A Traackr and Glossy survey discovered that 81% of entrepreneurs say that their largest problem in influencer advertising and marketing is discovering the proper creators to succeed in their target market. Scrolling by countless feeds, guessing at model alignment, and manually reviewing content material slows down choices and will increase the chance of mismatched partnerships.
To resolve this problem, Traackr has launched AI Content material Summaries, a brand new characteristic that enables entrepreneurs to immediately consider a creator’s content material match. By offering an AI-powered snapshot of voice, tone, matters, and model mentions, entrepreneurs can transfer by vetting sooner and with better confidence.
What are Traackr’s AI Content material Summaries?
AI Content material Summaries offer you a right away, qualitative evaluation of a creator’s content material so that you don’t should waste hours manually combing by feeds. With this characteristic, you possibly can:
- Get readability on voice, tone and sentiment. Grasp a creator’s distinctive voice in seconds with an insightful abstract of the tone and sentiments expressed of their content material, and perceive whether or not their fashion aligns together with your model.
- Spot constant matters. See which themes they constantly speak about and care about.
- Assessment model mentions. Establish each natural references and paid collaborations to evaluate alignment and conflicts.
How does this assist your creator advertising and marketing program?
By decreasing the guide work of vetting, Traackr’s AI Content material Summaries let entrepreneurs transfer sooner with out shedding depth of perception.
- No extra guessing at model match. Get an AI-powered view of whether or not a creator aligns earlier than investing time or price range.
- Sooner, smarter vetting. Qualitative evaluation at scale means you possibly can sustain with the pace of recent campaigns.
- Deal with technique, not sifting. Spend much less time scrolling and extra time constructing impactful creator partnerships.
The end result? Sooner choices, fewer mismatches, and extra impactful creator partnerships.
Able to Elevate Your Vetting Course of?
With AI Content material Summaries, Traackr brings the identical degree of data-driven rigor to qualitative vetting because it has to efficiency metrics, viewers integrity, and benchmarking. The result is straightforward: sooner choices, fewer surprises, and partnerships you possibly can confidently stand behind.
To be taught extra about AI Content material Summaries, or any of the opposite ways in which Traackr can assist you effectively scale your influencer advertising and marketing packages, book a demo.