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    Digital Marketing Tips

    Changes To The Project-Level Quota Google Ads Display & Video 360 API

    YGLukBy YGLukMarch 24, 2024No Comments2 Mins Read
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    Vital information if in case you have an current integration could make concurrent Show & Video 360 API requests on Google Adverts. From the 2nd of April 2024 The Display & Video 360 API will roll out a brand new project-level quota of 1500 complete (learn and write) requests per minute per mission and 700 write requests per minute per mission.

    Google have defined they’ve implement the change to assist shield their infrastructure and enhance the soundness of the API for the general group.

    In line with the Google Ads Developer blog most initiatives fall properly beneath this threshold so received’t have to make any adjustments, however these with an integration that may make concurrent API requests to five or extra advertisers, could also be liable to exceeding this new quota restrict and may take the next actions:

    • Replace the error dealing with of your Show & Video 360 API integration to scale back request frequency when receiving 429 error responses.
    • Think about using the Display & Video 360 API BigQuery connector to retrieve Show & Video 360 useful resource configuration settings in bulk.

    When you’re involved your integration is likely to be effected by these adjustments Google have urged you take a look at thier Quota Optimization Guide for more information.





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