Google Advertisements began limiting country-level location exclusion to 120 entities.
Transferring ahead, advertisers will obtain a warning notification if the variety of entities they enter exceeds this restrict.
Exclusion record adjustments. The problem was first flagged by Google Advertisements advertising company PPC Sauce on X:
- “I’ve an exclusion record (all nations however US, or Australia and many others.) and have at all times been capable of simply plug it in till at this time.”
The company then shared a screenshot of the warning notification despatched by Google once you surpass the 120-country restrict:
What Google is saying? Google Advertisements Liaison Officer Ginny Marvin mentioned on X:
- “You will notice this notification should you attempt to add greater than roughly 120 nation degree location exclusions. The intention is to simplify location concentrating on workflows, and we suggest utilizing constructive geographic concentrating on as a substitute.”
Why we care. Google’s pointers state that the place your advertisements shouldn’t seem is simply as essential for marketing campaign success as the place they need to seem, so eradicating advertisers’ management to restrict places could trigger concern. Nevertheless, advertisers seeking to exclude places they haven’t beforehand focused needn’t fear, as Google notes:
- “There’s no have to exclude areas that you simply haven’t already focused — your advertisements received’t be proven in locations except you explicitly goal them.”
Deep dive. Learn Google’s guide to excluding advertisements from geographic places for extra data.
