By Sean Tinney October 16, 2025
Your Webflow website attracts guests. E-mail advertising and marketing turns these guests into clients, subscribers, and repeat consumers.
Most individuals who land in your website aren’t able to buy instantly. They’re researching, evaluating choices, or simply beginning to perceive their drawback. E-mail provides you the chance to remain related with these guests after they depart, nurture the connection, and be there once they’re able to take motion.
As soon as your e mail platform is added, it really works robotically—welcoming new subscribers, sending focused content material, and changing browsers into consumers when you deal with different components of your online business.
Why Webflow Websites Want E-mail Advertising Integration
When somebody visits your Webflow website and leaves, you’ve misplaced your likelihood to speak until they arrive again. E-mail captures that chance by supplying you with a direct line to individuals who’ve proven curiosity in what you supply.
Not like social media the place algorithms management visibility, or paid advertisements that cease when your finances runs out, e mail places you in management. Webflow e mail integration requires a third-party platform as a result of Webflow focuses solely on web site constructing.
Easy methods to Set Up E-mail Advertising on Webflow with AWeber
The integration takes less than an hour with AWeber.
Step 1: Create Your Signup Kind in AWeber
Join AWeber and navigate to the signup types part. Select a kind template or create one from scratch utilizing the drag-and-drop builder. Customise the fields you wish to accumulate—sometimes title and e mail deal with work greatest. Learn more about growing your email list with strategic kind placement.
Step 2: Get Your Embed Code
As soon as your kind is prepared, click on “Publish” and choose “Embed on Web site.” AWeber generates a code snippet on your kind. Copy this embed code—you’ll paste it into your Webflow pages.
Step 3: Add the Kind to Your Webflow Pages
In your Webflow Designer, drag an “Embed” aspect onto the web page the place you need your signup kind to look. Paste the AWeber embed code into the customized code subject. Publish your Webflow website to make the shape reside.
Add types to a number of pages for max visibility—weblog posts, homepage, about web page, and repair pages all work nicely.
Step 4: Construct Your Welcome Automation
Navigate to AWeber’s automation part and create a brand new workflow. Set your set off to “Subscriber joins listing.”
Create a 3-email welcome sequence:
E-mail 1 (Instant): Welcome subscribers and set expectations
E-mail 2 (Day 2-3): Share your most dear useful resource
E-mail 3 (Day 5-7): Invite them to take the following step
Use AWeber’s drag-and-drop e mail builder to design messages. Our AI Writing Assistant generates topic strains and replica immediately.
Step 5: Take a look at The whole lot
Earlier than going reside, check the whole course of. Submit your Webflow kind utilizing a check e mail deal with. Confirm the subscriber seems in your AWeber listing, test that your welcome automation triggers accurately, and make sure all three emails ship on the proper intervals.
Make any mandatory changes earlier than selling your kind to actual guests.
Finest Practices for Webflow E-mail Advertising
Place Varieties Strategically
Most guests arrive at particular weblog posts or service pages from Google, not your homepage. Place e mail signup types on each web page. Take a look at end-of-post types, exit-intent pop-ups, inline types, and sidebar types.
Tag Subscribers Primarily based on Their Actions
Tags are labels you connect to subscribers based mostly on their habits, letting you ship focused content material to particular teams.
You’ll be able to tag subscribers based mostly on:
- Kind submissions: Tag by which kind they crammed out (weblog signup vs. session request)
- Lead magnet downloads: Tag by which useful resource they requested
- Hyperlink clicks: Tag subscribers who click on particular hyperlinks in your emails
- Web page visits: Tag based mostly on which Webflow pages they visited earlier than subscribing
- Buy habits: Tag clients individually from prospects
AWeber’s tagging system applies these segments robotically while you configure your types and automations.
Take a look at Key Variables
Small enhancements compound over time. A/B testing can enhance e mail efficiency by 49% or extra. Take a look at one variable at a time to establish what drives outcomes.
What you’ll be able to check:
Topic strains: Curiosity-driven vs. benefit-driven. Customized vs. generic. Quick (underneath 40 characters) vs. longer headlines.
Ship occasions: Morning (8-10am) vs. afternoon (1-3pm) vs. night (6-8pm). Completely different days of the week on your particular viewers.
Name-to-action placement: Above the fold vs. finish of e mail. Button vs. textual content hyperlink. “Get Began” vs. “Obtain Now” vs. “Be taught Extra.”
E-mail size: Quick (100-200 phrases) for bulletins. Longer (500+ phrases) for academic content material.
Sending frequency: Begin weekly, enhance to twice weekly if engagement stays sturdy, lower if open charges drop.
Often Requested Questions About Webflow E-mail Integration
Can I join a number of Webflow types to totally different e mail lists in AWeber?
Sure. Join every kind to a particular listing, or ship all types to 1 grasp listing with totally different tags. Single lists with tags supply extra flexibility for segmentation.
Can I customise the affirmation message after somebody submits a Webflow kind?
Sure, however that is managed in Webflow’s kind settings, not AWeber. Customise Webflow’s success message whereas AWeber handles e mail affirmation and welcome automation.
Begin Changing Webflow Visitors into E-mail Subscribers
It’s time to begin capturing extra leads out of your Webflow website? Sign up for AWeber and create your first skilled e mail signup kind at the moment. Our drag-and-drop builder, mobile-responsive templates, and 24/7 assist make it easy to begin rising your e mail listing—no technical expertise required.
