A Detailed Comparison of Two Search Engines

Between Google and Bing, which search engine must you deal with? Do you have to deal with each or prioritize one over the opposite?

Google continues to be the world’s most popular search engine and dominant APP retailer participant, however issues are altering shortly in an AI-driven world.

With the rise of synthetic intelligence and each Bing and Google incorporating AI – i.e., Microsoft Copilot powered by OpenAI’s GPT-4, Bing Chat, and Google Gemini – into their algorithms and within the search engine outcomes pages (SERPs), issues are altering quick.

Let’s discover.

Google Vs. Microsoft Bing Market Share

One of many first distinctions between Microsoft Bing and Google is market share. In line with Statcounter, within the US:

• Google fell to 86.58%, down from 86.94% in March and 88.88% YoY.
• Microsoft Bing grew to eight.24%, up from 8.04% in March and up from 6.43% YoY.
• Yahoo grew to 2.59%, up from 2.48% in March and up from 2.33% YoY.

That’s fairly big to see Bing rising and Google lowering.

Globally

Google had a 91.05% search market share in June 2024, based on Statcounter’s revised data, which is down from 91.38% in March and 92.82% YoY. Google’s highest search market share through the previous 12 months, globally, was 93.11% final Could.

Whereas that will make it tempting to deal with Google alone, Microsoft Bing offers good conversions and has a person base that shouldn’t be ignored. Bing’s utilization has grown due to the AI-powered function Bing Chat, which has attracted new customers.

Bing can also be utilized by digital assistants similar to Alexa and Cortana.

Bing has round 100 million daily active users which is a quantity that you could’t ignore. It’s notably necessary to optimize for Bing should you’re focusing on an American viewers. In actual fact, 28.3% of on-line queries within the U.S. are powered by Microsoft properties whenever you consider Yahoo and voice searches.

Some have wondered through the years whether or not Bing is an acronym for “Because It’s Not Google.” I’m unsure how true that’s, however the identify does come from a marketing campaign within the early Nineteen Nineties for its predecessor, Stay Search.

One other enjoyable tidbit is that Ahrefs not too long ago did a examine on the Prime 100 Bing searches globally, and the #1 query searched was [Google].

Evaluating Google Vs. Microsoft Bing’s Performance

From a search performance perspective, the 2 engines like google are related, however Google provides extra core options:

Evaluating AI Performance

How Google & Microsoft Bing Differ In Measurement Of Index And Crawling

Google says:

“The Google Search index incorporates lots of of billions of webpages and is nicely over 100,000,000 gigabytes in measurement.”

Even so, not even Google can crawl the complete internet. That’s simply not going to occur.

For this reason utilizing structured information is so necessary, particularly now with AI overviews. It offers a knowledge feed about your content material so Google can perceive it higher, which can assist you qualify for wealthy outcomes and get more clicks and impressions.

Microsoft Bing hasn’t launched related figures. Nonetheless, this search engine index measurement estimate web site places the Microsoft Bing index at someplace between 8 to 14 billion internet pages.

The 2 engines have shared slightly about their approaches to web indexing.

Microsoft Bing says:

“Bingbot makes use of an algorithm to find out which websites to crawl, how usually, and what number of pages to fetch from every website. The objective is to attenuate bingbot crawl footprint in your websites whereas guaranteeing that the freshest content material is accessible.”

Across the identical time the above assertion was made, John Mueller from Google said:

“I feel the laborious half right here is that we don’t crawl URLs with the identical frequency on a regular basis. So, some URLs we’ll crawl every day. Some URLs possibly weekly.

Different URLs each couple of months, possibly even each as soon as half 12 months or so. So, that is one thing that we attempt to discover the appropriate stability for in order that we don’t overload your server.”

Google has a mobile-first index, whereas Microsoft Bing takes a unique stance and doesn’t have plans to use a mobile-first indexing policy.

As a substitute, Microsoft Bing maintains a single index that’s optimized for each desktop and cell, so you will need to be sure your website expertise is optimized, masses shortly, and provides customers what they want.

Google has developed into greater than only a search engine with merchandise like Gmail, Maps, Chrome OS, Android OS, YouTube, and extra.

Microsoft Bing additionally provides electronic mail through Outlook, in addition to different providers like Workplace On-line or OneDrive.

Not like Google, nonetheless, it doesn’t have its personal working system. As a substitute, it makes use of Home windows Cellphone 8 or iOS on Apple units.

Now, let’s check out the place Bing is on par with Google – or superior.

Variations In Consumer Interface & Instruments

Google has a clear, easy interface that many individuals discover straightforward to make use of, however for some queries, AI overviews are proven.

So does Microsoft Bing, although Bing is slightly bit extra visible.

Each engines like google show helpful details about associated searches, photographs, corporations, and information and do an excellent job of informing customers of every part they should find out about a given subject.

website positioning professionals love our instruments and information.

Fortunately, each Google and Microsoft Bing have respectable keyword research tools that provide insights into efficiency:

One space the place I feel Google falls behind is the info it offers in Google Search Console. If you wish to discover ways to use it, try How to Use Google Search Console for SEO: A Complete Guide.

One of many cool function units in Microsoft Bing is the flexibility to import information from Google Search Console:

One other Microsoft Bing function that I feel beats Google is the truth that it offers SEO Reports.

In line with Bing, these experiences include frequent page-level suggestions primarily based on website positioning greatest practices to enhance your rankings.

The experiences are mechanically generated biweekly and supply ideas as to what to work on or examine.

See A Complete Guide to Bing Webmaster Tools to be taught extra.

Microsoft Bing Could Excel In Picture Search Over Google

Relating to image search, Microsoft Bing could have a leg up on Google by offering higher-quality photographs.

I just like the filtering options in its picture search, too, as a result of you may flip titles off and search by picture measurement, coloration, or sort.

Take a look at out Bing Visible Picture Search, which lets you do extra with photographs. Take a look at its library of specialised expertise that will help you store, establish landmarks and animals, or simply have enjoyable.

Then, see How Bing’s Image & Video Algorithm Works to be taught extra.

Google has extra photographs obtainable for viewing than Microsoft Bing. Benefit from it with the ideas in A Guide to Google’s Advanced Image Search.

Nonetheless, Microsoft Bing offers extra detailed details about the picture customers are looking for.

How Microsoft Bing & Google Deal with Video Search

Microsoft Bing offers a a lot more visual video search outcomes web page, together with a grid view of enormous thumbnails.

Google’s video outcomes are extra normal, that includes a vertical checklist of small thumbnails.

As you may see from the screenshot of a Bitcoin search under, they embody totally different filters like size, worth, and many others., which is a superb person expertise.

I didn’t get this expertise with Google video search.

That is one space the place Microsoft Bing outperforms Google.

Map Listings On Each Search Engines Matter For Native website positioning

Each engines have related performance for maps, together with map listings and native listings within the search engine outcomes pages (SERPs).

Ensure you declare all of your listings in each Microsoft Bing and Google and optimize your profile with enterprise info, pictures, correct classes, social info, and many others.

Correct identify, handle, and cellphone quantity (NAP) info are key. Google focuses on a person’s quick neighborhood by default, offering extremely localized search outcomes, whereas Bing provides a broader view of the broader space in native searches, which may be useful for some companies.

See A Complete Guide to Google Maps Marketing.

Optimizing For Google Search Vs. Microsoft Bing

Google is primarily involved with E-E-A-T: Experience, Expertise, Authority, and Trust. Offering customers with high-quality, helpful, and useful content material that’s factual, unique, and provides customers worth, in addition to a website that gives good person expertise, will provide help to rank.

Backlinks are additionally nonetheless necessary.

Microsoft Bing has at all times been targeted on on-page optimization. It emphasizes exact-match key phrases in domains and URLs, provides weight to social alerts and official enterprise listings, and favors older and established domains.

Not like Google, Microsoft Bing states in its webmaster tips that it incorporates social alerts into its algorithm. Meaning you also needs to deal with Twitter and Fb – together with constructing good high quality content material in your website and social platforms – if you wish to rank extremely in Microsoft Bing.

Content material is extraordinarily necessary for each engines like google. All the time deal with high-quality content material that satisfies the person’s intent and informational wants. By creating helpful and related content material, customers will naturally adore it and hyperlink to it.

Each pace, mobile-friendliness, and correct tech infrastructure matter for each engines.

Ensure you try these assets for optimizing for numerous engines like google:

Google Is Pushing Natural Outcomes Additional And Additional Down The Web page

As time goes on, Google continues to push natural outcomes down the web page, leading to extra income from paid search advertisements and fewer clicks from natural search. That’s the reason a blended technique is necessary to win in at this time’s SERPs.

Here’s a comparability between a search in Google and a search in Bing. As you may see, Bing doesn’t have as many advertisements as Google, and natural listings are extra distinguished on the web page than Google.

Google Search Vs. Microsoft Bing: The Verdict

Each Microsoft Bing and Google fulfill the informational wants of thousands and thousands of individuals day-after-day.

Whereas Google stays the dominant participant within the battle between Bing and Google, they each supply alternatives to your model to achieve new customers and put you in entrance of thousands and thousands of certified clients who’re searching for info, merchandise, and providers.

Bing provides distinctive benefits and alternatives, notably in visible search, social alerts, and sure area of interest markets.

Bing holds a smaller market share however has a rising person base.

Since optimizing for each Bing and Google is comparable, with some key variations, I like to recommend optimizing for each. This could improve total visibility and attain, particularly in a world the place Google is pushing natural listings additional and additional down the web page.

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