By Sean Tinney September 30, 2025
Your on-line retailer is bleeding income each single day. When you’re manually sending promotional emails, opponents are working automated cart abandonment sequences recovering hundreds in misplaced gross sales.
80% of retail professionals say electronic mail advertising and marketing is their most vital buyer retention driver, and it prices 5 occasions extra to draw new clients than to maintain current ones. However you want the appropriate software program constructed particularly for ecommerce—with cart abandonment workflows, product suggestions, income monitoring, and seamless retailer integration.
How you can Choose the Greatest E-mail Software program for Your Ecommerce Enterprise
Selecting electronic mail software program isn’t about discovering the device with essentially the most options—it’s about discovering the one which makes it ridiculously simple to drive gross sales out of your electronic mail listing.
Ecommerce automation capabilities come first. Your platform wants pre-built workflows for cart abandonment, welcome sequence, post-purchase follow-ups, and buyer win-back campaigns. If setting these up requires a pc science diploma, you’ve picked the incorrect platform.
Search for direct integrations with main ecommerce platforms—Shopify, WooCommerce, BigCommerce, Etsy, and others. These integrations ought to sync your product catalog, buyer information, and buy historical past routinely. Guide information entry is a waste of your time.
Income monitoring is crucial. You might want to see precisely how a lot cash every electronic mail marketing campaign generates, not simply self-importance metrics like open charges.
Listed here are the non-negotiable options for ecommerce electronic mail software program:
- Product advice instruments that routinely counsel objects based mostly on looking or buy conduct
- Behavioral segmentation so you may ship completely different messages to first-time patrons, repeat clients, and high-value customers
- Cell-responsive design since most clients store on telephones
- A/B testing capabilities to optimize topic strains, ship occasions, and content material
- Listing administration instruments that maintain your viewers organized with tags and segments
- Dependable deliverability as a result of emails caught in spam folders don’t make you cash
Pricing issues, however don’t let or not it’s your solely consideration. A platform that prices $20 extra per 30 days however recovers $2,000 in deserted carts is clearly the higher deal. Deal with ROI, not simply month-to-month charges.
Lastly, contemplate your technical consolation degree. Some platforms provide unbelievable energy however require severe studying time. Others sacrifice superior options for simplicity. Decide the stability that matches your enterprise—you may all the time improve later as you develop.
10 Greatest E-mail Software program for Ecommerce Companies
1. AWeber – Greatest Total for Rising Ecommerce Shops
Abstract: AWeber delivers the right stability of energy and value for ecommerce companies that need refined automation with out the complexity. We constructed our platform particularly to assist on-line shops drive income by way of electronic mail advertising and marketing, with options designed round actual ecommerce wants—not enterprise necessities you’ll by no means use.
Our drag-and-drop builders make marketing campaign creation quick, whereas our visible automation workflows deal with the advanced buyer journeys that flip first-time guests into repeat patrons. The built-in fee processing and product pages imply you may promote instantly by way of our platform with out juggling a number of instruments.
What units us aside is our dedication to precise human help. Once you hit a roadblock at 11 PM whereas organising your vacation marketing campaign, you get assist from actual electronic mail advertising and marketing specialists who know ecommerce—not chatbots or outsourced help studying from scripts.
Greatest Options:
- Ecommerce web page builder with direct PayPal fee processing and low 0.6% transaction charges for promoting services
- Pre-built cart abandonment campaigns able to customise and launch in minutes with confirmed templates
- AI Writing Assistant generates compelling electronic mail content material in below 15 seconds, eliminating author’s block fully
- Constructed-in Canva integration for creating skilled graphics and not using a separate design subscription
- Visible automation workflows with branching paths for customized buyer journeys and secure publishing for stay marketing campaign updates
- Tag-based segmentation that routinely organizes subscribers by conduct, pursuits, and buy historical past
- 24/7 human help from electronic mail advertising and marketing specialists, obtainable each single day
- Cell-responsive templates with computerized optimization throughout all gadgets and real-time preview
- Income monitoring that exhibits precisely how a lot every marketing campaign and automation generates
- Seamless ecommerce integrations with Shopify, Etsy, WooCommerce, and main platforms
Pricing:
- Lite Plan: $15/month with 1 electronic mail listing, 3 touchdown pages, 3 automations, 3 customers, and 1 customized phase
- Plus Plan: $30/month with limitless electronic mail lists, touchdown pages, automations, customized segments, and customers plus precedence help
- Done For You Service: One-time $79 to construct a whole electronic mail system + $30/month. Full setup by AWeber crew in 7 days with 30 days of limitless edits (consists of all Plus options)
Start increasing your sales with AWeber today.
2. Klaviyo – Greatest for Superior Information Analytics
Abstract: Klaviyo constructed its whole platform round ecommerce, making it a powerhouse for shops that need deep buyer insights and predictive analytics. The platform excels at utilizing information to drive personalization—predicting buyer lifetime worth, forecasting subsequent buy dates, and routinely figuring out at-risk clients earlier than they churn.
The advice engine makes use of refined algorithms to point out every buyer the merchandise they’re most definitely to purchase based mostly on looking patterns, buy historical past, and conduct of comparable customers. For data-driven retailer homeowners who need to squeeze each attainable greenback from their electronic mail listing, Klaviyo delivers spectacular outcomes.
Greatest Options:
- Predictive analytics that forecast buyer lifetime worth, churn danger, and subsequent buy timing
- Dynamic product suggestions powered by machine studying and precise buyer conduct
- Extremely-specific segmentation based mostly on buy combos, low cost utilization, and predicted worth
- Actual-time phase updating as buyer conduct modifications all through their lifecycle
- Native buyer information platform that mixes information from a number of sources into unified profiles
- Automated evaluation assortment with instruments to reward supporters and redirect sad clients to help
- Ship time optimization that delivers emails when every subscriber is most definitely to interact
- 100+ pre-built circulate templates for all main ecommerce situations and campaigns
Pricing:
- Plans begin at $20/month – pricing will increase based mostly on subscribers and cell messages
3. Omnisend – Greatest for Multi-Channel Advertising and marketing
Abstract: Omnisend positions itself because the all-in-one resolution for ecommerce shops desirous to coordinate electronic mail, SMS, and net push notifications in unified campaigns. The platform makes it easy to create cross-channel workflows the place clients obtain an electronic mail, adopted by an SMS reminder, then a push notification—all from the identical automation.
The pre-built workflows are genuinely helpful and canopy all of the important ecommerce situations. Product picker instruments and conditional content material options save time whereas nonetheless delivering customized experiences to completely different buyer segments.
Greatest Options:
- Pre-built ecommerce automation workflows together with welcome sequence, cart abandonment, browse abandonment, and post-purchase sequences
- Multi-channel campaigns combining electronic mail, SMS, and net push in coordinated buyer journeys
- Product picker instruments for shortly including objects to campaigns with dynamic content material
- Conditional content material blocks that present completely different merchandise based mostly on subscriber segments
- Automated low cost code era for distinctive coupon codes in abandonment emails
- Marketing campaign Booster that routinely resends to non-openers with completely different topic strains
- Gross sales monitoring dashboard monitoring income throughout all channels
- One-click integrations with Shopify, BigCommerce, and WooCommerce
Pricing:
- Customary Plan: Begins at $16/month
- Professional Plan: Begins at $59/month
4. Drip – Greatest for Product-Based mostly Companies
Abstract: Drip markets itself as constructed completely for ecommerce, with a powerful give attention to behavioral automation and complex buyer journey mapping. The platform delivers stable automation capabilities and distinctive onsite engagement instruments that transcend commonplace electronic mail advertising and marketing.
The visible workflow builder handles advanced automation sequences easily, whereas the social retargeting options join electronic mail information with Fb and Instagram advert platforms for coordinated advertising and marketing campaigns.
Greatest Options:
- Visible workflow builder for advanced automation sequences throughout electronic mail, web site, and social channels
- 20+ workflow templates protecting cart abandonment, welcome sequence, evaluation requests, and thank-you sequences
- Onsite marketing campaign instruments together with “spin-to-win” gamification, thriller presents, quizzes, and countdown timers
- Habits-based automation triggered by looking, buying, and clicking patterns
- Social retargeting that syncs electronic mail information with Fb and Instagram promoting
- Superior segmentation combining retailer information, customer conduct, and advertising and marketing interactions
- 50+ designer templates particularly created for ecommerce campaigns
- Sensible A/B testing supporting as much as 4 content material variations concurrently
Pricing:
- Starter Plan: $39/month for two,500 contacts
5. MailerLite – Greatest for Intuitive E-mail Constructing
Abstract: MailerLite presents a formidable characteristic set with a clear, trendy interface that makes it simple for anybody to create skilled campaigns with out in depth coaching. The platform focuses on simplicity and aesthetic attraction, making it standard amongst companies that worth user-friendly design.
The beneficiant free plan consists of automation and cut up testing—not simply primary electronic mail sending—which provides shops an actual probability to develop income by way of electronic mail advertising and marketing earlier than committing to paid plans. The intuitive drag-and-drop builder hastens marketing campaign creation considerably.
Greatest Options:
- Clear, trendy interface with intuitive navigation and user-friendly design
- Product block integration with main ecommerce platforms for simple product showcase
- Web site builder included at no additional price for shops with out full websites
- eCommerce gross sales monitoring monitoring income generated from campaigns
- E-mail verification device to maintain lists clear and preserve deliverability
- Unsubscribe web page builder for skilled off-boarding experiences
- Drag-and-drop editor for quick marketing campaign creation
- Dynamic electronic mail content material that adapts based mostly on subscriber information
Pricing:
- Rising Enterprise Plan: Begins at $10/month
- Superior Plan: Begins at $20/month
6. ActiveCampaign – Greatest for Complicated Automation Workflows
Abstract: ActiveCampaign delivers refined advertising and marketing automation that appeals to ecommerce shops with technical groups or advanced buyer journeys. The platform excels at detailed conduct monitoring and conditional logic that creates extremely customized experiences.
The location monitoring performance captures in depth buyer information, enabling behavior-based segmentation that goes deeper than most opponents. For shops with longer gross sales cycles or advanced product strains, this depth pays off.
Greatest Options:
- Superior automation builder with in depth conditional logic and branching
- Detailed website monitoring capturing buyer conduct throughout retailer pages
- Habits-based segmentation for hyper-personalized marketing campaign concentrating on
- Deserted cart reminders with cross-sell and low cost capabilities
- Automation cut up testing to optimize workflow efficiency
- Omnichannel advertising and marketing choices together with SMS and social media
- Complete reporting with clickmaps and speak to geolocation information
- Integration with main platforms together with Shopify, Magento, Sq., and BigCommerce
Pricing:
- Starter Plan: $15/month for 1,000 contacts with primary automation options
- Plus Plan: $49/month
- Professional Plan: $79/month
7. Mailchimp – Greatest for All-in-One Advertising and marketing Suite
Abstract: Mailchimp constructed its fame providing a whole suite of promoting instruments together with social media and digital adverts alongside electronic mail capabilities. The platform offers stable primary options and in depth integrations that work properly for companies wanting a number of advertising and marketing channels in a single place.
The standout characteristic is the pre-built buyer journeys that allow you to implement confirmed automation methods shortly with out ranging from scratch. The multivariate testing and AI content material era add sophistication with out overwhelming complexity.
Greatest Options:
- Pre-built buyer journeys with confirmed automation methods able to customise
- Full advertising and marketing suite together with social media advertising and marketing and digital promoting
- Multivariate A/B testing for optimizing a number of marketing campaign variables concurrently
- Generative AI options that routinely create on-brand content material
- Retailer builder instruments for creating easy ecommerce websites with out Shopify
- eCommerce-oriented triggers based mostly on purchases and web page views
- Wealthy analytics with detailed gross sales reporting and marketing campaign insights
- 300+ integrations connecting with ecommerce apps and enterprise instruments
Pricing:
- Necessities Plan: Begins at $13/month with primary options
- Customary Plan: Begins at $20/month
- Premium Plan: Greater tier for superior customers
8. Brevo – Greatest for Omnichannel Communication
Abstract: Brevo combines electronic mail, SMS, and WhatsApp campaigns with CRM performance at aggressive costs. The platform integrates with most ecommerce platforms to show merchandise in emails, ship cart reminders, and phase contacts by order historical past.
The limitless contact storage removes the nervousness of listing progress prices, although you’ll have to pay additional to take away Brevo branding from campaigns. The true-time analytics observe product cart additions and checkouts successfully.
Greatest Options:
- Multi-channel campaigns together with electronic mail, SMS, and WhatsApp messaging
- Constructed-in CRM system for managing buyer relationships
- Limitless contact storage no matter plan tier
- A/B testing and ship time optimization for improved marketing campaign efficiency
- Heatmap analytics exhibiting precisely the place subscribers click on
- Actual-time ecommerce monitoring monitoring cart additions and checkouts
- Transactional electronic mail functionality with separate pricing plan
- Greatest-selling product studies with order and income figures
Pricing:
- Free Plan: As much as 300 emails day by day with primary options
- Starter Plan: $9/month for five,000 month-to-month emails and 500 contacts
- Enterprise Plan: $18/month for 20,000 month-to-month emails and enhanced options
- Branding removing: Extra $12/month
9. GetResponse – Greatest for Constructing Conversion Funnels
Abstract: GetResponse positions itself as an expert electronic mail advertising and marketing device with strong ecommerce options and powerful conversion optimization capabilities. The fashionable drag-and-drop creator presents numerous layouts for constructing messages successfully, with in depth template choices.
The platform’s standout characteristic is the conversion funnel builder that creates end-to-end gross sales funnels showcasing your merchandise. GetResponse even offers conversion-optimized situations that will help you construct lists and showcase presents with out ranging from scratch.
Greatest Options:
- Conversion funnel builder creating full gross sales funnels with merchandise
- Superior segmentation options for focused marketing campaign supply
- Touchdown web page A/B testing to optimize conversion charges
- Paid promoting instruments for coordinated multi-channel campaigns
- Webinar internet hosting built-in with electronic mail advertising and marketing for academic content material
- Web site builder for creating full websites past touchdown pages
- Automated cart abandonment emails with product suggestions
- Integrations with main platforms together with Prestashop, Shopify, and WooCommerce
Pricing:
- E-mail Advertising and marketing Plan: Beginning at $19/month
- Advertising and marketing Plan: Beginning at $59/month
- Creator Plan: Beginning at $69/month
10. Fixed Contact – Greatest for Native Retailers and Conventional Companies
Abstract: Fixed Contact maintains a powerful market presence amongst small companies preferring easy electronic mail advertising and marketing with out overwhelming options. The platform is especially standard with native service companies, retail shops, and conventional industries that worth ease of use.
The user-friendly drag-and-drop editor offers tons of of pre-made templates, whereas the automated marketing campaign resend characteristic to non-openers helps enhance general marketing campaign efficiency. The platform thoughtfully reminds you to take away duplicate automations to keep away from buyer confusion.
Greatest Options:
- Straightforward-to-use drag-and-drop editor with tons of of templates
- Product embedding for showcasing objects instantly in emails
- Constructed-in CRM system for primary buyer administration
- Automated resend to non-openers with completely different topic strains
- Welcome and birthday automations for relationship constructing
- Multi-channel advertising and marketing choices together with SMS, social media, and Google adverts
- Occasion advertising and marketing instruments for selling in-person or digital occasions
- Integration with main platforms together with Shopify, WooCommerce, BigCommerce, and Magento
Pricing:
- Lite Plan: $12/month
- Customary Plan: $35/month
- Premium Plan: $80/month
Begin Driving Extra Income from Your E-mail Listing At the moment
The e-mail software program you select instantly impacts your backside line. The distinction between a primary platform and one constructed for ecommerce is hundreds of {dollars} in recovered deserted carts, repeat purchases from loyal clients, and automatic income that works whilst you sleep.
Associated: See how Sellvia drives $370,000/month with automated email workflows using AWeber
AWeber makes it easy to implement the e-mail advertising and marketing methods that truly transfer product. Our platform offers you every thing you want—from cart abandonment automation to superior segmentation tools to product-focused touchdown pages—with out overwhelming you with enterprise options you’ll by no means use.
We constructed our instruments round how actual ecommerce companies work. Join your retailer, import our pre-built automation campaigns, customise along with your merchandise and branding, and begin producing income. The automation works 24/7, recovering gross sales and nurturing clients with out guide effort.
Cease leaving cash on the desk. Begin your AWeber free trial and see how the appropriate electronic mail software program transforms your on-line retailer’s income.
FAQ
What’s the finest electronic mail advertising and marketing platform for ecommerce shops?
AWeber is the perfect general alternative for rising ecommerce shops, providing highly effective automation options, built-in fee processing, and 24/7 human help with out overwhelming complexity.
How a lot ought to I count on to pay for ecommerce electronic mail software program?
Pricing varies considerably throughout platforms. AWeber begins at $15/month for the Lite plan. Most high quality platforms begin round $15-50/month. Deal with outcomes somewhat than simply month-to-month prices, a platform that recovers extra deserted carts simply pays for itself.
What options are most essential in ecommerce electronic mail software program?
Cart abandonment automation is the only highest-impact characteristic for ecommerce shops, with open charges above 50% and the flexibility to get well 15% of misplaced gross sales. Additionally prioritize behavioral segmentation, product advice instruments, income monitoring, and direct integration along with your ecommerce platform (Shopify, WooCommerce, and so forth.).
How do I combine electronic mail advertising and marketing with my ecommerce platform?
Most electronic mail platforms provide direct integrations with WooCommerce, BigCommerce, Etsy, and different main ecommerce methods. These integrations usually require only a few clicks to arrange and routinely sync your buyer information, product catalog, and buy historical past—enabling automated workflows based mostly on precise buyer conduct with out guide information entry.
{
“@context”: “https://schema.org”,
“@kind”: “FAQPage”,
“mainEntity”: [
{
“@type”: “Question”,
“name”: “What is the best email marketing platform for ecommerce stores?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “AWeber is the best overall choice for growing ecommerce stores, offering powerful automation features, built-in payment processing, and 24/7 human support without overwhelming complexity.”
}
},
{
“@type”: “Question”,
“name”: “How much should I expect to pay for ecommerce email software?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “Pricing varies significantly across platforms. AWeber starts at $15/month for the Lite plan. Most quality platforms start around $15-50/month. Focus on results rather than just monthly costs, a platform that recovers more abandoned carts easily pays for itself.”
}
},
{
“@type”: “Question”,
“name”: “What features are most important in ecommerce email software?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “Cart abandonment automation is the single highest-impact feature for ecommerce stores, with open rates above 50% and the ability to recover 15% of lost sales. Also prioritize behavioral segmentation, product recommendation tools, revenue tracking, and direct integration with your ecommerce platform (Shopify, WooCommerce, etc.).”
}
},
{
“@type”: “Question”,
“name”: “How do I integrate email marketing with my ecommerce platform?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “Most email platforms offer direct integrations with WooCommerce, BigCommerce, Etsy, and other major ecommerce systems. These integrations typically require just a few clicks to set up and automatically sync your customer data, product catalog, and purchase history—enabling automated workflows based on actual customer behavior without manual data entry.”
}
}
]
}
