How the ‘Jaws’ TikTok Trend Is Changing the Way Brands Approach Influencer Marketing

TikTok traits usually are not only for enjoyable—they’ll have a large impression on advertising and marketing methods. The viral “Jaws” TikTok pattern, the place customers imitate sharks circling round in humorous methods whereas the long-lasting theme from the film performs within the background, is an ideal instance of how manufacturers can faucet into viral moments for influencer marketing.

This quirky, playful pattern is just not solely entertaining tens of millions of customers, but it surely’s additionally reshaping how manufacturers consider using influencers to have interaction with their audiences.

What’s the ‘Jaws’ TikTok Pattern?

The “Jaws” pattern is straightforward however efficient: TikTokers mimic the actions of sharks circling their prey by strolling quickly on and off display, all whereas the suspenseful Jaws theme music performs. Customers then overlay captions that relate to conditions they join with—whether or not it is leaving a celebration early, going procuring, or reacting to one thing they don’t like.

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This easy-to-recreate pattern has exploded on TikTok, drawing tens of millions of likes and views. The humor and ease of it have made it an ideal match for TikTok’s fast-moving, trend-driven setting. Influencers and common customers alike are creating variations, making the pattern extremely relatable to a broad viewers.

Why Does the ‘Jaws’ Pattern Resonate with TikTok Customers

At its core, the pattern thrives on humor and relatability. TikTok thrives on content material that’s entertaining, humorous, and infrequently attracts from shared experiences. This explicit pattern faucets into conditions that many individuals discover themselves in, such because the second whenever you notice you wish to depart a social gathering, or the will to buy groceries whenever you’re within the temper.

For manufacturers, that is beneficial as a result of it faucets into actual, on a regular basis feelings that resonate with audiences. When individuals are laughing and nodding alongside to content material they relate to, it’s a chance for manufacturers to step in and make themselves a part of the dialog.

How Manufacturers Can Faucet into the Jaws Pattern

Whereas the pattern itself is lighthearted, it presents critical potential for manufacturers wanting to make use of influencer advertising and marketing to their benefit. Right here’s how they’ll benefit from it:

1. Collaborate with Influencers Who Perceive the Pattern

Influencers are consultants at figuring out what resonates with their audiences. By partnering with influencers who’re already collaborating on this pattern, manufacturers can guarantee their message feels pure and never compelled. These influencers can create content material the place they seamlessly combine the model into the pattern, conserving the tone according to what’s already working for the neighborhood.

For instance, a meals model would possibly associate with an influencer to create a “Jaws” video that includes their best-selling menu merchandise. The influencer might showcase themselves strolling forwards and backwards on display in a playful approach, sharing a relatable caption like “Somebody mentions getting Taco Bell.”

Because it seems, TikTok creators Enid Francis and Audrey Rose, who share a TikTok account beneath the deal with @enidandaudrey, already jumped on this pattern.

@enidandaudrey I’m there. ☝️🌮🔔 #tacobell #foryoupage #fyp #viral #fastfood ♬ Jaws Main Theme (From “Jaws”) – Geek Music

2. Construct Authenticity with Relatable Content material

Manufacturers that leap into traits like “Jaws” ought to intention for authenticity. It’s not about attempting to overly promote merchandise however about connecting with audiences in a enjoyable and significant approach.

By aligning with the vibe of the pattern, manufacturers can construct a reference to their audience, reasonably than simply selling a product.

3. Hold the Content material Enjoyable and Gentle-Hearted

One of many causes the “Jaws” pattern has turn into so in style is that it doesn’t take itself too severely. Manufacturers ought to maintain that very same vitality. As a substitute of utilizing the pattern to advertise a tough promote, manufacturers ought to use it as a chance to indicate their playful aspect. This retains the content material enjoyable, guaranteeing it resonates with the TikTok viewers whereas conserving the model’s message lighthearted.

Media A La Carte, a NYC-based social media agency, has already given influencers and types the rundown on learn how to use this pattern to nice impact.

@media.alacarte 🚨TREND ALERT🚨 And we’ve unlocked a brand new stage!! SAVE this put up to recreate later right now!⚡️ #tiktoktrendingnow #socialmediamanager #socialmediagrowth #socialmediatips #trendalert #jaws ♬ Jaws Main Theme (From “Jaws”) – Geek Music

4. Leverage Consumer-Generated Content material

The “Jaws” pattern is inherently user-generated, which presents an unimaginable alternative for manufacturers to encourage their followers to create their very own content material. Manufacturers can ask their viewers to create movies utilizing the pattern and tag them for an opportunity to be featured. This not solely boosts engagement but in addition makes the model really feel extra embedded inside the neighborhood.

By turning to user-generated content, manufacturers can present they’re listening to their viewers, reasonably than simply broadcasting messages to them.

The Affect of Humor and Pop Tradition in Trendy Advertising

Humor and popular culture references have all the time been highly effective instruments in advertising and marketing, however on the planet of TikTok, they’re much more impactful. The “Jaws” pattern is only one instance of how leveraging humor and cultural references can drive virality. For manufacturers, collaborating in these traits reveals they perceive and embrace the evolving nature of on-line tradition.

Duolingo, for instance, has efficiently used humor in its advertising and marketing to construct sturdy emotional connections with its viewers. By leaping on traits like this, manufacturers can faucet into the present second, align with what individuals are already having fun with, and generate natural engagement.

Why the ‘Jaws’ Pattern is Extra Than Simply Enjoyable—It is a New Advertising Technique

The “Jaws” TikTok pattern reveals how manufacturers can use humor, popular culture, and influencer advertising and marketing to their benefit. By collaborating in viral traits, manufacturers can improve their visibility, foster stronger relationships with their audiences, and create genuine, participating content material that resonates.

It’s not nearly creating advertisements—it is about creating experiences that individuals wish to share and interact with, giving the model extra alternatives to attach with customers on a deeper stage.

Concerning the Creator

Author

Kalin Anastasov performs a pivotal position as an content material supervisor and editor at Influencer Advertising Hub. He expertly applies his website positioning and content material writing expertise to boost every bit, guaranteeing it aligns with our pointers and delivers unmatched high quality to our readers.