Google Analytics 4 launched a default Google Adverts report, now out there inside your account’s efficiency reporting part.
To entry this report, you want to hyperlink your GA4 profile along with your Google Adverts account
Why we care. The inclusion of this Google Adverts report, previously present in GA4’s predecessor Common Analytics, simplifies information entry inside GA4. It helps you determine what’s working nicely and what wants enchancment, making it simpler to optimize your marketing campaign extra successfully.
First noticed: The report was first noticed by Senior Efficiency Advertising and marketing Supervisor and Google Adverts professional, Thomas Eccel, who shared a preview on X:
To find this report, go to the Promoting part, navigate to “Efficiency”, and click on on “Google Adverts”.
What Google is saying. Google confirmed the brand new report back to Search Engine Land, explaining it’s a part of its Promoting workspace replace. A spokesperson lately confirmed:
- “When you at present run adverts campaigns or monetize your properties with adverts, be sure your adverts accounts are linked to proceed getting these actionable insights. If no account is linked, you will notice a web page that prompts you to hyperlink to an adverts or writer account.”
Deep dive. Learn our GA4 Promoting workspace update report for extra data.
