Google introduced the discharge of model 18 of its Google Advertisements API, introducing a number of new options and enhancements for builders.
Key updates:
- Optimized price range strategies: New
GenerateRecommendations
characteristic for Efficiency Max and Search campaigns - Efficiency Max insights: New
performance_max_placement_view
report for querying placement-specific knowledge - Versatile search settings: Changed
summary_row_setting
andreturn_total_results_count
with extra customizablesearch_settings
- Enhanced segmentation: New segments for lodge and search marketing campaign studies primarily based on particular locations
- Journey Feed help: Added new click on and asset varieties for Search Advertisements
- Partnership advertisements: New
DataLinkService.CreateDataLink
for linking Google Advertisements accounts to creator movies - Content material efficiency metrics: New
content_criterion_view
for Show, Demand Gen, and Video campaigns
Why we care. These API updates improve instruments for optimizing campaigns and analyzing efficiency throughout totally different marketing campaign varieties. New options like price range strategies for Efficiency Max and Search campaigns, placement-specific knowledge insights, and versatile search settings present extra granular management.
Between the traces. These updates replicate Google’s deal with bettering efficiency monitoring, optimization capabilities, and cross-platform integration.
What’s subsequent:
- Up to date shopper libraries and code examples shall be printed subsequent week
- Builders might want to improve their shopper libraries and code to entry v18 options
The underside line. Google Ads API v18 presents builders extra granular management and insights, doubtlessly resulting in simpler advert campaigns and higher ROI for advertisers.
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