57 TikTok Stats to Know in 2024

Since launching in 2018, TikTok has racked up millions of downloads globally. It can also be a bit of a mystery since TikTok doesn’t always disclose key app metrics.

• TikTok utilization amongst social media entrepreneurs has elevated 15% 12 months over 12 months. (HubSpot Weblog Analysis)
• 27% of entrepreneurs surveyed plan to make use of TikTok for the primary time in 2024. Forward of TikTok is Fb (40%), YouTube (45%), and Instagram (39%). (HubSpot Weblog Analysis)
• Entrepreneurs say that TikTok, Instagram, YouTube, and Fb have the most important potential to develop in 2024, and 60% of entrepreneurs will enhance their funding in these apps. (HubSpot Weblog Analysis)
• The most effective instances to publish on the app are 6-9 p.m., 3-6 p.m., and 12-3 p.m., and the very best day is Friday. (HubSpot Weblog Analysis)
• In response to a research, one in ten Gen-Zers is extra more likely to depend on TikTok than Google. (Adobe)
• TikTok has the third-best engagement charge, based on entrepreneurs. Of entrepreneurs surveyed, 13% stated that TikTok has the best engagement charge. Forward of TikTok is Fb (22%), YouTube (23%), and Instagram (23%). (HubSpot Weblog Analysis)
• TikTok video downloads have been as excessive as 2,733,100 in quarter three of 2023. (Statista)
• TikTok says that a number of U.S.-based workers can “warmth” movies, which suggests they’ll intervene to extend their viewership. (Forbes, eMarketer)
• TikTok’s CPM is half the price of Instagram, a 3rd of the price of Twitter, and 62% lower than Snapchat. (eMarketer)

Inside TikTok’s first 12 months, it reportedly reached 500 million monthly active users. Whereas as soon as thought of a fluke, TikTok’s progress has solely skyrocketed since then.

• In September 2021, TikTok celebrated reaching 1 billion month-to-month lively customers. (TikTok)
• Douyin, TikTok’s unique standalone app in China, had 300 million customers when Musical.ly merged with TikTok. (The Verge)
• In 2022, TikTok was probably the most downloaded app globally (850 million downloads), adopted by Instagram and WhatsApp. (Statista)
• In 2024, TikTok was the third most downloaded app with 128 million downloads, after Temu (132 million downloads), and curiously, Capcut, TikTok’s video modifying app. (Business of Apps)

• TikTok’s largest age group is between the ages of 18 and 24. (Statista)
• 54.1% of world TikTok customers are feminine, and 45.9% are male. (Data Reportal)
• 70% of U.S. TikTok customers establish as sports activities followers. (TikTok)
• 92% of Gen Z customers aged between 16 and 25 years use YouTube. Instagram and TikTok observe, with 85% and 78% of U.S. Gen Z customers. (Statista)
• Amongst social media entrepreneurs who construct social media communities, 28% say that TikTok is the best platform for constructing an lively group on social media. (HubSpot Weblog Analysis).
• The US, Indonesia, and Brazil have the biggest audiences on TikTok as of January 2024. (Statista)
• TikTok is now obtainable in additional than 200 nations. (Oberlo)

• The common consumer spends 95 minutes per day on the app, based on DataProt. (DataProt)
• TikTok was downloaded 767 million instances worldwide in 2023. (The Guardian)
• TikTok is extra standard than Fb for Gen Z in each nation, with the Czech Republic being the one exception. (Klarna)
• 90% of TikTok customers suppose sound is significant for the TikTok consumer expertise. (Shoplus)
• After seeing an advert on TikTok, viewers belief the model 41% extra and are 31% extra more likely to be loyal to the model. (TikTok)
• Customers are 1.8x extra more likely to agree that TikTok introduces them to new matters they didn’t even know they preferred. (TikTok)
• 1 / 4 of U.S. adults beneath 30 often get information on TikTok. (Pew Research Center)
• 40% of customers say that their For You Web page (FYP) is both extraordinarily or very fascinating to them. (Pew Research Center)
• 52% of U.S. adults on TikTok have by no means posted a video on the platform. (Pew Research Center)

• Advertisements on TikTok seen for lower than six seconds nonetheless produce a stronger influence in comparison with advertisements seen for 20 seconds or extra. (TikTok)
• 71% of TikTok customers who take motion off the platform say that TikTok exhibits them precisely what they’re in search of. (Market Cast)
• 67% of feminine customers depend on creator suggestions earlier than making a purchase order. (TikTok)
• 57% of manufacturers now leverage short-form movies (TikTok, IG Reels, and so on.) as a part of their social media technique. (HubSpot Weblog Analysis)
• TikTok customers are 1.8x extra more likely to persuade their household and buddies to purchase the merchandise they bought beforehand (versus non-TikTok customers). (TikTok)
• 44% of Gen X TikTok customers say the platform helps them uncover new issues. (TikTok)
• TikTok customers are 1.4x extra probably to purchase a brand new tech product within the subsequent six months (versus non-TikTok customers). (TikTok)

• 37% of TikTok customers in the USA made purchases both by hyperlinks on the app or instantly on the platform. (Statista)
• TikTok customers are 1.4x extra more likely to order extra meals or grocery deliveries throughout festive seasons (versus non-TikTok customers). (TikTok)
• TikTok customers are 1.3x extra probably than different platform customers to buy a product to elevate their spirits. (TikTok)
• Millennial TikTok customers are 2.9x extra probably than different platform customers to make a tutorial a few product after shopping for it. (TikTok)
• 50% of TikTok customers have purchased one thing after watching TikTok LIVE. (The Drum)

• Probably the most adopted creator on TikTok is Khaby Lame, with 161.4 million followers. Following shut behind is Charlie D’Amelio, with 152 million. (Wikipedia)
• 67% of entrepreneurs who work with influencers/creators work with micro-influencers (10,000-99,999 followers/subscribers). Solely 17% work with mega influencers (over 1 million followers/subscribers). (HubSpot Weblog Analysis)
• 47% of entrepreneurs worth the standard of an influencer’s content material when deciding who to work with. (HubSpot Weblog Analysis)
• 90% of entrepreneurs will keep or enhance funding in influencer advertising in 2024. (HubSpot Weblog Analysis)
• The US has a big pool of influencers, with 10M people thought of as such. (Influencity)
• Within the U.S., the variety of feminine influencers reaches 4.7M. Male influencers, then again, make up solely 2.8M influencers. Lastly, neutral-gender influencers observe with 2.5M. (Influencity)
• Warner Music Group teamed up with six TikTok influencers and acquired over 1.5M likes, a median engagement charge of 17%, and 13.4K user-generated movies. (The Influencer Marketing Factory)

Right here‘s a compilation of TikTok’s #CowboyChallenge the place folks carrying regular clothes minimize to themselves in cowboy costumes to the tune “Outdated City Highway.”

[Video: https://youtu.be/LxwpKKK3P4s]

• TikTok is the highest international app for client spending. (data.ai)
• TikTok has a 4.7-star ranking within the Apple App Retailer and 4.3 within the Google Play Retailer. (Apple App Store, Google Play Store)
• Bytedance, TikTok’s father or mother firm, is valued at $268 billion, making it the world’s most respected startup. (China Money Network)
• Within the first three quarters of 2023, TikTok registered a income of about $9.4 billion. (What’s The Big Data)
• TikTok generated an estimated $14.3 billion in income throughout 2023, a 52% enhance year-on-year. (Business of Apps)
• TikTok was on monitor to amass round $20 billion in international gross merchandise worth final 12 months. (TechCrunch)

The Mysteries of TikTok

Though TikTok is a high social platform and is ramping up its choices for advertisers, it’s nonetheless reasonably new. When an organization or startup is new, it’s not unusual for management to cover early numbers, even when a model is profitable. In actual fact, we’ve seen this with different main corporations like Snapchat and Netflix.

Regardless of the launch of TikTok For Business in mid-2020, there’s nonetheless much more to study as TikTok’s international groups and ByteDance proceed to stay hush-hush about main metrics. Within the coming years, as TikTok continues to attract in additional advertisers, it wouldn’t be shocking if we began to see extra clear details about the app and its consumer base.

Within the meantime, if you wish to study extra about TikTok, you’ll be able to learn up on its brief historical past and early success in this post, or click on right here to discover a how-to guide for utilizing the app. As well as, you’ll be able to uncover necessary TikTok details app on numerous web sites:

Wish to see what different companies are doing on TikTok? Take a look at this roundup of brands on TikTok.

TikTok is an important a part of entrepreneurs’ technique. These stats present how wide-reaching the platform is and the facility of crafting the suitable message. Begin experimenting with TikTok immediately, discover the suitable technique for you, and develop.