instance of how one can craft a compelling story for social media.

Key Takeaways:

• Establish pivotal moments in your life the place you discovered one thing profound or had a breakthrough (ideally, a tough second as individuals wish to relate to you). Then, work backward to the occasions that led to that second and the lesson you discovered.
• Essentially the most compelling tales on social media are sometimes from private expertise. 

Instance #3: Jon Davids

Three parts of this hook compelled me to click on on this put up.

First, he begins by stating an accomplishment you typically don’t hear about (flipping a TV present into an actual property empire).

Then, he piqued my curiosity by saying this isn’t even essentially the most attention-grabbing half about this individual.

You’ll additionally discover that the author hasn’t talked about this individual’s identify but. Although even after revealing who this individual is, the copywriter instantly captured my consideration once more by saying that he’s the neatest individual in Hollywood. 

Then, he inserts a name to motion that features a visible cue that in the end obtained me to click on.

Then, like the opposite examples earlier than, Jon doesn’t simply let you know why the individual is spectacular. He takes you again to his beginnings, which builds anticipation:

You’ll additionally discover that as quickly as he offers a payoff to the viewers, he immediately builds extra anticipation. For instance, his final line within the first part is, “Paramount agrees to choose up the present. It’s known as Yellowstone.” 

Then, he then says, “And Taylor’s gonna blow it up.” This instantly makes you ask, “how?” 

So it’s a no brainer to proceed studying the subsequent part titled “Yellowstone.” Then, he does the identical factor on the finish of the subsequent part:

Whereas it’s finest to make use of your individual tales on social media, this can be a nice instance of how you need to use another person’s story when you run out of private tales to share.

Key Takeaways:

• As an alternative of telling the reader data, create intrigue and allow them to guess the reply. By elevating a query of their thoughts, they’ll really feel extra compelled to proceed studying to get the reply.
• As quickly as you give a solution, increase the subsequent query to maintain them engaged.
• In case you can’t consider a private story to share, borrow another person’s story.

E-mail

E-mail advertising and marketing is a core aspect of many firms’ advertising and marketing methods, however most emails find yourself within the trash can.

Due to wonderful topic strains and nice copy, listed here are a couple of examples of emails I opened and skim.

Instance #1: Justin Goff

I’ve been on Justin Goff’s e-mail checklist for a few years just because I discover his emails satisfying. I take pleasure in them primarily as a result of he shares his private expertise as an entrepreneur and classes he has discovered alongside the way in which.

This e-mail is a very wonderful instance of nice copy. The topic line, “A phrase of knowledge when you’re struggling proper now,” is emotionally charged, and together with the ellipsis on the finish is a good way to encourage individuals to click on.

He additionally instantly opens the physique copy with a really relatable quote to the one that initially clicked on the e-mail.

This primary line does two issues:

1. It alerts that this individual has been by and solved challenges.
2. It opens many questions in my thoughts, like, “What’s he fighting now?” “What did he accomplish?” and “What was he fighting earlier than?”

The next strains additionally make the story relatable by explaining his preliminary battle (starting his copywriting profession). Discover that the battle can also be completely aligned with what Justin’s core viewers (newbie copywriters) battle with.

The e-mail continues along with his story and the way he overcame that battle, however how new ones arose. 

You’ll additionally discover that Justin all the time makes use of quick sentences and a whole lot of ellipses. This makes it straightforward for the reader to maintain studying, and as most individuals learn emails on their telephones, it retains it visually straightforward to learn.

Key Takeaways:

• Guarantee your opening line pertains to the topic line and, ideally, make each of them emotionally charged.
• Analysis your viewers to know precisely what ache factors they really feel. Ideally, transcend simply the surface-level ache factors (i.e., they don’t have cash) to deeper ache factors (i.e., he was terrified he’d let him down).
• Use quick sentences and guarantee your emails are straightforward to learn on cell gadgets.

Instance #2: Ed Movie Sales space

Ed runs a YouTube academy, so his emails are designed to coach readers on YouTube development. 

This e-mail has a fantastic topic line. Ed opens a query in your thoughts (“What’s holding me again?”) and mentions that he’ll clarify easy methods to clear up it.

The primary line of the e-mail additionally repeats the topic line to match the reader’s expectations. That is essential as a result of when you discuss one thing utterly totally different from the topic line that brought on them to click on, they received’t proceed studying.

The following sensible factor that Ed does is withhold what that one factor holding again YouTubers is. As an alternative, he explains the results when you don’t obtain this one factor. Now, you’re dying to know what that one factor is, so you retain studying.

Key Takeaways:

• Within the opening e-mail, don’t instantly reveal what the issue is. As an alternative, discuss concerning the penalties of a thriller downside.
• At all times join the primary line of your e-mail with the topic line.

Instance #3: Ramit Sethi

Ramit Sethi is thought for wonderful copywriting, and his emails are not any totally different. 

On this e-mail selling his course, Discover Your Dream Job, he showcases among the finest copywriting methods that immediately connects with readers.

As an alternative of telling you what the course will tangibly do to you (enhance your revenue), he talks concerning the emotional advantages.

Nevertheless, he goes even one step additional by not solely explaining ache factors the audience would possibly really feel, however utilizing particular quotes that different individuals have stated to college students that made them in the end purchase the course.

On this case, the quote was from the coed’s girlfriend asking him what he has to indicate for himself.

So a fantastic copywriting tip is to speak to your viewers and ask them to elucidate the turning level moments that lastly satisfied them to buy your product.

Then, incorporate their story into your copy.

This additionally makes the copywriting really feel relatable to the reader, and if they’ll see that this individual was profitable, they’ll see that it’s additionally attainable for them to achieve success.

Key Takeaways:

• Discuss to your prospects and ask them concerning the turning level that lastly made them join your product or course. 
• Use emotionally charged quotes.

Start The Journey To Copywriting Success At the moment

You’ll be able to add these copywriting examples to your swipe file, however needless to say there’s a whole lot of nuance to nice copywriting, and there isn’t a single components for achievement.

The important thing to changing into a greater copywriter is working towards, testing, and asking for suggestions out of your friends.

In case you don’t have any friends to offer suggestions, think about becoming a member of the Copyblogger Academy. It’s a gaggle of freelance writers, enterprise homeowners, and content material creators enhancing their copywriting abilities construct wealth.

You too can ask our crew for suggestions to repeatedly enhance your copywriting abilities.