Content Repurposing Strategy: 180k to 1.2M Followers

Over six months, Alex Hormozi achieved astounding progress:

• YouTube Subscribers: Elevated from 70,000 to 300,000
• Twitter followers: Elevated from 10,000 to 100,000
• Instagram followers: Elevated from 70,000 to 330,000
• search engine marketing site visitors: Elevated from 0 to 22,000 
• Podcast: Elevated from 20,000 to 150,000 month-to-month downloads

He had been steadily publishing seven items of content material weekly for the 12 months earlier than this distinctive progress spurt. Nevertheless, he made one vital change to his content material technique that made the following six months exponentially extra profitable. 

He started repurposing extra content material.

He elevated his content material output from seven items of content material per week to 80 items of content material per week.

One of the best half? 

He solely spent two days out of all the month creating content material.

I studied Alex Hormozi’s repurposing strategy, and on this publish, I’ll break down his actual workflow and provide the instruments it’s essential to exponentially enhance your content material output with out growing the time or effort spent creating content material. 

What Is Content material Repurposing?

Content material repurposing is a content marketing strategy that may aid you enhance content material output by turning a single piece of content material (reminiscent of a YouTube video, a podcast episode, or a weblog publish) into a number of items of content material by publishing a modified model of it throughout a number of different platforms (LinkedIn, Twitter, Instagram, Pinterest, and many others.). 

For instance, you would possibly document a YouTube video after which take clips from it to publish on Instagram, TikTok, or YouTube shorts. You may additionally take quotes from that video to publish as textual content on Twitter or use photographs from the video to publish on Instagram. 

Subsequently, you solely need to provide you with one thought, however then you’ll be able to flip that single content idea into a number of items of content material. 

Then, you’ll be able to rent a digital assistant to extract the most effective snippets out of your long-form content material after which format and optimize them for every platform. 

This technique is how Alex Hormozi elevated his content material output from seven to 80 items per week with out growing the time he spent creating content material. 

The Advantages Of Repurposing Content material

The key to content marketing success is publishing a excessive amount of top quality content material.

But publishing prime quality content material at scale is tough as a result of a prerequisite of top quality content material is that it comes from actual consultants with actual world expertise. 

Nevertheless, actual consultants have restricted time as a result of they’re busy doing the job they’re an knowledgeable at to create content material. 

For instance, Alex Hormozi is a businessman – not a content material creator. 

Subsequently, he spends most of his time doing enterprise and doesn’t have a lot time to create content material. But folks in search of enterprise recommendation wish to devour content material from a profitable businessman with actual expertise, like Alex.

So that you’ll face a tradeoff. 

You may both:

1. Have an actual knowledgeable create one or two items of top quality content material and sacrifice amount, or 
2. Rent freelancers to analysis a subject and create a excessive quantity of shallow content material that lacks actual expertise (high quality). 

The primary good thing about content material repurposing is that it lets you scale prime quality content material as a result of you’ll be able to take a single piece of content material from an knowledgeable and multiply it by publishing it throughout totally different platforms.

Subsequently, it eliminates the tradeoff between high quality and amount.

One other good thing about content material repurposing is that it’s rather more cost-effective than hiring freelancers to create a number of new content material items.

Content material repurposing additionally lets you attain new audiences. For instance, some persons are solely lively on LinkedIn, whereas others could solely be lively on Instagram. Subsequently, you’ll be able to attain extra potential clients by repurposing your content material on totally different platforms.

How To Repurpose Content material: Alex Hormozi’s Precise Framework

Right here’s the step-by-step course of Alex makes use of to repurpose his content material. 

Step 1: Validate Your Content material Idea

One of many high causes content material repurposing fails is as a result of the content material idea doesn’t resonate along with your viewers. 

Earlier than creating a bit of content material, Alex begins by testing totally different concepts on his Twitter account. 

Then, the Tweets that earn probably the most engagement are repurposed into long-form content material. 

By testing your content material concepts on low-effort platforms like Twitter, you’ll be able to cut back the probability that your long-form content material, which requires extra effort and sources to provide, will fail. 

In actual fact, publishing content material on Twitter didn’t require any extra effort from Alex as a result of he was already emailing himself his ideas each day.

So, as a substitute of emailing himself his ideas, he merely started publishing them on Twitter. At present, he Tweets about 5 instances per day.

To get began, publish your concepts and ideas each day on a low effort platform, like Twitter or Instagram, and be aware which concepts earn probably the most traction.   

What If I Don’t Have Any Followers?

The one caveat is that Alex already had a number of thousand followers on Twitter, so he had a considerable viewers to check his content material concepts.

In the event you don’t have any followers or only some hundred followers, discovering significant tendencies in the preferred content material won’t be doable. 

In that case, you’ll want a unique technique to validate your content material concepts. 

One various methodology to seek out concepts with validated demand is to have a look at key phrases with substantial quantity. You should utilize a key phrase analysis instrument like Keywords Everywhere or Ahrefs to see if there’s any search quantity for the key phrase or content material subject thought you’re contemplating.

You can too have a look at trade boards or broader public varieties like Quora and Reddit to see if persons are asking concerning the subject you’re evaluating.

For instance, loads of persons are asking the right way to repurpose content material, so I can see that there’s substantial demand for the thought of this weblog publish.

The good thing about these boards is that you would be able to additionally be taught what particular questions folks have concerning the subject. For instance, I can see that this particular person needs to know what low cost instruments they will use for content material repurposing, so I’ll you’ll want to embrace that later on this publish:

One other nice technique to validate market demand is to have a look at generally requested questions in Fb teams, Slack teams, and different communities.

For instance, loads of persons are asking about flooring supplies on this Fb group, so making a weblog publish about the most effective sorts of flooring would possibly carry out nicely if I had a service within the log cabin trade. 

You can too have a look at your rivals’ social media content material and create and see what sort of content material carried out finest for them by scrolling by way of their social media pages and searching on the pages that earn probably the most web site site visitors.

Step 2: Create Video Content material

When you’ve recognized a content material concept that resonates along with your viewers, the following step is to show it into video content material.

Alex particularly recommends video content material as a result of you’ll be able to repurpose it throughout audio and video-based platforms, like TikTok, Instagram, and podcasts. Your workforce can even extract quotes from it to repurpose as textual content content material.

In distinction, in case you begin with text-based content material, like a weblog publish, you gained’t be capable to publish something on YouTube, TikTok, podcasts, or Instagram Reels. 

So first, he identifies his high performing threads and turns them into long-form movies. 

Here’s an example of a thread that did nicely, with over 188 feedback:

Subsequently, he became a video with a barely totally different title:

He additionally turns his quick Tweets into quick kind video content material. Nevertheless, now that he has such a big content material library, he additionally repurposes soundbites from interviews and keynotes into quick kind movies.

He additionally information the next name to actions (CTAs):

• Subscribe to a different channel
• Share the content material or tag a good friend
• Depart a assessment
• Submit a query
• Obtain a lead magnet
• Buy a low ticket merchandise
• Consumer ask
• Grand slam provide

Then, his workforce merely inserts these CTAs into every bit of content material throughout the enhancing course of.

Alex additionally notes that you simply shouldn’t let video high quality issues maintain you again from publishing video content material.

In actual fact, a lot of his high performing movies weren’t recorded with fancy tools. 

Step 3: The Group Edits And Contextualizes 

The following step is the place the content material repurposing technique begins.

Throughout this six month progress interval, Alex’s content material repurposing workforce consisted of 5 folks:

• Twitter Editor
• YouTube Editor
• LinkedIn Editor
• Podcast Editor
• IG Reels/TikTok Editor

The overall price of this workforce and all the content material manufacturing was $40,000.

After Alex information the video, these workforce members bounce in and start repurposing that content material throughout all of these platforms.

Additionally they inject CTAs into every bit of content material. For the long-form movies and podcasts, they injected three CTAs within the content material: firstly, center, and finish.

Nevertheless, in case you don’t have the sources to rent a workforce to repurpose content material for you, you’ll be able to nonetheless do that both free of charge with little or no effort in your half, or you’ll be able to rent a digital assistant on Upwork to do it for you.

Here’s an example of a content material repurposing company/freelancer on Upwork:

You may additionally use a service like Repurpose House to do that for you.

As you rent folks to repurpose your content material, make certain that the company or freelancer understands that they need to format every bit of content material for the platform they’re publishing on. 

Subsequently, give them pointers like:

• Embrace textual content subtitles for all video content material (and specify the kind of font you need)
• Use related hashtags
• Observe formatting finest practices for written content material on Twitter and LinkedIn

You can too give them model property, like logos and colours, in addition to voice and elegance pointers. 

Step 4: Distribute And Monitor

The final step within the course of is publishing the content material. The graphic below reveals what Alex’s distribution technique seemed like earlier than implementing this technique (publishing seven instances per week) to what it appears to be like like now (publishing 80 instances per week): 

Right here’s an instance of a bit of content material that Alex recorded and his workforce repurposed. It started as a Twitter thread:

Because it carried out nicely, the workforce determined to record a video about it:

You can too see that he repurposed this short Tweet:

It carried out nicely, so in addition they reposted it on LinkedIn with one other image:

Then, he later repurposed it on Instagram:

Every time, he solely modified the image.

To streamline the method, you need to use a content material calendar/publishing platform like Buffer to schedule the content material so it at all times goes out on time.

In the event you’re working with freelancers who aren’t significantly expert in content material creation, you must have an approval course of to make sure they’re extracting the most effective clips and quotes out of your lengthy kind content material. 

In the event you use a instrument like Buffer, the workforce can provide them “Approval Required” entry with the intention to nonetheless assessment the entire content material earlier than it’s printed.

In the event you’re not pleased with the standard of the content material, you could have to both choose the soundbites your self that you really want them to repurpose or you could have to rent a dearer content material repurposer.  

Content material Repurposing Guidelines

Whereas that’s a full overview of Alex’s content material repurposing technique, right here’s a fast guidelines to create your personal content material repurposing workflow.

Step 1: Validate Your Content material Thought

• Publish no less than one social media publish each day and analyze which one features probably the most traction to show into lengthy kind content material.
• Have a look at boards and on-line communities/teams to see which of them did the most effective. 

Step 2: Create Lengthy Kind Content material (Ideally Video)

• Take the highest performing thought out of your social media publish and write a video script for it.
• File the video. Notice that you simply don’t want fancy or costly tools for this step.

Step 3: Rent A Video Editor And Social Media Strategist

• Rent a video editor on a platform like Upwork or YT Jobs.
• Have the editor additionally repurpose the lengthy kind movies into clips and format them to the varied quick kind video platforms (TikTok, Instagram, and many others.).
• Rent a social media strategist to publish throughout text-based platforms.

Step 4: Distribute Your Content material

• Use a scheduling instrument like Buffer to schedule your content material to publish

Lastly, regardless that that is how Alex repurposes his content material, there are many different content material codecs you need to use to repurpose your content material.

For instance, you possibly can repurpose your content material as a visitor publish, infographic, or white paper. You can too use different social media platforms, like Pinterest and even Slideshare. 

Lastly, you don’t have to create new content material to begin repurposing content material. 

Have a look at Google Analytics and establish your high performing evergreen content material. Then, repurpose them.

You can too replace your outdated weblog posts after which republish them.  

In the event you’re attempting to assist your content material get much more attain, you may as well use different content promotion strategies, like partnering with influencers to share it and even working paid adverts to it. 

Begin Repurposing Your Content material At present

Reasonably than creating new content material, have a look at your present content material and take into consideration how one can reuse it to assist it obtain extra attain.

Nevertheless, your outcomes will rely immediately on the standard of the preliminary piece of content material you create. We’ve got loads of weblog posts right here at Copyblogger that may aid you create high quality content, however if you’d like extra one on one assist, you’ll be able to be part of the Copyblogger Academy.

Inside, you’ll have entry to programs on content material advertising and marketing, private branding, copywriting, and different advertising and marketing methods. You’ll can even ask the Copyblogger workforce particular questions, join with different content material creators, and get suggestions in your work. 
You may strive the Copyblogger Academy threat free immediately to see if it’s a great match for you.