Trying to drive site visitors from TikTok?
With over 800M month-to-month energetic customers and counting, TikTok might be the brand new “route to buy” alternative you’ve been in search of.
Uncover every thing it is advisable to learn about model marketing on TikTok, in addition to our high 5 tricks to drive site visitors and gross sales for your online business:
Why Manufacturers Ought to Drive Visitors from TikTok
TikTok could also be best-known for teen dance routines and lip-sync movies.
However occasions are altering on the platform, and the person demographic has undergone a main shift within the final 6 months.
Millennials now make up a higher share of TikTok’s person base than ever earlier than. With over 24% of the platform aged between 25-34, TikTok is all of the sudden a way more engaging platform for manufacturers and companies seeking to attain clients with a stronger buying energy.
And whereas TikTok was as soon as dominated by Gen-Zers, the 18-24-year-old person bracket fell by over 5%.
Supply: Adweek
It’s additionally plain that TikTok is experiencing an outstanding interval of progress proper now.
With over 87M worldwide downloads in June 2020, TikTok has been essentially the most downloaded non-gaming app for two consecutive months — with a year-on-year improve of virtually 53%.
TikTok’s quickly rising person base has additionally fuelled a diversification of content material on the platform, creating alternatives for manufacturers to get inventive with related content material on the app.
As soon as dominated by viral dance developments, TikTok movies now span virtually each vertical conceivable. Magnificence tutorials, dwelling hacks, styling suggestions, and health movies at the moment are commonplace, alongside a brand new wave of educational content masking present occasions and social points.
Plus, it’s nonetheless comparatively straightforward to go viral as a model on TikTok. TikTok’s unique algorithm signifies that even accounts with zero followers can get thousands and thousands of views on a brand new video.
So with all this in thoughts, TikTok presents an enormous alternative for manufacturers seeking to enhance their consciousness, create revolutionary and fascinating content material, and faucet right into a quickly rising viewers.
Able to take your TikTok technique up a notch? Watch our free 30-minute video workshop on how you can use TikTok to develop your model:
5 Methods to Drive Visitors and Gross sales from TikTok
It’s time to begin strategically excited about utilizing TikTok to market your model, particularly in case your aim is to drive extra site visitors to your web site and make gross sales.
The excellent news is that there are many methods to capitalize on TikTok’s thriving and highly-engaged group of customers.
In actual fact, many fast-thinking brands on TikTok are already reaping the rewards, typically with little or no funding.
Able to get began? Listed below are 5 suggestions for driving site visitors and gross sales from TikTok:
How one can Drive Visitors from TikTok #1: Add a Hyperlink in Bio
The hyperlink in your TikTok bio is among the few locations the place you may add a clickable hyperlink on the app, making it a brilliant useful useful resource for manufacturers seeking to drive site visitors and gross sales.
Nonetheless, solely sure TikTok accounts can capitalize on the TikTok hyperlink in bio by default proper now.
When you’re one of many fortunate ones, you’ll see a “Web site” subject after clicking “Edit Profile” in your TikTok profile web page.
Fortuitously, there’s a option to fast-track the system. All it is advisable to do is be part of the TikTok Testers program. Right here’s how you can do it:
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Go to your TikTok Profile.
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Faucet the three dots within the high proper nook.
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Scroll down and choose “Be part of TikTok Testers.”
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Faucet “TestFlight” and obtain it within the App Retailer.
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Faucet “Begin Testing” and obtain the brand new model of TikTok.
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Open up your TikTok profile once more.
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Faucet “Edit Profile.”
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Add your hyperlink within the “Web site” subject.
NOTE: Some accounts nonetheless could not see the Web site subject after becoming a member of the TikTok Testers program. This might be as a result of not having sufficient followers or the nation you might be in.
When you’ve acquired your fingers on a coveted TikTok hyperlink in bio, you can begin utilizing it to drive site visitors to your model or enterprise!
Uncover the top 8 tools to optimize your hyperlink in bio and drive extra gross sales on this blog post.
**How one can Drive Visitors from TikTok #2: Join Your Social Profiles
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The quickest and best option to begin driving site visitors out of your TikTok account is by connecting your social media accounts on the app.
You possibly can at present add direct hyperlinks to your Instagram and YouTube accounts.
To do that, choose “Edit Profile” out of your TikTok profile web page, after which join your accounts:
As soon as related, customers will be capable of faucet the Instagram icon in your profile web page to see a pop up menu that hyperlinks to your social channels:
Including your social media hyperlinks to TikTok is a fast cross-promotion win, particularly in case you’re frequently utilizing Instagram or YouTube to advertise your services or products.
**How one can Drive Visitors from TikTok #3: Regulate Your Content material Technique
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One of the vital efficient methods to make use of TikTok for business is by getting inventive along with your video content material technique.
When you can pair your services or products with an entertaining idea, you possibly can be set for critical success on TikTok.
For instance, Fenty Beauty makes use of TikTok to share tutorials and suggestions that characteristic their merchandise — offering useful inspiration that additionally encourages gross sales.
Whereas HighSnobiety leans into the recognition of AMSR on TikTok to showcase their newest vogue strains.
The model’s hottest video to this point is titled Streetwear ASMR, which captures sneakers stepping on numerous meals, most with a satisfying crunch.
Integrating your merchandise into your content material technique is the simplest option to drive product consciousness on the video-first platform.
TIP: TikTok captions are much less useful than on different platforms like Instagram and Fb, as they’ll encroach on the visibility of your video.
You may need to save this area for a brief call-to-action that educates your viewers on how you can store.
Able to kickstart your TikTok content material technique? Discover out every thing it is advisable to know, together with a step-by-step information on how you can create your first TikTok, in our Ultimate Guide to TikTok Marketing!
How one can Drive Visitors from TikTok #4: Spend money on TikTok Advertisements
TikTok Ads are at present the one manner so as to add a clickable button to your movies, making them further useful for companies seeking to drive site visitors and gross sales from the app.
You possibly can encourage customers to buy now, obtain your app, or go to your web site proper out of your TikTok video.
Plus, TikTok Advertisements give your movies a assured attain, which may be considerably hit or miss in relation to your natural video content material.
Levi is only one model that has already seen success driving site visitors with TikTok Advertisements.
In line with a latest case study, their product views greater than doubled for each product proven with TikTok’s new “Store Now” button.
TIP: Use UTM tags to achieve a deeper understanding of what content material converts into gross sales in your TikTok advertisements!
Learn how to get began along with your first TikTok Advert on this weblog put up: Everything You Need to Know About TikTok Ads
How one can Drive Visitors from TikTok #5: Associate with Influencers and Content material Creators
Partnering with influencers and content material creators on TikTok is a good way to extend model consciousness and drive product gross sales on the platform.
However as with all partnership, it’s essential to grasp your objectives and discover the fitting ambassadors that will help you obtain them.
Take into account how their viewers aligns along with your target market, and the way real their endorsement of your model can be.
That manner, after they create content material about your model on TikTok, likelihood is it will likely be an genuine (and subsequently simpler) advice.
When you’re unsure the place to begin with influencer advertising on the app, excellent news: TikTok’s Creator Marketplace is an official platform for model and creator collaborations.
Supply: TikTok Marketplace
The platform permits manufacturers to search out content material creator companions primarily based on efficiency information — in addition to facilitating introductions and serving to to handle campaigns.
How one can Drive Visitors from TikTok #6: Go Stay on TikTok!
When you have over 1K followers on TikTok, you possibly can be tapping into the potential of TikTok LIVE for your online business.
Going stay on TikTok is a good way to attach along with your viewers in a direct and genuine manner, which is large for constructing model affinity and belief on any platform.
Internet hosting a TikTok LIVE also can assist enhance your discoverability on TikTok, as “Prime LIVEs” seem proper on the high of a person’s Inbox feed.
To go stay, choose the plus icon and swipe throughout to the LIVE tab. From right here, you may choose a canopy picture and enter a title to your broadcast.
Whereas there’s at present no manner so as to add a clickable hyperlink to a TikTok LIVE, it’s nonetheless a useful instrument for driving model consciousness and gross sales, particularly when paired with an efficient content material technique.
Speaking via your newest merchandise and how you can use them, in addition to sharing your model values, can humanize your model and encourage gross sales.
In abstract, TikTok is stuffed with superior options to assist improve consciousness, drive site visitors, and encourage gross sales for your online business.
With the fitting technique, you’ll be seeing clicks and conversions very quickly!
Plan and schedule your TikTok videos prematurely — proper out of your desktop or telephone! Improve to one among Later’s paid plans to get began.
