Google is testing putting a “fast view” button overlayed on the pictures on recipes inside Google Search. The loopy half is that clicking on “Fast view” retains you on Google whereas supplying you with a snapshot of the content material from the writer, with out sending that visitors to the writer.
Taking a look at this “Fast view” web page, I do not see any cause why a searcher would wish to dig any deeper and go to the writer’s web site. A lot for the swiss army knife analogy that Google has given about its search outcomes. Right here Google just isn’t supplying you with a snippet of knowledge, encouraging the searcher to click on over to the publishers web site. As a substitute, Google is serving you the entire toolkit proper on a silver platter.
Tom Critchlow pinged me about this and I used to be in a position to replicate this in one among my assessments. Here’s a GIF displaying the short view button after which what occurs after you click on on it:
Tim advised me, “Google is totally hijacking the positioning click on to offer a “fast view” expertise.” “It seems to be extracting many of the content material on the web page together with web page content material, photographs and feedback,” he added.
Here’s a static picture of the short view button on the recipe listings:
Then whenever you click on on it, you keep on Google.com and Google summarizes the important thing factors of the recipe. Certain, there’s a go to web site button however do you have to go to the positioning?
I’m certain many recipe bloggers won’t be completely satisfied about this. And if this expands to different industries, that is simply not good for publishers. Certain, it’s a good Google person expertise however this isn’t your content material to take Google.
I ought to be aware {that a} dozen years in the past, Google had the same characteristic named Quick View as effectively, that it officially launched after which pulled down a year later.
Discussion board dialogue at X.
