On the floor, most content material advertising programs look the identical.
All of them provide video programs on roughly the identical subjects and supply some motion gadgets.
Nevertheless, the content material advertising programs which can be only at serving to you speed up your profession and generate essentially the most income come down to some variations, like the trainer’s expertise, suggestions alternatives, and the recency of the recommendation (e.g., does it account for the ever-changing content material advertising panorama and AI?).
On this submit, I’ll share a content material advertising course analysis standards that will help you select the very best content material advertising course to your wants.
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Content material Advertising and marketing Course Analysis Standards
Most content material advertising programs look comparable on the floor. All of them provide video programs with motion gadgets for customers and the recommendation is normally sound in that it follows greatest practices.
Nevertheless, not all content material advertising programs are equally efficient.
That will help you select a course that aligns along with your wants, right here’s the analysis standards we’ll measure every course towards:
| Issue | Why it Issues |
| Teacher Credibility | Has the trainer used content material advertising to develop a enterprise? And have they got any stats to show it? |
| Content material Codecs Coated | At this time, writing weblog posts isn’t a enough content material advertising technique. Do in addition they cowl social media, e-mail, and different content material codecs? |
| Recommendation Recency | AI has modified the content material advertising panorama. Is the recommendation tailor-made to present content material advertising traits? |
| Suggestions and Particular person Help | Do you get anybody on one help? Or is it simply the course materials? |
| Group | Do you’ve gotten entry to a neighborhood the place you possibly can ask questions? |
| Pricing | Is it a one time price or a membership? |
Under, we’ll consider every of the next content material advertising programs towards this standards that will help you determine which one is greatest for you.
1.) Copyblogger Academy
Copyblogger Academy is a course and neighborhood operated by two seven-figure entrepreneurs (myself and Charles Miller) who’ve used content material advertising to construct their companies.
Charles has constructed a powerful following of 220,000 followers on X and over 100,000 followers on LinkedIn. And, he’s helped dozens of different entrepreneurs construct their private manufacturers.
Whereas Charles is a grasp at social media and private branding, I’ve constructed a number of seven-figure corporations by means of web optimization, together with a digital advertising company.
And most significantly, we’re each nonetheless within the sport. I’m operating Quantum Leads, a healthcare advertising company, and Charles helps seven determine entrepreneurs construct their private manufacturers.
The truth that each of them are nonetheless within the sport is essential as a result of it means they will inform you what’s and isn’t working.
So what do you get if you be a part of Copyblogger Academy?
Teacher Credibility
Copyblogger Academy is a course and neighborhood operated by two seven-figure entrepreneurs who’ve used content material advertising to construct their companies.
Charles Miller has constructed a powerful following of 220,000 followers on X and over 100,000 on LinkedIn. And, he’s helped dozens of different entrepreneurs construct their private manufacturers.
Whereas Charles is a grasp at social media and private branding I’ve constructed a number of seven determine corporations by means of web optimization, together with a digital advertising company.
And most significantly, we’re each nonetheless within the sport. I’m operating Quantum Leads, a healthcare advertising company, and Charles helps seven determine entrepreneurs construct their private manufacturers.
The truth that each of them are nonetheless within the sport is essential as a result of it means they will inform you what’s and isn’t working.
So what do you get if you be a part of Copyblogger Academy?
Course Content material
Content material advertising isn’t nearly writing weblog posts anymore. You additionally want to know private branding, the way to craft wonderful hooks, and the way to write emails.
Moreover, you want to have the ability to shut shoppers.
That’s why Copyblogger Academy provides six hyper-specific programs:
- Excessive Caliber Copywriting
- Affect to Earnings
- Conversion Copywriting
- Cashflow Chilly Outreach
- E mail Vendor Playbook
- web optimization Revenue Powerhouse
Charles and I developed every of those programs, and we have now really used the ways outlined in these programs to generate tens of millions of {dollars}.
Group
Moreover, you possibly can ask for suggestions straight contained in the group, and also you’ll get a response from Charles or myself in addition to different group members:
There’s additionally a tab in the neighborhood the place you possibly can collaborate with different group members:
There are additionally unique month-to-month mini programs the place you possibly can study new expertise from Charles or myself:
Copyblogger Academy is the useful resource we want we had earlier in our entrepreneurial profession.
Quite than simply providing you with a course and hoping you determine the remaining, Charles, myself, and the remainder of the group might be there with you each step of the best way.
Pricing
You’ll be able to join for just $1 to see if this group is the appropriate match for you.
| Issue | Particulars |
| Teacher Credibility | Copyblogger Academy is operated by two seven determine entrepreneurs who’ve constructed their companies by means of writing. Tim Stoddart: Tim has constructed a number of seven determine companies, together with Copyblogger and a advertising company. And, content material advertising is the first methodology he used to generate leads for each. Charles Miller: Charles has over 140k followers on LinkedIn and 220k followers on X. He’s helped a number of entrepreneurs construct private manufacturers on social media which have generated tens of millions of {dollars}. |
| Content material Codecs Coated | Copywriting, web optimization content material, e-mail copywriting, and private branding |
| Recommendation Recency | Present: Each Charles and Tim presently function their very own companies and use content material advertising to drive leads. Even because the AI panorama evolves, each of them are coping with this in their very own companies. |
| Suggestions and Particular person Help | Personalised: There’s a tab in the neighborhood the place you possibly can submit your work and ask Tim and Charles for private suggestions. |
| Group | There’s an lively neighborhood the place you possibly can ask limitless questions, trade intros, and create engagement teams. |
| Pricing | It’s $1 to affix after which you possibly can be a part of the month-to-month membership. |
2.) HubSpot Content material Advertising and marketing Course
HubSpot’s Content Marketing Certification Course is a free, 8.5-hour program designed to assist entrepreneurs develop and execute a complete content material advertising technique.
The course contains 14 classes, 54 movies, and 11 quizzes and it provides a certification you can add on LinkedIn.
Teacher Credibility
Many of the programs are taught by Justin Champion, HubSpot’s International Head of Encompass Sound Progress (web optimization + AEO), so that you’re getting ideas from an actual professional with expertise.
In addition they have friends like Andy Crestodina (writer of Content material Chemistry and co-founder of Orbit Media) and Matthew Howells-Barby (Director of Acquisition at HubSpot), each of whom are real content material advertising specialists.
Course Content material
The content material codecs coated embody:
- Storytelling and model positioning
- Weblog technique and web optimization frameworks (subject clusters, pillar pages)
- Video advertising technique
- Visitor running a blog and repurposing content material
- Content material promotion and efficiency measurement
These subjects are helpful for manufacturers, however the course doesn’t embody e-mail advertising or private branding, each of that are important for startup founders, facet hustlers, and consultants/coaches who wish to generate cash by means of content material.
Moreover, there isn’t any content material associated to AI and the way to alter your content material technique to adapt to the trendy content material advertising panorama.
Group
The course is self-paced and pre-recorded, with no one-on-one suggestions or teacher interplay.
You’ll undergo the movies and quizzes independently, so there isn’t a lot help in case you get caught alongside the best way or have hassle executing the fabric.
In reality, the largest disadvantage is the shortage of give attention to execution.
There may be additionally no neighborhood or group for help and networking.
Pricing
The course is totally free and provides a digital certification upon completion.
| Issue | Particulars |
| Teacher Credibility | Justin Champion is HubSpot’s International Head of Encompass Sound Progress (web optimization + AEO), so he’s a real professional who presently executes what he teaches. |
| Content material Codecs Coated | It primarily covers conventional content material advertising methods, together with running a blog, visitor running a blog, and video advertising. |
| Recommendation Recency | It doesn’t say when these video classes had been recorded, however they received’t proceed to be up to date. |
| Suggestions and Particular person Help | It’s a self paced course, so there isn’t a suggestions or particular person help. |
| Group | There isn’t any neighborhood for help. |
| Pricing | The course is free. |
3.) Develop and Convert’s Prospects From Content material Course & Group
Develop and Convert’s Customers from Content course guarantees that will help you create content material that really drives conversions.
Created and taught by Benji Hyam and Devesh Khanal, this program relies on the identical system they’ve used to develop site visitors and leads for over 40 B2B and B2C manufacturers, together with Leadfeeder, Patreon, CrazyEgg, and CognitiveFX.
They’ve constructed their model across the promise that their leads will really drive conversions fairly than simply site visitors. And, they educate you the way to monitor ROI as properly.
Teacher Credibility
Benji Hyam and Devesh Khanal are founders of the Develop and Convert company, which is understood for driving gross sales fairly than simply site visitors.
They’ve a properly documented system for executing these outcomes, and on this content material advertising course, they share every of these programs.
Course Content material
The course is damaged into 5 modules:
- Technique: How you can determine high-converting key phrases and construct a content material technique for B2B, B2C, SaaS, or service companies.
- Writing: How you can write weblog content material that ranks and resonates, with line-by-line breakdowns of sturdy vs. weak articles.
- Promotion: Tactical guides for paid and natural promotion, together with Fb, Twitter, influencer outreach, and hyperlink constructing.
- Conversions: How you can measure ROI from content material, monitor attribution in Google Analytics, and optimize CTAs for leads.
- Hiring: How you can scale operations by discovering and managing nice writers.
Every lesson contains actual shopper case research, and Devesh and Benji steadily bounce into the feedback part to reply questions and assist.
The content material can also be constantly up to date and evolves as Benji and Devesh enhance their very own programs and processes. It is a key differentiator as a result of it means their content material updates and evolves with the present advertising panorama.
Group
The course is constructed straight inside a non-public dialogue discussion board and members can:
- Ask questions on to Benji and Devesh and obtain detailed written or video suggestions.
- Share key phrase methods, outlines, and drafts for evaluate.
- Be a part of month-to-month reside Zoom requires teaching and technique teardown periods.
It feels extra like becoming a member of an company apprenticeship than a typical on-line course.
Pricing
The course provides lifetime entry for a one-time cost of $699, or six month-to-month funds of $135. You then have ongoing entry to the neighborhood, month-to-month calls, and all future course updates with none subscription.
| Issue | Particulars |
| Teacher Credibility | Benji and Devesh are each company house owners and the complete course relies on their real expertise. |
| Content material Codecs Coated | The course covers every granular element of content material advertising, together with key phrase analysis, writing content material that converts, content material promotion, and monitoring conversions. |
| Recommendation Recency | The course is constantly up to date as Devesh and Benji experiment. |
| Suggestions and Particular person Help | You’ll be able to ask Benji and Devesh questions straight within the chat they usually’ll get again to you with responses. There are additionally month-to-month zoom calls. |
| Group | There may be an lively neighborhood you too can use for help. |
| Pricing | It’s $699 as a one time cost or six month-to-month funds of $135. |
4.) Superpath
Superpath isn’t a course per say, however it’s a thriving neighborhood of content material entrepreneurs that may make it easier to speed up your content material advertising profession.
Based by Jimmy Daly, a veteran content material chief previously at Animalz, Superpath has change into probably the most revered areas for profession improvement, networking, and superior content material technique training.
Teacher Credibility
Whereas Jimmy Daly is the chief of Superpath, the true worth of Superpath is from the opposite members and content material from leaders at prime SaaS and B2B corporations like Shopify, HubSpot, Clearscope, Podia, and Intercom.
Course Content material
Superpath doesn’t observe a linear curriculum. As an alternative, it provides graduate-level “mini-courses,” templates, teardowns, and workshops contained in the membership space. Listed here are a couple of of the subjects you possibly can anticipate to be coated:
- Content material technique improvement and planning
- web optimization and distribution frameworks
- Content material analytics and reporting
- Hiring and workforce administration for content material leads
- Thought management and model storytelling
Nevertheless, remember that many of the content material on Superpath is targeted on weblog content material for SaaS and it doesn’t cowl subjects like private branding, social media content material, or video content material.
Group and Help
Whereas the programs are useful, the neighborhood is the place Superpath shines. Members get entry to:
- Non-public Slack channels with over 400+ lively entrepreneurs
- Month-to-month 1:1 peer requires customized suggestions and networking
- Month-to-month group calls and AMAs with skilled content material leaders
- Weekly coworking periods to remain accountable
- A no-algorithm, no-clickbait atmosphere centered on actual dialogue
Superpath is actually the graduate faculty for content material entrepreneurs because it’s much less about principle, extra about studying from what’s really working within the discipline.
Pricing
Superpath provides three pricing tiers:
- Free: Publication, podcast, templates, and job board entry
- Professional ($50/month or $500/yr): Slack entry, month-to-month occasions, superior coaching supplies, and AMAs
- Superior ($1,000/yr): The whole lot in Professional, plus 1:1 teaching calls, unique channels, and workplace hours
| Issue | Particulars |
| Teacher Credibility | Based by Jimmy Daly (ex-Animalz), with members from main B2B and SaaS corporations. |
| Content material Codecs Coated | Much less of a course and extra of a collaborative neighborhood. Nevertheless, it does have mini programs, teardowns, templates, workshops, and superior technique guides. |
| Recommendation Recency | Always up to date by means of real-time peer discussions and month-to-month professional periods. |
| Suggestions and Particular person Help | Distinctive with 1:1 calls, AMAs, and peer suggestions loops. |
| Group | One of many strongest in content material advertising; over 400+ lively professionals. |
| Pricing | Free tier obtainable with Professional beginning at $50/month or $500/yr and Superior at $1,000/yr. |
5.) Ahrefs’ Running a blog For Freshmen
Ahrefs’ Blogging for Business is a free 5-hour course that guarantees to assist entrepreneurs begin a weblog from scratch, develop it to over 100,000 month-to-month guests, and convert that site visitors into clients.
The course contains 40 classes throughout 11 modules, with no signup required. It’s taught by Ahrefs’ CMO, Tim Soulo, who shares the precise methods that helped Ahrefs construct probably the most profitable content-driven SaaS manufacturers on the earth.
Teacher Credibility
Tim Soulo is the Chief Advertising and marketing Officer at Ahrefs, the place he has helped develop the corporate’s weblog to tens of millions of month-to-month guests, primarily by means of natural search.
He’s a well-respected skilled in web optimization and content material advertising circles, having spoken at lots of the most well-respected web optimization occasions.
The course additionally options visitor interviews with well-known creators and entrepreneurs, together with Noah Kagan (AppSumo), Bryan Harris (Progress Instruments), and Ramsay Taplin (Weblog Tyrant), who every provide distinctive insights on viewers development, record constructing, and monetization.
Course Content material
This Ahrefs’ course focuses completely on blog-driven content material advertising and web optimization.
Listed here are a few of the classes coated:
- The compound impact of content material advertising
- Key phrase analysis and search demand evaluation
- Content material optimization and search intent
- Hyperlink-worthy content material creation and promotion
- Visitor running a blog and outreach methods
It’s a tactical, step-by-step playbook for creating weblog content material that ranks and covers fundamental greatest practices.
Nevertheless, the largest disadvantage of this course is that it was recorded in 2020, and subsequently doesn’t embody any data on the way to alter to the present search panorama and AI.
Additionally, it focuses completely on running a blog and web optimization and subsequently doesn’t cowl different key content material codecs like e-mail advertising, video, or social media.
Group
Ahrefs doesn’t provide a built-in neighborhood for course members as it’s a self paced course.
Pricing
The course is totally free, and it’s now obtainable on YouTube as properly.
| Issue | Particulars |
| Teacher Credibility | Tim Soulo is the CMO of Ahrefs and probably the most credible and properly revered SEOs on the earth. |
| Content material Codecs Coated | He covers completely running a blog, so that you received’t study every other varieties of content material advertising, however he’s very thorough on running a blog. |
| Recommendation Recency | Sadly, this video course was recorded in 2020 and subsequently doesn’t provide latest recommendation on the present panorama with AI. |
| Suggestions and Particular person Help | There isn’t any suggestions or particular person help because it’s a self paced course. |
| Group | The one neighborhood is the feedback part. |
| Pricing | It’s free. |
6.) Semrush Academy Content material Advertising and marketing
Semrush provides quite a lot of totally different content marketing courses, and the 2 we’ll give attention to are:
Each of those programs had been recorded in 2022, so barely earlier than the AI increase. Nevertheless, they nonetheless include wonderful data with actual case research supporting every tactic.
Teacher Credibility
Brian Dean is among the most well-respected web optimization influencers, having created and offered the web optimization weblog, Backlinko, to Semrush.
He additionally began and offered the SaaS model Exploding Matters to Semrush, so he has real expertise utilizing web optimization to develop a profitable firm.
Course Content material
The subjects coated within the two programs are barely totally different, so right here’s an summary of every.
Superior Content material Advertising and marketing (21+ classes, 4-17 minutes every, about 4 hours complete)
- Step-by-step course of for rising a weblog shortly.
- Weblog submit frameworks reminiscent of Step-by-Step Guides, Be the Supply, Curated Lists, Content material Hubs, Annual Guides, and How-I-Did-It posts.
- Methods for driving site visitors, producing e-mail subscribers, and optimizing for conversions.
- Pre-launch and launch content material methods for promoting merchandise out of your weblog.
- Tips about lead magnets, popups, and utilizing content material to transform readers into clients.
Content material-Led web optimization (29 classes, 7-26 minutes every, about 6 hours complete)
- Focuses on rating excessive in Google and driving site visitors by means of content material designed for “Linkreators” (individuals who share and hyperlink to content material).
- Superior content material frameworks: Trademark Approach, Go-To Guidebook, Expanded Listing Put up, AwardsBait, Trade Research, Crowdsourced Manuals, Detailed Checklists.
- Hyperlink-building methods: Content material Curator, Renovation, Roundup Hyperlink Constructing.
- Optimizing CTR, dwell time, and search intent.
- Copywriting foundations and scaling content material manufacturing.
Each programs embody worksheets, templates, and step-by-step directions, making it simple to implement methods instantly.
Brian does an important job making every lesson concise, actionable, and sensible with examples to help every motion merchandise.
The largest disadvantage of those programs is that they’re a number of years previous and subsequently don’t include up-to-date case research.
Group and Help
Sadly, there’s not a neighborhood as these are self paced programs.
Pricing
The programs are free.
| Issue | Particulars |
| Teacher Credibility | Brian Dean, founding father of Backlinko and Exploding Matters. He’s a globally acknowledged web optimization and content material professional with tens of millions of readers. |
| Content material Codecs Coated | Superior running a blog frameworks, content material campaigns, web optimization optimization, hyperlink constructing, site visitors development, lead technology, and conversion optimization. |
| Recommendation Recency | Recorded in 2022 |
| Suggestions and Particular person Help | There isn’t any suggestions or one on one help. |
| Group | There isn’t any neighborhood |
| Pricing | Free |
7.) CXL Content material Advertising and marketing Course
The CXL Content Marketing Research Course is roughly an hour lengthy and contains six classes that cowl the way to develop and execute an efficient content material advertising technique.
It’s wonderful if you need a comparatively fast overview of fundamental content material advertising that works and the way to construct a method.
This content material advertising course doesn’t delve into the small print of the way to write content material, however I admire that it discusses the way to distribute it successfully.
Teacher Credibility
The course is taught by Derek Gleason, who’s presently the web optimization and Content material Lead at Shopify.
Derek oversees almost 90 long-form posts per yr and manages a content material library of over 700 posts. Earlier than Shopify, he spent years at a digital advertising company, growing content material methods and managing web optimization for main shoppers, like Twitter, Land O’Lakes, and Virginia Tech.
Due to this fact, all of the methods you’ll study on this course are based mostly on actual experiences that Derek has used to assist Shopify develop.
Course Content material
The course provides a complete overview of making and executing an efficient content material advertising technique.
Right here’s an summary of what you’ll study:
- Figuring out content material subjects
- How you can audit present content material
- How you can distribute content material
- How you can determine themes and subjects
- How you can flip subjects into technique
This content material was revealed in 2024, though there aren’t any direct references to how AI has impacted the present panorama.
Group and Help
The course is self-paced, and doesn’t provide any direct suggestions from the trainer. Moreover, there isn’t a built-in neighborhood for peer help or networking.
Pricing
It is a paid course, and CXL provides three totally different subscription choices:
- Annual at $133/month ($1599 paid yearly)
- Quarterly at $183/month ($549 paid quarterly)
- Month-to-month at $289/month
You may as well buy this single course for a one-time price of $299.
| Issue | Particulars |
| Teacher Credibility | It’s taught by Derek Gleason, the web optimization and Content material Lead at Shopify. He additionally has intensive expertise in web optimization and content material technique for main manufacturers like Twitter and Virginia Tech. |
| Content material Codecs Coated | It supplies an summary of the way to create a common content material advertising technique. It doesn’t include any recommendation on really writing articles. |
| Recommendation Recency | Recorded in 2024 |
| Suggestions and Particular person Help | None |
| Group | No |
| Pricing | $299 for a one time buy |
8.) Content material Advertising and marketing Masterclass: Create Content material That Sells (Udemy)
The Content Marketing Masterclass is an all-in-one advertising course designed for entrepreneurs, entrepreneurs, and enterprise house owners who wish to grasp content material creation, promotion, copywriting, web optimization, e-mail advertising, and extra.
Teacher Credibility
The course is taught by Brad Merrill, the CEO of Merrill Media.
He based VentureBreak, an innovation information website the place he personally interviewed a whole bunch of entrepreneurs, and later offered it in 2015.
Merrill additionally runs mDash Programs, the place he creates easy but experience-backed programs for college students in 180+ nations. Nevertheless, his personal broad expertise makes the content material advertising course considerably broad. For instance, as an alternative of laser specializing in weblog and LinkedIn content material, his course provides extra common steering on storytelling, the AIDA framework, net design greatest practices, and different broader subjects.
Due to this fact, his course isn’t fairly as particular as a few of the different choices.
Course Content material
The course is 3 hours and 46 minutes lengthy, divided into 95 lectures throughout 14 sections. It covers each stage of content material advertising, from technique to promotion.
Right here’s an summary of the content material:
- Advertising and marketing Fundamentals: Perceive the cognitive shopping for journey, AIDA framework, and traditional advertising ideas.
- Content material Advertising and marketing Necessities: Be taught storytelling, defining objectives, and creating detailed purchaser personas.
- Internet Design for Advertising and marketing: Optimize your web site for content material, lead seize, and person expertise.
- Content material Ideation: Construct a system to constantly generate new, high-value content material concepts.
- Copywriting: Grasp headlines, construction, tone, calls-to-action, and modifying to write down persuasive content material.
- Forms of Content material: Discover efficient content material codecs together with lists, tutorials, interviews, evaluations, analysis, case research, and extra.
- Content material Codecs and Repurposing: Be taught to show one piece of content material into a number of property for optimum attain.
- web optimization Fundamentals: Optimize content material for search engines like google and yahoo to drive constant natural site visitors.
- Content material Promotion: Promote content material throughout social media, visitor posting, area of interest communities, and exterior channels.
- E mail Advertising and marketing: Develop your e-mail record, create lead magnets, and nurture subscribers into consumers.
- Exterior Advertising and marketing Channels: Leverage Fb, Twitter, Instagram, and different platforms to spice up attain.
- Analytics and Measurement: Monitor efficiency and optimize campaigns for higher ROI.
This course was final up to date in July 2023, however there isn’t any point out of AI and its influence on the present advertising panorama.
It’s additionally a lot broader than a few of the different programs.
Group and Help
The course is self-paced with no direct teacher suggestions. Nevertheless, Udemy’s Q&A and evaluations sections assist you to ask questions.
There isn’t any devoted neighborhood, although college students can have interaction by way of Udemy’s platform for questions and dialogue.
Pricing
When you have a Udemy plan, it’s included in that plan. In any other case, it’s $109.99.
| Issue | Particulars |
| Teacher Credibility | Brad Merrill is a media entrepreneur and the CEO of Merrill Media. |
| Content material Codecs Coated | Content material technique, storytelling, purchaser personas, web optimization, copywriting, e-mail advertising, social media promotion, analytics, and lead technology. |
| Recommendation Recency | Final up to date in July 2023, so it doesn’t embody numerous new AI developments |
| Suggestions and Particular person Help | Self-paced, however there’s solely very restricted teacher interplay by way of Udemy Q&A. |
| Group | None |
| Pricing | $109.99 (Udemy premium) |
Selecting The Greatest Content material Advertising and marketing Course For You
There isn’t a definitive “greatest” content material advertising course for all folks, because it actually is determined by your objectives and studying model.
Particularly, does the course educate the subjects you’re occupied with? Has the trainer achieved the success you aspire to realize? Does the course construction provide the neighborhood and teacher help you want?
Should you’re searching for a course and neighborhood that gives steering in private branding, content material advertising, e-mail advertising, and copywriting, think about becoming a member of Copyblogger Academy.
You’ll have entry to programs on all of those subjects, and also you’ll even have entry to a neighborhood of different entrepreneurs and facet hustlers with comparable objectives.
You may as well ask for suggestions in your work from the neighborhood and Charles and I.Try Copyblogger Academy immediately for simply $1.
