Google issued a reminder that will probably be discontinuing all Common Analytics (UA) companies and APIs on July 1.
With Google Analytics 4 (GA4) properties totally changing UA, entry to UA properties by the Google Analytics front-end and APIs will not be out there beginning in July.
For those who haven’t totally migrated to GA4 properties, Google advises following the migration information to start transitioning as quickly as attainable.
Why we care. If you don’t obtain or export your information earlier than UA sundown utterly, your information can be completely deleted by Google and, sadly, won’t be recoverable, which may influence marketing campaign efficiency.
Exporting your information. To retain entry to your information out of your UA property, observe one of many strategies outlined within the Google Analytics Assist Middle. For those who plan to make the most of the BigQuery integration for exporting historic information out of your Common Analytics 360 property, Google strongly advises beginning this course of instantly.
What’s altering? When Common Analytics companies cease, you received’t have the ability to entry or use any information or settings by advertiser, writer, or different product integrations. For instance:
- As soon as Common Analytics companies finish, new conversions, together with targets and ecommerce transactions, will not be measured. This contains conversions inside linked promoting accounts. This alteration may influence the efficiency of advert campaigns, particularly if these conversions are used alongside Good Bidding methods.
- Common Analytics viewers lists can be closed. This closure may influence the activation and efficiency of advert campaigns that depend on these lists for concentrating on.
- API requests related to Common Analytics properties will fail. This contains requests for deleting Common Analytics information through the Person Deletion API. Consequently, instruments depending on this API, reminiscent of Looker Studio, won’t show any Common Analytics information.
- You’ll be able to request BigQuery export and backfill of historic information from Common Analytics 360 properties solely till June 30. Any information already exported will stay accessible in BigQuery.
- Attribution Tasks that had been a part of Attribution (beta) in Google Analytics can be deleted.
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Deep dive. Learn Google’s step-by-step GA4 migration guide for extra data.
