Home Decor Brands Winning on TikTok Shop

TikTok Store is on a mission to revolutionize the way in which we store for residence decor, and with its fast progress, it’s clear that this platform is greater than only a viral video vacation spot—it’s changing into a retail powerhouse.

With a goal of practically 100% growth by 2025, TikTok Store is about to take the U.S. market by storm. By 2027, the variety of TikTok customers is anticipated to climb to a staggering 55.6 million.

And with the worldwide residence decor market estimated to achieve $139 billion by 2025, there’s by no means been a greater time for residence decor manufacturers to get in on the motion.

So, how are residence decor manufacturers like HomeHuk making waves on TikTok Shop? It’s easy—by embracing reside purchasing, collaborating with creators, and making the purchasing expertise as seamless as potential. HomeHuk’s marketing campaign reveals simply how highly effective TikTok’s platform could be once you combine real-time engagement with genuine content material.

Preserve studying to dive into how HomeHuk’s marketing campaign went down and uncover the highest TikTok Store campaigns which can be shaping the home decor industry!

If there’s one factor we realized from HomeHuk’s TikTok Shop campaign, it’s that residence decor doesn’t must be boring. What began as a mission to make inexpensive, high quality furnishings accessible has become a robust TikTok success—and it’s all because of the good use of TikTok’s shopping features and a dedication to connecting with clients in actual time.

Right here’s how HomeHuk turned their model right into a TikTok Store sensation.

The Strategic Sparkle

• Dwell Promoting Vibes: Image tuning right into a TikTok livestream, however as a substitute of watching the most recent dance craze, you’re seeing furnishings being expertly showcased in actual time. That’s what HomeHuk did with their each day reside periods. These weren’t nearly promoting merchandise—they have been about exhibiting how these items might remodel actual houses. The reside interactions let the viewers have interaction immediately, ask questions, and see the merchandise in motion. It wasn’t only a sale; it was an expertise. And let’s be sincere, who doesn’t love a superb behind-the-scenes have a look at how your future couch goes to look in your lounge?
• Genuine Content material: Neglect stiff, shiny advertisements—HomeHuk saved it actual. They used TikTok’s video instruments to create relatable, genuine content material that didn’t really feel like a tough promote. Behind-the-scenes seems, product demos, and real-life testimonials gave their followers a real peek into what makes HomeHuk tick. It wasn’t simply content material; it was a narrative of high quality furnishings delivered to life. It’s like getting a sneak peek into your greatest buddy’s newly renovated residence—charming, heat, and completely unfiltered.
• Seamless Purchasing: TikTok Store made purchasing as simple as swiping by means of a TikTok feed. Viewers might fall in love with a brand new sofa, click on on it, and growth—they have been on their approach to checkout and not using a hitch. No sophisticated redirects, no tedious varieties. It’s just like the smoothest purchasing expertise you by no means knew you wanted, turning impulse selections into prompt purchases.
• Neighborhood Vibes: HomeHuk wasn’t simply promoting furnishings—they have been constructing a neighborhood. They put their followers first, not as clients, however as a part of the HomeHuk household. By responding to feedback, sharing their model’s journey, and creating content material that resonated with their viewers, they established belief and loyalty. TikTok isn’t nearly transactions—it’s about conversations. And HomeHuk knew find out how to preserve the chat going.

@homehuk.official นั่งพื้นสไตล์เจแปน ปรับได้ตามใจคุณ🇯🇵 . 🥰😚โซฟาญี่ปุ่น พร้อมหมอน ปรับเอนได้ 3 จุดทั้งช่วงที่วางขา, พนักพิงหลัง, และที่รองศรีษะ รองรับสรีระของคุณได้ทุกสัดส่วน ดีไซน์สวยเรียบง่าน สไตล์ญี่ปุ่น ตกแต่งมุมโปรดให้อบอุ่น และดูผ่อนคลายมากขึ้น . #homehuk #โฮมฮัก #ตรงปกตรงใจ #พ่อบ้านใจกล้า #tiktokshopช้อปกันวันเงินออก ♬ original sound – spedupsongsnlyrics

The Outcomes? Oh, They Appeared Cozy

Now, let’s speak numbers: in only a few months, HomeHuk racked up 61 million reside watch web page views and processed over 15,000 orders. The viewers was engaged, the gross sales have been rolling in, and the model consciousness was off the charts. No celeb influencers, no large advert spend—simply HomeHuk, their merchandise, and TikTok Store’s seamless options. That’s the magic of neighborhood and content material performed proper.

The Remaining Takeaway

HomeHuk’s TikTok Store marketing campaign proves that success isn’t nearly viral moments or blowing your finances on influencer campaigns. It’s about partaking along with your viewers, providing them a purchasing expertise that’s clean, simple, and enjoyable, and making a connection that makes them really feel at residence. TikTok Store made the platform work, however HomeHuk made it private—and that’s the important thing to success.

Their #BackToUni TikTok Shop campaign didn’t simply make college students’ dorm rooms look good—it made them store with lightning pace. By mixing TikTok’s immersive options with unique bundles and creator-driven content material, OHS made a serious impression, exceeding income targets by a whopping 186%.

Right here’s how they did it:

The Strategic Sparkle

• Creator-Led Shoppable Movies: OHS joined forces with 14 rising star creators and introduced in influencer @richardsalesofficial for a LIVE session, creating content material that was as partaking because it was persuasive. These creators didn’t simply speak residence textiles—they introduced them to life, exhibiting off how OHS merchandise might remodel a boring dorm room into a comfortable havenes.
  
• Unique Bundles: The genius transfer? Unique #BackToUni bundles, accessible solely by means of TikTok Shop. These limited-time provides created a way of urgency that had college students scrambling to snag the very best offers for his or her new houses away from residence.
  
• Quick Dwelling Purchasing: OHS’s “quick residence” purchasing expertise made it easy for purchasers to buy fashionable residence textiles and get them in a flash, excellent for the busy back-to-school season.

@onlinehomeshopuk Heading to Uni in september? OHS have gotten you coated 😎📝📚#SuperShow #NikeShesBallin #FilmTeyvatIslands #cheap #cheaphomedecor #hometok #uk #summersale #tiktokshop #homeware #cheapbedding #uni #uniroom #inspo #ad ♬ It Was You 4 Me – Arrion

The Outcomes? Oh, They Have been Gorgeous

In simply three days, OHS moved 801 items of their best-selling merchandise, hitting 186% of their goal income and producing a large 2.3 million impressions. The marketing campaign didn’t simply increase consciousness—it sparked conversations and engagement throughout TikTok, resulting in a surge in followers.

The Remaining Takeaway

OHS’s #BackToUni marketing campaign proves that TikTok Store can do extra than simply promote merchandise—it could remodel a complete purchasing expertise into one thing enjoyable and interactive. By tapping into TikTok’s creator-driven content material and providing unique bundles, OHS turned back-to-school purchasing right into a viral occasion.

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3. Swan UK’s TikTok Store Success: 82.7% GMV Development Via Affiliate Collaborations

Who says residence home equipment can’t go viral? Swan UK, a house equipment and homeware model, proved that with the precise technique and influencer partnerships, even probably the most sensible merchandise can shine on TikTok. By tapping into TikTok Store’s affiliate collaborations, Swan UK noticed a powerful 82.7% month-over-month GMV progress.

Right here’s how they turned their merchandise into must-haves on TikTok.

The Strategic Sparkle

• Creator Partnerships: Swan UK knew that to resonate with TikTok’s viewers, they wanted the precise voices. So, they partnered with influencers whose followers aligned completely with their goal demographic. These collaborations weren’t about pushing gross sales—they have been about creating genuine connections by means of real product endorsements.
  
• Product Sampling: As a substitute of counting on scripted advertisements, Swan UK sent product samples to creators. This gave influencers the prospect to check and showcase the merchandise of their on a regular basis lives, including a layer of belief and relatability to the marketing campaign.
  
• Content material Creation: Creators did what they do greatest—created partaking, real-life content material. From exhibiting off the smooth performance of Swan UK’s residence home equipment to demonstrating their on a regular basis usefulness, the creators let their followers see the merchandise in motion. It wasn’t a tough promote; it was a pure a part of their life-style.
  
• Affiliate Program: By using TikTok Shop’s affiliate program, Swan UK was in a position to observe gross sales and reward creators primarily based on efficiency. This not solely incentivized influencers however allowed Swan UK to fine-tune their partnerships for max impression.

@reviewttshop3 Swans Kettle with Alexa, smarter strikes on a regular basis 😇, Completely love this kettle which might simply be linked to Alexa and likewise has temperature show #reviewttshop #TikTokShop #TikTokMadeMeBuylt #spotlight #kettle #smartkettle #alexacompatible #digitalassistant #smart #voiceactivated #swan #voicecontrol #appcontrol #boil #boilwater #warm #foryoudaydeals #temperaturedisplay @Swan Model UK ♬ original sound – reviewttshop

The Outcomes? They Have been Completely Electrical

Let’s speak numbers: Swan UK achieved an 82.7% improve in GMV month-over-month, proving that TikTok Store’s affiliate collaborations are a robust device.

• 10.9x ROAS: With a return on advert spend like that, Swan UK wasn’t simply making waves—they have been using the tide all the way in which to the financial institution.
• £250,000 in Paid Media Income: That’s some severe income generated from paid media, highlighting the marketing campaign’s immense success.
• 170,000 Video Views: The movies created by influencers didn’t simply go unnoticed—they drove engagement, with 170,000 views exhibiting how successfully Swan UK linked with its viewers.

The Remaining Takeaway

Swan UK’s TikTok Store marketing campaign proves that authenticity and the precise partnerships can result in important gross sales progress. By collaborating with influencers who genuinely resonate with the model’s values and leveraging TikTok Store’s associates program, Swan UK boosted its visibility and income whereas protecting the content material relatable and actual.

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4. Candy Crispy Furnishings: TikTok Store’s $2M Success Via Affiliate Partnerships

If there’s one factor we realized from Candy Crispy Furnishings’s TikTok Shop campaign, it’s this: you don’t want a large advert finances to promote furnishings within the digital age—simply the precise influencer companions.

This Chinese language furnishings model has cracked the code, producing between $2 to $3 million in month-to-month gross sales with the assistance of TikTok’s associates program. And the key sauce? Genuine creator partnerships and a sensible, cost-effective method to advertising and marketing.

The Strategic Sparkle

• Creator Partnerships: Candy Crispy Furnishings hit the jackpot by teaming up with influencers whose audiences aligned completely with their goal demographic—budget-conscious shoppers in search of fashionable furnishings. These creators didn’t simply promote merchandise—they gave their followers a real have a look at how Candy Crispy’s furnishings match into their actual lives, making the endorsements really feel genuine and relatable.
  
• Product Sampling: As a substitute of the same old polished product demos, Candy Crispy Furnishings despatched out product samples to creators, permitting them to showcase the furnishings in real-life settings. These weren’t simply staged pictures; these have been actual folks exhibiting off how the items seemed of their houses, from dwelling rooms to cozy flats.
  
• Affiliate Program Utilization: Candy Crispy Furnishings maximized TikTok’s associates program, monitoring gross sales and compensating creators primarily based on efficiency. This technique allowed them to scale their efforts with out the chance of hefty upfront prices, making the marketing campaign each efficient and cost-efficient.

@sweetcrispyfurniture A shock order on Cyber ​​Monday #sweetfurniture #cybermonday #cybermondaydeal #coffeetable #viralcoffeetable #desk #homedecor #lifttable #tiktokshopping ♬ Standout – Kid Dean

The Outcomes? They’re Fairly Candy

Let’s speak numbers: Candy Crispy Furnishings achieved a $2.24 million in gross sales over simply 30 days. Right here’s the way it broke down:

• Affiliate Contribution: A staggering 95.8% of their gross sales got here by means of TikTok’s associates program, proving how highly effective influencer advertising and marketing could be.
• 186% Improve in Income: Candy Crispy didn’t simply meet their goal—they smashed it, seeing a income improve of 186%.
• 2.3 Million Impressions: The marketing campaign racked up a powerful 2.3 million impressions, considerably boosting model consciousness and visibility on TikTok.
• Follower Development: The thrill didn’t cease at gross sales—Candy Crispy noticed a surge in followers, additional solidifying their presence within the TikTok neighborhood.

The Remaining Takeaway

Candy Crispy Furnishings’s TikTok Store marketing campaign is proof that influencer advertising and marketing doesn’t have to come back with a hefty price ticket. By collaborating with the precise creators, leveraging TikTok’s associates program, and specializing in authenticity, Candy Crispy was in a position to drive tens of millions in gross sales whereas protecting issues cost-effective.

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Embracing the Way forward for Dwelling Decor on TikTok Store

Throughout the eight campaigns analyzed, frequent success strategies like reside purchasing, creator partnerships, and seamless purchasing experiences have confirmed important. As residence decor manufacturers proceed to faucet into TikTok Store, leveraging these tendencies can drive engagement, gross sales, and long-term loyalty.

With TikTok Store’s energy to amplify model visibility and streamline purchases, the way forward for residence decor on this platform seems promising—so get inventive, experiment, and lead the cost!

Incessantly Requested Questions

What’s TikTok Store, and the way can residence decor manufacturers use it?

TikTok Store is an in-app purchasing characteristic that enables customers to buy merchandise immediately by means of TikTok movies, livestreams, and the Store tab. Dwelling decor manufacturers can arrange a storefront, showcase their merchandise, and promote on to shoppers inside the app.

How can residence decor manufacturers create efficient TikTok Store campaigns?

Profitable campaigns usually embody partaking quick movies (9–15 seconds), clear product demonstrations, and robust calls to motion. Using trending sounds, related hashtags like #HomeDecorTok, and collaborating with influencers may improve visibility and engagement.

What function do influencers play in TikTok residence decor campaigns?

Influencers can considerably enhance model consciousness and credibility. By showcasing residence decor merchandise in genuine and inventive methods, they assist manufacturers attain wider audiences and drive gross sales.

Are there any content material tips for residence decor listings on TikTok Store?

Sure, residence decor listings ought to adjust to TikTok’s tips, which embody utilizing high-quality photos (JPG or PNG, underneath 5MB) and movies (5–60 seconds, beneficial 9–15 seconds). Content material ought to be genuine and align with TikTok’s neighborhood requirements.

How can residence decor manufacturers make the most of TikTok’s associates program?

By partnering with creators by means of TikTok’s associates program, residence decor manufacturers can have influencers promote their merchandise in trade for a fee on gross sales generated. This expands attain and leverages the influencer’s viewers for elevated gross sales.

How can residence decor manufacturers measure the success of their TikTok campaigns?

Manufacturers can use TikTok’s Vendor Heart to trace metrics corresponding to views, engagement charges, and gross sales conversions. Monitoring these analytics helps in refining methods and bettering marketing campaign efficiency.

What are some greatest practices for residence decor manufacturers on TikTok?

Greatest practices embody creating visually interesting content material, utilizing trending music and hashtags, partaking with followers by means of feedback and challenges, and sustaining consistency in posting.

Concerning the Creator

Author

Kalin Anastasov performs a pivotal function as an content material supervisor and editor at Influencer Advertising Hub. He expertly applies his search engine optimization and content material writing expertise to reinforce each bit, making certain it aligns with our tips and delivers unmatched high quality to our readers.