Working a advertising and marketing company used to imply juggling a small military of freelancers, risking missed deadlines, and spending extra time managing individuals than creating content material and constructing methods.
That’s how Barbara Jovanovic of Startup Cookie used to function.
She’s now constructed a streamlined operation that generates six figures yearly with a tech stack that prices lower than one grand a yr. There’s no crew behind her — simply Jovanovic, her AI instruments, and a course of that turns one hour-long dialog into weeks of high-quality content material.
Here is precisely how she did it — and how one can replicate her success, whether or not you’re an aspiring solopreneur or simply need concepts on streamlining your workflows with AI.
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6 Suggestions for Working a Advertising Company with AI Instruments
1. By no means begin with a clean web page — context is the whole lot.
“We by no means begin with simply prompting AI by itself to do something, even the only social media put up. We all the time have one thing to start out with,” says Jovanovic.
In her view, the most important mistake individuals make once they use AI for content material creation is asking it to jot down a couple of matter from scratch.
Jovanovic’s secret weapon? She begins with human interactions.
That may imply feeding the AI transcripts from webinar transcripts or podcast recordings. Her co-founder, Sam Claassen, does hour-long interviews with founders, and people transcripts additionally get fed to the AI.
In a world the place authenticity is paramount in your advertising and marketing methods, giving AI one thing human to work with can set you up for fulfillment.
2. Speak to your AI, do not sort.
I hate speaking to AI as a result of I are inclined to ramble — however Jovanovic says that would really work to my benefit.
She not often sorts prompts into ChatGPT, as a substitute utilizing an AI-powered voice-to-text instrument known as Super Whisper. Talking…
