Google Adverts could also be testing a brand new search advert format named “featured choices.” This exhibits advert listings on this factor card layouts that needs to be associated to occasions.
I do not consider I’ve seen these earlier than however Vijay Chauhan posted a screenshot of it on X for a search question on [chicago events]:
I do know there’s a “featured choices” resort advertisements, possibly Google expanded it for occasions? You’ll be able to see within the hotel booking links help document it reads:
Paid reserving hyperlinks, or resort advertisements, are at all times clearly labeled with an “Adverts” badge and listed as “Featured choices.” Google ranks these advertisements based on an advert public sale, based mostly on a mixture of bid and advert high quality. This considers components like relevance, worth accuracy, and referral/touchdown web page expertise. Google could also be compensated in case you click on a resort advert, or in some instances, in case you full a reserving.
However I believe these look extra like this:
Is that this new?
Discussion board dialogue at X.


