When Instagram launched Threads in July of 2023 as a competing platform to X (beforehand Twitter), I’ll admit that I used to be unconvinced it might make a splash. However right here we stand in 2025: Threads has surpassed TikTok and Instagram within the social apps class in Apple’s App Retailer. Not everybody’s utilizing it, however those that do say it’s a digital advertising powerhouse.
Submit-launch, Threads rapidly gained traction as one of many fastest-growing social platforms in 2023. Whereas the preliminary buzz could have light, Threads nonetheless stays an untapped goldmine for entrepreneurs trying to elevate their social media technique.
Threads content material is an actual contender to your consideration in 2025. It’s blown skeptics (like me) out of the water. Let’s have a look at the way to get began on the platform, examples of profitable posts, and ideas from entrepreneurs on the way to develop your Threads technique.
Desk of Contents
Overview of Instagram Threads
Threads permits manufacturers to attach, curate, and rapidly share content material. It gained reputation quickly — due partly to its deal with offering a simplistic, informal method to social media.
With its intuitive person interface and seamless integration with Instagram, Threads turned a preferred platform for manufacturers throughout industries.
Threads Statistics
Let’s check out Threads by the numbers.
- Explosive development. Threads exploded with 100 million users inside its first week. This feat made it the fastest-growing social media platform ever. By the tip of 2024, Threads had 100 million lively customers per day.
- Month-to-month lively customers. By the tip of 2024, Threads had 275 million month-to-month customers.
- In comparison with X. In 2024, X had 335.7 million month-to-month lively customers.
- Income. The estimated revenue in 2025 is $8 billion. In 2026, its estimated income is $113 billion.
Right here’s…
