By Sean Tinney October 16, 2025
Your Squarespace web site showcases your model superbly—however are you capturing these guests? Including e mail advertising and marketing to your Squarespace web site takes simply minutes and unlocks one in all advertising and marketing’s strongest channels.
Why Add E mail Advertising and marketing to Squarespace
Squarespace powers practically 5 million web sites worldwide, making it a go-to platform for companies, creatives, and on-line shops. However right here’s what many Squarespace customers don’t notice: with out e mail advertising and marketing, you’re watching potential prospects disappear endlessly.
When somebody visits your Squarespace web site, they’re proper now. E mail enables you to proceed that dialog lengthy after they’ve closed their browser, nurturing relationships that result in gross sales, bookings, and constant prospects.
The right way to Add E mail Advertising and marketing to Squarespace
Step 1 – Create Your Kind in AWeber
Start by designing your signup kind in your AWeber dashboard. We offer a number of choices together with embedded types, pop-ups, and slide-in types that seem after guests scroll down your web page.
Concentrate on what you’ll supply subscribers. Probably the most profitable email signup forms clearly talk worth—whether or not that’s weekly suggestions, unique reductions, or free sources. Skip generic phrases like “Be a part of our e-newsletter” in favor of particular advantages like “Get our free model design guidelines.”
Customise your kind’s look to enhance your Squarespace web site. Match button colours to your model palette and maintain the design clear and minimal—Squarespace customers recognize good design, so your kind ought to replicate that very same aesthetic sensibility.
Step 2 – Get Your Embed Code
After finalizing your kind design, you’ll want the embed code so as to add it to Squarespace:
- Navigate to the “Publish” part in your AWeber kind settings
- Select “Embed” as your sharing methodology
- Copy the entire JavaScript snippet supplied
Ensure you copy every part—lacking even a bracket will forestall your kind from working. Our embed codes are routinely optimized for cell units, so subscribers can simply enroll from telephones and tablets.
Step 3 – Add to Squarespace
Squarespace makes embedding exterior types simple via its Code Block characteristic. Right here’s the precise course of:
- Open your web page editor in Squarespace
- Find the insertion level the place you need your kind—hover between sections till you see the edit factors seem
- Click on the plus icon so as to add new content material
- Choose “Code” from the block choices menu
- Click on the code icon (
>) within the block toolbar - Paste your full AWeber embed code within the code subject
- Apply and save your modifications
The Code Block capabilities like another Squarespace aspect, so you may reposition it by dragging or alter its spacing utilizing Squarespace’s built-in controls. This flexibility enables you to check totally different placements to see the place your viewers engages most.
Necessary: Code Blocks require a Squarespace Marketing strategy or larger. For those who’re on a Private plan, you’ll both have to improve or use Squarespace’s built-in E-newsletter Block connected to AWeber through Zapier.
Step 4 – Take a look at Your Kind
By no means launch a signup kind with out testing it first. Right here’s your testing guidelines:
- Fill out your personal kind utilizing an actual e mail tackle you may test
- Affirm the submission course of works easily with out errors
- Examine AWeber to confirm your check contact appeared within the appropriate record
- Assessment the affirmation e mail you probably have double opt-in enabled
- Take a look at cell show by viewing in your telephone or pill
- Strive a number of browsers to make sure cross-browser compatibility
As soon as testing is full, take away your check e mail tackle out of your record. This retains your subscriber depend correct and your record clear for future campaigns.
Finest Practices
Strategic placement drives outcomes: Place types the place guests are most engaged. Homepage hero sections seize instant curiosity. Weblog put up endings work nicely as a result of readers who end your content material are extremely engaged. Footer types catch folks as they scroll via your web site.
Be particular about what subscribers get: Imprecise guarantees don’t convert. As a substitute of “Subscribe for updates,” strive “Get our month-to-month design tendencies report” or “Obtain unique consumer reserving reductions.” Specificity builds belief and units clear expectations.
Decrease friction in your types: Each subject you add reduces signups. Begin with simply e mail tackle and first identify. You may collect additional information later via welcome sequence or choice surveys.
Experiment with totally different codecs: Don’t assume one kind kind will work greatest. Take a look at embedded types in opposition to slide-ins, strive totally different copy variations, and experiment with placement. Our platform makes it simple to create a number of kind variations and observe their efficiency.
Welcome new subscribers instantly: Your first e mail units the tone on your relationship. Ship a welcome message inside minutes of signup that delivers no matter you promised and tells subscribers what to anticipate from future emails.
Monitor and optimize often: Examine your kind conversion charges month-to-month. Low efficiency indicators one thing’s off—perhaps your supply isn’t compelling sufficient, your placement is hidden, or your copy isn’t clear. Maintain refining till you discover what works.
FAQs
Which Squarespace plan do I would like for e mail types? Code Blocks work with Enterprise, Commerce Fundamental, and Commerce Superior plans. Private plan customers can join AWeber via Squarespace’s E-newsletter Block utilizing Zapier, although this provides an additional device to your setup.
Can I modify the shape look after embedding? Sure—make modifications in AWeber’s kind builder they usually’ll routinely replace in every single place you’ve embedded the shape. No have to seize new code or re-embed something.
Will types decelerate my Squarespace web site? No. E mail types load asynchronously within the background, which means they don’t intrude along with your web page’s major content material loading. Your web site pace stays unaffected.
Can I exploit totally different types on totally different pages? Completely. Create distinctive types in AWeber for various functions—one on your weblog, one other on your companies web page, a 3rd on your about web page—then embed every utilizing separate Code Blocks. This allows you to tailor messaging to particular audiences.
What about privateness legal guidelines like GDPR? Our types embody compliance options akin to consent checkboxes and privateness coverage hyperlinks. Allow these in your kind settings earlier than embedding to make sure compliance with privateness laws.
How do I take away a kind later? Merely delete the Code Block in Squarespace’s editor. The shape disappears instantly out of your web site, although current subscribers stay in your AWeber account except you individually take away them.
Can I add types to Squarespace weblog posts? Sure—observe the identical course of so as to add a Code Block wherever in your weblog put up content material. Many profitable bloggers place types on the finish of posts to capture engaged readers who finish articles.
Begin Rising Your Checklist As we speak
Able to seize extra leads out of your Squarespace web site? Sign up for AWeber and create your first skilled e mail signup kind in the present day. Our drag-and-drop builder, mobile-responsive templates, and 24/7 assist make it easy to begin rising your e mail record—no technical expertise required.
