Key takeaways
- HI-CHEW’s third Fortnite activation integrates branded hubs, mini-games, and collectibles as a part of a long-term gaming technique.
- Influencers performed a central position, judging creator competitions and amplifying the marketing campaign’s credibility inside gaming tradition.
- The marketing campaign extends past Fortnite by way of social challenges, making a reward loop that connects gameplay with model loyalty.
By leveraging influencers as judges and amplifiers, the marketing campaign bridges gaming fandom and model storytelling.
HI-CHEW has re-entered Fortnite for the third consecutive 12 months, demonstrating that its involvement in gaming is now not a novelty however a recurring a part of its advertising and marketing technique.
The sweet model has partnered with Epic Video games and Tremendous League to introduce a brand new wave of branded experiences inside Fortnite’s Artistic mode, cementing its presence in an area the place Gen Z and millennial audiences already spend their time.
This sustained funding displays a broader shift: manufacturers are now not treating gaming as a one-off experiment, however as an built-in cultural enviornment the place long-term presence pays off.
The Chewbie-Dome as a Branded Hub
On the coronary heart of this activation is the Chewbie-Dome, a candy-colored hub designed to immerse gamers straight into the model universe. Inside this hub, gamers can discover three custom-built HI-CHEW mini-games—Climbers, Chewlet Grabbers, and Block Drop—every constructed to maximise interactivity whereas weaving in model identification.
Alongside these new additions, HI-CHEW has additionally reimagined basic Fortnite mini-games with branded variations, guaranteeing each novelty and familiarity. Mascot Chewbie performs a guiding position, underscoring how HI-CHEW has expanded its visible and character property into gaming, guaranteeing that the marketing campaign doesn’t merely overlay branding however builds a coherent in-game world.
@hichewusa this simply could be the juiciest sport but… 🕹️play and chews your favourite with our all new video games for minigame field PVP created in @fortnite! reside now from 8/11 to 9/14 📍map code: 8532-9413-6963
Influencer-Pushed Creator Competitors
Probably the most distinctive ingredient of this 12 months’s marketing campaign is the creator competitors. HI-CHEW sponsored the first-ever brand-led Fortnite creator contest, inviting neighborhood mapmakers to design unique branded experiences.
So as to add credibility, three well-known Fortnite influencers—Birdo, Dagwummy, and ChitaZ—served as judges, guaranteeing the competitors had cultural weight contained in the gaming ecosystem. The three profitable designs weren’t solely funded but in addition built-in into Fortnite, extending the marketing campaign’s impression past momentary model presence.
@birdotv adShare this with somebody you’re gonna attempt the brand new HI-CHEW mini video games with! Use island code 8532-9413-6963 📷📷 #fortnite #fortnitecreative #hichew
This influencer-led judging panel illustrates a broader development: relatively than relying solely on company advertising and marketing voices, manufacturers are more and more utilizing influencer authority to validate activations inside gaming communities.
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Extending Play By Social Challenges
HI-CHEW didn’t cease at in-game immersion. The model created an unlockable digital platform that tied collectively in-game and social media challenges over a 16-week span. Followers might earn factors by taking part in duties, which had been redeemable for each digital objects and bodily rewards corresponding to unique merchandise, sweet packs, and discount codes.
This extension reveals how the model bridges digital and bodily spheres, deepening shopper engagement and rewarding loyalty throughout channels. By aligning its in-game quests with out-of-game participation, HI-CHEW blurred the traces between gameplay, fandom, and model consumption.
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Positioning within the Gaming Financial system
This activation indicators HI-CHEW’s recognition of gaming as a cultural engine, not only a advertising and marketing platform. The model’s use of influencers as each judges and amplifiers demonstrates how credibility in gaming relies on genuine neighborhood figures, not top-down messaging.
In the meantime, the mixture of branded play, creator-driven content material, and reward techniques highlights how HI-CHEW is setting up a layered presence that outlasts short-term promotions. By assembly its viewers inside Fortnite, the model builds long-term fairness with digital-native shoppers who more and more count on manufacturers to point out up of their cultural areas—not merely in retail aisles.
In regards to the Creator
Author
Nadica Naceva writes, edits, and wrangles content material at Influencer Advertising Hub, the place she retains the wheels turning behind the scenes. She’s reviewed extra articles than she will depend, ensuring they don’t exit sounding like AI wrote them in a rush. When she’s not knee-deep in drafts, she’s coaching others to identify fluff from miles away (so she doesn’t must).
