What Do These Stats Imply for Manufacturers Who Need to Accomplice With Creators on TikTok?
Primarily based on our insights, there are three key takeaways for manufacturers to bear in mind relating to planning their creator partnerships this yr:
#1: TikTok Stays a Tradition of Leisure
Customers are 1.4x extra prone to credit score the humor in creator-made content material as motivation for his or her buy interest¹ than they’re for creator content material on different platforms.
And creators love to participate within the enjoyable too, with their final targets being: to have enjoyable (45%), to entertain folks (44%), and to earn sufficient for it to be their full or part-time job (40%)¹.
So when manufacturers temporary creators, keep in mind to let creators create.
They know their viewers and the way finest to entertain them — whether or not it’s by way of a humorous story, BTS content, or a singular manner of filming transitions.
CASE STUDY SPOTLIGHT: Uncover how f’real foods used Later’s influencer marketing platform to create TikTok content material that’d resonate with Gen Z. Read more.
The proof is within the pudding: 56% of creators say the platform is for folks like them¹, and 55% say it brings folks collectively.¹
In actual fact, many creators level to the “pleasure of making,” which may embody: documenting private experiences or exploring a passion or ardour.¹
And we see this all through the platform — from communities like DIY TikTok and BookTok.
That is nice for manufacturers who need to faucet into (or attain) area of interest and hyper-specific audiences.
The sky’s the restrict.
#3: Customers Belief Creator Suggestions on TikTok
This one’s main: 58% of TikTok customers say they’re extra prone to belief manufacturers after studying about them by way of TikTok creators¹ versus once they find out about them from advertisements of their feed.
Our speculation? Creators usually come throughout as approachable, relatable, and reliable — whether or not it’s natural or sponsored content material.
So, whereas working branded advertisements on TikTok is nonetheless useful, working with related creators who’ll advocate in your product can do wonders for constructing model loyalty.
CASE STUDY SPOTLIGHT: Learn the way Totino’s partnered with creators on TikTok to champion their Pizza Rolls. Read more.
There’s no query that TikTok has modified the social media panorama as we all know it — from discovery to leisure to conversion.
And for manufacturers searching for to succeed in new audiences or drive visitors, tapping into creators on the platform is a good way that can assist you attain your social media targets in 2024!
With Later’s in-house services team, we’ll handle your TikTok creator campaigns for you — from technique to evaluation. Schedule a call today.
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