In Q1 2024, MrBeast has retained his high spot because the most-subscribed YouTube particular person on the social media platform.
After MrBeast overtook PewDiePie in late 2022 to shake up the highest most-subscribed on YouTube leaderboard, there was much more motion within the final 12 months.
Firstly of YouTube, it was a protracted journey for people to succeed in 100 million subscribers – however now MrBeast is the primary particular person YouTuber to crack 200 million subscribers.
On YouTube, approach again in 2006, Judson Laipply was the primary recorded particular person to have essentially the most subscribers, with mere 1000’s.
In the identical 12 months, Brookers was the primary channel and particular person to succeed in 10,000 subscribers – and that was an enormous deal.
Though MrBeast is the most-subscribed particular person, simply above him is T-Collection – an Indian file label and movie studio that is still the primary most-subscribed channel on YouTube.
T-Collection was the primary channel to succeed in 100 million subscribers in 2019 and the primary to 200 million in 2021.
Whereas T-Collection held twice as many subscribers as the highest particular person YouTuber final 12 months, the gap is now closing between the preferred content material creators.
Being an influencer is massive enterprise.
Who Is The No. 1 Most Subscribed YouTuber?
As of February 2024, MrBeast is the most-subscribed YouTuber, with 240 million subscribers.
Child-friendly content material channel Like Nastya is now the second most-subscribed YouTube particular person with 113 million subscribers.
PewDiePie has continued his decline to drop down once more to 3rd place with 110 million.
When reaching the 200-million subscriber milestone in October 2023, MrBeast took to X (Twitter) to say how surprised his 13-year-old self can be and that he deliberate to proceed making content material for many years.
In his traditional philanthropic-style, he also gave away a private island for his 100-million subscriber milestone – which might be a part of the rationale he initially took the highest place from PewDiePie in December 2022.
The Prime 50 Most-Subscribed YouTubers, February 2024
| Channel | Movies | Language | Subscribers | |
| 1 | MrBeast | 778 | English | 241,000,000 |
| 2 | Like Nastya | 868 | English | 113,000,000 |
| 3 | PewDiePie | 4,753 | English | 111,000,000 |
| 4 | Justin Bieber | 249 | English | 72,600,000 |
| 5 | EminemMusic | 160 | English | 59,000,000 |
| 6 | Marshmello | 470 | English | 56,800,000 |
| 7 | Taylor Swift | 226 | English | 56,600,000 |
| 8 | Ed Sheeran | 458 | English | 54,200,000 |
| 9 | Ariana Grande | 176 | English | 53,500,000 |
| 10 | A4 | 874 | Russian | 51,700,000 |
| 11 | JuegaGerman | 2,105 | Spanish | 49,400,000 |
| 12 | Billie Eilish | 88 | English | 49,100,000 |
| 13 | Mikecrack | 1,994 | Spanish | 47,900,000 |
| 14 | Bad Bunny | 154 | English | 47,500,000 |
| 15 | Fernanfloo | 544 | Spanish | 47,000,000 |
| 16 | Felipe Neto | 4,690 | Portuguese | 46,200,000 |
| 17 | Jess No Limit | 2,716 | Indonesian | 46,100,000 |
| 18 | Shakira | 345 | Portuguese | 45,500,000 |
| 19 | Alan Walker | 535 | English | 45,000,000 |
| 20 | Katy Perry | 135 | English | 44,800,000 |
| 21 | whinderssonnunes | 745 | Portuguese | 44,500,000 |
| 22 | Kimberly Loaiza | 317 | Spanish | 44,400,000 |
| 23 | Ricis Official | 3,869 | Indonesian | 43,200,000 |
| 24 | Rihanna | 85 | English | 42,800,000 |
| 25 | SHFA2 | 1,713 | Arabic | 42,600,000 |
| 26 | LUCCAS NETO – LUCCAS TOON | 2,581 | Portuguese | 42,300,000 |
| 27 | Luisito Comunica | 1,337 | Spanish | 42,100,000 |
| 28 | Fede Vigevani | 1,233 | Spanish | 42,000,000 |
| 29 | CarryMinati | 193 | Hindi | 41,400,000 |
| 30 | elrubiusOMG | 701 | Spanish | 40,300,000 |
*Information Sources (SocialBlade, YouTube), February 2024
Please be aware this can be a checklist of essentially the most subscribed people — not essentially the most subscribed channels. It excludes “model” channels that don’t deal with a person character, artist, or influencer.
Who Are The Prime 12 Most-Subscribed YouTubers?
The checklist of the highest 30 most-subscribed people options many profitable music artists however has a majority of native YouTube influencers.
With the channel turning into an integral a part of advertising and marketing and distribution for music artists, it’s no shock that high artists function extremely.
Justin Bieber (the highest particular person artist) leveraged YouTube from an early age to realize mainstream consideration on his phrases.
MrBeast has over 167 million extra subscribers than Bieber, which highlights simply how a lot consideration the channel can obtain – and that, right this moment, being a YouTube influencer is identical as being a standard superstar.
To get a greater understanding of who all of the influencers are, we’ve included a abstract of the highest 12 most-subscribed YouTuber influencers beneath.
1. MrBeast
U.S.-based Jimmy Donaldson began MrBeast as MrBeast6000 in 2012 when he was solely 13.
He additionally holds 5 different channels, together with Beast Reacts, MrBeast 2, Beast Philanthropy, and MrBeast 3 (inactive). MrBeast Gaming additionally sits within the high 100, with slightly below 42 million subscribers.
MrBeast’s early movies embrace counting to 10,000 non-stop (a 44-hour stunt), which shortly went viral however is now finest identified for movies that contain elaborate stunts, charity donations, or money giveaways.
In a single video, he gave away $1 million and has completed a number of massive philanthropic stunts, akin to “I Built 100 Wells in Africa” and “I Rescued 100 Abandoned Dogs.”
Jimmy Donaldson’s channel brings in between $600-700 million a year, however his mom is the one who takes care of his financial institution accounts.
He still lives in his hometown of Greenville, North Carolina, and employs many native individuals when producing his movies.
2. Like Nastya
Anastasia Sergeyevna Radzinskaya is the one particular person youngster YouTuber on the checklist. She was born in January 2014 and is the youngest influencer with essentially the most followers – now overtaking PewDiePie by 2 million to take the No. 2 spot.
It’s price noting that one other channel, Vlad and Niki, could be very widespread with 112 million subscribers – however as a duo quite than a person, they aren’t included on this checklist. Regardless of being featured in final 12 months’s rankings, Ryan’s World has now fallen out of the rankings.
Though Radzinskaya was born in Russia, she has since moved to the U.S., and her movies are produced in English. The channel is for youngsters and covers academic leisure and vlogging.
A few of her success is right down to the channel being dubbed in a number of languages, enabling her to succeed in a large viewers.
Radzinskaya’s mother and father assist her handle the Like Nastya channel, however she is the face and star of the present.
3. PewDiePie
PewDiePie, in any other case often called Felix Arvid Ulf Kjellberg, held the most-subscribed place on YouTube for practically 10 years till 2022. He was the unique YouTube influencer who crossed over from on-line to be well-known offline.
Swedish Kjellberg registered PewDiePie in 2010, and began out with play-by-plays of video video games – a style often called “Let’s Play.” It solely took three years for him to be the most-subscribed channel on YouTube, and he was the highest-earning YouTuber in 2016.
Alongside “Let’s Play” content material, PewDiePie has additionally experimented with comedy, commentary, music, and reveals.
Following the rising success of his channel, Kjellberg additionally launched his personal sport and revealed a ebook.
In 2022, his content material shifted extra in direction of life-style content material after shifting to Japan, with one other shift in 2023 as he grew to become a father. These adjustments to the kinds of movies PewDiePie produces might be the rationale for his barely waning subscriber rely.
4. Justin Bieber
Canadian Justin Bieber is the musical artist with essentially the most followers on YouTube. He joined YouTube in 2007 and, after coming second in a neighborhood singing competitors, started posting himself performing music covers.
After his channel began to develop, he obtained the eye of his now supervisor and his file label. In 2008, he signed a recording contract.
Bieber continued to deal with his YouTube channel and rising his followers – often called “Beliebers.”
This more than likely contributed to his early and continued success. He continues to put up movies on YouTube alongside his music movies and promotional content material, though his final add was now over a 12 months in the past.
5. EminemMusic
Marshall Bruce Mathers III, often called Eminem, is an American rapper who first gained success in 1996.
With a profession spanning virtually three a long time and a powerful discography, he is without doubt one of the most profitable music artists of all time.
Mathers joined YouTube in 2007 to leverage the platform and principally posts music and promotional content material.
His channel has continued to develop, and he has swapped locations with Marshmello to turn into the fifth most-subscribed YouTube particular person.
Eminem demonstrates that regardless of not being within the mainstream media highlight, it’s nonetheless potential to take care of reputation with a devoted viewers.
6. Marshmello
American music artist and DJ Christopher Comstock, also referred to as Marshmello, joined YouTube in 2015.
For a number of years, he stored his id hidden beneath a marshmallow-type helmet. In 2017, when his id was revealed, he stated on X (Twitter):
“I don’t take my helmet off as a result of I don’t need or want fame. I’m genuinely making an attempt to create one thing optimistic for individuals to attach with.”
The preferred movies on Comstock’s channel are music and lyric movies. He additionally posts cooking movies, how-tos, vlogs, and movies.
Though he’s dropped down a place in comparison with 12 months in the past, he’s nonetheless gained followers and launched his new album “Sugar Papi.”
7. Taylor Swift
Taylor Alison Swift is an American music artist. She pursued musical coaching from an early age, together with performing and vocal coaching. She discovered to play the guitar at age 12.
After shifting to Nashville at age 14, Swift signed a recording contract at age 15 and shortly went on to attain worldwide fame. She is presently on an enormous worldwide tour, which is showcasing her reputation across the globe.
She is now thought of the reigning queen of pop, having not too long ago received her fourth Grammy for Greatest Album, and even has her personal educational convention referred to as Swiftposium.
Swift is thought for having devoted followers, which was demonstrated when online trolls targeted her utilizing improper use of AI expertise, and her followers rushed to her protection on-line.
Swift makes use of her YouTube channel for music, however has additionally posted a collection of movies exhibiting her private life backstage.
Her rising worldwide following has meant she’s now handed each Ed Sheeran and Ariana Grande by thousands and thousands of subscribers.
8. Ed Sheeran
Edward Christopher Sheeran MBE is a music artist from the UK. He first joined YouTube in 2006.
Sheeran started singing at age 4 and taking part in the guitar at 11. In 2004, he independently recorded and launched his music. When he moved to London in 2008, he would busk on the streets.
In 2011, he started to realize traction till he grew to become the profitable and broadly identified artist he’s right this moment.
On YouTube, his channel began to take off in 2017 when he reached 10 million subscribers. Since then, his channel has escalated in reputation.
Sheeran’s channel is usually music.
9. Ariana Grande
Ariana Grande-Butera is an American music artist and actress who started her dream of a music profession at age 8.
Grande joined YouTube in 2007 and uploaded her first YouTube video, “Ain’t No Different Man.”
In 2008, Grande started performing professionally in a Broadway musical on the age of 15, and her fame grew as a TV actress.
In 2011, her cowl songs on YouTube gained the eye of her file label and resulted in her being signed as a music artist.
Grande has turn into a extremely profitable music artist and principally posts music on YouTube.
10. A4
Belarusian content material creator Vladislav Andreyevich Bumaga, identified on-line as Vlad A4 or just A4, holds the place of some of the widespread Russian-speaking YouTubers.
He created his channel again in 2014, with A4 being a play on his final title, Bumaga, that means “paper.”
In 2016, he launched a video referred to as “24 Hours in a Trampoline Centre,” which took his subscriber rely from 200,000 to his first 1 million.
Now, with simply over 51 million subscribers, he continues to add all kinds of challenges and vlog content material that includes his buddies, in addition to selling his branded merchandise.
11. JuegaGerman
Chilean Germán Alejandro Garmendia Aranis, also referred to as JuegaGerman, produces comedy movies about on a regular basis life and Let’s Play movies in Spanish.
Garmendia peaked in 2015-2017 when he had the second most-subscribed channel behind PewDiePie.
Garmendia has three channels on YouTube:
- HolaSoyGerman, which he began first in 2011 and centered on comedy movies about on a regular basis life.
- HolaSoyGerman2.
- JuegaGerman, which he began in 2013 as a Let’s Play video gaming channel.
12. Billie Eilish
American singer-songwriter Billie Eilish Pirate Baird O’Connell began her music profession at age 14.
She wrote songs together with her brother Finneas O’Connell for enjoyable and uploaded them to SoundCloud.
Finneas wrote the music “Ocean Eyes” for his band however thought it could go well with Billie’s voice higher.
It drew the eye of music trade professionals, and inside a 12 months, she was signed to her file label.
The “Ocean Eyes” music video was posted to her YouTube channel in 2016 and began to develop her subscribers.
She has gone on to win quite a lot of awards, together with the Tune of the Yr on the 2024 Grammy Awards for “What Was I Made For?” which was written for the Barbie film.
Regardless of not that includes within the high 30 most-subscribed YouTube people checklist, her aesthetic and lyrics have resonated with Gen Z – probably serving to to gasoline her meteoric rise in reputation each on-line and offline.
Why YouTubers Are Considerably Influential For On-line Entrepreneurs
Reaching a most-subscribed standing on YouTube cements you as an influencer and lets you make severe revenue.
Not solely can YouTubers earn from ads on the movies, however they’re additionally in demand as model ambassadors for product placements, product critiques, and product collaborations.
Mere mentions of merchandise and types by an influencer can drive site visitors and gross sales for manufacturers.
Good influencers use the publicity to diversify into many mainstream areas of collaboration and enterprise to complement their revenue and guarantee longevity.
Very like top-level sports activities stars have all the time been in demand as model ambassadors, influencers can be utilized for model alignment.
This doesn’t simply apply to YouTube, both. TikTok has risen by way of reputation, with 65% of customers counting on content material creators to tell their buying selections.
Influencers who can dominate one and even each of the platforms would be the ones to observe within the coming years.
Billie Eilish cracked the highest 12 YouTube people within the final 12 months, however her TikTok account can also be featured within the high 30 most adopted TikTok accounts, making her dominant throughout each platforms.
Influencer advertising and marketing is helpful for on-line entrepreneurs to unfold a message and attain a audience. Influencers may be leveraged as a part of particular campaigns, or to create hype round a product or model.
Influencer marketing doesn’t need to be only for the large manufacturers; influencers with only some thousand engaged followers can assist unfold messages.
And for smaller manufacturers, elevated publicity on social media could be a main profit.
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Featured Picture: Arsenii Palivoda/Shutterstock
