Google introduced the discharge of v17_1 of the Google Advertisements API, introducing a number of new options and updates for builders and advertisers.
Key Updates:
ShareablePreviewService.GenerateShareablePreviews(): Generates shareable advert preview URLs for enabled and paused asset teams, with expiration dates included.AdGroupAdService.RemoveAutomaticallyCreatedAssets(): Permits removing of mechanically created belongings linked to Responsive Search Advertisements.- New
ASSET_GROUPchange standing useful resource sort. - New
offline_conversion_upload_conversion_action_summaryreport for offline conversion diagnostics. - Added metrics to offline diagnostics experiences to trace conversions nonetheless being processed.
- Help for
segments.sk_ad_network_versionandsegments.dateforper_store_viewsegmentation. - Retrieving data on video marketing campaign bidding methods, together with Fastened CPM and Goal CPV.
- New
segments.ad_format_typefor appropriate experiences.
Why we care. These updates present advertisers and builders with extra granular management, insights, and adaptability when working with the Google Advertisements API. The brand new preview, asset administration, and offline conversion diagnostics options, particularly, deal with frequent ache factors.
What’s Subsequent. Builders might want to improve their consumer libraries and code to make the most of the v17_1 options, which will likely be revealed subsequent week. Google notes that this launch has no breaking adjustments.
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In regards to the writer
Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and extra.
In 2008, Anu’s profession began with
delivering digital advertising campaigns (principally however not completely Paid Search) by constructing methods, maximising ROI, automating repetitive processes and bringing effectivity from each a part of advertising departments via inspiring management each on company, consumer and advertising tech facet.
Exterior modifying Search Engine Land article she is the founding father of PPC networking occasion – PPC Stay, host of weekly podcast PPCChat Roundup, and brand evangelist at ClickTech.
She can also be a global speaker with among the phases she has offered on being SMX (US), SMX (Munich), Pals of Search (Amsterdam), brightonSEO, The Advertising Meetup, HeroConf (PPC Hero), SearchLove, BiddableWorld, SESLondon, PPC Chat Stay, AdWorld Expertise (Bologna) and extra.
