There’s no denying that social media platforms have modified form and focus during the last month to rightfully assist the Black Lives Matter motion.
However with fast-paced and ever-evolving TikTok, it may be robust to identify the optimistic adjustments.
We chatted with Kelsey Docherty, TikTok model marketing consultant, aficionado, and all-round video content material professional to share her insights.
Stemming from Kelsey’s trend-watch sequence on her Instagram @kelsey_tries, we’re chatting academic content material, and the way manufacturers and creators are utilizing TikTok’s fast video format to level-up our information!
From vital (and important) consciousness movies for #BLM and #Delight, to product styling suggestions and hoop dance tutorials, TikTok is right here to teach, and we’re right here for it.
TikTok Developments Overview of the Week
In the event you’ve seen a surge of academic content material in your #ForYouPage, you’re not alone.
The same old dance challenges and quirky TikTok trends have taken a backseat to extra vital points. It’s unimaginable to see manufacturers and creators alike use TikTok as a platform to teach and inform their viewers on present occasions and social points.
Simply take a look at the shift in content material in The Washington Post’s newest stream of movies. They’ve at all times been a dependable supply of data and have integrated TikTok developments into their feed when it is sensible.
Lately they’ve created a variety of informational movies that educate their viewers on white privilege, systemic racism, and the challenges Black journalists face every single day.
The Daily Show with Trevor Noah is one other media outlet that’s specializing in educating their viewers of 1.2M followers on the Black Lives Matter motion, particularly on police brutality, white allyship, and the meaning behind protesting.
The hashtag #LearnOnTikTok has at all times been widespread and also you’ll see it featured on the Uncover web page on TikTok.
It at the moment has 7.4B views and fortunately, reveals no indicators of slowing down as individuals are craving academic content material greater than ever.
TikTok typically amplifies academic content material (like how-to guides, resourceful hacks, and fast tutorials), and not too long ago, we’ve seen the algorithm elevate #BlackLivesMatter content material, leveling up academic content material and placing it in entrance of tens of millions of eyes, precisely the place it must be.
One other vital cultural second you can see TikTok amplifying is Delight. The hashtag #MyPride is at the moment trending on the Uncover web page and has over 280M views thus far.
One of many prime movies you’ll see in hashtag is a sequence known as “Historical past: However Make It Queer”, which has 19 episodes thus far. Take a look at episode 1 beneath, kicked off by @marcsebastianf:
TikTok creator @joshhelfgott can be creating some wonderful academic content material this month, particularly going over what the LGBTQ+ flags characterize and why.
To see how different manufacturers and creators are activating on social media for Delight, take a look at our weblog publish on How to Plan a Pride Campaign on Social Media.
With academic content material taking prime actual property on TikTok’s For You and Uncover pages, it’s clear there’s a cultural shift and demand for content material that shares information and private perception!
Standout TikTok Model of the Week
Kiitan Akinniranye, @kiitana is a trend and life-style creator and proprietor of Atarah Avenue, a digital store for headwraps. She is one among my favourite individuals to comply with on the app and right here’s why.
Her content material by no means fails: she makes use of widespread songs, jumps on developments rapidly, posts useful and academic content material, and her seamless transitions are *chef’s kiss*.
So in brief, Kiitan has discovered the right stability to selling her enterprise and getting concerned within the enjoyable aspect of TikTok!
For instance, take a look at her tutorial on the way to fashion and tie a headwrap:
It’s the right pairing of product promotion, academic content material, and interesting video content material you’ll view greater than as soon as.
In the event you’re a small model studying the TikTok ropes, @kiitana is one to observe and be taught from! You too can take a look at our Ultimate Guide to TikTok Marketing to be taught extra about the way to promote your model on the platform!
TikTok Creators to Watch:
#1: @NotoriousCree, CEO of Conventional Hoop Dance
After all, dance and choreography didn’t fully disappear from TikTok this week as a result of I found @NotoriousCree!
James Jones is an Indigenous conventional hoop dance artist who has carried out globally and is ranked among the many prime 5 hoop dancers on the earth.
He has slightly below half one million followers on TikTok and he not solely creates fantastically choreographed hoop dance movies and places his distinctive twists on widespread developments, but in addition educates his viewers on what hoop dancing is, what the hoops characterize, and why he dances.
#2: @DevanOnDeck, CEO of Type + Anime
Devan’s TikTok movies are recent, informative, and can doubtless make you need to go purchase a brand new pair of sneakers (Editor’s word: this truly occurred to me. My first pair of Air Pressure 1 Highs are on their approach.)
His content material is so distinctive as a result of he’s not solely a mode inspiration, however his different pursuits are mirrored in his movies, like his love for anime. There’s a enormous anime group on TikTok and an enormous trend group on TikTok, so he is ready to mix the 2 and create among the greatest fashion content material on the app!
#3: @Loganwgood, CEO of Saving the Turtles
Logan Wooden loves the ocean. He additionally loves cleansing plastic from seashores. The end result? Academic and extremely addictive content material of him cleansing up seashores throughout the US.
Armed with only a sifter, gloves, and a few rubbish luggage, Logan is bringing consciousness to the air pollution on our seashores.
Plus, with some movies getting a whole bunch of 1000’s of likes, it’s clear it’s not only a hit for World Oceans Day.
Now that you just’re impressed by these manufacturers and creators who’re making digestible, quick-fire academic content material for his or her viewers, it’s time so that you can do the identical!
Take into consideration your model’s distinctive viewpoint and voice and begin exploring methods to supply genuine and useful content material to your viewers.
We, as individuals and types, ought to at all times be looking for methods to higher ourselves, our viewers, and our content material, and what higher approach to try this then by way of studying! To cite Nelson Mandela: “Schooling is probably the most highly effective weapon which you need to use to vary the world.”
Able to take your TikTok content material to the following stage? Tune in to our free 30-minute video workshop the place you may learn to develop our enterprise on TikTok!
