By Sean Tinney October 17, 2025
Your Wix web site attracts guests—however with out electronic mail advertising, you’re watching potential prospects disappear. Right here’s learn how to seize these leads and switch informal browsers into subscribers you may attain instantly.
Why Electronic mail Advertising and marketing Issues for Wix Websites
Wix powers over 230 million web sites worldwide, making it some of the in style web site builders for small companies, creators, and on-line shops. However right here’s what many Wix customers miss: your stunning web site means nothing if guests go away and by no means return.
Electronic mail provides you a second likelihood with everybody who visits your web site. When somebody subscribes, you acquire direct entry to their inbox—no social media algorithms deciding who sees your posts, no hoping they bear in mind to examine again later.
You personal your electronic mail record. If Wix modified its insurance policies or social media platforms disappeared tomorrow, your subscriber relationships stay intact. That’s energy.
The best way to Combine Electronic mail Advertising and marketing with Wix
Step 1: Create Your Electronic mail Signup Type
Begin by designing a kind in your electronic mail platform. We provide several form types—inline, pop-up, and slide-in—that work seamlessly with Wix’s visible builder.
Hold your kind easy. Ask just for the data you really want—sometimes only a title and electronic mail handle. Each extra discipline you add reduces signups.
Make your worth crystal clear. “Get our free 10-page model information” converts much better than “Subscribe to our publication.” Inform guests precisely what they’ll obtain.
Customise your kind design to enhance your Wix web site’s aesthetic. Match colours to your model palette and select fonts that really feel cohesive along with your present design.
Step 2: Get Your Embed Code
As soon as your kind appears to be like good, seize the code so as to add it to Wix:
- Click on “Publish” or “Embed” in your kind builder
- Choose “JavaScript” or “HTML” embed possibility
- Copy the whole code snippet—you’ll want each character
Our types mechanically optimize for cellular gadgets, so your signup kind appears to be like nice whether or not guests browse on desktop, pill, or telephone.
Step 3: Add the Type to Your Wix Website
Wix makes embedding exterior content material simple by means of its visible editor:
- Log into Wix and open your web site editor
- Click on “Add Parts” (the plus icon on the left sidebar)
- Choose “Embed Code”
- Choose “Embed HTML”
- Paste your full embed code into the code field
- Click on “Add to Web page”
- Drag the shape ingredient to place it the place you need
Strategic placement places:
- Homepage beneath your hero part (captures quick curiosity)
- Finish of weblog posts (readers who end are extremely engaged)
- Footer throughout all pages (catches guests as they browse)
- Devoted landing page for lead magnets or free assets
Wix treats your embedded kind like some other ingredient, so you may resize, reposition, and regulate spacing utilizing Wix’s intuitive drag-and-drop controls.
Step 4: Construct Your Welcome Automation
Don’t simply gather emails and neglect about subscribers. The true energy begins after somebody indicators up.
Create a easy automated welcome sequence:
Electronic mail 1 (Prompt): Welcome new subscribers, ship any promised content material, and set expectations for future emails. Make them glad they subscribed.
Electronic mail 2 (Day 2): Share your hottest content material or best-selling product. Give subscribers a motive to remain engaged along with your record.
Electronic mail 3 (Day 4): Provide a subscriber-only low cost or bonus. Transfer them towards turning into a buyer.
Our visual automation builder makes this straightforward—drag and drop electronic mail blocks, set time delays between messages, and activate. Your automation runs 24/7 with none guide work.
Step 5: Check Your Type Completely
Earlier than selling your new signup kind, check the whole expertise:
- Fill out the shape your self utilizing a number of electronic mail addresses
- Confirm submissions seem in your electronic mail dashboard
- Verify that welcome automation triggers accurately
- Check on cellular gadgets—over 60% of net site visitors comes from telephones
- Attempt completely different browsers to make sure cross-browser compatibility
Repair any points earlier than driving actual site visitors to your web site. A damaged kind means misplaced subscribers.
Troubleshooting Widespread Wix Integration Points
Type not showing on revealed web site? Confirm you pasted the whole embed code with no lacking characters. Additionally verify you’re viewing your revealed web site (not the editor preview), as customized embeds solely seem on the stay web site.
Type styling conflicts with Wix theme? Some Wix templates apply CSS that impacts embedded components. Both customise the shape design in your electronic mail platform earlier than embedding, or regulate your Wix web site’s customized CSS (requires Wix Premium plan).
Wix plan limitations: Embedding customized code requires a Wix Premium plan. Free Wix websites can’t use customized embeds. You’ll must improve to Combo ($16/month), Limitless ($22/month), or greater plans so as to add exterior electronic mail types.
Greatest Practices for Rising Your Wix Electronic mail Checklist
Provide unmistakable worth. Don’t cover behind imprecise guarantees. “Be a part of 5,000+ small enterprise house owners receiving weekly development methods” beats “Join updates” each time. Specificity builds belief.
Use a number of kind placements. Don’t depend on a single signup alternative. Add types to your homepage, weblog posts, about web page, and footer. Completely different placements seize completely different customer intents.
Hold types ridiculously easy. Begin with simply electronic mail handle (or electronic mail + first title). Asking for telephone numbers, firm names, and birthdays kills conversions. Acquire extra data later by means of choice surveys.
Check completely different approaches. Create a number of kind variations and observe which performs finest. Attempt completely different copy, placement places, and kind sorts. Our A/B testing tools aid you determine what resonates along with your Wix guests.
Comply with up instantly. Arrange automated welcome emails that arrive inside seconds of signup. Ship promised content material immediately and set clear expectations for future communications.
Continuously Requested Questions
What’s Wix?
Wix is a drag-and-drop web site builder that lets anybody create skilled web sites with out coding data. With 900+ templates, AI-powered design instruments, and built-in ecommerce performance, Wix serves small companies, creators, photographers, eating places, and on-line shops. Its visible editor makes web site constructing accessible to non-technical customers who need management over their web site’s look.
How do I add a pop-up on Wix?
You could have two choices for including electronic mail pop-ups to your Wix web site:
Possibility 1 – Use Wix’s native lightbox: Go to Add Parts > Interactive > Lightbox within the Wix editor. This creates a pop-up window, however you’ll must manually configure electronic mail assortment and combine along with your electronic mail platform.
Possibility 2 – Embed a sensible pop-up kind: Use a pop-up signup kind out of your electronic mail advertising platform. Create a pop-up signup kind, seize the embed code, and add it by way of Customized Embeds in Wix. This mechanically provides subscribers to your electronic mail record and triggers welcome automations—no guide work required.
The second possibility supplies higher automation and subscriber administration, making it the popular alternative for many Wix customers centered on record development.
Does Wix provide electronic mail advertising?
Sure, Wix has built-in electronic mail advertising instruments (beforehand known as Wix Ascend). The platform mechanically syncs contacts out of your Wix web site—retailer prospects, kind submissions, and members—instantly into the e-mail device.
Nonetheless, Wix’s native electronic mail advertising has important limitations:
Wix supplies solely about 30 electronic mail templates in comparison with 250+ in devoted platforms. The automation capabilities are fundamental—you may’t construct refined workflows with branching paths or behavioral triggers. Segmentation choices stay restricted, making it tough to ship focused messages primarily based on subscriber actions. Most critically, you’re locked into Wix’s ecosystem with no straightforward method to export your advertising setup if you happen to develop past the platform.
Devoted electronic mail advertising platforms provide:
- Limitless automation workflows that run 24/7
- AI-powered content material era for topic strains and electronic mail copy
- Superior segmentation primarily based on subscriber habits and preferences
- Superior deliverability charges from platforms centered solely on electronic mail
- Professional landing page builders included
- The flexibility to take care of your electronic mail record unbiased of your web site platform
For Wix customers severe about electronic mail advertising, connecting a devoted platform supplies the instruments wanted to construct refined campaigns that drive actual income development.
Begin Rising Your Electronic mail Checklist with AWeber
Able to seize extra leads out of your Wix web site? AWeber’s drag-and-drop kind builder integrates seamlessly with Wix in minutes. Create skilled signup types, construct automated welcome sequences, and begin changing web site guests into electronic mail subscribers.
We designed our platform for Wix customers who need highly effective electronic mail advertising with out complexity—limitless automations, AI writing tools, touchdown pages, and 24/7 assist all included. No technical expertise required.
Your Wix web site is gorgeous. Now make it worthwhile by capturing each customer’s electronic mail handle and constructing relationships that drive actual income. Get started with AWeber today.
