Google’s product information specification necessities assure that each one product information submitted to the Service provider Heart is formatted appropriately to optimize success for each Buying advertisements and natural Buying listings.
Annually, the search big updates these specs in a bid to attempt to enhance procuring on its platform. The updates for 2024 have now been introduced – and under is a abstract of all of the modifications you need to be conscious of.
The next modifications got here into impact on April 9, 2024:
New product information specification attributes for AI-Generated content material in Buying advertisements and free listings: Google launched new attributes that now require retailers to reveal textual content content material created utilizing generative AI. Transferring ahead, you’ll need to make use of the structured title [structured_title] attribute and the structured description [structured_description] attribute when utilizing AI-generated titles and descriptions in your product information.
New loyalty program [loyalty_program]: Now you can use the loyalty program [loyalty_program] attribute to arrange member costs and loyalty factors within the U.S. and Japan. Including the attribute helps Google to precisely signify the advantages of your loyalty program (as configured on Service provider Heart) throughout Google properties.
New minimal value [auto_pricing_min_price] attribute: Now you can use the minimal value [auto_pricing_min_price] attribute to set the bottom or minimal marketed value (MAP) to which a product’s value may be diminished. Google makes use of this data for options comparable to sale value recommendations, automated reductions, and dynamic promotions.
Up to date steering on installment [installment]- based mostly provides: Google is updating its steering concerning the utilization of the installment attribute. A proposal that makes use of this attribute shall be thought of as one the place the product may be bought by paying the complete value upfront utilizing the value attribute or in installments. With this replace, Google is increasing the installment attribute by introducing a brand new downpayment sub-attribute to specify if the product requires a partial upfront cost. Beforehand, such down funds needed to be supplied utilizing the value attribute.
Moreover, Google is including a credit score sort [credit_type] sub-attribute to the installment [installment] attribute particularly for Car advertisements. That is to permit specifying whether or not the kind of installment credit score is lease [lease] or finance [finance].
New free transport threshold [free_shipping_threshold] attribute: Entrepreneurs in all nations can now use the free transport threshold [free_shipping_threshold] attribute to point the minimal order worth above which transport is free.
Up to date steering on the inclusion of government-imposed charges within the transport [shipping] attributes: Google is updating its steering across the utilization of the transport attribute. Don’t embrace government-imposed charges comparable to import duties, recycling charges, copyright charges, or state-specific retail supply charges within the transport value.
Adjustments beginning on July 31
Increasing the record of nations the place transport value is required: Google is increasing the record of nations the place transport value is required and enforced to extra nations. Affords with out transport prices will now be disapproved in these nations:
Adjustments beginning on September 1
Pickup methodology [pickup_method] shall be non-obligatory for Native Stock Advertisements: Google is simplifying stock dealing with for LIA retailers that use the pickup at this time or pickup later options by making pickup methodology [pickup_method] non-obligatory. Pickup methodology [pickup_method] will not be required to allow pickup to your provides. Study extra concerning the LIA inventory feed specification.
Eradicating energy_efficiency_class attributes: Google is deprecating the power effectivity attributes in favor of the certification attribute certification [certification] which was launched in 2023.
Eradicating using the value [price] attribute for down funds when utilized in mixture with the installment [installment] attribute: Google is eradicating assist for offering downpayment utilizing the value [price] attribute after September 1.
Why we care. Following Service provider Heart pointers, together with the updates talked about, ensures your product listings are eligible to indicate in search outcomes. New attributes like loyalty applications may incentivize prospects to return, whereas the free transport threshold would possibly encourage them to spend extra, finally boosting your ROI.
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Deep dive. Learn Google’s announcement in full for extra data.
