TikTok Business vs. Personal — How to Make the Right Choice

Is it higher to have a enterprise or private TikTok account? In the event you’re a model or influencer making the leap to TikTok, you wish to arrange your account for fulfillment.

Like many, I imagine that creators and influencers are enterprise house owners, which provides to the confusion about which to make use of. Each TikTok account sorts are free, so which is greatest?

I’ll reply all these questions and extra with my definitive information to TikTok Enterprise vs. Private.

TikTok for Business vs. Your Personal TikTok

What is a TikTok Business Account?

Advantages of a TikTok Business Account

Disadvantages of a TikTok Business Account

What is a TikTok Personal [aka Creator] Account?

Advantages of a TikTok Personal Account

Disadvantages of a TikTok Personal Account

All TikTok customers can interact followers by way of short-form video posts, tales, and going LIVE. Each enterprise and private accounts can help you get verified, promote posts, and use the Branded Content Toggle.

That’s about the place the similarities finish.

TikTok enterprise is designed for manufacturers to launch campaigns and have interaction with audiences at scale, whereas TikTok private is created with particular person customers and creators in thoughts.

Here’s a breakdown of the function variations between enterprise and private accounts, plus a deep dive into the advantages and limitations of every one:

A TikTok enterprise account allows manufacturers to share content material, construct and have interaction an viewers, and promote on-line. TikTok enterprise accounts include extra instruments for group entry and collaboration, like Business Center and Ads Manager.

What makes this mode nice? TikTok designed enterprise accounts for groups wanting to achieve audiences and run campaigns on TikTok strategically. Right here’s what you are able to do with a enterprise account.

1. Personalize your profile.

A enterprise account helps you to add way more element to your profile, together with a web site, business, assist e mail, and customized motion buttons like “Enroll.”

Melissa Laurie, Founding father of social media company Oysterly, claims this is likely one of the options she loves essentially the most for her enterprise.

2. Run advert campaigns.

Whereas private accounts can promote posts, there’s no approach to run strategic campaigns in that mode.

With a enterprise account, you might have entry to TikTok Ad Manager, a command heart for working video campaigns and analyzing your marketing campaign efficiency.

You may draw inspiration from Business Creative Hub to create well timed, partaking content material.

3. Have interaction clients.

Enterprise accounts allow you to run your corporation and talk with clients in methods you’re used to partaking as a model on Fb and Instagram.

For one, you might have limitless skills to message any person on TikTok, which isn’t accessible in private mode.

You may accumulate leads in movies and different content material, making it a precious gross sales instrument and simpler to arrange for follow-up. You can even arrange auto-messaging for whenever you aren’t on-line.

4. Collaborate throughout groups.

When you have multiple particular person planning or posting content material, you doubtless want a enterprise account. TikTok Business Center helps you to handle group and company entry and collaborate with creators.

Right here’s a vital distinction: TikTok enterprise can be the one account kind you possibly can combine with third-party social media administration apps.

So, in the event you’re used to utilizing Hootsuite, Buffer, HubSpot, or another app to schedule and handle your content material, you possibly can’t do it on a private account. As a former company social media supervisor, this is able to be a dealbreaker for me.

5. Promote on-line.

Do you know 70% of TikTok users uncover new manufacturers and merchandise on TikTok, and three-quarters of customers are doubtless to purchase one thing whereas utilizing the app?

Shoppable commerce is already large in Asia and would be the subsequent large factor in the remainder of the world. With a enterprise account, you possibly can arrange your personal TikTok Shop for customers to purchase with out ever leaving the app.

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Kate Ross, hair and wonder specialist for magnificence model Irresistible Me, notes {that a} enterprise account is greatest for manufacturers.

“It’s filled with options for companies like placing your web site hyperlink proper in your profile, utilizing TikTok’s advert instruments, and selecting music you’re allowed to make use of with out worrying about copyright points,” Ross says. You additionally get wonderful instruments for understanding who’s watching and interacting along with your content material.”

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What would TikTok movies be with out the music?

Since TikTok considers enterprise accounts to be utilizing music for industrial use, a significant draw back is you could’t use trending songs in your content material.

As a substitute, you must use royalty-free (aka inventory) songs from their Commercial Music Library. You can also’t use sew or duet choices for music.

Whereas they’ve labored to enhance the music accessible within the library, it simply isn’t the identical as having the ability to hop on any music pattern that comes your manner. On the upside, although, you don’t have to fret about any copyright infringement.

2. No Capability to Monetize Content material

Whereas you can also make cash from the services you promote by way of TikTok engagement, there’s no approach to monetize the content material itself from a enterprise account.

Which means you could’t take part in applications like Creator Fund, LIVE presents and Diamonds, or Suggestions. You want a private account to generate income on TikTok.

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Right here’s the way it works: Creators make movies that they hope will go viral. When movies do nicely, creators earn cash in just a few methods:

1. Earn Tips of as much as $100 from followers.
2. Obtain LIVE presents and diamonds immediately from followers, which may be transformed to money rewards.
3. Take part within the Creator Fund or Creativity Program Beta, which pay you out of a common fund based mostly on the efficiency of your content material (don’t miss our breakdown between the two).
4. Arrange Series, a service the place customers pay a subscription for premium content material.

3. Collaborate with manufacturers.

As a creator, you join with manufacturers and run influencer campaigns with manufacturers by way of the Creator Marketplace. Whenever you share merchandise you’re keen on, you may also earn affiliate compensation from attributed gross sales on TikTok Shop.

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With a private account, your analytics are extra fundamental than a enterprise account. You may view key video metrics like publish views, profile views, feedback, and extra.

There’s additionally follower analytics exhibiting you your viewers’ common age, gender, and geography.

Whereas these metrics can be found in-app, you possibly can’t obtain them or run your personal analytics by way of a social media administration platform from a private account.

2. Restricted Commerce Talents

As a creator, your capability to promote immediately and drive viewers to web sites outdoors of TikTok is severely restricted. You may’t embody a hyperlink in your profile till you might have over 1,000 followers, for example.

You can also’t arrange customized call-to-action buttons in your movies.

As a creator, you should utilize TikTok Store to advertise shoppable movies and earn as an affiliate, however you possibly can’t arrange a store in your personal merchandise, for instance, with no enterprise account.

So, what’s greatest?

Is it higher to have a enterprise or private TikTok account? I’ve received a definitive reply for you.

First, you should determine your aim on TikTok: earning money inside the platform or constructing an viewers for a enterprise outdoors of it.

In case your aim is to monetize content material, a private account is the very best alternative. Artists and particular person content material creators profit from TikTok’s instruments to assist them construct a private model and content material enterprise.

Plus, you possibly can’t beat the authenticity that comes with a private account over a faceless model.

“In the event you’re an influencer on TikTok, stick to a creator (now referred to as private) account,” advises Ross. “It helps you to use all the stylish songs and sounds, plus you possibly can work together with different movies by way of duets or stitches.”

Past that, Ross notes that you simply get to see how nicely your movies are doing with analytics. You may push sure movies extra with promotions and even earn cash by way of the TikTok Creator Fund.

However, for companies with advert budgets and groups, the place TikTok is only one a part of a multichannel marketing strategy, you want a enterprise account.

“A enterprise account is the best way to go in the event you’re a TikTok model,” explains Diana Zheng, head of selling at Stallion Express. “A enterprise account permits you to make the most of TikTok’s full advertising and marketing capabilities.”

Zheng notes that you simply’ll get entry to highly effective analytics enabling you to tailor your content material technique and monitor your efficiency.

“Plus, with options comparable to TikTok Advertisements Supervisor, you possibly can goal advertisements and promote your model in a manner that drives engagement and conversions,” Zheng says.

Happily, it’s straightforward to change forwards and backwards between TikTok enterprise and private modes, so that you aren’t locked into your resolution eternally.

In the event you make a mistake or scale your corporation to the purpose the place you should swap from private to enterprise — you possibly can swap with a single faucet.